Deepali Konaje deepali.konaje@gmail.com
9967758295 / 9637420411
Deepali Konaje | deepali.konaje@gmail.com
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About Me I am a Visual Designer with 1.5 years of experience. I love to read and keep myself updated with interesting trends and patterns. I am a good team player, analyzer and conceptualizer. I am persistent, organized and hard working. I like to maintain a good work-life balance which helps me be more efficient and productive. I graduated with specialization in Graphic Design from Symbiosis Institute of Design in 2013 and currently working as a Visual Designer.
Work Experience Think Design Collaborative Pvt. Ltd. (Hyderabad) Visual Designer, Feb ‘15
Working as Visual Designer: • Explored and fixed the responsive grid and visual language for an enterprise application • Understanding desktop, tablet and mobile design standards, patterns and applying them
Co-ordinating Office and Trainings: • Planing and execution of promotional activities for public training • Executing the registration process of participants • Managing logistics, printing material and stationery for the workshops • Post training filing and data recording
Apprentice, Aug ‘13- Oct ‘14
Assisted in UX projects: • Reverse structuring, observing User Interviews, Mind Mapping, Task Analysis, Affinity Analysis and collating presentations. • Created Prototyping tool for Windows 7, Android and iOS In-house Projects: • Experimenting to define Visual language for the company • Updating website in HTML, CSS, wireframing, creating greyscale prototype for new information design of the website.
June 2013 Symbiosis Institute of Design, Pune
HSC (12th Board) Rickshaw (Mumbai) Intern, May ‘12- June ‘12
Assisted in projects: • Concept generation, creating options for execution of a concept. • Creating mood boards, illustrations, logo options, packaging graphics, print and web advertisements
Teach For India- Pilot classroom Volunteer, Oct ‘12- Jan ‘13
Planning and execution of projects: • Proposing and executing interactive exhibition stall for inspirED. • Co-ordinating and designing brochures and posters for entries into various competitions and activities
April 2009 Nirmala Junior College, Mumbai
SSC (10th Board)
April 2007 Our Lady of Remedy High School, Mumbai
Technical Knowledge Adobe Photoshop, Illustrator, InDesign: Professional working knowledge Adobe Dreamweaver, Balsamiq, Font Lab: Good working knowledge MS Office: Good working knowledge HTML, CSS, Java Script: Basic knowledge
Shri Ram Chandra Mission Volunteer, Oct ‘11 - Present
Design Incubator R & D Labs Pvt. Ltd. (Pune)
Educational Qualifications B. Des (Graphic Design)
Planning and execution of projects: • Designing layouts for making manuals, books and magazines. • Creating invites, posters and stationery for various events • Creating book covers and CD covers
Competitions, Workshops and Events attended • Attended Core Training Programme in User Experience Design by Design Incubator R & D Labs, Sept 2013, June 2014 • Participated in UMO Global Student Challenge, 2012 • Attended Type Design Workshop by Paul Hunt (Adobe Open Type), 2012 • Attended workshop on Font Lab by Ted Harrison (CEO- Font Lab), 2012 • Participated and attended Nokia, Project Bhasha, 2011
Table of Contents
Illustrated Publication inspiring Spirituality............................................................... 4 Tourist Booklet, Map and Folder for Mumbai......................................................... 7 Interactive and Infomative stall design..................................................................... 10 Visual Identity for a hypothetical women’s salon................................................... 11 Devanagari bodytext Typeface design for newspaper.......................................... 16 Exploring visual language for Design Incubator...................................................... 20 Website redesign for IRCTC.......................................................................................... 24 Packaging for Pearl Necklaces..................................................................................... 27 Mother Dairy Milk Packaging Graphics..................................................................... 28 Freelance and Volunteer Work.................................................................................... 29 Illustrations....................................................................................................................... 31
Illustrated Publication inspiring Spirituality Degree Project. SID. Pune “We are not human beings having a spiritual experience; we are spiritual beings having a human experience.” - Pierre Teilhard de Chardin The spiritual process begins with ‘Seeing’ ourselves, tapping into the infinite wisdom of our spiritual selves to perceive our ‘Real Selves’. This journey needs employing of some tough love and first and foremost the will to accept ourselves – our Good, Bad and Ugly. Do we really know ourselves? Since birth we have been seeing things around us which have conditioned our minds in a certain way. The perceptions we have built up along the way build our world-view and colour our experience of living in it. We see the world through the unique kaleidoscopic lens of our experiences, conditioning and sensitivities. It is safe to assume that what we perceive of the outer world is actually a reflection of our inner world. We realise that we fail at seeing beyond ourselves, and the endless possibilities that present themselves once we remove the fetters that bind our mind. The seeing we have been accustomed to has to be accompanied by ‘Unseeing’- reaching beyond our prejudice and perception to experience the world ourselves in all authenticity. Seeing the Reality can happen only in conjunction with ‘UnSeeing’.
Cover Art: Creation of Adam, by Michelangelo, Sistine Chapel. The hand coming from top is the hand of God and the hand coming from down is the hand of man. As we open the book we see a reflection of a tree in the water implying that we were created in the image of the Entity.
Guide: Prof. Mahendra Patel, Mr. Niranjan Mhamane
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Publication Design & Illustration
Deepali Konaje | deepali.konaje@gmail.com
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There were 11 illustrations in the book here are some of them and excerpts from the accompanying text. 1. Mist of Singularity ...Aren’t we all multiple expressions of the same Cause? “The atoms of our bodies are traceable to stars that manufactured them in their cores and exploded these enriched ingredients across our galaxy, billions of years ago. For this reason, we are biologically connected to every other living thing in the world. We are chemically connected to all molecules on Earth. And we are atomically connected to all atoms in the universe. We are not figuratively, but litterally stardust.” - Neil deGrasse Tyson
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2. Love makes the world go round ...We tend to perceive divine love within the framework of human love. ...For relationships it is their nature to be challenging, they are there for a purpose that requires us to have an experience thus creating a challenge ...God does not love, He is love 3. Mindfulness ...experience spirituality in our everyday life, to find a ‘divinity’ in everything we do... ...be-ing what you are do-ing. 4. The Experience ...Our soul takes birth in this physical form, in our body, not to learn something new but rather just to remember what we already know... “We are not human beings having a spiritual experience; we are spiritual beings having a human experience.” - Pierre Teilhard de Chardin
Publication Design & Illustration
Deepali Konaje | deepali.konaje@gmail.com
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Illustrated Publication inspiring Spirituality Degree Project. SID. Pune
The book when completely opened. The right side contains questions which the user can go through from time to time. Blank spaces have been left for the user to write incase he gets a question.
Entire back cover
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Publication Design & Illustration
Flap opening reveals the text. This is done intentionally, so that the person experiences the illustration first and tries to interpret what it means to him. Rather than being a one way process, it involves the reader
Blank pages for doodling have been left at the end.
Index page Deepali Konaje | deepali.konaje@gmail.com
Tourist Booklet, Map and Folder for Mumbai Class room project. SID. Pune The book is divided in 2 parts, the first half of the booklet has 10 must see locations in Mumbai. The second half of the book has lists of places categorized according to the reader’s interest and needs e.g: Entertainment/ attractions, Heritage Monuments, Art and theatre and also lists on places of accommodation, restaurants etc. The booklet is accompanied by 2 maps of Mumbai city and pocket brochure which has just important information. Information printed in the book is authentic and has been referred from MTDC booklets and burrp. com. The photographs used in the book have been taken off the internet as it is a college project and would not be used commercially. Guide: Prof. Mahendra Patel Print - Booklet, 2 maps, 1 pocket brochure.
Index page
Publication Design
A few spreads Deepali Konaje | deepali.konaje@gmail.com
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All the sites included in the booklet were arranged alphabetically and given a unique number. They were then categorized into Heritage monuments, Entertainment, etc; with the address given next to their name. The other lists also included places for accommodation, restaurants, important offices, etc with their rating and type given beside them.
Icons created for maps and information categorizing in the booklet
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Publication Design
Map 1- North Mumbai (Suburban area)
Map 2- South Mumbai Deepali Konaje | deepali.konaje@gmail.com
Tourist Booklet, Map and Folder for Mumbai (Contd.) Class room project. SID. Pune
At the end of the booklet there were two maps on which the places mentioned in the booklet were marked with the unique number allotted to each and could be identified with the help of icons which were designed for the map.
The folder (pocket brochure) at the end of the book was done independently as another project but I later decided to have them together in the booklet.
Publication Design
Deepali Konaje | deepali.konaje@gmail.com
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Interactive and Informative stall design
Display and interactive stall for InspirED exhibition: Designed Posters, Flex banners, Take-aways, best from waste, T- shirt, Charts etc
Volunteer Work
Plan for Interactive Table
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Exhibition Stall Design
Deepali Konaje | deepali.konaje@gmail.com
Visual Identity for a hypothetical womens’ salon Class room project. SID. Pune Branding and designing a corporate identity for a hypothetical women’s salon. Market research was done to find opportunity in the market and create a brand by defining its elements and branding it. Brand value was created which connects with target audience. After initial survey I realized that women aged 15- 55 go to salons, but only well earning women, especially aged 30 and above could avail good services. Most others would rather go to a local beauty parlour, however they aspired for better and trust worthy services. The brand is young adult in order attract customers of all ages. Ziur is a L’Oreal franchise salon, it uses L’Oreal products and has L’Oreal trained staff. For normal everyday services, served at lower budget and higher quality. Feminine, confident, everyday woman, budget salon. Research, branding, photography & copywriting was done for this project. Guide: Prof. Mahendra Patel Identity, Print & Prototype- Basic stationery, Membership folder, Promotional handouts, posters, facebook page, store branding, salon products branding.
Visual Identity & Branding
Deepali Konaje | deepali.konaje@gmail.com
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Visual Identity for a hypothetical womens’ salon (Contd.) Class room project. SID. Pune
Chose some fonts which gave a feminine, elegant, graceful look and highlighted those elements which did that. Drew ‘Ziur’ using those elements.
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Visual Identity & Branding
Final identity Deepali Konaje | deepali.konaje@gmail.com
Photoshoot
Gift vouchers
A membership folder, it contains a membership form, docket card, membership card and a promotional gift voucher.
Visual Identity & Branding
Promotional posters
Brochure containing services they offer. Deepali Konaje | deepali.konaje@gmail.com
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Visual Identity for a hypothetical womens’ salon (Contd.) Class room project. SID. Pune
Facebook page
Promotional handouts which could be given away to people on the road and also can be used as newspaper inserts.
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Visual Identity & Branding
Branding on products to be used in parlours; chairs, brush kit, beauty kit, towels, combs, individual clip pocket, aprons, employee T-shirt, etc Deepali Konaje | deepali.konaje@gmail.com
Store branding: Facade, Outer glass door and walls, Reception area
Visual Identity & Branding
Deepali Konaje | deepali.konaje@gmail.com
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Devanagari body text typeface for newspaper Class room project. SID. Pune It was classroom project. I wanted to study typeface design and understand the entire process that goes into it. A few letter forms have not been included into this project due to time constraints. The glyphs are yet to be kerned in Fontlab. Guide: Prof. Mahendra Patel
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Type Design
Deepali Konaje | deepali.konaje@gmail.com
Type Design
Deepali Konaje | deepali.konaje@gmail.com
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Devanagari body text typeface for newspaper (Contd.) Class room project. SID. Pune
Characteristics of the designed typeface
Consistency of form
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Type Design
Deepali Konaje | deepali.konaje@gmail.com
Devanagari body text typeface for newspaper (Contd.) Class room project. SID. Pune Final Characters It is a modulated medium weight unnamed Devanagari newspaper typeface. As it is a modulated typeface, I studied calligraphy with the help of reed pen to get familiar with the devanagari characters. The design of each character has consistency in form and weight and at the same time distinguishable enough from each other so as to not get confused between characters when reduced to small font size.
Type Design
Deepali Konaje | deepali.konaje@gmail.com
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Exploring Visual Language for Design Incubator Inhouse Project . Design Incubator . Pune
Concept 1 To represent UX processes using icons and Indian motifs
Design Incubator is a consulting, research and training company based in Pune, I was working as an apprentice there. They wanted to redefine their visual language. For that I had to understand the nature of work done by them and the services they provided. By understanding their brand values I had to come up with concepts which would reflect those. They work towards: - Spreading awareness on the need of UX and the problems created due to ignorance of user needs - To solve existing UX problems in products, services and processes in IT companies in India through research, training and consultation. - Design products for Indians and to be used in India
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Branding
Deepali Konaje | deepali.konaje@gmail.com
Concept 2 Using Indian miniature painting to create memes
Development of Indian characters: Reference from Indian paintings and trending UI icons and human forms
Branding
Compositions using the characters depicting User Experience and UCD Lifecycle Deepali Konaje | deepali.konaje@gmail.com
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Exploring Visual Language for Design Incubator (cont.) Inhouse Project . Design Incubator . Pune
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Branding
Concept 3 Used icons to create Indian Motifs and used those to create designs
Deepali Konaje | deepali.konaje@gmail.com
Exploring Visual Language for Design Incubator (cont.) Inhouse Project . Design Incubator . Pune
Till the time I had been working with Design Incubator, the exploration and setting of visual language for the company was at this stage.
Branding
Deepali Konaje | deepali.konaje@gmail.com
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Website redesign IRCTC Self Initiated To learn and apply UX principles and software decided to redesign IRCTC website. Studied the existing IRCTC website and noted the tasks generally performed by the users and what problems the user might be facing with regards to its flow and functionality. - The page is very disorganised, no categorisation, many links leading to the same page. - Visual hierarchy needed to be reworked upon, important links like user guide, general information are not shown prominently. - Dialogue boxes are confusing - Placement of user login had to be worked upon as it was unnecessary to login to search and check availability of trains, it had to be placed when booking a ticket. The process of searching, scanning trains and class and checking its availability had to be made quicker.
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Website Design
Deepali Konaje | deepali.konaje@gmail.com
Website redesign IRCTC Self Initiated
- Checking trains and availability of seats is most important and main reason for people come to website. This panel is kept on the home page and the person can do these activities without logging in. - Each train and class selected to check availability is displayed in different tabs so that it is easy to compare. - Menu options have been grouped and redesigned into 9 main tabs.
Website Design
Deepali Konaje | deepali.konaje@gmail.com
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- Upon login it gives users other lists to view (check availability, booked ticket history, cancelled tickets) and take action accordingly. - Cancelled ticket history will display all tickets cancelled and those filed for TDR, the users can also selectively check their status of refund.
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Website Design
Deepali Konaje | deepali.konaje@gmail.com
Packaging for pearl necklaces Class room project. SID. Pune It was a classroom project. We were given an empty template, we had to cut and make the form and visualize any product which could be packed in it. We could make modifications in the given form to suit the need. I did packaging for pearl jewelry and created a hypothetical brand- Purple Lotus. The inspiration for the brand name and the product graphics came from the flower shape formed at the top of the form. Butter paper was the material used for the packaging as I felt it gave a delicate, pearly and feminine touch to it. Guide: Mr. Prashant Acharya
Packaging Design
Complete Spread Deepali Konaje | deepali.konaje@gmail.com
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Mother Dairy Milk Packaging Graphics Class room project. SID. Pune A classroom assignment to do packaging graphics for any product available in stores. A village milkmaid is illustrated on the cover of Motherdairy Milk pack adding a homely motherly feel to it. When the milk is poured out of the pack it seems as if the milk is being poured out of the earthen milk pot. Guide: Mr. Prashant Acharya
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Packaging Design
Complete spread. Deepali Konaje | deepali.konaje@gmail.com
Freelance and Volunteer Work
Book covers, CD covers
Identity Design
Other Work
Deepali Konaje | deepali.konaje@gmail.com
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Freelance and Volunteer Work A few Posters for events
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Other Work
Deepali Konaje | deepali.konaje@gmail.com
Illustrations
Done in traditional media: Poster colours, Colour pencils, Linocut, Ballpen
Illustration
Deepali Konaje | deepali.konaje@gmail.com
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Illustration
Deepali Konaje | deepali.konaje@gmail.com
Thank You deepali.konaje@gmail.com
9967758295 / 9637420411
Deepali Konaje | deepali.konaje@gmail.com
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