Building Your Brand

Social media drives so many aspects of our lives. At first, social media was just a tool to stay connected to friends or keep up with the latest news. Now, it is our entertainment hub, event planning tool, education aid, and more. Most importantly, it’s now our public image, our brand. Here are the top tips and tricks to ensure that you are building a strong brand for yourself online.

1. FIND YOUR PLACE

The first step to building your brand is establishing what you want to come out of your social media accounts. Maybe your goal is to build a network of professionals, or just to update your family and friends about your life. Whatever it may be, you need to create a clear goal so your content can follow.

2. FIND YOUR VOICE

When posting on social media, you are crafting an image of who you are. It's really important that you are as authentic as possible, while also showcasing content that will help you be successful in reaching your end goal.

3. BE REAL

We all love to see how many likes our instagram photo can get, but posting on social media just to post won’t help. You have to

be as authentic as possible and ensure the people that follow you are interested in what you do. Create interesting content that your followers will want to engage with.

4. BE CONSISTENT

The golden rule in social media is consistency. You’re crafting a story, and the best way to tell that story is through consistency. Whether thats committing to a certain color scheme on Instagram or tweeting at least once a day, you need to ensure that your followers can expect something from you.

5. HAVE FUN

No one wants to see boring content! You don’t need to travel the world to be interesting, so just have some fun with the content you are creating. (Hint: You do a lot with DECA, so post some #DECAEpic photos.)

JACK EVANS, Vice President, Collegiate Division

NOVEMBER-DECEMBER | 2018