S/S 17
AFOPUNK
FASHION TREND FORECAST
The Market The market for this trend would would be dominated by the younger consmers such as the millennials which are between the ages of 18-34 years of age. This market is full of women that are not afraid to live their life, their way. A group of women that knows exactly what they want out of life. These consumers place a high importance on self expression. With women representinng most of our important component of the economy, controlling 80% of the US spending habits, it is safe to say that this market is a good choice. While many businesses close their doors every resale remains healthy and continues to be one of the fastest growing segments of retail. With new stores entering the industry and current establishments opening additional locations. The industry has experienced a growth---in number of stores---of approximately 7% a year for the past two years. According to the America’s Research Group, a consumer research firm, about 16 – 18% of Americans will shop at a thrift store during a given year. For consignment/resale shops, it’s about 12 – 15%
What is Afro Punk? When Matthew Morgan and James Spooner joined forces in 2002, their focus was giving a voice to thousands of multi-cultural kids fiercely identifying with a lifestyle path-less-traveled. Morgan, a visionary with 15 years in the music industry, instinctively understood that the indie rock/punk/hardcore scene had powerful appeal beyond the predictable Caucasian audience; the passion evident in writer-director Spooner’s hours of riveting hand-shot footage was the indisputable proof. The result: 2003’s ‘Afro-punk’, the seminal cult classic film spotlighting Black Punks in America. AFROPUNK became a touchstone of a cultural movement strongly reminiscent of the early days of Hip-Hop. Alternative urban kids across the nation (and across the globe) who felt like outsiders discovered they were actually the core of a boldly innovative, fast-growing community. The online members have been the driving force behind the exploding AFROPUNK (AP) culture, creating an authentic virtual home in www.afropunk.com, and nurturing the music’s best and brightest via expansion of the Liberation Sessions, a live performance series. As the AP movement continued to gain momentum and influence, everyone began to notice. The Liberation Sessions went front-and-center at CMJ and SXSW, press coverage ranged from Pitchfork, URB, Vibe, and Nylon to The New York Times, Variety, Entertainment Weekly, and The Los Angeles Times. In 2005, the very first annual AFROPUNK Festival debuted to wildly enthusiastic crowds at the iconic Brooklyn Academy of Music (BAM). Co-curated by Morgan and
Mega-Trend
Afro Punk Is a trend that showcases your most expressive and original style you can come up with. Its not hard to lose yourself in this media -saturated world and with the media controlling most of what we do and how we think as consumers, we can lose track of our true identities. But with the new idea of “I’m Doing Me” consumers are now realizing that they are not what they see in the media and instead of trying to be that, they are now searching for ways to re-connect with who they really are. With this re-evaluation of self, consumers will embrace the search for new-paths to self-identity and spirituality. With this trend you would see a lot of vibrantly hued head wraps, dashikis, bold eyewear, chunky jewelry and imaginatively colored hair. Because consumers will be allowed to celebrate their individuality, they’re going to find ways to become unique and shopping at a thrift store is a great way to be unique. Here you will find one of kind pieces that you will not find anywhere else, plus it’s cheap. Another way would be online shopping, Etsy is known for selling one of kind pieces at a affordable price.
Color Range
Fabrics/Details
A seemingly random mix of salvaged fabrics offcuts is creatively repurposed for a spontaneous, upcycled pattern clash. Striped and patterned or figured fabrics are spliced and wrapped together in bold placements. Sophisticated, silky shirting and dress-weight fabrics bring a touch of opulence for the everyday, combined with casual or sportif layers for a fabic scrap-box mix. Discreet extra-weft stripes create sophisticated micro-patterns which have a cultured global look. Authentic yarn-dye crafts influence a new approach to summery ikat and tie-dyes. Lightness is essential, from silk-wrap space-dyed indigo stripes to transfer-printed devore fabric. A contrast of sheer and opaque qualities creates a diaphanous look, perfect for day-to -night fluid dress-weights and beach cover-ups.
Most prints in this trend are from Africa
Prints
Style/Shape
This trend supports self expression so there is no real shape. The style is more of a street style.
Exotic Dynamism Dynamism - any of various theories or philosophical systems that seek to explain phenomena of nature by the action of force. Consumers will explore other cultures while searching for their true identity. This trend will represent the merging of diverse cultures thus creating an eclectic mix of unique identities and styles. You will see a lot of exotic prints.
Mood Board
Color Range
Exotic Dynamism will be the high-summer color vehicle for 2017. I will offer a ray of of sunshine, as the palette sweeps from the sea to the sand to the edge of the jungle.
Fabrics/Details
Adventurous travel and global connectivity unlock creative and cultural potential for textiles inspiration. Regional crafts such as tie-dye, batik and basket-making inspire new texture and colors by sun-drenched landscapes indigenous flora and fauna.
Prints
Exotic Dynamism takes inspiration from the vibrant colors and exotic influences found in different parts of the world. This high-summer story look to the lush foliage of rainforests, venturing deep into the undergrowth to unearth exotic flora and naturally occurring rich colors
Style/Shape
Naturalism On the journey of finding your self-identity consumers will discover that less it more. Some consumers will wear their natural hair, less makeup, and neutral but playful colors. You are going to see a lot of light flow-y fabrics.
Mood Board
Color Range
Naturalism will offer a mysterious palette. Cold white, blue and grey will provide a pure, calming effect, as will the warmer addition of stone blue, apricot and deep coral. There is a fresh feel for summer, though this is countered by deeper sides of the palette with ebony and espresso and the richness of magosteen. Muted gold and champagne enhance this feeling of luxury.
Fabrics/Details
This trend delicately balances the serene, calm and sensually feminine with the simple, technical and stripped-back for an elevated approach to understated luxury. As technology continues to innovate in fibre, yarn and finish, high quality modern haptic fabrics are more adaptive, becoming seamless second-skin extensions of the body, with the potential to enhance wellbeing, performance and comfort.
Prints
Focus moves to the importance of craftsmanship, as fragile, linear prints elevate women’s basics and loungewear with delicate detailing. This collection takes us from summer to autumn, as warm apricot and deep coral are paired with champagne and muted gold neutrals for a luxurious feel.
Focus moves to the importance of craftsmanship, as fragile, linear prints elevate women’s basics and loungewear with delicate detailing. This collection takes us from summer to autumn, as warm apricot and deep coral are paired with champagne and muted gold neutrals for a luxurious feel.
Style/Shape
Nonconformist While consumers are spending time finding themselves, they will be intrigued by what they discover. They would find that their own ideas and concepts are a lot better than what the media has to offer. Now that consumers are starting to conform to themselves, their choice of clothing will become more peculiar and original. They will explore different forms, prints, and patterns.
Mood Board
Color Range
The 1970s-style tones of avocado green and golden amber have nostalgic touch of pastoral romance. For Nonconformist, warmer mauve and bluish jacaranda replace the pale purples of Europe’s range, while red chili and adobe are added for rustic feel, preparing you for autumn
Fabrics/Details
Prints
Style/Shape
Source http://www.wgsn.com http://www.narts.org/