Analyzing And Influencing Search Engine Results DOWNLOAD HERE
The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible positions of the WWW has immensely increased. Snke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses. He structures available SEO means, integrates them in a Website creation process proven to be successful in practice, and develops models for selecting the right keywords. For search engines, he presents new methods of grouping and presenting results. EAN/ISBN : 9783834989154 Publisher(s): Gabler, Springer Fachmedien Discussed keywords: Analyse, Information Retrieval, Suchmaschine Format: ePub/PDF Author(s): Lieberam-Schmidt, Snke
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