Inspirations - April 2015

Page 1

JUNE SUN

MON

1

TUES

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WED

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Darth Vader, C-3PO and R2-D2 Rings Available

FRI

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#5922 Americana Stars Fondant DecoShapes®

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IDDBA, Atlanta, GA

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Star Wars and Frozen Signature Cake DecoSets® Available!

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Available May 21! #6273 – 6/Pkg - $14.00

Frozen Icon Candles NEW!

Movie Opens

26

Available May 21! #6272 – 6/Pkg - $11.50

27

#6085 Bright Strips Fondant DecoShapes®

Father’s Day

28

Olaf, Let It Go Candles NEW!

29

Made with two 8” round layers, two 6” round layers and three cupcakes.

30 Sponge Out of Water DVD Release

J U LY SUN

MON

TUES

THURS

2

FRI

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6

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#18126 Pastel Bows Printed Gum Paste

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• Create Elsa’s Ice Palace scene from the Disney Frozen movie! • Set includes Ice Castle, Snowflake Base and Elsa, Anna and Olaf figurines • Light-up Snowflake Base illuminates either Elsa or her Ice Palace • Great after-party play set and collectible for Frozen lovers!

SAT

4 DecoPac Closed

5

10

Independence Day DecoPac Closed

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Serves 24†

Movie Opens

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NEW!

Available June 18! #6207 DecoSet® – 1/Pkg - $10.25 #36861 DecoSets® – 3/Pkg - $30.00 Decorating Option**: Strong Cake Board Recommended or #6709 Quarter Sheet Foil Cake Board 10" × 14" - White – 3/Pkg - $6.50

Special Features

WED

1

Winter Magic Signature Cake

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©Disney †2" × 3" slices. **Not included, but recommended.

18 Prices effective April 1, 2015.

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#18666 Animal Print Rose Printed Gum Paste

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25 Follow us!

31 TV Movie & DVD Release

DecoDisplay®, DecoPics®, DecoPlacs®, DecoPop®, DecoSet®, DecoShapes®, DecoSheets® and PhotoCake® are trademarks of DecoPac. Edible Image®, Dec-Ons® and Designer Prints™ are trademarks of The Lucks Company.

3500 Thurston Avenue Anoka, Minnesota 55303

Correct FSC Bug

1-800-DECOPAC

UNLEASH the FORCE WOW

with EASE Fondant DecoShapes

& Gum Paste DecoSets

Barbie : TM

The Doll that Started it All

Keeping it

FUN & FRESH

Summer Celebrations

Sweet Tooth

SATISFACTION Petit Four Perfection

1-800-332-6722

Español: 1-800-898-3063 Fax: 763-502-0534

©2015 DecoPac #6326 US Mass

April 2015

DVD Release

Subject to change without notice.

Movie Opens

86th All-Star Game

Star Wars • Fondant DecoShapes­® & Printed Gum Paste • Barbie™ • Father’s Day • Independence Day • Back to School • Petit Fours • New Licenses • Social Media • PhotoCake®

#18565 Primary Mini Bows Printed Gum Paste

inspirations April 2015

SAT

inspirations

7

THURS

Find Father’s Day, Independence Day and Back to School inside


Letter from the Editor

APRIL SUN

5

7

6 Easter

THURS

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9

13

19

10. Using tip #104, pipe dark Princess Pink #11808, light Rose Pink #5887 and dark Rose Pink ruffles on waist as shown.

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20

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13. Using tip #4, pipe Neon Green #9640 leaves .

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18 NBA Playoffs Begin

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#18660 Bright Celebratory Sayings Printed Gum Paste DecoSet®

25

MON

SUN

30

M AY

MON TUES

WED

THURS

FRI

1 11. Using tip #104, pipe dark Princess Pink #11808 and dark Rose Pink #5887 rose buds.

SAT

2

Avengers: Age of Ultron Movie Opens

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4 Star Wars Day May the 4th Be With You

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At DecoPac, we are committed to helping your bakery lead the way in your market, and in the hearts and minds of your customers. Thank you for our inspiring partnership.

14. Place DecoSet® ring onto cake as shown. 15. Pipe inscription upon customer’s request. 16. Place warning sticker on outside of cake box.

Sincerely,

Mother’s Day

17

Dewey Wahlin

© & TM Lucasfilm Ltd.

11

Earth Day

Sweet Tooth Satisfaction shares big news on petit fours. Discover how DecoPac’s new SugarSoft™ Flowers save you time in profiting from this latest dessert trend.

Star Wars Feature - See Page 4

10

#5853 Black Diamond Fondant DecoShapes®

TM

On the Cover

SAT

4

NHL Stanley Cup Playoffs Begin

Our infographic on Barbie : The Doll That Started It All demonstrates the brand’s impressive legacy while spotlighting five new cake designs bursting with personality.

Vice President of Marketing

FRI

3

2

MLB Season Opens

12

Wow with Ease introduces our Printed Gum Paste and Fondant DecoShapes®. These easy-to-use solutions feature a patent pending technology that is exclusive to DecoPac.

Keeping it Fun & Fresh turns up the heat on summer sales with versatile products including new PhotoCake® frames.

WED

Good Friday

This Inspirations edition is filled with solutions to keep your bakery ahead of the competition. From products featuring iconic brands and the world’s most in-demand licensing franchises to labor-saving cake designs and sales-building trends, count on DecoPac as your partner in innovation and customer satisfaction. Unleash the Force shows you how to harness the evergreen strength of Star Wars with remarkably engaging products and creative themes for fans of all ages.

TUES

1

Always A Step Ahead

In this issue:

MON

#18665 Bright Rose Printed Gum Paste

12. Using tip #2, pipe White swirl accents and dots.

24 63

25 31 Memorial Day DecoPac Closed

26

27

28

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30


Contents Features Seasonal 4

Unleash the Force

Classics for your bakery

8

Wow with Ease High impact, minimal decorating

18 Barbie : The Doll That Started It All TM

Father’s Day Independence Day Back to School

Technology

55 5 Social Media Tips 56 PhotoCake®

Always in fashion!

20

22 32 45

Other Characters

Keeping it Fun & Fresh Summer is almost here!

50

60

Inside Out

Movie opens June 19th.

61

Frozen Fever

Easier Than It Looks 62 Barbie Doll Roses Fashionista TM

Learn how to create Barbie’s stylish new look.

Sweet Tooth Satisfaction Petit four cake decorations

4

8

18

20

What’s New Online Españolz Available

Sweet & Stylish Best Practices Guide

Getting Silly with United Way

The Magic of Cakes® Kiosk Goes Mobile

1st Birthday with PhotoCake®

50


Unleash the Force #5303/#36550 Darth Vader DecoSet速 #5469 Darth Vader, R2-D2, C-3PO Rings #49037/#36319 Stormtrooper Image Strips More Star Wars cake decorations are shown on the following pages.


Star Wars continues to be an enduring blockbuster opportunity for your bakery. The most successful film licensing franchise of all time, Star Wars is also the bestselling boys’ toy license of all time, ranking number one the last seven of eight years*. TM

Jamie

Senior Licensing Manager

Leverage the perennial popularity of this epic triumph between good and evil with exciting best-in-class new products from DecoPac’s Star Wars Classic line. Relive the excitement of the Death Star space battle with the new Millennium Falcon Signature DecoSet that includes the legendary starship with projected light up stand, hyperdrive sound effects, a galaxy scene background and TIE Fighter and X-wing DecoPics. Iconic breathing sounds animate this detailed and dimensional Darth Vader Helmet DecoSet, which includes a backpack clip. New cupcake rings highlight favorite characters Darth Vader, C-3PO and R2-D2. A direct hit for any boy’s birthday celebration, use these collectable new products to creatively draw Star Wars fans to your bakery. Help customers celebrate Star Wars Day on May 4th with cakes exclaiming “May the 4th Be with You”™. Feature “I Am your Father’s Day” cakes as a fun way to honor Father’s Day. Capitalize on three decades of momentum and the upcoming theatrical releases by inviting customers to Unleash the Force!

TINA:

“When a customer needs to order a cake, suggest a classic theme like Star Wars. Retro cakes are a fun way to Cake celebrate the inner child.” Designer *Source: NPD ©2015 Lucasfilm Ltd. & TM.


SPECIAL FEATURES Made with two ¼ sheet cakes

• Millennium Falcon makes "light speed" & explosion sounds! • Piece lights up to show Death Star. • After burners light-up on ship!

MILLENNIUM FALCON SIGNATURE CAKE NEW! Available in June

#5302 DecoSet® – 1/Pkg #36507 DecoSets® – 3/Pkg Serves 24†

Decorating Option**: Strong Cake Board Recommended or #6709 Quarter Sheet Foil Cake Board 10" × 14" - White – 3/Pkg

DARTH VADER, C-3PO, R2-D2 NEW! Available in June

#5469 Rings – 144/Bag

STORMTROOPER NEW!

3 strips are needed to complete each 8" cake.

#49037 Edible Image® Designer Prints™ 18/Pkg Makes 6 – 8" round cakes per pkg.

#36319 PhotoCake® Image Strips Each 3 strips per purchase.

6

©2015 Lucasfilm Ltd. & TM. †2" × 3" slices. **Not included, but recommended.


Darth Vader clip-on molded piece has authentic breathing sound!

GALAXY NEW!

3 strips are needed to complete each 8" cake.

#49039 Edible Image® Designer Prints™ – 6/Pkg 18 strips per pkg. Makes 6 – 8" round cakes per pkg.

#36320 PhotoCake® Image Strips – Each 3 strips per purchase.

DARTH VADER

NEW!

#5303 DecoSet® – 1/Pkg #36550 DecoSets® – 6/Pkg

Find more cake formats at DecoPac.com

DARTH VADER* NEW!

#49019 Edible Image® – 6/Pkg #36294 PhotoCake® Image – Each

YODA* NEW!

#49017 Edible Image® – 6/Pkg #36293 PhotoCake® Image – Each #49019/#36294

#18684

#49017/#36293

#18685

#18686

STAR WARS NEW!

#18684 Yoda #18685 R2D2 and C3PO #18686 Sith Lord PhotoCake® Frame – Each

* Fits 8" cake.

7


Wow with

Fondant DecoShapes速 Printed Strips

Printed Gum Paste DecoSets速 Patent Pending


Ease

Premium cake designs meet cake decorating ease with the latest innovations from DecoPac. Our expanded printed gum paste collection Amanda brings exciting colors and Associate patterns to 3-dimensional Marketing Manager shapes including stunning printed roses and charming mini bows. The look is extraordinary and impossible to replicate by hand. Each printed gum paste piece uses our patent-pending technology to ensure consistency and a unique style that’s not available anywhere else. For birthday celebrations, the bright colors and festive icons of our new printed gum paste DecoSet are the party-ready, laborsaving solution for impressive cakes. Building on the popularity of our Fondant DecoShapes we’ve expanded the line with new Printed DecoShapes Strips and pre-cut Solid DecoShapes in diamonds, hearts and stars. Eliminating the need to roll out fondant and completely erasing the hassle of cutting perfect strips and shapes, these new DecoShapes offer the ultimate in convenience and versatility. Our solid pre-cut DecoShapes are adaptable to any color, too. Created from white fondant, these diamonds, hearts and stars can be quickly airbrushed to match any theme or decor. Perfect atop a buttercream or fondant base, our innovative, trend-forward decorating products allow experienced and novice decorators to easily add wow to basic cakes.

KATIE:

“I love how unique and beautiful our new printed gum paste roses are. The best part, besides the ease Cake of making your cake a Designer showstopper, is that they hold airbrush color well so you can add an extra pop of color.”

Fondant DecoShapes® Hearts


Printed Fondant DecoShapes & Gum Paste Bows

Fondant DecoShapes Hearts & Gum Paste Bows

Fondant DecoShapes Diamonds & Gum Paste Bows

10


Printed fondant strips and dots coordinate perfectly with gum paste bows.

Airbrush white DecoShapes and gum paste bows to create customized cakes.

Patterns are easy with diamond-shaped DecoShapes.

11


Fondant DecoShapes® Diamonds, Stars & Hearts

a

b

FONDANT DECOSHAPES Fondant DecoShapes decorations are colored and pre-cut. Use in combination with fondant or gum paste bows.

c

DIAMONDS 77 Diamonds per Sheet Assorted sizes – 11⁄4"-21⁄2" 6 Sheets/Mylar Bag

a BLACK NEW! #5853 – 6 sheets black

b WHITE NEW! #5921 – 6 sheets white

STARS 37 Stars per Sheet Assorted sizes – 1"-21⁄2" 6 Sheets/Mylar Bag

c AMERICANA NEW!

d

e

f

g

#5922 – 2 sheets each color

d COLOR SPLASH NEW! #5938 – 2 sheets each color

e WHITE NEW! #5939 – 6 sheets

HEARTS 37 Hearts per Sheet Assorted sizes – 11⁄4"-21⁄4" 6 Sheets/Mylar Bag

f VALENTINES NEW! #5941 – 2 sheets each color

g WHITE NEW! #5940 – 6 sheets

12


Fondant DecoShapes®

Printed & Solid Dots

a

b FONDANT DECOSHAPES DOTS Fondant dot decorations are colored and precut. Use in combination with fondant or gum paste bows. 90 Dots per Sheet Assorted sizes – 3⁄4"-11⁄4"

c

PRINTED & SOLID DOTS 6 Sheets/Mylar Bag

a PRINTED BRIGHT #18158 – 1 sheet each color printed, 1 sheet each color solid

b PRINTED PASTEL #18159 – 1 sheet each color printed, 1 sheet each color solid

c PRINTED PRIMARY

e

d

#18160 – 1 sheet each color printed, 1 sheet each color solid

d PRINTED BROWN #18161 – 3 sheets printed, 3 sheets solid

e PRINTED BLACK #18265 – 3 sheets printed, 3 sheets solid

g

f

f PRINTED HOLIDAY #18162 – 2 sheets each color printed, 1 sheet each color solid

SOLID SINGLE-COLOR DOTS 6 Sheets/Mylar Bag

g ORANGE #18163 – 6 sheets solid

h BLACK #18164 – 6 sheets solid

h

i

i WHITE #18165 – 6 sheets solid

13


Fondant DecoShapes® Printed & Solid Strips

a

d

b

e

c

f

FONDANT DECOSHAPES STRIPS Fondant strip decorations are pre-cut and printed with designs that are unmatched by hand. Coordinating colors can be used in combination with fondant or gum paste bows. 12 Strips per Sheet Strip size 1" × 111⁄2"

PRINTED STRIPS

g

h

i

72 Strips/Mylar Bag

a PRINTED BRIGHT NEW! #6085 – 1 sheet each color, each pattern

b PRINTED PASTEL NEW! #6084 – 1 sheet each color, each pattern

c PRINTED PRIMARY NEW! #6083 – 1 sheet each color, each pattern

14

SOLID SINGLE-COLOR STRIPS 72 Strips/Mylar Bag

d BRIGHT #18154 – 2 sheets each color

e PASTEL #18155 – 2 sheets each color

f PRIMARY #18156 – 2 sheets each color

g BROWN #18157 – 6 sheets

h WHITE #18267 – 6 sheets

i BLACK #18266 – 6 sheets


Printed Gum Paste

DecoSets­® & Roses

a b

a CELEBRATORY SAYINGS

c

BRIGHT* NEW! #18660 DecoSets® – 6/Pkg Includes: 4 Happy Birthday, 2 Celebrate & 6 Assorted Birthday Icons Find more cake formats at DecoPac.com

b CELEBRATORY SAYINGS

PRIMARY* NEW!

#18659 DecoSets® – 6/Pkg Includes: 4 Happy Birthday, 2 Celebrate & 6 Assorted Birthday Icons Find more cake formats at DecoPac.com

d

c WHIMSICAL BICYCLE* NEW! #6162 DecoSets® – 6/Pkg Includes: 6 Bicycles, 3 Balloon Bouquets & 3 Kites Find more cake formats at DecoPac.com

d PRINTED ROSE BRIGHT ASST.† NEW! #18665 – 31⁄2 " – 8/Pkg

e

Includes: 3 Polka Dots Print, 3 Stripes Print & 2 Chevron Print

e PRINTED ROSE ANIMAL PRINT† NEW! #18666 – 31⁄2 " – 8/Pkg Includes: 4 Leopard Print & 4 Zebra Print *Cake decoration is safe for human consumption but not recommended due to hard, brittle texture. †Gum paste is food safe and intended as non-edible decoration only. Due to the nature of this product, some breakage will occur and product has been priced accordingly. Patent Pending

Airbrush the leopard print rose with Golden Brown #5901 and Gold Shimmer #10340 to create this cake.

15


Printed Gum Paste 3" Mini Bows & 6" Bows a

b

c

d

3" MINI BOWS a PRIMARY MINI BOWS ASST* NEW! #18565 – 24/Pkg

b ELEGANT MINI BOWS ASST* NEW! #6143 – 24/Pkg

c BRIGHT MINI BOWS ASST* NEW! #18573 – 24/Pkg

e

6" BOWS d PRINTED PRIMARY BOWS† NEW! Includes: 2 chevron, 1 dots and 1 stripes in each color.

#18125 – 12/Pkg

e PRINTED PASTEL BOWS† NEW! Includes: 2 chevron, 1 dots and 1 stripes in each color.

#18126 – 12/Pkg

16

f

f PRINTED UPSCALE BOWS† NEW!

Includes: 2 chevron, 2 dots and 2 stripes in each color.

#18127 – 12/Pkg


6" BOWS a PASTEL BOWS† #18270 – 12/Pkg

Printed & Solid Gum Paste 6" Bows

a

b

c d e

f

g

h

b PRIMARY BOWS* #14311 – 12/Pkg

c UPSCALE BOWS* #14312 – 12/Pkg

d WHITE BOWS* #14206 – 12/Pkg

e BLACK BOWS* NEW! #5301 – 12/Pkg

f CAMO BOWS* NEW! #18606 – 12/Pkg

g SWEETHEART BOWS* NEW! #18129 – 12/Pkg

h HOLIDAY BOWS*

i

j

k

l

#18128 – 12/Pkg

i PASTEL DOTS BOWS† #18132 – 12/Pkg

j ANIMAL PRINT BOWS† #18130 – 12/Pkg Includes: 3 each of Black and White Prints, 1 each of Color Prints

k CONFETTI BOWS† #18131 – 12/Pkg

l DOTS BOWS† #18133 – 12/Pkg

*Cake decoration is safe for human consumption but not recommended due to hard, brittle texture. †Gum paste is food safe and intended as non-edible decoration only. Due to the nature of this product, some breakage will occur and product has been priced accordingly.

17


CK TICK3 TSeO o c nds

Every ™ is Sold 1 Barbie

0/hALL ,20IT 1D = E T R A T S THE DOLL THAT ls. r!

50+ YEARS STRONG

annd cake designs for today’s gir d is-tre ranon ie nebw arb5 e Bing Thuc Introd werhouse evergreen po Pac’s MY ST YLE Barbie Doll Signature Cakes ™

Danna

Senior Licensing Manager

Celebrating Deco ™ with fabulous Barbie facts.

50+ YEARS STRON

SHE CAN DO IT Pass the cake Do ctor, Architect, CEO, 50+ STR Arm y OffiYEA cer, anRS d mo re! ONG ™ BIRTHDAY 150+ CAR th is ™ EE CK d is an BARBIE’S nS braR 9O ie HT rb CK a B e TRIC MA h T s d rhouse 3 Secon Every ™ is Sold 1 Barbie

r!

= 1,200/h

SWEETIE

™ rand is an The Barbie b rhouse we evergreen po

we evergreen po

CK TICK3 TSeO o c nds

Every ™ is Sold 1 Barbie

Global Girl Power

ARA-RIFFFASHIONISTA ICBarbie™ is available unetrries cow 0o ins15 P s e ™ in SH c E C Prin AN DO IT e Doctor, Architect, CE O, Army Officer, and more!

150+ CAREERS

r!

= 1,200/h

VOTE BARBIE

Kfor C O T K C I ru T e’s n SeShcondEsNT

RESID Every 3 ™Pis oldES SIM ie T b 6 r a B 1 r!

= 1,200/h

BARBIE

GLAM

IS SOCIAL

SHE CAN DO IT

Doctor, Architect, CEO, Army Officer, and more!

150+ CAREERS

She has over

MILLION

13FTEANS on social media

VO BARBIE

She’s run for

PRESIDENT

6 TIMES

SHE CAN DO IT

Doctor, Architect, CEO , Army Officer, and mor e!

TIARA-RIFFIC 150+ CARerEERS ™ in Princess Pow lease = Barbie e R D V D 5 1 0 2

BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel, Inc. ©2015 Mattel, Inc. All Rights Reserved.

VOTE BARBIE

She’s run for

PRESIDENT

6 TIMES


1 Barbie

is S

r!

= 1,200/h

™ lable Barbie is avai s ie tr n in 150 cou

Global Girl Power ™ lable Barbie is avai s ie in 150 countr

SHE CAN DO IT

Doctor, Architect, CEO, Army Officer, and more!

150+ CAREERS

BARBIE

IS SOCIAL

BARBIE

She has over

MILLION

13FANS

IS SOCIAL

MILLION

on social media

1

on social media

She has over

13FANS

A

50+ YEARS STRON FAIRY

™ rand is a The Barbie b rhous we evergreen po

Pass the cake

™ BIRTHDAY ’S IE B R A B MARCH 9 is VOTE th

TIARA-RIFFIC = Ba DVD Release 5 1 0 2 er ™ in Princess Pow She’s run for ie rb T a N PRESIDE VD Release = B K 15EDS 20 IM TICK TOCnds 6T BARBIE

eco Every 3 S™ is Sold 1 Barbie

Global Girl Power

r!

= 1,200/h

™ lable Barbie is avai ies in 150 countr

SHE CAN DO IT

BARBIE

ROCK STAR

IS SOCIAL

She has over

MILLION

13FANS on social media

TIARA-RIFFIC er ™ in Princess Pow ie lease = Barb 2015 DVD Re

Doctor, Architect, CEO, Army Officer, and more!

15PA 0+C. VISIT DECO CCO ARM EERS RE O M N TO LEAR DANI:

“Barbie was always one of my favorite toys to play with because I could change her outfits to make a new experience. Cake VOTE Designer The sky’s the limit with BARBIE Barbie , which is why the new MY STYLE collection of Barbie cakes is She’s run for so versatile.” PRESIDENT TM

TM

TM

6 TIMES


KEEPING IT FUN & FRESH father’s day independence day back to school

2015

BEST DAD #34011 Edible Image® – 12/ Pkg #353 PhotoCake® Image – Each – FREE

Products #18681 #34011/353 #654 #36089

Star Banner Layon Best Dad Edible Image ®/PhotoCake ® Image First Day of School – Boy PhotoCake ® Frame School Asst. Dec-Ons ®


Add sizzle to your summer sales with decorating and merchandising ideas as fresh as your baked goods. DecoPac offers a huge assortment of creative solutions and innovative cake designs to help your customers celebrate summer’s biggest events and favorite moments.

Barb

Associate Marketing Manager

Father’s Day – From the yard to the garage, every Dad has a favorite domain. Our fondant strips, Man Cave DecoPlacs® and Happy Father’s Day DecoPics® help you create cakes to celebrate the big guy in a big way. 4th of July – This year’s Independence Day products feature the ultimate in freedom with classic flag imagery and a traditional red, white and blue palette. The flexibility and versatility of our Patriotic DecoPlacs, Star Banner Layon and Star Banner Rings allow you to showcase American pride from Memorial Day all the way through Labor Day. Back to School – Now PhotoCake® turns back-to-school school selfies into sweet after school surprises. Our new 1st Day of School PhotoCake frames make it easy for you to create one-of-a-kind cakes when customers upload photos via The Magic of Cakes® kiosk.

Summer Holidays FATHER’S DAY

Date 6/21/2015 Set-in Store 6/1/2015

IN DEPEN DENCE Date DAY Set-in Store

7/4/2015 6/21/2015

BACK TO Date SCHOOL Set-in Store

9/1/2015 8/16/2015

Summertime brings red hot sales, be sure to stock your cake case with freshly baked items featuring fun and fresh seasonal decorations.

KATIE:

“The best part of summer is the pickup of foot traffic. Be sure your cake case is full of easy to grab items. If you’re wanting to add something Cake Designer new to your bakery, we offer great time saving options with our PhotoCake® products that look great on cakes and cupcakes.”


COVERofSTORY the season

theDETAILS

Fondant doesn’t have to be just for fancy cakes! Dad will feel special with a creative fondant cake creation.

theT REND

Even Dad can appreciate a sweet mini treat. Single serve cakes packaged as gifts are great grab & go options for gift givers.

thePRODUCT S

Try our Happy Father’s Day DecoPics® on a yard themed cupcake to wish Dad a special day with family.

TREND BOARD T HE Palette Color

This Father's Day, pair traditional blue with green and yellow. It’s a classic, yet vibrant way to celebrate Dad.

BLUE •#9526-Sky Blue {Gel} •#9611-Hawiian {Airbrush}

GREEN •#9640-Neon Green {Gel} •#9654-Neon Green {Airbrush}

YELLOW •#9537-Lemon Yellow {Gel} •#9617-Canary Yellow {Airbrush}

22

Your customers will love personalizing their Father’s Day treat with a sweet photo of their favorite Dad moments. Shown with: #14289 Fishing Lure & Bobber Rings, #17947 Happy Father's Day – Dad Vertical Layon.


man cave

FAT HER’S DAY

a

a

b

a MAN CAVE NEW! #18755 DecoPlacs®° – 24/Pkg

c

b HAPPY FATHER'S DAY NEW!

#18754 DecoPics® – 144/Pkg

c METALLIC TOOLS #14290 DecoPics® – 144/Pkg

°Fits 6" cake.

23


grillin’

FAT HER’S DAY

a

b

c

a BBQ GRILL CREATIONS #17950 DecoPlacs® – 12 Sets/Pkg

b HAPPY FATHER'S DAY – DAD

#17947 Layon – 24/Pkg

c HAMBURGER & HOT DOG #17115 DecoPics® – 72/Pkg

d SUMMER GRILLIN'

#17116 DecoPlacs®° – 24/Pkg

24

d


world’s best dad a

FAT HER’S DAY

a

b

c

d

a BEST DAD #17957 DecoPlacs®° – 24/Pkg

b BEST DAD

#17948 DecoPics® – 144/Pkg

c STACHE BASH #15768 DecoPics® – 144/Pkg

d YOU THE MAN

#48542 Edible Image® – 12/Pkg #620 PhotoCake® Image – Each – FREE

°Fits 6" cake.

25


classic

FAT HER’S DAY a

b

c

a HAPPY FATHER'S DAY WHIMSICAL #15286 DecoPlacs®° – 24/Pkg

d

b BEST DAD

#34011 Edible Image® – 12/Pkg #353 PhotoCake® Image – Each – FREE

c HAPPY FATHER’S DAY #17936 Vertical Layon – 12/Pkg

d PAPA

#15341 DecoPics® – 144/Pkg

e ARTWORK FOR DADDY #48786 Edible Image® – 12/Pkg #503 PhotoCake® Image – Each – FREE

26

°Fits 6" cake.

e


great outdoors

FAT HER’S DAY

a b

c d a FISHERMAN WITH ACTION FISH Magnetized fish has live-action!

#16334 – 1 DecoSet® #96334 – 6 DecoSets®

b FISHING LURE & BOBBER

#14289 Rings – 144/Pkg

c METALLIC FISHING #14291 DecoPics® – 144/Pkg

d DEER HEAD MAGNET #16575 – 1 DecoSet® #96575 – 6 DecoSets®

e DEER

e

#41028 Edible Image® – 12/Pkg #434 PhotoCake® Image – Each – FREE

27


gone golfing

FAT HER’S DAY a b

c d a HEADING FOR THE GREEN Functional golf ball marker with magnet. Golf Bag pic is a functional divot tool.

#17227 – 1 DecoSet® #34714 – 6 DecoSets®

b GOLF BALL

#14179 Rings – 144/Pkg

c GOLF #13289 DecoPics® – Foil – 144/Pkg

d GOLF

#34001 Edible Image® Designer Prints™ 12 Sheets (36 Strips)/Pkg #314 PhotoCake® Image Strips – FREE

e GOLF ON THE GREEN

#644 PhotoCake® Image – Each – FREE

28

e


sports fan a

FAT HER’S DAY c

b f

d

a FOOTBALL – TOUCHDOWN

e

#12660 – 1 DecoSet® #31692 – 6 DecoSets®

b FOOTBALL

#11184 Rings – 144/Pkg

c FOOTBALL WITH LACES #11310 DecoPlacs® – 24/Pkg

d BASEBALL – BATTER UP #12659 – 1 DecoSet® #31684 – 6 DecoSets®

e BASEBALL #11186 Rings – 144/Pkg

f ALL-AMERICAN DAD

#48226 Edible Image® – 12/Pkg #425 PhotoCake® Image – Each – FREE

g

g HOCKEY – FACE OFF – BOYS #14284 – 1 DecoSet® #33280 – 6 DecoSets®

29


DECOPICS & RINGS ®

a

b

#18754

d

c

#17948

e

#15341

#17115

#14291

DECOPICS®

a HAPPY FATHER'S DAY NEW!

#18754 – 144/Pkg

b BEST DAD

#17948 – 144/Pkg

c HAMBURGER & HOT DOG

f

#17115 – 72/Pkg

#14290

d PAPA

#15341 – 144/Pkg

e METALLIC FISHING #14291 – 144/Pkg

f METALLIC TOOLS

#14290 – 144/Pkg

g GOLF #13289 Foil – 144/Pkg

RINGS

g

h

#13289

#15768

h STACHE BASH

#15768 – 144/Pkg

i FISHING LURE & BOBBER

#14289 – 144/Pkg

j GOLF BALL

i

#14179 – 144/Pkg

#14289

k FOOTBALL

#11184 – 144/Pkg

l BASEBALL

#11186 – 144/Pkg

j 30

#14179

k

#11184

l

#11186


DECOPLACS , LAY ONS & EDIBLE DECORAT IONS ®

a

b

#18755

c

#17957

#17116

DECOPLACS®°

a MAN CAVE NEW!

#18755 – 24/Pkg

b BEST DAD

#17957 – 24/Pkg

d

e

#15286

#11310

c SUMMER GRILLIN' #17116 – 24/Pkg

d HAPPY FATHER'S DAY

WHIMSICAL

#15286 – 24/Pkg

e FOOTBALL WITH LACES #11310 – 24/Pkg

CREATIONS DECOPLACS® f BBQ GRILL CREATIONS

f

#17950 – 12 Sets/Pkg

#17950

LAYONS g HAPPY FATHER'S DAY – DAD #17947 – 24/Pkg 4.5" h × 5.0" w, 3" h × 10" w

h HAPPY FATHER'S DAY

#17936 Vertical – 1.5" h × 4.45" w 12/Pkg

g

h

#17947

#17936

EDIBLE DECORATIONS i CONGRATULATIONS

#17889 Quins – 3 lbs

j DARK BLUE #11810 Sanding Sugar – 8 lbs

k DARK BLUE

#11809 Sprinkles – 6 lbs

i

#17889

j

#11810

k

#11809

°Fits 6" cake.

31


COVERofSTORY the season

theDETAILS

The dimension of this star ring makes it an outstanding decoration for this single serve naked cake.

theT REND

With our #10486 Star Cutters and our #18151 Red and Blue Fondant DecoSheets® you can create dazzling yet simple cupcake designs.

thePRODUCT S

Stars and stripes are alive in our Red, White and Blue decorations. 3-D star shapes and patriotic DecoPlacs® allow for many treat options!

TREND BOARD T HE Palette Color

This Independence Day, add a pop of lighter blue to these otherwise traditional colors.

LIGHT BLUE •#9526-Sky Blue {Gel} •#9611-Hawaiian Blue {Airbrush}

RED •#9534-Red Red {Gel} •#9612-Super Red {Airbrush}

BLUE •#9525 Royal Blue {Gel} •#5895 Royal Blue {Airbrush}

32

Show patriotic pride with personalized PhotoCake® creations.


INDEPENDENCE DAY a

b

a PATRIOTIC ASST. NEW! #18683 DecoPlacs® ° – 24/Pkg

b STAR BANNER NEW!

#18681 Layon – 24/Pkg

°Fits 6" cake.

33


INDEPENDENCE DAY

a

b

c a STAR BANNER NEW! #18682 Rings – 144/Pkg

b CELEBRATE AMERICA

#17956 DecoPlacs® ° – 24/Pkg

c HOT AIR BALLOON #17940 Rings – 144/Pkg

34

°Fits 6" cake.


INDEPENDENCE DAY a

b

c

a AMERICA SILHOUETTE

d

#17937 Layon – 24/Pkg

b FOURTH OF JULY

#17955 DecoPics® – 144/Pkg

c PATRIOTIC ROCKETS #17953 Layon – 24/Pkg

d ROCKET

#17939 DecoPics® – 144/Pkg

35


INDEPENDENCE DAY a

b d

c

a HERO – RIBBON WITH BUTTON #17117 Layon – 24/Pkg

b STARS – RED, NAVY BLUE,

LIGHT BLUE

#17114 DecoPics® – 144/Pkg

e

c ARMY #35100 Edible Image®* – 12/Pkg

d AMERICAN FLAG

#33940 Edible Image®* – 12/Pkg

e PATRIOTIC BANNER FLAG

#376 PhotoCake® Image Strips – FREE Shown with #1666 Independence Day Mylar DecoPics®.

36

*Fits 8" cake.


INDEPENDENCE DAY a

b

c

d a BBQ GRILL CREATIONS #17950 DecoPlacs® – 12 Sets/Pkg

b HAMBURGER & HOT DOG

#17115 DecoPics® – 72/Pkg

c STAR CUTOUTS #10316 DecoPics® – 144/Pkg

d SUMMER GRILLIN’

#17116 DecoPlacs® ° – 24/Pkg

37


INDEPENDENCE DAY a

b

c

d e

a PATRIOTIC BANNER #34028 Designer Prints™ – 36/Pkg

b STARS – RED, WHITE & BLUE

#9713 Dec-Ons® † – 216/Pkg

c IRIDESCENT STAR #11768 Layon – 24/Pkg

d IRIDESCENT RED, WHITE & BLUE STAR

#11858 DecoPics® – 72/Pkg

e PATRIOTIC USA STAR #15294 Rings – 144/Pkg

38

†Due to the nature of this product, some breakage will occur and product has been priced accordingly.


INDEPENDENCE DAY b

a

f

c

a USA #15296 DecoPlacs® ° – Glitter – 24/Pkg Shown with #15294 Rings-Patriotic USA Star.

b AMERICAN FLAG

d

#15297 DecoPlacs® ° – Glitter – 24/Pkg

c PATRIOTIC CUPCAKE KIT #7366 – 6/Pkg Kit includes: 6 patriotic wraps, 18 American Flag DecoPics® and 18 Star DecoPics®.

e

d CUPCAKE BOUQUET ®

#6637 – Each #46637 – 3/Pkg

e CUPCAKE BOUQUET® BOX #6638 – 6/Pkg

f AMERICAN FLAG

#15293 Rings – 144/Pkg

°Fits 6" cake.

39


INDEPENDENCE DAY

AMERICANA FONDANT DECOSHAPES® STARS NEW! 38 Stars per Sheet, 228 Stars/Pkg Assorted sizes – 1"-21⁄2" 6 Sheets/Mylar Bag #5922 – 2 sheets each color

PRIMARY SOLID SINGLE-COLOR FONDANT DECOSHAPES STRIPS 12 Strips per Sheet, 72 Strips/Pkg Strip size 1" × 111⁄2" 6 Sheets/Mylar Bag #18156 – 2 sheets each color

40


DECOPLACS & LAYONS ®

a

c

f

d

#11768

g

#18683

j a STAR BANNER NEW!

#18681 – 5.66" h × 4.7" w 24/Pkg

b AMERICA SILHOUETTE

#17937 – 3.7" h × 6.3" w 24/Pkg

c IRIDESCENT STAR #11768 – 2.875" h × 3.0" w 24/Pkg

d PATRIOTIC ROCKETS

#17953 – 4.25" h × 1.75" w – Poly 24/Pkg

#17937

e

#17953

h

#17956

#17117

i

#17116

k

#17950

LAYONS

°Fits 6" cake.

b

#18681

e HERO – RIBBON

#15296

#15297

i USA°

WITH BUTTON

#15296 – Glitter – 24/Pkg

#17117 – 4" h × 4" w – Poly 24/Pkg

j BBQ GRILL CREATIONS

DECOPLACS

®

#17950 – 12 Sets/Pkg

f PATRIOTIC ASST.° NEW!

#18683 – 24/Pkg

k AMERICAN FLAG°

#15297 – Glitter – 24/Pkg

g CELEBRATE AMERICA

°

#17956 – 24/Pkg

h SUMMER GRILLIN’°

#17116 – 24/Pkg

41


DECOPICS & RINGS ®

a

d

g

k

e

#17114

h

#12344

#15293

DECOPICS®

a FOURTH OF JULY

#17955 – 144/Pkg

b ROCKET

#17939 – 144/Pkg

c HAMBURGER & HOT DOG #17115 – 72/Pkg

d STARS – RED, NAVY

b

#17955

BLUE, LIGHT BLUE

#17114 – 144/Pkg

l

f

#11858

#1666

i

e IRIDESCENT RED,

WHITE & BLUE STARS

#11858 Vertical – 72/Pkg

f STAR CUTOUTS

#10316 – 144/Pkg

g SILVER MYLAR SPRAY #12344 Holographic – 24/Pkg

h INDEPENDENCE DAY

MYLAR SPRAY

#1666 – 24/Pkg

i AMERICAN FLAG

#2363 Paper – 144/Pkg

12 42

j

m

#17115

#10316

#2363

#17940

c

#17939

#18682

#15294

RINGS

j STAR BANNER NEW!

#18682 – 144/Pkg

k AMERICAN FLAG

#15293 – 144/Pkg

l HOT AIR BALLOON

#17940 – 144/Pkg

m PATRIOTIC USA STAR

#15294 – 144/Pkg


EDIBLE & MERCHANDISING

a

#7295/#9205

h

b

i

#14325

n

p

c

#9455

j

#9467

a WHITE

#9468

q

d DARK BLUE

#11810 – 8 lbs

QUINS e MULTI STAR #9496 – 3 lbs

f STARS & PEARLS

#11770 – 3 lbs

r

e

f

#9496

l

h RED, WHITE & BLUE JUMBO

SPRINKLES i WHITE

#9467 – 6 lbs

j RED, WHITE & BLUE #9468 – 6 lbs

k RED

#9738 – 6 lbs

l DARK BLUE

#11809 – 6 lbs

DEC-ONS®†

g

#11770

m

#11809

#48294

#28725

#48134

s

#45889

LIGHT BLUE

#14325 – 3 lbs

#9456 – 8 lbs

#9738

g RED, WHITE &

SANDING SUGAR c RED

k

#40186

#48294 – 3 lbs

#9455 – 8 lbs

#11810

o

#7295 – 4 oz #9205 – 1∕2 oz

b WHITE

d

#9713

#21538

EDIBLE GLITTER

#9456

#14522

n STARS – RED, WHITE & BLUE #9713 – 7∕8" – 216/Pkg

o LARGE PATRIOTIC STARS #48134 – 13∕4" – 120/Pkg

p STARS & STRIPES #21538 – 13∕4" – 120/Pkg q SMALL AMERICAN FLAG #40186 – 1" – 198/Pkg

ROYAL ICING† r PATRIOTIC STAR #45889 – 5∕8" – 294/Pkg

MERCHANDISING s 4TH OF JULY #14522 Label – 500 ct

m EAGLE IN FLIGHT

#28725 – 5" – 12/Pkg

†Due to the nature of this product, some breakage will occur and product has been priced accordingly.

13 43


BACK TO SCHOOL

Shield is a knuckle ring and a fun flying disc.

shield

#18034 Rings – 144/Pkg

winter shield shield RING

#18254 PhotoCake® Frame – Each

#17916 – 1 DecoSet® #35354 – 6 DecoSets®

Winter soldier*

#48351 Edible Image® – 6/Pkg #35394 PhotoCake® Image – Each

© MARVEL * Fits 8" cake. ° No Discount

44


BACK TO SCHOOL a

b

c

d

a FIRST DAY OF SCHOOL – BOY NEW! #654 PhotoCake® – Each

b FIRST DAY OF SCHOOL – GIRL NEW!

#655 PhotoCake® – Each

e

c LIME GREEN WITH DOTS – SINGLE

#16284 Cupcake Box – 24/Pkg

d STOP, LOOK & LISTEN

#15359 Rings – 144/Pkg

e 1, 2, 3 – STARS

#15360 DecoPics® – 144/Pkg

14

45


BACK TO SCHOOL a

b

c

d

a SCHOOL SUPPLIES

#17945 DecoPlacs® ° – 24/Pkg

b SCHOOL SUPPLIES

#17946 Rings – 144/Pkg

c SCHOOL SUPPLIES

#17944 DecoPics® – 144/Pkg

d SCHOOL’S OUT

#17108 DecoPics® – 144/Pkg

46

°Fits 6" cake.


BACK TO SCHOOL a

b

c

a WHOO LOVES SCHOOL

#17109 DecoPlacs® ° – 24/Pkg

b OWL – WHOO LOVES SCHOOL

#17110 Rings – 144/Pkg

c ABC

#17107 DecoPics® – 144/Pkg

47


DECOPLACS , DECOPICS & RINGS ®

a

b

#17945

e

g

f

h

#17944

a SCHOOL SUPPLIES

#17945 – 24/Pkg

b WHOO LOVES SCHOOL

#17109 – 24/Pkg

c SCHOOL SUPPLIES

#17110 – 144/Pkg

e STOP, LOOK & LISTEN #15359 – 144/Pkg

i

h ABC

#17107 – 144/Pkg

i 1, 2, 3 STARS

#15360 – 144/Pkg

j BALLOONS

DECOPICS

#17108 Poly – 144/Pkg

#2492 – 144/Pkg -

f SCHOOL'S OUT

#15360

#2492

#1501 – 144/Pkg

®

#17110

#17108

k d OWL – WHOO LOVES SCHOOL

d

#17946

#17107

#1501

DECOPLACS®°

#17946 – 144/Pkg

c

#17109

#15359

j

RINGS

®

k 2D CRAYONS – BILINGUAL

g SCHOOL SUPPLIES #17944 – 144/Pkg

48

°Fits 6" cake.


EDIBLE DECORAT IONS & MERCHANDISING

a

e

b

#9456

f

#9464

j

c

#9999

g

#9739

#9738

k

#23752

c JUMBO BRIGHT

d BRIGHT STAR

m #14523 SANDING SUGAR a RED

#9456 – 8 lbs

#11144

i

#9742

l

i LIME GREEN

#10381 – 6 lbs

DEC-ONS®† j CRAYON

SPRINKLES #9464 – 6 lbs

#48799 – 11∕4" – 112/Pkg

e YELLOW

f ORANGE

#9739 – 6 lbs

g RED

#9738 – 6 lbs

#9999 – 3 lbs

#9742 – 6 lbs

h BLUE

#10381

#36089

#23752 – 21∕8" – 120/Pkg

QUINS

b SUGAR SEQUINS BRIGHT

h

#48799

#13304 – 3 lbs #11144 – 3 lbs

d

#13304

k READY FOR SCHOOL ASST. l SCHOOL ASST.

#36089 – 11∕2" – 21∕8" 120/Pkg

MERCHANDISING m BACK TO SCHOOL

#14523 Label – 500 roll

†Due to the nature of this product, some breakage will occur and product has been priced accordingly.

49


Sweet tooth

SATISFACTION


While 70% of Americans eat dessert at least once a week*, most are opting for smaller portions, making diminutive petit fours a big opportunity. From the French for small oven, Amanda Associate petit fours come in three Marketing Manager varieties, the most common being glacé or glazed. These daintily decorated bite-sized cakes are a hot trend for upscale single-serve desserts or grab and go sweets. Flavors and icing colors can vary widely among petit fours, but one signature is a small flower decoration in the center of each cake. Offering a simple way to add flower accents to your petit fours, DecoPac introduces SugarSoft Petit Fours Flowers. Made with sugar, these completely edible flowers feature a soft, chewy texture and vanilla flavor. A true labor saving solution, even novice decorators can use these flowers to create a consistent, professional finish. TM

Ultra convenient, the really unique benefit of our SugarSoft Petit Fours Flowers is the pretty printed designs that cannot be replicated by hand. Using our patent pending technology, SugarSoft flowers feature fun printed patterns and colors in a 0.625" diameter shape. TM

TM

Stylish, small and simple to adorn, petit fours bring sweet tooth satisfaction to your bakery's customers.

DANI: “Tea parties are one of my favorite things because of the elegant tiny food and desserts like petit fours. There’s something about indulging Cake Designer in such a little treat that’s truly enjoyable. Having a sugar piece that doesn’t overpower these dainty sweets is a great way to add a touch of color.” Source: “Digging into Desserts,” in Food Technology, November 2011


SugarSoft™DECORATIONS INTRODUCING SUGARSOFT

A premium edible decoration, that provides customers with an edible option for their celebration cakes. SugarSoft is made with sugar that is softer than gum paste, delicious in flavor and contains a patent-pending technology that applies 4-color printed patterns and design to edible decorations. • Superior printed patterns unmatched by hand • Outstanding performance on both whipped and buttercream icings • Delicious vanilla flavor • Freeze-thaw stable • Kosher • Sustainable

a

b

#6299

#6165

SUGARSOFT­ ­ PRINTED EDIBLE DECORATIONS a FLOWERS ZEBRA ASST. NEW! #6299 – 5⁄8" – 96/Pkg

c

b FLOWERS

LEOPARD ASST. NEW!

#6165 – 5⁄8" – 96/Pkg

d

#6164

#6166

c FLOWERS CELEBRATION

PATTERN ASST. NEW!

#6164 – 5⁄8" – 96/Pkg

e

f

#6163

#6161

d STAR-SHAPED

FLOWERS ASST. NEW!

#6166 – 5⁄8" – 96/Pkg

e FLOWERS PASTEL

POLKA DOT ASST. NEW!

#6163 – 5⁄8" – 96/Pkg

g

h

#6156

#6157

f FLOWERS PRIMARY

POLKA DOT ASST. NEW!

#6161 – 5⁄8" – 96/Pkg

g DAISIES – WHITE NEW! #6156 – 11⁄2" – 60/Pkg

h DAISIES ASST. NEW! #6157 – 11⁄8" – 60/Pkg

i 52

#6158

i SPRING FLOWERS ASST. NEW! #6158 – 11⁄8" – 60/Pkg Patent Pending.


SugarSoft™DECORATIONS

a

b

#6153

c

#6154

d

#6151

#6150

SUGARSOFT­ ­ PRINTED EDIBLE DECORATIONS a CELEBRATORY SAYINGS ASST. NEW! #6153 – 13⁄8"-21⁄2"w × 3⁄4"-11⁄8"h 60/Pkg

b BIRTHDAY ASST. NEW!

e

#6154 – 1" × 11⁄8" – 60/Pkg

c TRUCK ASST. NEW!

f

#6152

g

#6147

#6160

#6151 – 11⁄8"– 60/Pkg

d BABY SAFARI ASST. NEW! #6150 – 11⁄8" × 1" – 60/Pkg -$12.50

e BUTTERFLIES &

DRAGONFLIES ASST. NEW!

#6152 – 11⁄8" × 1" – 60/Pkg

h

i

#6149

#6148

f MONSTER FACES NEW! #6147 – 11⁄8" – 60/Pkg

g FALL ASST. NEW! #6160 – 11⁄8" – 60/Pkg

h POINSETTIA ASST. NEW! #6149 – 1 ⁄4" – 60/Pkg 1

j

#6155

i CHRISTMAS

CHARACTER ASST. NEW!

#6148 – 11⁄8" × 11⁄4" – 60/Pkg

j SNOWFLAKES ASST. NEW! #6155 – 11⁄8" – 60/Pkg

53


SugarSoft™ROSES

a

#6167

b

#6172

c

#6199

SUGARSOFT­ ROSES PREMIUM EDIBLE DECORATIONS a WHITE – 1.5" NEW! #6167 – 72/Pkg

d

#6168

e

#6194

f

#6200

b WHITE – 2" NEW! #6172 – 36/Pkg

c WHITE – 2.5" NEW! #6199 – 24/Pkg

d PINK – 1.5" NEW! #6168 – 72/Pkg

e PINK – 2" NEW! #6194 – 36/Pkg

f PINK – 2.5" NEW!

g

#6169

h

#6196

i

#6201

#6200 – 24/Pkg

g RED – 1.5" NEW! #6169 – 72/Pkg

h RED – 2" NEW! #6196 – 36/Pkg

i RED – 2.5" NEW! #6201 – 24/Pkg

j YELLOW – 1.5" NEW! #6170 – 72/Pkg

j

#6170

k

#6197

l

#6202

k YELLOW – 2" NEW! #6197 – 36/Pkg

l YELLOW – 2.5" NEW! #6202 – 24/Pkg

m LIGHT BLUE – 1.5" NEW! #6171 – 72/Pkg

n LIGHT BLUE – 2" NEW! #6198 – 36/Pkg

o LIGHT BLUE – 2.5" NEW!

54

m

#6171

n

#6198

o

#6203 – 24/Pkg #6203


Social Media

1

TIPS FOR BAKERIES

Share Your Bakery’s Unique Personality Be authentically YOU. Develop a voice and tone that works for your bakery. Share insider photos to give your customers a peek behind the curtain.

2

Create a Posting Strategy and Stick with It

3

Maintain a regular schedule to stay current and relevant. Your schedule can vary by channel, so build a content plan to fit each community.

S M T W H F

× × × ×

× × × × ×

× × × ×

S

Social Media is a Two-Way Conversation Provide top-notch customer service by responding thoughtfully to questions and complaints on social media. Learn from your customers by asking questions about what they would like to see in your bakery. Show you are listening by commenting back to their suggestions.

4

Don’t Forget to Drive Sales Share offers and promotions, including limited-time deals to drive foot traffic. Alert your customers of new offerings or seasonal favorites.

5

Have fun! Be genuine in social media and you’ll create meaningful connections and build loyalty.

$$ $

:) Joanne,

Associate Social Marketing Manager

55


PhotoCake is for Everyone – Big & Small Ž

From summer to selfies, there has never been a better time to use PhotoCake!

Savor vacations and celebrate the family

56


Mothers & fathers will love personalized cakes for their special days.

Exclusive to PhotoCake – Little Golden Books is great for a book-themed party or baby shower. Ž

Look for more design ideas on DecoPac.com in our PhotoCake Design Studio. 57


DecoPac’s printables extended media takes the images right to the edge of a quarter sheet cake – no white space!

©2014 Viacom International Inc.

• Dimensional, unique, licensed artwork found nowhere else! • Tailor-made designs to coordinate with DecoSets®.

Licensed Backgrounds featuring Extended Media

Lucks Print-Ons Sheets ™

®

• Perfectly aligned shapes to ensure consistent printing. • Shapes pass through printer without lifting from the backing paper – improving efficiency to save you time and money! Pre-Cut Media

KopyKake Frosting Sheets

• Feature 2" and 3" pre-cut circles that fit perfectly on cupcakes and cookies.

DecoPac Colors

• Inks provide rich tones and detail. • Consistent printing performance. • Prints are efficient, great yields.


Media & Inks: A Cake Decorator’s Best Friend! PRINTERS ITEM#

DESCRIPTION

QUANTITY

PRICE

INK CARTRIDGES FOR USE IN CANON & EPSON PRINTERS AS MODIFIED FOR EDIBLE INK PRINTING #856

Deco 30 Cyan (C)

2 – 14ml cartridges

#858

Deco 30 Magenta (M)

2 – 14ml cartridges

#857

Deco 30 Yellow (Y)

2 – 14ml cartridges

#865

Deco 30 Black (K)

2 – 14ml cartridges

#859

Deco 30 Black (K)

2 – 25ml cartridges

#12914

CLI - 8 Cyan (C)

2 – 14ml cartridges

#12915

CLI - 8 Magenta (M)

2 – 14ml cartridges

#12916

CLI - 8 Yellow (Y)

2 – 14ml cartridges

#12917

CLI - 8 Black (K)

2 – 25ml cartridges

#15098

CLI226 - Cyan (C)

2 – 8.4ml cartridges

#15099

CLI226 - Magenta (M)

2 – 8.4ml cartridges

#15101

CLI226 - Yellow (Y)

2 – 8.4ml cartridges

#15102

CLI226 - Black LG (K)

2 – 16ml cartridges

#15103

CLI226 - Black SM (K)

2 – 8.4ml cartridges

#18307

T200XL Cyan (C)

2 – 13.5ml cartridges

#18308

T200XL Magenta (M)

2 – 13.5ml cartridges

#18309

T200XL Yellow (Y)

2 – 13.5ml cartridges

#18310

T200XL Black (K)

2 – 14.6ml cartridges

IP3000

IP4000

IP3500

IP4820

I9900

XP410

PRINTHEADS #779

Printhead (only)

1 Printhead

#794

Printhead (only)

1 Printhead

#11463

Printhead (only)

1 Printhead

#15095

Printhead (only)

1 Printhead

CLEANING CARTRIDGES #688

DecoPac Cleaning Cartridges

4 – 14ml (C/M/Y/K); 1 – 25ml (K)

#866

DecoPac Cleaning Cartridges

3 – 14ml (C/M/Y); 1 – 25ml (K)

#13054

DecoPac Cleaning Cartridges

3 – 14ml (C/M/Y); 1 – 25ml (K)

#15100

DecoPac Cleaning Cartridges

4 – 8.4ml (C/M/Y/K); 1 – 16ml (K)

#18315

DecoPac Cleaning Cartridges

4 – 8.4ml (C/M/Y/K); 1 – 16ml (K)

DECOPAC PRINTABLES #833

½ Sheet

10 sheets/box

#973

¼ Sheet

20 sheets/box

#5261

Extended ¼ Sheet (8.25" × 13")

20 sheets/box

KOPYKAKE FROSTING SHEETS #840

½ Sheet

24 sheets/box

#842

¼ Sheet

24 sheets/box

#5260

Extended ¼ Sheet (8.5" × 13")

24 sheets/box

#13056

2" Circles (Pre-Cut)

24 sheets/box

#13057

7.5" Circles (Pre-Cut)

24 sheets/box

#13058

3" Circles (Pre-Cut)

24 sheets/box

LUCKS™ PRINT-ONS® SHEETS #5262

Extended ¼ Sheet (8.5" × 13")

#13589

8.5" × 2.5" Strips (Pre-Cut)

6 sheets/box

#13993

7.5" Circles (Pre-Cut)

24 sheets/box

#14622

¼ Sheet

24 sheets/box

#15887

6" Circles (Pre-Cut)

24 sheets/box

24 sheets/box

59


WHO’S YOUR PAL?

NEW!

#6078 PhotoCake®­Frame – Each

FULL OF EMOTIONS  Riley's Emotions are clips!

NEW!

#5291 DecoSet® – 1/Pkg #36442 DecoSets® – 6/Pkg

IT’S A GREAT DAY!

NEW!

#49056 Edible Image – 6/Pkg #5476 PhotoCake®­Image – Each ®

RILEY’S EMOTIONS #5251 Rings – 144/Pkg

60

NEW!


4" & 6" Layers

6", 8" & 10" Layers

8" Layer

Anna’s Cake* NEW! #49090 Edible Image® Designer Prints™ – 6/Pkg Includes 18 strips per package. #36895 PhotoCake® Image Strips – Each Includes 3 strips per sheet.

6", 8", 10" & 14" Layers

Summer Solstice NEW! #49096 Edible Image® Designer Prints™ – 6/Pkg #36987 PhotoCake® Image Each

°No Discount *4" - 2 strips needed, 6" - 2 strips needed, 8" - 3 strips needed, 10" - 3 strips needed, 12" - 4 strips needed, 14" - 4 strips needed

61


E A S I E R T H A N I T LO O KS Barbie Doll Roses Fashionista Signature Cake TM

7. Base ice cake light Princess Pink #11808.

8. Using tip #822, pipe dark Princess Pink #11808 rosettes at base of cake. 1. Use four 8” round layers to build skirt. Using Circle Cutter #11161, cut a hole in the center of each layer. 2. Stack cake layers, placing a layer of icing in between each layer. 3. Place doll next to cake to measure cake height. If cake height does not reach top of tube, add another 8” round layer. 4. Insert DecoSet® doll into tube and place in cake. 5. Trim cake so layers are tapered and form a bell shaped bottom as shown. 6. Press the cake down and make sure all the crumbs are adhered to the cake. This will make a smoother cake.

9. Using tip #104, pipe Rose Pink #5887 swag just above rosettes.

62 BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel, Inc. ©2015 Mattel, Inc. All Rights Reserved.


10. Using tip #104, pipe dark Princess Pink #11808, light Rose Pink #5887 and dark Rose Pink ruffles on waist as shown.

13. Using tip #4, pipe Neon Green #9640 leaves .

11. Using tip #104, pipe dark Princess Pink #11808 and dark Rose Pink #5887 rose buds.

14. Place DecoSetŽ ring onto cake as shown. 15. Pipe inscription upon customer’s request. 16. Place warning sticker on outside of cake box.

12. Using tip #2, pipe White swirl accents and dots. 63


JUNE SUN

MON

1

TUES

2

WED

3

4

Darth Vader, C-3PO and R2-D2 Rings Available

FRI

5

6

#5922 Americana Stars Fondant DecoShapes®

8

9

10

11

12

13

16

17

18

19

20

IDDBA, Atlanta, GA

14

15

21

22

23

24

Star Wars and Frozen Signature Cake DecoSets® Available!

25

Available May 21! #6273 – 6/Pkg - $14.00

Frozen Icon Candles NEW!

Movie Opens

26

Available May 21! #6272 – 6/Pkg - $11.50

27

#6085 Bright Strips Fondant DecoShapes®

Father’s Day

28

Olaf, Let It Go Candles NEW!

29

Made with two 8” round layers, two 6” round layers and three cupcakes.

30 Sponge Out of Water DVD Release

J U LY SUN

MON

TUES

THURS

2

FRI

3

6

7

8

9

#18126 Pastel Bows Printed Gum Paste

12

13

• Create Elsa’s Ice Palace scene from the Disney Frozen movie! • Set includes Ice Castle, Snowflake Base and Elsa, Anna and Olaf figurines • Light-up Snowflake Base illuminates either Elsa or her Ice Palace • Great after-party play set and collectible for Frozen lovers!

SAT

4 DecoPac Closed

5

10

Independence Day DecoPac Closed

11

Serves 24†

Movie Opens

14

15

NEW!

Available June 18! #6207 DecoSet® – 1/Pkg - $10.25 #36861 DecoSets® – 3/Pkg - $30.00 Decorating Option**: Strong Cake Board Recommended or #6709 Quarter Sheet Foil Cake Board 10" × 14" - White – 3/Pkg - $6.50

Special Features

WED

1

Winter Magic Signature Cake

16

17

©Disney †2" × 3" slices. **Not included, but recommended.

18 Prices effective April 1, 2015.

19

20

21

22

23

24

#18666 Animal Print Rose Printed Gum Paste

26

27

28

29

30

25 Follow us!

31 TV Movie & DVD Release

DecoDisplay®, DecoPics®, DecoPlacs®, DecoPop®, DecoSet®, DecoShapes®, DecoSheets® and PhotoCake® are trademarks of DecoPac. Edible Image®, Dec-Ons® and Designer Prints™ are trademarks of The Lucks Company.

3500 Thurston Avenue Anoka, Minnesota 55303

Correct FSC Bug

1-800-DECOPAC

UNLEASH the FORCE WOW

with EASE Fondant DecoShapes

& Gum Paste DecoSets

Barbie : TM

The Doll that Started it All

Keeping it

FUN & FRESH

Summer Celebrations

Sweet Tooth

SATISFACTION Petit Four Perfection

1-800-332-6722

Español: 1-800-898-3063 Fax: 763-502-0534

©2015 DecoPac #6326 US Mass

April 2015

DVD Release

Subject to change without notice.

Movie Opens

86th All-Star Game

Star Wars • Fondant DecoShapes­® & Printed Gum Paste • Barbie™ • Father’s Day • Independence Day • Back to School • Petit Fours • New Licenses • Social Media • PhotoCake®

#18565 Primary Mini Bows Printed Gum Paste

inspirations April 2015

SAT

inspirations

7

THURS

Find Father’s Day, Independence Day and Back to School inside


Letter from the Editor

APRIL SUN

5

7

6 Easter

THURS

8

9

13

19

10. Using tip #104, pipe dark Princess Pink #11808, light Rose Pink #5887 and dark Rose Pink ruffles on waist as shown.

14

20

26

13. Using tip #4, pipe Neon Green #9640 leaves .

16

15

21

17

18 NBA Playoffs Begin

24

23

22

27

28

29

#18660 Bright Celebratory Sayings Printed Gum Paste DecoSet®

25

MON

SUN

30

M AY

MON TUES

WED

THURS

FRI

1 11. Using tip #104, pipe dark Princess Pink #11808 and dark Rose Pink #5887 rose buds.

SAT

2

Avengers: Age of Ultron Movie Opens

3

5

6

7

8

9

11

12

13

14

15

16

18

19

20

21

22

23

4 Star Wars Day May the 4th Be With You

10

At DecoPac, we are committed to helping your bakery lead the way in your market, and in the hearts and minds of your customers. Thank you for our inspiring partnership.

14. Place DecoSet® ring onto cake as shown. 15. Pipe inscription upon customer’s request. 16. Place warning sticker on outside of cake box.

Sincerely,

Mother’s Day

17

Dewey Wahlin

© & TM Lucasfilm Ltd.

11

Earth Day

Sweet Tooth Satisfaction shares big news on petit fours. Discover how DecoPac’s new SugarSoft™ Flowers save you time in profiting from this latest dessert trend.

Star Wars Feature - See Page 4

10

#5853 Black Diamond Fondant DecoShapes®

TM

On the Cover

SAT

4

NHL Stanley Cup Playoffs Begin

Our infographic on Barbie : The Doll That Started It All demonstrates the brand’s impressive legacy while spotlighting five new cake designs bursting with personality.

Vice President of Marketing

FRI

3

2

MLB Season Opens

12

Wow with Ease introduces our Printed Gum Paste and Fondant DecoShapes®. These easy-to-use solutions feature a patent pending technology that is exclusive to DecoPac.

Keeping it Fun & Fresh turns up the heat on summer sales with versatile products including new PhotoCake® frames.

WED

Good Friday

This Inspirations edition is filled with solutions to keep your bakery ahead of the competition. From products featuring iconic brands and the world’s most in-demand licensing franchises to labor-saving cake designs and sales-building trends, count on DecoPac as your partner in innovation and customer satisfaction. Unleash the Force shows you how to harness the evergreen strength of Star Wars with remarkably engaging products and creative themes for fans of all ages.

TUES

1

Always A Step Ahead

In this issue:

MON

#18665 Bright Rose Printed Gum Paste

12. Using tip #2, pipe White swirl accents and dots.

24 63

25 31 Memorial Day DecoPac Closed

26

27

28

29

30


JUNE SUN

MON

1

TUES

2

WED

3

4

Darth Vader, C-3PO and R2-D2 Rings Available

FRI

5

6

#5922 Americana Stars Fondant DecoShapes®

8

9

10

11

12

13

16

17

18

19

20

IDDBA, Atlanta, GA

14

15

21

22

23

24

Star Wars and Frozen Signature Cake DecoSets® Available!

25

Available May 21! #6273 – 6/Pkg

Frozen Icon Candles NEW!

Movie Opens

26

Available May 21! #6272 – 6/Pkg

27

#6085 Bright Strips Fondant DecoShapes®

Father’s Day

28

Olaf, Let It Go Candles NEW!

29

Made with two 8” round layers, two 6” round layers and three cupcakes.

30 Sponge Out of Water DVD Release

J U LY SUN

MON

TUES

THURS

2

FRI

3

6

7

8

9

#18126 Pastel Bows Printed Gum Paste

12

13

• Create Elsa’s Ice Palace scene from the Disney Frozen movie! • Set includes Ice Castle, Snowflake Base and Elsa, Anna and Olaf figurines • Light-up Snowflake Base illuminates either Elsa or her Ice Palace • Great after-party play set and collectible for Frozen lovers!

SAT

4 DecoPac Closed

5

10

Independence Day DecoPac Closed

11

Serves 24†

Movie Opens

14

15

16

17

©Disney †2" × 3" slices. **Not included, but recommended.

18 Prices effective April 1, 2015.

20

21

22

23

24

#18666 Animal Print Rose Printed Gum Paste

26

27

28

29

30

25 Follow us!

31 TV Movie & DVD Release

DecoDisplay®, DecoPics®, DecoPlacs®, DecoPop®, DecoSet®, DecoShapes®, DecoSheets® and PhotoCake® are trademarks of DecoPac. Edible Image®, Dec-Ons® and Designer Prints™ are trademarks of The Lucks Company.

3500 Thurston Avenue Anoka, Minnesota 55303

1-800-DECOPAC

UNLEASH the FORCE WOW

with EASE Fondant DecoShapes

& Gum Paste DecoSets

Barbie : TM

The Doll that Started it All

Keeping it

FUN & FRESH

Summer Celebrations

Sweet Tooth

SATISFACTION Petit Four Perfection

1-800-332-6722

Español: 1-800-898-3063 Fax: 763-502-0534

April 2015

DVD Release

Subject to change without notice.

Movie Opens

86th All-Star Game

19

NEW!

Available June 18! #6207 DecoSet® – 1/Pkg #36861 DecoSets® – 3/Pkg Decorating Option**: Strong Cake Board Recommended or #6709 Quarter Sheet Foil Cake Board 10" × 14" - White – 3/Pkg

Special Features

WED

1

Winter Magic Signature Cake

Star Wars • Fondant DecoShapes­® & Printed Gum Paste • Barbie™ • Father’s Day • Independence Day • Back to School • Petit Fours • New Licenses • Social Media • PhotoCake®

#18565 Primary Mini Bows Printed Gum Paste

inspirations April 2015

SAT

inspirations

7

THURS

Find Father’s Day, Independence Day and Back to School inside


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