FOR THE URBAN YOUNG GENTLEMAN, UNPRETENTIOUS, WANTING TO MAKE BOLD STATEMENTS IN CASUAL THREADS.
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DITORS LETTER.
Welcome to the first issue of Masc, for the urban, casual gentleman, unpretentious and wanting to make bold statements in casual threads. We hope you’re as excited as we are to introduce a wide selection of boutique labels and vintage clothing stores to the magazine industry. Allowing the labels to be more noticed and promoted will increase people’s individuality in their fashion style and variety of clothes to buy. This is a real fascinating time in the industry as individualism rules. Showing how men’s vintage can be worn in your own way will hopefully start off a frenzy and get these distinctive boutique fashion labels and vintage stores taken advantage of. Also check out our exclusive interview with indie band, One Night Only, Jack Sails where we find out the bands highlights, challenges, their fashion style and much more. Not forgetting about the popular brands around already we round off the issue with our pick of the finest classic British brands mixed with the best from the high street. If you only read one style guide, make sure this is it. Here’s to the season, now enjoy the view…
Danielle Allen
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ONTENTS MEET THE TEAM Contributors . FEATURES Death by Cutie Burberry Acoustics . FASHION Stret style Day at the Dene The Boy With Blue Blood Where To Look... . MUSIC / FASHION INTERVIEW One Night Only
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ONTRIBUTORS
DAVID LABUSCHANE David is responsible for the finding and securing locations to be used for a photoshoot What’s the best thing about your job?
I get to travel the world, experience different cultures and meet amazing people. What’s your favorite item of clothing?
I just wear what i want when i want, my favorite would have to be my Vintage fairisle knitwear jumper. Most over used word or phrase?
Amazing!
LOCATIONS MANAGER SCARLETT WESTON Scarlett is the top creative executive responsible for the magazine’s editorial art and design and layout concepts. She is the final decision-maker for publication’s, day-to-day editorial art and design work. How long have you been doing this job?
I have been a creative director for 2 years now. Favorite places?
Ko Phi Phi in Thailand, amazing beaches for through the day and the best full moon parties on a night. Top Tip?
Always smile, and meet as many people as possible in your life.
CREATIVE DIRECTOR
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JONATHAN BRACEWELL Jonathan co-ordinates the clothes, jewelry, and accessories used in the photoshoots. Career highlights?
Styling great people, getting to see new collections before they come out into the shops. Style icon?
Anyone happy in their own skin.... What are you a fan of?
Anyone who does something with conviction
STYLIST TESS ASHWIN
Tess works with makeup and hair specialising in hair she worked at Tony and Guy growing up and won an award from the best hair stylist in 2008. How do you spend your time when you’re not working?
I like to travel. last year I went on a 4 week trip around europe. Your super power would be?
Teleportation.
What would you like to do before you die?
HAIR AND MAKE UP ARTIST
I have alrady done it.
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Death By Cutie SUBVERTING THE FACE OF FASHION BY PUTTING A BAG ON IT.
Luke Donohoe-Denton, the fresh new urban designer, has created a quirky, unique label called, Death By Cutie. Launching his first exclusive line only last January 2010, he emphasizes individuality with his iconographic limited edition prints on American Apparel tees, hoodies and vests. Sold widely online and through concessions in stores in Sheffield and Leeds available at Kuji shop and Each To Their Own. Based in Sheffield he has built a loyal following with his fresh and quirky style and counts fashionistas like boy band, JLS among his many fans. The name of the label was a quick decision and with his creative background, he decided to combine the words ‘death’ and ‘cute’ together to create a unique name for his brand. So I bet your wondering, ‘What’s with the paper bags?’ He uses bags to remove the identity of the models and create a focus on the clothing and not who’s wearing it. After all it is about the clothing, which he describes his designs as ‘images turned awol.’ Luke loves controversy in his photography and designs and manipulates images using different Photoshop techniques. Before Death By Cutie he started working alongside a close friend on another label, realizing he could move forward with his own designs and do it better himself, he took inspiration from this experience and set up his own label. Lacking funding for such a big idea, he luckily was approached by an investor who supplied him with the base products to set him on his way. Death By Cutie has recently been spotted on celebrity juice. Fearne Cotton and Keith Lemons were supplied with the clothing and were seen wearing it on the television show. B Box Fozzy, the number 1 beat boxer in the UK, who supports Dizzee Rascal on tour has also recently done a photo shoot sporting the BMX baghead t-shirt, whilst sat on a BMX. He has secured exclusive sponsorship with some of the best known international dj’s around the world, such as the DC10 dj’s
I’ve got a bag on my head t-shirt £35.00
from Switzerland and Barcelona, Vincent Abbo and Mirus Lowe, who were seen wearing the t-shirts whilst playing a live set to thousands of screaming fans in the Ibiza club. Death By Cutie designs are shaking up fashion, now being recognized as a design heavy weight, expanding from online to store concessions around the Yorkshire area. (Buy online at deathbycutie.com) 8
Why don't you make your own statement with an exclusive Death By Cutie tshirt and wear the clothes with love, pride and cool as f*** attitude!
Blue bag head t-shirt ÂŁ35.00
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BMX baghead t-shirt £25.00
Death butterfly dress £37.50
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Benjamin bill hood £49.95
Inside out t-shirt £35.00
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Name - Shaun Age - 28 Occupation - Web Design What Are You Wearing - Levis Jacket, Topman Shirt Favorite shop - Vintage Key piece - Umbrella Favorite Band/Artist? SamIam
Name - Will Age - 20 Occupation - Cheese shop What are you wearing - Tommy Hilfiger Polo, Jacket from Bolivia, Gap Jeans, Vans Favorite shop - Felix Key Piece - Wooly Jumpers Favorite Band/Artist - Caribou
S T R E E T S T Y L E
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Name - Scott Ruse Age - 22 Occupation - Fine Art student What are you weairng - Primark jacket & Jumper , Topman Trousers, Vans Favorite shop - Topman Key piece - Wooly hat Favorite Band/Artist - Arcade Fire
Name - Jake Slee Age - 21 Occupation - Fine Art student Favorite shop - American Apparel What are you wearing - Charity Shop Jacket, American Apparel top, Topman Trousers, Adidas trainers Key Piece - Hat Favorite Band/Artist - Beruit
Name - Jay & Josh Age - 25 & 27 Occupation - Orphan Arms Boutique What are you wearing Jay - Uniqlo Jeans, Albam Jacket. Josh - Orphan t-shirt, Topman Jeans Key PIece - Follow Jumper by Orphan Arms Favorite Band/Artist - Enya
Name - Lewis Forbes Age - 22 Occupation - Childrens Charity What are you weairng - Vintage Jumper, Box fresh Jumper, Lomography Camera Favorite shop - DTA & Triumvir Key Piece - Fairisle Jumper Favorite Band/Artist - Actual Proof
S T R E E T S T Y L E
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Name - Ismael Age - 22 Occupation - Student What are you wearing - H&M jacket, Diesel Jeans, OXO shoes Favorite shop - Vintage Key piece - Aviators Favorite Band/Artist - Mark Ronson
Name - Alexis Age - 21 Occupation - Brand Strategy What are you wearing - Vintage Jacket, Topshop Jeans, Converse Favorite shop - Paul & Joe Key Piece - Camel colours Favorite Band/Artist - Fleet Wood Mac
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INTER WILDERNESS Introducing individualism with independant brands and Vintage clothing.
Vintage denim jacket, ÂŁ30, Best Vintage Watch, Bell & Ross
Right Baseball Jacket, £28, Rokit Mickey t-shirt, £15 Rokit Jeans, £79, Pretty Green Bottom Beige jumper, £69, COS Cream chinos, £112, Acne
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Fairisle jumper, £49, Farah Vintage Denim jeans, £120, Acne Red cardigan, £28, Beyond Retro Dark grey jeans, £79, Pretty Green Boat shoes,
Body warmer, £42, Urban renewal Red top, £35, Pretty Green Green Cardigan, £120, Folk T-shirt, £20, KT & Paul Girl wears uni-sex fairisle jumper, £30, Best Vintage
Opposite Page Horse Jumper, £30, Beyond Retro Slim fit jeans, £79, Pretty Green Hat, £4, Beyond Retro Denim Jacket, £32, Best Vintage Black hoody, £38, Death By Cutie Purple chinos, £90, Acne
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Quilted Jacket, £115, Lavenham Checked blue shirt, £40, Farah Vintage Vintage waxed jacket, £170, Barbour Red & Green checked shirt, £53, 55DSL
ONE NIGHT ONLY JACK SAILS
(Photography by Nick Fisher) Signed at the age of 16, Jack Sails the songwriter and keys player for One Night Only joined Masc for an exclusive interview. He takes us back to how the band first formed, their highlights and challenges, working with Emma Watson and the bands fashion style. Meeting on a quiet Friday afternoon in a small bar hidden down the shambles of York, just 20 minutes outside of Helmsley where the band all grew up. Jack rocked up in a Beetles t-shirt from Topman, Levis jeans and a Vintage chunky knit red cardigan.
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Why the name One Night Only? When we had our first gig about 5 yars ago we were about to go on and the band didn’t have a name so the guy that was running the night said, “alright, well for this gig u can be called ‘One Night Only’ there we go, on you go” Ok so we’re One Night Only, we always planned to get another name but it kind of just stuck.
What genre of music do you consider your work to be? I’d say its like big pop tunes but with a rock outfit. (laughs) Do you have any major influences? Its quite diverse, we have so many different things that we all take influences from, but I would say some of the main ones are The Killers, which is an obvious one. I think a lot of people can hear that in our sound. Also bands like Arcade Fire, 60’s rock and roll music and I like quite a lot of electronic stuff.
When did you form your band? What inspired you to make music together? I wasn’t in the original band, it started in 2003 and I joined in 2005.
Which video did you enjoy making the most? Say you don’t want it, definitely!
What genre of music do you consider your work to be? To start with, I guess something to do. We were all like 13 to 15, it wasn’t to make anything of anything it was just something to keep us busy.
How was NY and working with Emma Watson? New York was amazing - the video is focused around places out of the centre of the city so we got to get a taste of the real NYC, not just the tourist sights. And the view of Manhattan from the rooftop was incredible!!
Did you think you would get this far? Never, not in a million years. We knew ‘Just for tonight’ was a good song when we wrote it but we were just like, oh it’s a cool song, that’s the one we can play at the end of a st, but never did we imagine anything like this.
Emma was amazing to work with, really open and friendly. She had obviously done shoots far longer than ours before, we were all collapsing and she was still up and ready to go. How did the acoustic version of Chemestry come about for the Burberry Acoustic? Burberry have recently set up an online series called Burberry Acoustic with an online blog called Watch Listen Tell. Christopher Bailey has got us involved with many of Burberry’s events and when they asked us to get involved with this we were really happy to be asked.
Who writes the music? It’s all of us, we all write together. I mean people have different tasks that they contribute towards when we’re writing, but its everyone all in it together really. How long have you all known each other? We all went to school together, and we all live with in a few miles of each other and we all went to the same secondary school too. 27
Why is it just you and George in the video? George and I usually do the acoustic performances because it’s much more effective to completely break those things down and give the music a bit more air and thoughtfulness. Heavy right? What is your favorite place where you have performed? London Astoria. We were one of the last bands to ever play there before it was knocked down and it was one of our biggest sell out shows to date.
Does music influence your fashion style? We like the sharp, clean cut, 60’s rock’n’roll appearance of bands like The Beatles; which is another reason Burberry have become quite prominent for us. The label perfectly combines the military-esque stylings of their heritage with rock’n’roll decoration. It’s awesome! We also like a lot of vintage stuff. Favorite item in your wardrobe? I was given my trench for the latest Harry Potter premiere. It’s amazing; literally makes me feel different when I put it on. Love it!
Worst place? Again, knocked down now but The Charlotte in Leicester was completely horrible. Smelly and nothing really worked properly. How long has it taken you to make the second album? Nearly 2 years.
Do you steal each others clothes? No, if I was to though it would be George’s wardrobe but he would kick off massively
Who is your best friend in the group? Me and George are the closest, the other three are two years older than us, we have been great friends since school so we’ve you ever crowd surfed at a gig? Well, I would love to but I always get this horrible feeling that always stuck together really. I was always above him at school if I decided one day to jump into the crowd, they would all just and now the tables have turned. move out the way and I would fall flat on my face (laughs) George does it every time we perform without fail! After every Who would you say is the most stylish in the band? performance he comes back with a new injury from where peo- George is definitely the most stylish ever since he was younger he just manages to throw anything on and make it work, when I ple have been grabbing him in the crowd. try to do that it rarely works (laughs) What has been your biggest challenge as a band? Favorite brands? Yeah getting the second album to where we wanted it to Burberry, even if we didn’t get sent their clothes, I have always be was definately our biggest challenge so far. It was a loved their clothes, also Paul Smith, Junk de Luxe, J. Lindeberg, case of focusing our influences and really nailing down the Bolongaro Trevor, Cheap Monday (jeans), Levis sound we wanted for the record. It took a long time but ultimately I think the sound we got for this album is the sound we were always striving for and I’m really proud of it. 28
What about High Street? Well I shop at Topman now and again, The brands at urban Outfitters are great. Just the other day I bought a pair of suit trousers from H&M but they were a skinny fit. Today I’m wearing a beetles t shirt form topman. I really like my vintage clothes there are so many amazing things you find in those shops, waistcoats, jackets boots etc. When we’re in London we were hown all the little wacky vintage shops that are hidden down the back streets. Some of them were crazy! Have u become more fashion conscious since being in the public eye? Yes definitely, I think anyone would when you’re constantly looked at, you immediately feel the need to make more of an impression and be more style conscious. Have you ever been given anything to wear that you hated? No because its really important to feel comfortable in what you are wearing because otherwise it shows in yourself that you’re not comfortable. So the stylist always brings us a wide selection of about 7 or 8 outfits to choose form so we have a big input too. Its great because we’re the ones wearing and promoting the clothes we can turn around and say, oh I’ll have this thank you, and we get to keep it (laughs)
(Photography by Natash Jones)
What would you be doing if you weren’t in the band? Well I always thought I wanted to be a performing arts teacher, so I went to college to study that but only got three months into my first year then we were signed to our record label. I had an exam that week and my tutor said if you leave you know you will stil have to pay the exam fee. I just said, believe me if you knew what I was doing you wouldn’t care (smiles) . 29
WATCH . LISTEN . TELL
Burberry Acoustic Christopher Bailey, the chief creative officer for Burberry has recently selected a handful of young emerging, British artists and bands to form collaboration with the luxury design label, called ‘Burberry Acoustics’. Putting together a diverse group of ongoing acoustic sessions from some of the finest individual talents coming out of the UK and bringing them to the broad global, Burberry Audience. With the great interaction that Burberry have experienced with their social media website, ‘Artofthetrench’ collaborating with new musicians and artists is an inventive, modern scheme which will get new, talented bands and artists recognised. Burberry have demonstrated their belief in young up-and-coming artists Celebrating the Burberry heritage of founding, developing and supporting the young British talents through the attitude and energy of music. A number of tracks exclusive to Burberry acoustic appear on Bailey’s album from rising British artists like, One Night Only, Romana, The Cheek and Misty Miller. The album is available to download and in Burberry Stores.
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HE BOY WITH BLUE BLOOD Full of national pride, with style heritage using classic British brands such as Fred Perry, Paul Smith and Farah mixed with the best from the High Street.
Its Fashions Turn To Lie Back And Think Of England!
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Checked shirt, £30 Topman Navy Cardigan, £85, Fred Perry Cream chino’s, £55, Farah Black Converse, £32.99
Checked shirt, £90, Paul Smith Cream chinos, £14, H&M Black converse, £32.99
White polo, £50, Fred Perry Slim fit denim jeans, £32, Topman Black Converse, £32.99
Blue round neck jumper, £140, Paul Smith Cream chinos, £14.99, H&M
Blue striped blazer, £120, Reiss Grey t-shirt, £18, Topman Slim fit denim jeans, £32, Topman
CHECK OUT SOME OF THE BEST CLOTHING FROM =BOUTIQUES & VINTAGE STORES AT THESE WEBSITES....
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