Milano | half a decade

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Milano | half a decade People & Places


Design Capital 4 1 week Design fellows do travel to Milan year by year to visit the Milan furniture fair showcasting an incredible assortment of furnishings, lightning, and housewares from all over the world, ranging from the well-established designers showcased in the main exhibition halls, and the young designers and start-up companies exhibiting at Salone Satellite to all the open showrooms downtown in Zona Tortona and all over Milan.


Milano furniture fair Half a decade inspiration 05-09 Part 1 | People & Places

holger koeppen | Š delavinamedia 2011


The Salone del Mobile is celebrating 50 years If you live in Milan, you know the double life of the Zona Tortona. There is the “normal” look of the area with the morning bustle of the people coming to the neighborhood to work. Men with neckties and dark suits and women in their impeccable professional clothes working in the business, finance and marketing offices and the creative crowd of workers in their more informal attire, by no means less “design oriented”, just more individualist. During the week of the Milan Furniture Fair – the Salone del Mobile , an amazing thing happens: the whole area transforms itself into a sort of theatrical “stage” where performances are played at all hours of the day. Those of you who come to Milan in this week only, will have a distorted idea of what actually goes on in this area the other 51 weeks of the year (less those 5 or 6 Fashion weeks, where the area takes on yet another “guise”). http://www.my-milano.com/zonatortona_salone.html






http://www.guidafuorisalone.com/



http://www.my-milano.com/zonatortona_salone.html



http://www.cosmit.it/tool/home.php?s=0,2,67,71,75


http://www.inhabitat.com/category/milan-furniture-fair/




http://www.core77.com/gallery/photos_search.asp?context_id=1&album_id=94





http://www.medesignmag.com/milan-salone-2010/





„Design week“ as the days during the Salone are called, draws manufacturers who sign deals with hip designers and architects to create commercial, mass-produced chairs and tables, and retail buyers who decide what products they might sell in the coming year. Increasingly, however, the fair also attracts those who aren't in the furniture business at all. Design strategists, for example, are catching on to the importance of attending the Salone. http://www.businessweek.com/innovate/content/apr2007/ id20070416_445762.htm





http://www.designacademy.nl/Interviews/AnneMiekeInterview/tabid/1708/Default.aspx




http://www.coolhunting.com/design/day-2-salone-sa.php



The exhibition halls of RhoPero form the landmark for the Milan furniture fair. However, if you decide not to take a trip into town as well, you will miss a great deal. There, the events and exhibitions of the Fuori Salone will tempt you at every turn. Most events are located around Via Tortona, which is considered the central showcase and hot spot for trends and young talent. The ZonaTortona is attracting ever more visitors thanks to its international program and the strictly selected participants, and it is also getting ever larger. http://ar.form.de/data/f/form_MilanSpecial_English.pdf







it’s about beauty ENJOY


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