The Future of Digital Marketing
By: Deimira Paa Baidoo
Introduction ď ˝
With more than 40% growth in digital media marketing including Search Engine Optimization (SEO), the digital industry is on the rise. As we start afresh in a New Year, there awaits a brighter fortune for SEO and online promotional activities.
Future of Digital Marketing
Google’s AMP Initiative Latent Semantic Indexing Keywords CRM Applications Interactive Content & Voice Search Mobile Marketing Influencer Marketing
Google’s AMP Initiative ď ˝
Google’s Accelerated Mobile Pages initiative has created a history in the digital marketing sector. Through this newly developed project, Google aims at improving the loading time of website pages in mobile and hand-held devices. It also emphasizes on enhancing the site usage, user-friendliness, and experience of consumers, from their personal devices.
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Presently, digital marketers are considering ways to tap audience from their most-visited sites. And to do so, they are promoting the brands in other websites, known as affiliate sites. And for every lead coming to the website from the affiliates; they end up paying a commission to the affiliate site owner. Such a form of marketing is termed as influencer marketing or affiliate marketing whereby one website recommends the products and/or services of other websites. In this way, marketers gain more reach and follow their audience in most of their frequently visited sites.
Latent Semantic Indexing Keywords
And to bring changes in traditional ways of SEO, marketers are now embracing LSI (Latent Semantic Indexing) keywords. Such keywords are not directly connected to a particular product/service, rather, are semantically linked to the searches. For example, if a coffee brand is implementing SEO, the probable LSI keywords are “benefits of drinking coffee”, “coffee maker” etc.
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Gone are the days when brands tapped their audience only through their website’s query form and contact us pages. Today is the age of CRM-based applications and integrated modules. With more software development and equal progress in digital media technologies, businesses are now taking help of new-age CRM applications. With such technologies, they can track their visitors at real-time and boost conversations by syncing their chat box with individual social media account.
Interactive Content & Voice Search ď ˝
Content is King. And, modern digital marketers are stressing on high-quality and interactive content that will not only attract audience but also engage them for a longer time span and sustain their presence, across the online platform. To achieve this, they are going beyond texts and creating visually rich and appealing content that will hit the minds and rouse interest of online visitors.
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Naturally, where more than 70% of browsing happens from personal phones; digital professionals are now strategizing ways to promote brands through mobile. From SEO efforts to PPC campaigns services , everything is now being concentrated for the hand-held platforms. Digital ads are also optimized for the mobile medium. Nowadays, video ads are also targeted at the right audience, through their personal device.
Deimira Paa Baidoo is the President and CEO of 3Volution Marketing Agency, Inc. Who provides the interesting facts about the digital marketing future and its trends through which you can enhance your knowledge and business growth.