Coffee producers facilitate. authentic, immersive experiences in our Community Tourism Program

Our Community Tourism Program, based in Antigua, Guatemala, accentuates our mission to generate economic opportunities for smallscale coffee producers and raise awareness about the coffee industry.

In collaboration with members from our partner cooperative, the Coffee Growers of San Miguel Escobar, we provide a variety of interactive, immersive activities. From coffee tours to cooking classes to peanut butter making, activities are led and facilitated by community members themselves so that visitors can authentically and transparently interact with and learn from the local community. In fact our Community Tourism Program infrastructure is made up entirely of community members, including drivers and translators.

Tourism has been a door that has opened up numerous doors to be able to to thrive as a cooperative, as a family, and individually as a coffee producer…. It has allowed my family to improve our quality of life…but above all, it allows us to share our culture. It brings me great satisfaction to feel the appreciation that visitors have for my work….I appreciate the opportunities the [organization] has generated for me over the years, and not just in coffee, but all of the programs that they have created so that we can thrive as coffee producers.

Manuel Gómez, Coffee Growers of San Miguel Escobar