HUMAN RESOURCES

Peter Navin, David Creelman The CMO of People

Manage Employees Like Customers

2nd Edition November 2021 English, XXII, 259 pp., 23 fig.

Pb. *RRP € 26.95[D] / RRP US$ 30.99 / RRP £ 24.50 ISBN 978-3-11-075296-0

eBook *RRP € 26.95[D] / RRP US$ 30.99 / RRP £ 24.50 PDF ISBN 978-3-11-075303-5 ePUB ISBN 978-3-11-075311-0

This book is a fresh look at how to run HR so that it has impact. Drawing on what HR can learn from marketing, the book focuses on topics such as brand, employee experience and analytics. Based on the authors' experience in leading HR it is jam packed with actionable advice. The new edition includes contributions from industry specialists from UKG, Nike, Service Now, DocuSign and Walsh College.

Employee Experience; Employment Brand; Human Resources; Leadership; People Analytics; CHRO

Peter Navin, Consultant, Advisor and Author, USA; David Creelman, CEO of Creelman Research, Toronto, Canada Mia Baytop Russell, Girvin Liggans

Fired Up!

A guide to transforming your team from burnout to engagement

August 2022 English, Approx. 20 , 156 pp., 20 fig.

Pb. *RRP € 23.95[D] / RRP US$ 27.99 / RRP £ 22.00 ISBN 978-3-11-074162-9

eBook *RRP € 23.95[D] / RRP US$ 27.99 / RRP £ 22.00 PDF ISBN 978-3-11-074172-8 ePUB ISBN 978-3-11-074188-9

Fired Up! provides leaders and managers with the tools and techniques needed to design, develop and implement a tailor-made program in their organizations that can help to mitigate staff burnout and foster greater employee engagement. It will help readers develop an immediate plan to combat staff burnout that will bring back enthusiasm and engagement to their teams.

Leadership; Organizational Leadership; Industrial Psychology; Burnout; Teams

Mia Baytop Russell, Johns Hopkins University, USA; Girvin Liggans, Johns Hopkins University, USA

Anat Garti, Shay Tzafrir

Work–Family Triangle Synchronization

Employee, manager, and spouse

September 2022 English, Approx. XII, 148 pp., 38 fig.

HC *RRP € 89.95[D] / RRP US$ 102.99 / RRP £ 81.50 ISBN 978-3-11-075963-1

eBook *RRP € 89.95[D] / RRP US$ 102.99 / RRP £ 81.50 PDF ISBN 978-3-11-075980-8 ePUB ISBN 978-3-11-075998-3

For many years, scientists, professionals, and consultants have struggled to develop a clear framework to help families and organizations manage work–family conflict. This book reflects groundbreaking research into this well-known work–family conflict concept by addressing the dynamics among the three players involved in the daily aspects of this conflict: the manager, the employee, and the employee’s spouse.

Work–life Balance; Work–life Conflict; Trust; Psychological Contract; Work–family Relationship

Anat Garti, Israel Values Center, Israel; Shay Tzafrir, University of Haifa, Israel