“
We’ve been working with Default Blue for seven years now and they supply us with everything from business cards to the management and design of major conferences. They continue to impress us with the high level of creative ideas and the level of service offered.
“
Helen Seymour Business Unit Manager Ontex Healthcare UK Ltd
About Default Blue Our national base of clients comes from a broad range of industries including Healthcare, Engineering, Education, Construction, Consultancy, Telecoms, Retail and Media Default Blue is a friendly and cost-effective design and marketing agency with an unbeatable reputation for customer service. We deliver a wide range of marketing and design projects for our clients from brochures and leaflets to
Working with you Customer Service Our passion is adding value to our clients; we’re determined to do this better than anybody else. Cost effective We are a lean agency and that makes us very competitive.
Creative We are design and marketing experts and we love working with clients on new ideas and opportunities.
3
design and marketing for major exhibitions and professional website design. We are a team of seven marketing and design specialists and have been providing excellent customer service to our clients for over 10 years.
Marketing Our aim is simple. We’re here to help our clients achieve success All our clients have their own unique requirements, which is why Default Blue develops specially tailored marketing and design solutions for each of them. You might just want a simple brand refresh or a fully integrated annual marketing strategy; either way
Branding One thing the most successful businesses have in common is a ‘look and feel’ which helps their brand engage with their customers. Default Blue is very experienced in developing simple but strong brand identities that get our clients noticed by their customers.
We’ll take the time to truly understand your business, discover what makes it unique and find out what your customers value about the products or services you offer. That way we create a new brand identity that is specially designed – just for you.
4
our commitment to deliver unique solutions for each client is the same. We select only the most value creating marketing and design services for you and, even if you want something that isn’t on our usual menu, we’ll make sure we deliver – every time.
MARKETING / BRANDING
5
TELENURTURING
6
Telenurturing We know that businesses rarely purchase on impulse as a result of a cold telemarketing call, we don’t ourselves so why should we expect others to do so? Default Blue will help you nurture potential customers through the sales process and develop relationships with the right contacts that are built on solid foundations. This gives you every chance to convert hot leads into long-term profitable business.
We’ve developed and delivered successful tailored campaigns for manufacturing businesses, universities, charities and consultancy practices… and we can help your business too.
Social Media is about people, playing and sharing. It’s about exchanging, supporting and connecting. It’s about building rapport and harmony. If it is about Marketing, it’s marketing with soul. So start using it and see where it takes you.
Default Blue will help you get started, we’ll give you advice on how to use Social Media most effectively and we’ll help keep you on track.
Social Media The minute you start thinking of Social Media platforms as just another marketing tool you have already lost your way.
7
Design It’s only by combining our passion for design with a true understanding of our clients’ needs and a dash of commercial sense that we ensure we are providing the right creative solutions We always aim for simple but strong ideas that create the most for our clients and this has become the hallmark of Default Blue design over the last 10 years.
We expertly balance commercial and practical design with both originality and creativity to constantly exceed the expectations of our clients.
and digital communications work together in perfect harmony, presenting your brand with consistency and professionalism every time.
the impact required to gain attention from both existing customers and new business.
Design for print Even in this digital world brochures, catalogues, newsletters, point of sale material and even the humble business card still have a vital role to play in communicating with your customers. Default Blue specialises in ensuring that your printed
We will strive to understand your communication objectives and help you achieve your goals with design work that will create 8
We also work with a range of print partners and we’ll negotiate the optimum balance between quality and cost to ensure the finished product meets both your marketing and value objectives.
We asked Default Blue to redesign our franchisee recruitment brochure and gave them a very tight deadline to work to. The quality of the design work they produced exceeded our expectations and the project was delivered on-time - we were so pleased with the results, we went on to use the creative concept on our website and exhibition stand.
Chris Aston Marketing Director Expense Reduction Analysts
9
“
“
DESIGN FOR PRINT
DESIGN & MARKETING FOR EXHIBITIONS
10
Exhibitions When you exhibit at conferences and shows, you are not only showcasing your products and services to potential customers but you are also aiming to outshine your competitors Our research suggests delegates spend less than 2 seconds looking at your stand and making their mind up whether to visit you or not... so you don’t have long to get noticed. As well as using our knowledge and experience of retail marketing to develop the most eye-catching ‘shop window’ at the exhibition, we’ll also work with you from the
11
beginning to develop a marketing concept for your stand that will help attract visitors all day long. We can also supply a range of exhibition equipment so whether you simply want some new graphics for your pop-up stand or carpets, furniture, bells and whistles, Default Blue is always here to help.
Website Design Our focus is on building a professional and cost-effective online presence that delivers superb results
Your website will usually be the first port of call for any potential new customer who is looking to do business with you so it’s absolutely vital that they get the best possible first impression of your business – because first impressions really do count.
At Default Blue we create fast and contemporary digital marketing communications for our clients enabling them to grow their businesses. But the initial design and build of your site is only half the challenge.
You’ll also need to make sure that your site appears high up in search engine rankings and, when your site is viewed; all content is up-to-date and relevant.
We’ll use the latest search engine optimisation tools to help your site climb the rankings and we’ll work closely with you to help manage your site to ensure it delivers the right message – all the time.
12
WEBSITE DESIGN
13
Advertising & PR We will design creative work that grabs the attention of your customers and prompts them into action
Nothing really beats advertising and press communications as a means of portraying your business as ‘a voice of authority’ in its chosen fields of operation and getting this message in front of a mass audience.
But getting your message across to thousands of potential customers is not without its pitfalls so, whether you choose a paid-for advert, a PR article or a web banner, Default Blue will help you get the best return on your investment.
We will design creative work that grabs the attention of your customers and prompts them into action.
We will also help you select the right media strategy and pick the best selection of publications, negotiating on your behalf to get the best possible prices.
14
ADVERTISING & PR