RANG Elephas by Deeptashree Saha
Introduction This is developed for the Scarlet splendour, a classic design brand, based in Kolkata. Scarlet Splendour brings luxe design to the world, crafted by designers of international repute. Design that cuts through boundaries and time. Design from the past and present fascinates them, especially the visual pleasure that follows when great design weds luxury. The book is to give them a brief of the Painted Elephants of India. This piece will provide them key words of the world of Painted Elephants from A-Z. 1
A
A
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The elephant paintings are aesthetical in character on the elephant’s skin. In today’s age aesthetics is considered as one of the reason to practice this art .
aesthetics
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The paintings on the elephant’s body purely shows art. A movable art piece which the state of Rajasthan flaunts. The shapes are colours used are most basic, yet they create such an art piece.
artistic
artistic
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Art creators from different spots of the world have been in awe after perceiving the painted giants have been in awe to see such an unique piece. On the right side you will find examples of the their creations inspired from the painted elephants.
awe-inspiring
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Amethyst smoke colour is extracted form the colour palette of the painted elephants. Its signifies homosexuality, decadence, calm, balance, patience and peace. It is constituted as one of the tones of the Lavender colour comparison chart.
amethyst-blue
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Anakiwa ( #99ddff ) is extracted form the colour palette of the painted elephants. Its signifies health, healing, tranquillity, understanding and softness. Also referred to as light blue.
anakiwa
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Air India is the flag carrier airline of India and it attempts to represent India to the world through its posters. One of the vintage posters of Air India features the mascot Maharaja riding painted elephant. The painted elephant is used to symbolise the exotic experience the air line’s customers will be experiencing.
air-india
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Hermes’ was noticed featuring the painted Indian elephants with model Lakshmi Menon in its Spring 2008 collection.
ad-campaign
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B
B 19
The colours used are bright and popping, hence shows bright colours, to which human vision easily catches attention.
bright colours 21
Baby blue colour( #ddffff ) is extracted form the colour palette of the painted elephants. It interprets innocence, fragile, virginity and purity. Its constitute the list cool colour list.
baby blue
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C
C 25
The motifs in this style of painting are always filled with colours. This makes the painting very flat.
colour ď€ lled
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D
D 29
Deep blue colour( #220077 ) is extracted form the colour palette of the painted elephants. It is the colour of sincerity, reserve and quiet. It exhibits an inner security and confidence. Although it appears to be cool, calm and collected, it is the colour of the non-emotional worrier with repressed feelings, the pessimist and the hypocrite.
deep blue
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E
E 33
Evening sea colour( #005544 ) is extracted form the colour palette of the painted elephants. this colour have tints of blue to it. It is a pastellish blue-green shade.
evening sea
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Elephant symbolises wealth, prosperity and royalty in Hinduism. As Rajasthan was majorily ruled by Hindu emperors the Importance of decorating, praying and conserving elephants was executed under Royal patronage.
elephants
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Elephant festival is celebrated annually in the Jaipur city of Rajasthan in India. It is held in the Holi festival, usually in the month of March. The festival features elephant polo and elephant dance. The owners proudly embellish their elephants with vibrant colors, jhools (saddle cloth) and heavy jewellery. It is quite a treat to see female elephants wearing anklets, which tinkle.
elephant festival
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Elegance of this titanic painted was captured by the Hermes Paris French brand for its ad-campaign of Spring 2008.
elegance
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F 43
Floral motifs dominates the pattern of the art piece of the painted elephants.
oral
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Elephants are the carrier of the Goddess of wealth Mahalakshmi in Hindu Mythology. So It is believed decorating the elephants will flourish the elephant tamers, the Mahawats. It is proved true to the as Painted Elephants today fetch them more riders for the Joy rides in the city.
ourish
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G
G 49
Hermes Spring 2008 advertisement campaign featured the painted elephants to refract their brand’s grand character. Hence personifying itself to the grand size of the art piece.
grand
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H 53
The art is practiced before the Holi Festival, the festival of colour in India. Holi is a spring festival, also known festival of sharing love.
holi
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Hit pink colour( #ffaa88 ) is extracted form the colour palette of the painted elephants. This colour is a light orangish-pink tone. This colour is full of joyous ecstasy, a hot frenetic pink and orange collaboration.
hit pink
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Holly colour( #002211) is extracted form the colour palette of the painted elephants. This is a bright dark green. This colour is renewal and restoration, self reliance, reliable and emotionally balanced.
holly
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Hermès is a French manufacturer established in 1837, today specializing in leather, lifestyle accessories, perfumery, luxury goods, and ready-to-wear. This brand featured the painted elephants to introduce its Indian orange pink colour collection in 2008
hermes
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I
I
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The colours and motifs of the Painted elephants solely mirrors Indian culture and heritage.
India
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J
J 67
Painted elephants are used for joy rides in the Jaipur City of Rajasthan, India. It stands as one of the tourist attraction.
joy ride
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Jodha-Akbar is a Bollywood Biopic cinema on the great Mughal Emperor Akbar and his Empress Jodha Bai from Amer. This movie features Painted Elephants to show royalty.
Jodha-Akbar
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K
K 73
Kimberly colour ( #776699 ) is extracted form the colour palette of the painted elephants. The colour is wispy grey hint of mauve. This colour is unusual and individual, creative and inventive, psychic and intuitive, mystery and future.
kimberly
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Kerala is a South-Indian state which also practices painting the elephants. But their style is totally different from that of Rajasthan. Kerala uses white and orange solely to paint their elephants. These painted elephants are more sober and subtle in appearance.
kerela
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L
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Lotus is the most commonly used motif in elephant painting. The lotus is foremost symbol of beauty, prosperity and fertility. It represents eternity, purity, divinity, and is widely used as a symbol of life, fertility, ever-renewing youth.
lotus
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Lily colour ( #ccaabb ) is extracted form the colour palette of the painted elephants. The colour is feminine mauve pink, graceful and subtle.
lily
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M
M 85
Mountbatten pink colour ( #ccaabb ) is extracted formthe colour palette of the painted elephants. The colour is unusual lavender pink and relates to the unconventional and the individual doing his or her own thing. It is the non conformist.
mountbatten pink
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N 89
The art is executed at home by the elephant tamers, also known as Mahawats. They paint the elephants at their home and have never had a skill training but are self learnt their home.
non-professional
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O 93
The motifs are organic in character.
Organic
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p 97
The powder colour used to paint the elphants are also known as Gulal. These either extracted from nature or chemically produced.
powder colour
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Persimmon colour ( #ff6655 ) is extracted from the colour palette of the painted elephants. This colour is a ribald and cheeky hot orange red.
persimmon
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We can trace the nature of the shapes and motif to the pupil of our eyes. We trace both geometric and organic lines and shapes.
pupil
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The lines of the painted elephant art are playful and are not static to the vision. When one looks at it, the eye doesn’t find a stop but keeps following the lines.
playful
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q 107
Queen Elizabeth of England, had royal ride over painted elephant on a visit to India, for human interest.
queen elizabeth
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R 111
Painting elephant is originally a ritual initiated under Royal patronage to flaunt the elephants the royal family possessed on the Holi Festival through bedecking their Giant pets.
ritual
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Elephant shares the royal importance and appearance in the state Rajasthan. The Maharajas of Jaipur treated elephants as their royal transport to travel from one region to another. After winning any war, the kings of  Rajasthan  used to travel the city in Honor on the back of elephant and every citizen of the
y used to celebrate. This talks about the significance of Painte elephants in Rajasthan.
rajasthan
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S
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Schist colour ( #aabb99 ) is extracted from the colour palette of the painted elephants. It is a saturated rock neutral with a green undertone. Also considered as cool colour.
schist
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Shadow green colour ( #99bbbb ) is extracted from the colour palette of the painted elephants. This colour is under the pastel green palette. It is an Art Deco green, promises rest and solitude.
shadow green
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At a glance the painted elephants look like the grey elephants have been splashed in colour.
splash
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t 125
Triangle are commonly seen to be used as motif to paint the elephants.
triangle
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One can always attempt to convert the basic motifs used in the painted elephants to a 3-dimensional object to bet creative. The same was done by me, in one of my project.
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U
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Tourists often find this art uncanny, as painting animals is not a very common practice through out the world.
uncanny
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V
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Varden colour ( #ffeedd ) is extracted from the colour palette of the painted elephants.It is a dolly little touch of apricot, pretty and placid
varden
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Viridian Green colour ( #668877 ) is extracted from the colour palette of the painted elephants. It is a stormy green, strong natured and intractable.
viridian green
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W 141
This is one of the key character of the Painted Elephants. All the motifs are first painted with white outline and then bright colours filled inside.
white borders
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X 145
The location where painting the elephants are practised is Rajasthan which comprises the desert region of India. The colourful Elephants contrast the surrounding and hence stand out.
xeric
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y 149
The colours are fresh and younker. The colour pallete depicts energy and festivity.
younker
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z 153
The paintings have a lot of zeal and one gets inspired and motivated and brightens the mood up.
zeal
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Conclusion Scarlet Splendour have a mystical collection. All its designs beholds mystery and depth. One can sense surreal in all its masterpieces. Especially the LucudNaga collection have such deep context to its design, Hence, I chose this unexplored and very raw Art Piece of India. The Painted Elephants definitely is explored but I n closed walls. It definitely needs perspective of Scarlet Splendour.
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References of Images