MEDIA KIT 2017
Redefining The Face of Luxury
MEDIA KIT 2017
Redefining The Face of Luxury
CONTENTS Mission Statement
3
Inside the Magazine
4
Our Clients
9
Our Target Audience
10
Our Global Reach
11
Recent Press__
12
Dekad Lifestyle Launch Event
13
2017 Rate Card
14
MISSION STATEMENT Redefining The Face of Luxury
DEKAD LIFESTYLE is a global luxury lifestyle magazine, brand & services agency that is redefining the face of luxury. DEKAD LIFESTYLE prides itself on being society’s sole source to a new way of luxury living. For many years, the luxury industry was dominated by both consumers & brand owners that ranged from middle age to senior citizens, some of which still remains today. However, a new influx of youthful consumers and brand owners are making a bold statement in the luxury industry today and we aim to give them a voice and a platform. Our global luxury lifestyle magazine & brand provides exclusive access to the industries of Travel/Real Estate, Fashion/Beauty, Wellness, Technology, and The Arts (Film, Music, Visual Art) for our affluent audience of all ages.
Inside the Magazine: Fashion & Beauty The Fashion & Beauty section of DEKAD LIFESTYLE focuses on the established and upcoming fashion and beauty brands within the prestige industry. We thrive to introduce our readers to innovative and unique products and brands within these industries. In addition, our magazine provides exclusive access to the top fashion and beauty events such as: NEW YORK FASHION WEEK ARAB FASHION WEEK PARIS FASHION WEEK LONDON FASHION WEEK MILAN FASHION WEEK
BEAUTYCON FESTIVAL INTERFILIERE PARIS COSMOPROF ASIA MET GALA MIAMI SWIM WEEK
Inside the Magazine: Wellness
The Wellness section of DEKAD LIFESTYLE will educate our readers on various forms of holistic, mental, physical and spiritual wellness. Our articles and videos on various forms of wellness will guide our readers towards optimum health and a quality life. From veganism, holistic health, meditation, to yoga, we provide a well-rounded landscape for optimal growth in all aspects of one’s health.
Inside the Magazine: Technology The Technology section of DEKAD LIFESTYLE will cover every innovation in tech such as Virtual Reality, Augmented Reality, the Newest Mobile Applications, and so much more. Readers will also receive the insight scope to the top tech conferences such as the CES Tech Conference in Las Vegas, the Global FORMULA 1 RACING GAMES and more.
Inside the Magazine: The Arts The Arts section of DEKAD LIFESTYLE will touch upon all aspects of Visual Art, Film, and Music. The Arts section will focus on independent and up-coming artists and films as well as mainstream arts that have obtained high acclaim within the art, film, and music landscape. Furthermore, DEKAD LIFESTYLE will provide its readers with exclusive access to various national and global film, music, and art events such as: ART BASEL SUNDANCE FILM FESTIVAL GLASTONBURY
COACHELLA THE GRAMMYS TRIBECA FILM FESTIVAL
CANNES FILM FESTIVAL THE OSCARS THE EMMYS
Inside the Magazine: Travel & Real Estate The Travel & Real Estate section of DEKAD LIFESTYLE provides access to the most alluring, distinctive luxury real estate and homes for sale. From luxury vacation homes around the globe to the most enchanting travel getaways for the summer, the DEKAD LIFESTYLE Travel & Real Estate section is the sole source to luxury destinations and properties. Some of our luxury destinations and vacation homes are located in: ASPEN MARRAKECH IBIZA
MARBELLA CANNES ST. BARTHS
MONACO BALI PRIVATE ISLANDS
SOME OF OUR CLIENTS
OUR TARGET AUDIENCE The initial DEKAD LIFESTYLE target audience would be the richest men and women around the world (the world’s top 1-2 %). We are focused on this particular class because the specific events, products, and services we disclose to our reader is highly relatable to an audience who is accessible to a highend, luxurious lifestyle. D E M O G R A P H I C S: MEDIAN AGE: 18-50 50+
35 70% 30%
AVERAGE HHI:
$8 Million
AVERAGE NET VALUE:
$15 Million
OCCUPATION: Financial Executives Medical Professionals Lawyers Athletes Entrepreneurs Entertainers Artists
OUR GLOBAL REACH As a global luxury lifestyle magazine and brand, DEKAD LIFESTYLE will obtain a global reach of readers and followers. Our global reach is optimized by our partners who have solidified a strong presence within these vast regions. REGIONS Americas Europe EMEA (Middle East & Africa) Australia Asia Caribbean
RECENT PRESS
New York Post link - http://nypost.com/2017/05/04/where-models-and-tech-billionaires-party-to-avoid-new-yorkers/
LAUNCH EVENT
SWIZZ BEATZ escorted by his Mother and also his brother, Actor/Model Andre King to our Launch Event.
Our Founder, HAKIM DUBOIS poses with our first issue at our Launch Event.
Celebrity designer & luxury brand owner, DOMENICO VACCA posing with SWIZZ BEATZ, Andre King and our Founder HAKIM DUBOIS at our Launch Event.
JOSEPH FELDMAN, a Venture Capitalist featured in FORBES TOP 30 under 30 & our Founder HAKIM DUBOIS at our Launch Event
2017 MAGAZINE RATE CARD All advertisement on the DEKAD LIFESTYLE website & magazine will consist of editorial sponsorships and partnerships. The product of a sponsor or partner will be integrated into the fashion or beauty editorial spread or video for that particular issue. As readers click on the product, the reader will be redirected to our e-commerce website where all sponsorship and partnerships products can be purchased. In terms of sizing, a full page indicates that the brand will be the sole brand within the editorial. A 2/3, 1/2, or 1/3 page indicates that there will be co-branding within the editorial depending on size chosen.
SIZE Full Page 2/3 Page 1/2 Page 1/3 Page
RATE $15,000 $10,000 $7,500 $4,000
TYPE SOLE BRAND SOLE BRAND CO-BRANDING CO-BRANDING
LENGTH 30 secs 90 secs 30 secs 90 secs
VIDEO EDITORIALS RATES RATE $25,000 $35,000 $15,000 $20,000
* RATES ADJUSTED FOR PARTNERSHIPS. NOTIFY HAKIM DUBOIS AT HAKIM@DEKADLIFESTYLE.COM FOR MORE INFORMATION.