DEKA mag
Publication Director: Graziano Mancianti Registration at the Court in Florence Nr 6031 on September 6th 2016
DEKA & El.En Group The ingredients for ongoing success
VASCULAR LESION
Synchro VasQ The evolution of Dye Laser
DEKA 25 yearsHEALING driving progress WOUND 2 SmartXide in medicine Break-through in laser applications
MONALISA TOUCH Proud to have changed women’s lives HAIR REMOVAL has been taken to the next level with Motus AX
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mag Editorial Summary 1 Editorial Leonardo Masotti President of DEKA
2 Breaking news DEKA & El.En Group : The ingredients for ongoing success
3 Cool stuff Vascular lesion management. The evolution of DYE lasers
4 Smartxide for wound healing management 2
5 Eyes on the market Spotlight on France
6 Inside DEKA DEKA Doc Contest. A successful initiative ESLD. At the Forefront in Education
7 Not to miss | events Important appointments to participate
Here we are with this second issue of DEKA MAG, a magazine designed to let our readers know what is happening at DEKA, the leading company in the El.En. Group. Our first issue was a great success: indeed we were delighted to receive thanks and congratulations from our distributors and customers all around the world. We have done our best to make the magazine style both simple and straight to the point, as well as practical and concrete – the best way, in our view, of informing and raising interest among our readers. The Internet has completely revolutionized communication, even in the field of scientific information – fresh tools are needed, providing updates straight from the heart of the problem, with practical information that is easy to use and apply. That is why we need new information tools such as DEKA MAG. This issue has several new features. This year, 2017, is proving to be a time of great innovation, both in the company’s management structure and with regard to products and applications. One of the most exciting new applications is in Wound Healing: this is a fascinating area where we firmly believe that lasers have great potential. There will be updates on the DEKA DOC Contest and an in-depth study of the French market, which this year has shown excellent sales figures and promotions. Another goal of ours is to create a platform where we can exchange views and opinions with our readers. And so we would love to hear your tips on topics to discuss or your requests for further information. Thank you for your kind attention – enjoy reading this issue! Leonardo Masotti President of DEKA
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DEKA and El.En Group
THE INGREDIENTS FOR ONGOING SUCCESS tion of our cultural heritage through systems for restoring and conserving works of art. Working in several sectors provides us with the benefits of cross-fertilization, creating a continuous drive for innovation, as there is a significant exchange of knowledge and know-how between different sectors.
With over 35 years of continuous growth, the El.En. Group (which DEKA joined in 1991) has become one of the most important players in the global laser market. El.En. is the holding company in a high-tech industrial group with over 1000 employees, operating in the opto-electronics sector, using our proprietary technology and multidisciplinary know-how to manufacture laser sources (gas, semiconductor, solid-state and liquid) and innovative laser systems for medical and industrial applications. With global turnover of around € 250 million (in 2016), marking a substantial increase over the previous year, the El.En. group is a robust company with real prospects for further growth. What is the secret of this continuous growth? Our growth is underpinned by two major market trends - says El.En. Group CEO Gabriele Clementi. “On the one hand, by the increase in demand on the part of an ageing population for mini-invasive cosmetic/medical treatments, and on the other by a growing demand for products designed to reduce surgery timescales, costs and risks, while maximizing
Gabriele Clementi El.En. Group CEO
effectiveness. Our products fully satisfy both these trends.” Constant attention to market demands, and continuous investments in R&D in order to come up with safe, effective and innovative systems, are undoubtedly two of the key factors in our success. But one thing that also sets us apart from the competition is our presence in various manufacturing sectors. Here at the El.En. Group, we operate in the industrial sector, producing high-tech laser systems for marking, cutting and welding; in the medical sector - in which DEKA is the leading company with systems used in aesthetic dermatology and various forms of surgery; and in the preserva-
Another strong point is our ability to offer a full range of laser sources that cover most potential medical applications as well as discovering new ones on a regular basis. Our vocation for partnerships and dialogue, and our acquisitions over the years of specialist manufacturers of various laser sources, have helped make us the world’s leading manufacturer of laser system products in terms of sys-
tems sold (approximately 5,000 annually). Our goal for the coming years is to maintain the growth trend, increasing effectiveness and improving interactions and overlap between the various sectors, thus maximizing the benefits of the cross fertilization that distinguishes our organization. As of January 2017, Italian engineer Paolo Salvadeo joined our top management team as Managing Director, with the aim of maximizing the potential both of the group and its individual member companies. We firmly believe that a stronger and more effective management structure provides the foundation for healthy and robust growth in a rapidly-evolving market.
mag Cool stuff
FOCUS ON “I have been using Synchro VASQ for about one year now for vascular malformations and anomalies such as severe PWS, but also for superfical erythroses which cannot normally be treated with PDL because of the purpura it generates and the consequent pain and discomfort for patients. In my experience, this is the very first time a dye laser has been able to achieve such a great result.” Paolo Bonan MD ESLD Key Officer Education, In Charge of Laser Cutaneous Cosmetic & Plastic Surgery Unit Villa Donatello Clinic - Florence - Italy
Vascular lesion management
THE EVOLUTION OF DYE LASERS Vascular lesions are often a cause of great concern to patients. Treatment is sought for a variety of reasons including cosmesis, pain, bleeding, or disfigurement. In the late 1960s, lasers became one of the tools for treating vascular anomalies. Although these lasers were effective, they often caused unacceptable side effects, such as scarring and permanent dyspigmentation. This limited the use of lasers for vascular surgery. Subsequently, progress in the theory of selective photothermolysis showed that determining the appropriate wavelength, pulse duration, and fluence enables physicians to selectively target haemoglobin within blood vessels without damaging surrounding tissue, such as skin. As a result, side effects such as dyspigmentation and scarring have become minimal. The Synchro VASQ is the new selective pulsed dye laser system for the treatment of Port Wine Stain (PWS), widespread vascularisations and superficial pigmented stains.Its wavelength (595nm) is considered in international scientific literature to be the best wavelength for absorption by haemoglobin. This technology offers a wider range of spot sizes, fluences, pulse durations and peak powers to solve a wide range of problems connected with severe multi approach scarring and borderline applications in all the various types, ages and conditions, without producing any significant pigmentary and textural complications. Also, its ability to control purpura generation via either dye Laser or RightLight™ handpiece, makes Synchro VASQ the right device for optimal scar maintenance whenever a vascular component is involved.
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Break-through in laser applications
SMARTXIDE2 FOR WOUND HEALING MANAGEMENT Wound care has become a toppriority issue for health systems worldwide. Healthcare costs for wound management have been rising in recent years and could experience further growth, due to the gradual ageing of the population and the global increases in diseases such as diabetes and obesity. Chronic wounds involve various kinds of ulcers: • venous leg ulcers • pressure ulcers • diabetic foot ulcers These ulcers last 12 to 13 months on average and can lead to amputation, loss of function and decreased quality of life, as well as being a significant cause of morbidity. Given its wide range of applications and effects, RF CO2 laser technology could be strategic for effective and efficient wound healing management, in addition to helping with extremely non-responsive wounds (e.g. patients affected by lower limb ulcers with exposed bone, risking minor or major amputations). The DEKA SmartXide2 RF CO2 laser’s exclusive PSD (Pulse Shape Design) technology provides maximum flexibility in terms
of pulse shape (S-pulse, D-pulse, H-pulse, U-pulse and CW mode), which broadens the range of surgical options available to a surgical team. Through careful selection of technical parameters (such as power, pulse shape, frequency and scanning features), various effects on tissues can be induced, ranging from precise cuts and/or ablations to deep and effective stimulation of tissue regeneration. The impressive clinical results achieved in recent years have led to several current research projects, aiming to gain a better understanding of laser-induced mechanisms of action on tissue in wound-healing and other sectors. “I started using the laser for my toughest cases of chronic diabetic foot ulcers, which were usually infected and non-responsive treatment. The SmartXide2 has proven really useful both for preparing the wound bed and for deep decontamination, facilitating the tissue-healing process with surprising results.” M. Monami, MD (Careggi Hospital – Italy)
VENOUS LEG ULCERS • PRESSURE ULCERS • DIABETIC FOOT ULCERS
mag Eyes on the market dedicated to unveil the world of DEKA’s distributors to get insights that inspire action and know the key drivers better
France
Spotlight on
Igor Pellissier Managing Director DEKA Tecnologies Laser Lyon (France)
20 YEAR’S BIRTHDAY (1996-2016) For its 20 years’ birthday on the French market, DEKA Tecnologies Laser inaugurated last September new premises: 200 square meters offices with 100 squares meters stocking and servicing area in the center of Lyon. 20 years of constant development and evolution: from 2 employees to 12 nowadays and a turnover of 4 million euros in 2016. “When I joined DEKA eleven years ago, the main activity was made in the dental business which was amounting 70% of the turnover which was 700 Keuros” says Igor Pellissier, Managing Director. “We had a structure of 4 people and after analyzing the market trends, we decided to develop our activities in the aesthetic and dermatological fields. The first successes came with the SmartLipo and development of the Laserlipolisi. The launch of the SmartXide DOT, followed by the Synchro Pla:y and Repla:y ranges gave us the opportunity to become a major player in the French market. We had to hire sales people and technicians in order to respond to the demands we had. Nowadays, we are emphasizing on the technical servicing we are providing to our customers. We do have a service department
with 4 technicians covering the French territory (including the Caraibes) and we are going to hire a new one because we want to be irreproachable. As far as the sales department is concerned we have now a structure of 4 sales people. Now the trend and future development is in gynecology, with the Monalisa Touch. We have launched Monalisa Touch 4 years ago and we are now facing a great demand for the procedure. We do have more than 40 centers and we are planning to reach at least 150 within the next two years. In that sense, we are proud to announce the first French MonaLisa Touch Day on the 31st of March. It will be the best proof of our excellence in Gynecology. Last but not least: DEKA France will distribute Quanta Systems products. Indeed, being part of the same Group (El.En), we will have the opportunity to propose the largest range of laser solutions. We are really excited about all these new challenges and we give you “rendez-vous” very soon…”
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Contest Most Recommended
What’s new!
DEKA DOC CONTEST A HUGE SUCCESS After being launched in the first issue of DEKA MAG, the DEKA DOC CONTEST has turned out to be a big success. The contest is aimed at physicians so as to spread the word about how to use our systems, by sharing the case studies covering aesthetic medicine, dermatology and plastic surgery applications. Many different professionals have taken part. We have received around 200 case studies of great scientific interest, and we wish to thank everyone who has taken part, some of whom have even presented more than one case study. The DEKA DOC CONTEST hasn’t yet come to a close! Until the 30th April 2017, you can still award a mark to each of the case studies selected by the Science Committee and available in the DEKA APP. Help find the winning case study! The case studies with the highest number of votes will qualify for two different prizes: • Best Authors the prize for the professionals who have uploaded the highest number of quality case studies • Best Case Study the prize for the most interesting scientific studies.
ESLD At the Forefront in Education ESLD or European Society for Lasers and Energy Based Devices is an international association dedicated to medical procedures performed with laser and other energy based devices. The goal of ESLD is to teach excellence in standards of techniques to its members by all possible means: international conferences, events, teaching courses. It’s a great opportunity to learn and improve and update treating techniques with laser system and related source. Next course will be held in: Geneva (Switzerland) on 7 - 8 July 2017
Download the APP now and vote for the case studies you find! Don’t miss it! Find more on www.esld.eu
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mag Not to miss | events
AMWC Montecarlo (Principalty of Monaco) 6-8 April 2017 DEKA STAND B4
RADLA Bogotà (Colombia) 26-29 May 2017 DEKA STAND 63
XII International Congress of Dermatology ICD Buenos Aires (Argentina) 18-22 April 2017 DEKA STAND 115/116/117
IUGA Vancouver (Canada) 20-24 June 2017 DEKA STAND ISSVD Mendoza (Argentina) 11-15 Sept 2017 DEKA STAND 6
EWMA 2017 Amsterdam (Netherland) 3-5 May 2017 DEKA STAND 3D18 2nd ESAG World Congress Madrid (Spain) 10-12 May 2017 DEKA STAND 12 EBCOG Antalya (Turkey) 17-21 May 2017 DEKA STAND EMAS Amsterdam (Netherland) 22-24 May 2017 DEKA STAND 8
ICS Florence (Italy) 12-15 Sept 2017 DEKA STAND 35 26th EADV Congress Geneva (Switzerland) 13-17 Sept 2017 DEKA STAND 200
Biannual Magazine Year 2 - number 1/2017 Publication Director Graziano Mancianti Journalist Owner and Publisher DEKA M.E.L.A. s.r.l. Via Baldanzese, 17 50041 Calenzano (FI) - Italy Registration at the Court in Florence Nr 6031 on September 6th 2016
Typography LionGraf Via Dante Alighieri, 8 50041 Calenzano (FI) - Italy Graphic projects and Layout Allymind Contacts dekamag@dekalaser.com Ph. +39 055 8874942 Fax +39 055 8832884 www.dekalaser.com All the articles published can be reproduced with the authorization of the Publisher and citing the source.
WORKSHOPS DEKA HEADQUARTERS Florence (Italy) Nd:YAG and CO2 Lasers Training 4-5 May 2017
DEKA M.E.L.A. s.r.l. Via Baldanzese, 17 50041 Calenzano (FI) - Italy Ph. +39 055 8874942 Fax +39 055 8832884 info@dekalaser.com www.dekalaser.com
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