MOVE Market Oriented Value Enhancement
Towards Economic Empowerment and Human Dignity
ABOUT US • Vision: To be an agile, knowledge-based innovation agency and network hub for institutionalisation of best practices through multi-sector partnerships. • Mission: To improve the quality of life for poor and marginalised communities through documentation, innovation, implementation and dissemination of best practices, using a participatory approach.
CORE EXPERTISE Documentation and research Innovation Advocacy Institutionalisation of best practices
MOVE: FUNDAMENTALS • Market Orientation: Assess and understand demand before starting production. Start business only if there is a demand. • Value Enhancement: Add value, evolve new products and services to cater to customer needs.
PMA: THE CORNERSTONE Alleviating poverty by enabling end users to: • Identify their strengths • Understand the markets prior to production • Develop market resilience and flexibility • Value add to capitalise on market opportunities and strengths • Benefit from opportunities in the growing service sector
PMA: THE CORNERSTONE Village market
City market
Accurate weight Going to the city for other work Quality Fragrance Range Price
MOVEing AHEAD Impact on primary stakeholders Over 250 robust, market driven businesses enhancing the quality of life for more than 1,000 people. Neelambika successfully established a garment shop and diversified into roti-making. She sold Rs 12,000 worth of clothing in the first two weeks, making a profit of Rs 1,000.
MOVEing AHEAD: IMPACT Twenty year old Umesh and 19 year old Mahilar started a mobile phone repair shop after MOVE. It was a childhood dream. Today, they earn a monthly profit of Rs 37,000, which they divide equally between themselves.
MOVEing AHEAD: IMPACT
MOVE Graduate Increased Income More Assets
Better Nutrition
Access to Health and Education
Less Debt
Improved Status Confidence and SelfEsteem
Reduced Risk to Domestic Violence
Increased Mobility
Higher Participation in Local Governance
MOVEing AHEAD: IMPACT Impact on government • Department of Vocational Education, Government of Karnataka • MOVE incorporated into the Department’s vocational education courses • Over 60 colleges trained in the methodology • Department of Panchayat and Rural Development, Government of West Bengal • 65-70 Department trainers trained to replicate MOVE across districts
MOVEing AHEAD: IMPACT Impact on NGO partners Adapting and deepening MOVE for: • Rural women and SHGs • Youth and services • Quarry and beedi workers • Sexual minority communities • Women with HIV/AIDS • Small millet women farmers
MOVEing FORWARD Challenges: Visibility. Financial sustainability. Institutionalising MOVE Moving forward: Visibility • Hired a Communications Specialist • Launched website, blog • Initiated social media networking Moving forward: Financial Sustainability • Doubled the number of proposals • Networking with new partners • Considering a for-profit JV for MOVE
MOVEing FORWARD Moving forward: Institutionalising/ mainstreaming MOVE • New partnerships with government agencies • NABARD, NRLM, WDC (in progress) • New partnerships with other organisations • Fair Climate Network, Rang De, Huairou Commission
MOVEing FORWARD With SVP A significant opportunity to MOVE wide: • Test roll out of MOVE on scale • Expand human resource base for countrywide replication
Thank you!
Best Practices Foundation 1, Palmgrove Road, Victoria Layout, Bangalore – 560047 T: 080 25301861 E: bpfound@gmail.com W: www.bestpracticesfoundation.org