Real world marketing, down to earth thinking. We believe in marketing for the real world. Not for the creative world. That’s why our business is good for your business. And, why we’re the company to talk to when you need to: 䊏
Build brands for market differentiation and competitive advantage
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Increase sales of products and services
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Capitalise on existing and emerging channels to market
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Improve communication with stakeholders
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Use design for competitive advantage
In short, when you need to make a difference to your bottom line.
We focus on real business issues and clearly understand that profits are more important than pictures:
In our experience, it’s frustrating working with agencies. They don’t understand the priorities, pressures and politics clients face. They certainly don’t relate to budget restrictions. And, they’re self-obsessed with creative sensitivities when the real priority is achieving measurable results, on time, on budget.
We know. We used to be the client. That’s why, after years of running marketing departments, we decided to create a client-aware agency. One that works in the way we wanted agencies to work. One that helps clients address real issues. One that adopts a commercial rather than artistic stance. One that takes its lead from research, in-depth analysis and proven methodologies.
It’s a formula that’s appreciated by our clients and has made us one of the most successful marketing, design and advertising agencies in the region.
PROFIT
We build a clear picture of your market, before putting pictures on paper:
We think your job’s getting harder. Everyday it’s a challenge to make your mark, achieve your goals and meet customer needs. Especially because today’s environment is more competitive than ever before, expectations keep rising and the pressure on margins continues to intensify.
Against this competitive frenzy, you’ve got to make a stand. But too few agencies recognise reality. It’s no longer a case of placing a few ads, printing a few brochures, sending a few mailers or making a few calls. We’ve got to think differently. Understand your audience, plan, plot and push. Then, stand out from the crowd. Without breaking the bank.
That’s why our job starts long before any Our increasingly competitive world
creatives are produced. And, why we place a great deal of emphasis on understanding your
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Every year 30,000 new products are launched
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Every quarter 56,000 new businesses are formed
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Every month the internet grows by 200 million indexed pages
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Every week 67 million items of direct mail drop through the letterbox
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Every day everyone in the UK is exposed to 4,000 commercial messages
market, customers and competitors. It’s also our reason for employing specialists to help find the answers you’re looking for and strategists to help define the marketing plan. We think it’s the only way. Our clients certainly agree.
We help clients stand out from the crowd – even when the crowd gets bigger:
Our top ten list of overused corporate adjectives
í˘ą Global í˘˛ Leading í˘ł End-to-end í˘´ Solutions í˘ľ Value-added í˘ś Bespoke í˘ˇ Integrated í˘¸ Customer-centric í˘š Quality ě?… Service-led
The total of all printed knowledge doubles every 4 or 5 years. The British today choose from 800 more television programming hours than they could twenty years ago. And, a typical issue of The Sunday Times now contains almost half a million words. Yet, our mental capacity is essentially the same today as it was 100 years ago. It’s little wonder, therefore, that it’s difficult to lodge your brand in the mind of your audience.
So many companies choose to blend in, when they should be standing out. And, too many agencies follow the crowd, because it’s always been done that way. We’ve worked with many companies to create distinctive brands in the minds of their target audiences. Establishing strong value associations. Creating lasting impressions.
With our help, clients have defined differentiated brand characteristics, translated these into powerful positioning, developed eye-catching visual identities and consistently promoted their brands. The results have been astounding. In one case, we raised brand awareness for an IT company to the same level as its nearest competitor, for a tenth of the budget. In another, we created a financial brand recognised by nearly 90% of its primary customers within three years of launch.
We don’t just help you make a noise, we make sure you get heard:
“JUST GIVE US THE
Poor communication is a failing point for many organisations. In fact, a recent survey found that over 50% of employees felt communication needed to be improved within their company. And, many other stakeholders – including investors, customers and intermediaries – are also dissatisfied. All too often the fault lies in the way information is communicated, rather than the volume of communication.
We like to think differently, turn things on their head, make an impact and get the message across. We start by acknowledging that we live in an over-communicated society, where everyone is faced with too much information and too little time. After all, more information has been produced in the last thirty years than the previous 5,000.
E F❆✬❉ING MONEY” ( Bob Geldof Live Aid 1985 ) To overcome the problem, we help clients to establish what the audience wants. Then develop clear, concise, memorable messages and communicate via the most appropriate medium. And so, our clients draw on our skills to improve investor relations, employee communications, sales force motivation and channel/customer awareness. It’s often a case of less is more, thinking outside the box and presenting the same information better.
Surprisingly perhaps, we often question
We focus on selling things for you, rather than selling things to you:
Let’s face it, all businesses need to sell. Obvious we know, but some agencies seem to forget that fact. We’re different. We sell for a living. And, we’re not frightened to admit it. Importantly, we understand how competitive things have become.
After all, a typical supermarket stocks 40,000 lines, yet the average family chooses just 150 to satisfy over 80% of its needs. Leaving a lot of lines to compete for a little share. The implications of this simple scenario ring true in many other markets – especially in the business-to-business sector.
Whether you need to shift products to meet short-term goals or achieve long-term sales objectives, we can help. Defining and implementing sales promotion, direct marketing and lead generation campaigns that deliver. Drawing on the skills of our in-house copywriters, designers, marketing and web professionals in the process. Always measuring our success against concrete targets along the way.
We know how to get to the heart of matters with intermediaries:
A lot of our focus – and much of our client-side experience – involves third-party channels to market. Where success depends on the efforts of retailers, dealers, agents and intermediaries. We understand how different your ‘channel’ audience can be compared to the ultimate customer. And, fully appreciate what makes your ‘trade’ contacts tick.
Our experience in both third party and emerging distribution channels means we can advise on complete channel strategies and campaigns. Capturing the imagination and attention of those at the sharp end. Building effective partnerships in the process.
Our efforts have helped clients to expand, consolidate, enhance or motivate their channels to market in line with strategic objectives. To assist, we’ve developed internet applications that improve the way companies work with their intermediaries. We’ve also engineered successful transitions from third-party to direct sales – and vice versa.
X-ray images courtesy of Nick Veasey. www.untitled.co.uk
Our designs will help you stand out, even when your budget won’t:
Once upon a time, a logo was enough. Companies simply put their name in lights and let the customer do the rest. Today in the UK alone, we compete against hundreds of forms of advertising – from petrol station filler caps to e-mail ads – and other people’s budgets exceeding £13 billion.
Design is one way we can get noticed. It helps address the fact that only 7% of communication is verbal, and that colour alone can prompt a swifter response than imagery or the written word. We employ an award-winning creative team with a strong background in advertising, corporate design, direct marketing, the web and print.
Refreshingly, our creative team is more concerned about the commercial impact of its work than artistic credibility. Something other agencies seem to forget. In line with our obsession with repetition, we place great emphasis on corporate standards, design bases and guidelines. But, we also continually innovate to ensure things never get stale or fail to make an impact.
What, no portfolio? In our view, too many agency
Because we love what we do, we could talk all
brochures just comprise glossy
day about it. But, in a nutshell, we’re a
portfolios. Whilst we’ve got lots of
marketing, design and advertising agency
material we can show you, we think
based on intelligent, experienced professionals
you’re more interested in doing
whose client-side experience ensures a hard
what’s right for your market, your
commercial edge much valued by clients.
organisation and your situation. Through our work we:
That’s why this brochure puts our 䊏
Create strong brands
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Sell products and services
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Exploit channels to market
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Effectively communicate with all stakeholders
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Bring business benefit through design
approach on the line. If you want to make a difference to your bottom line, please contact us via www.delineo.com
Our clients rely on us to provide: 䊏
Marketing strategy, planning and consultancy
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Advertising and PR
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Research
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New media marketing
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Brand and corporate identity development
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Design
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Direct marketing and sales promotion
Our cornerstones are: 䊏
Vertical market knowledge
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Experience
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Attention to detail
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Creativity and flair
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Proactivity and responsiveness
www.delineo.com