D EJAH
GRIFFIN
C ONTEN T S
TABLE OF
LOCALMOTIVE
THE BACK 40
BOOCHY.
MID DLE KINGDOM
COUNTER CULTURE COFFEE
ADOPTION
THE NEW METHOD
LOCALMOTIVE
App Concept | Branding | UI LocalMotive is a play on words of the word “locamotive�. This is an app concept that is designed for men who work for the railroad to stay connected and communicate with each other. They will be able to share photos, submit checklists, and stay organized. Workers will never be unprepared or out of the loop.
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COUNTER CULTURE COFFEE Advertising Campaign
This a informational and advertising campaign that want to show you how the world makes coffee. The company is dedicated to quality coffee, educating others and using sustainable methods. Bus stop, billboard and paper ads are used to spread the word while social media brings the message online.
THE BACK 40 Branding | Website
The Back 40 Urban Cafe is a local restaurant in St. Augustine, Florida that is loved by the community. A menu, table topper and website were created for the company that gives them a cohesive style and design that stands out among competitors. The style is sleek yet retro with pops of color. Using photos sparinly and instead relying on color, illustrations and type, the restaurant takes on a more defined tone.
ADOPTION
Advertising Campaign This is a campaign that works with the National Council for Adoption to create advertisements that will get people thinking about adoption. Through the use of textand photo the viewer connects and feels as if they could be the missing puzzle piece in the photo.
BOOCHY.
Branding | Package Design | Illustration Boochy. is a sophisticated kombucha brand that is modern and vibrant. They want their consumers to have an experience that exudes elegance. The use of color and type differentiates itself from competitors. The color gray as well as using a script font stands out because almost no kombucha brands uses that combination. Using alot of open space and type creates sophistication and almost mimics that of an expensive bottle of wine.
THE NEW METHOD Advertising Campaign
Many people feel paralyzed by the fear of failure so they avoid trying new things. This campaign is designed to encourage people to step up and step out. The clean, modern and natural presense in the campaign attracts young professionals and the incentive to win a prize brings out the competitiveness in all of us.
the
new
MIDDLE KINGDOM Photography | Book Design
“Middle Kingdom� is a collection of photographs that were taken in China. China has tradinitionally referred to itself as Zhonggou which translates to Middle Kingdom. They are edited using duotones and high contrast to give the photos a modern flair that is typically not connected with the country of China.