Building a responsive list
When it comes to list building, the one thing you need to understand is that there are no shortcuts to building a huge AND responsive list.
1. Visibility ď Ź
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When people go to your website, is it easy for them to sign up to your list? Are you displaying the sign-up option prominently on the page? One way to give your list some visibility to people that visit your website, is by triggering a lightbox that pops up after someone's been on your website for a x seconds. Look at what the average time on site is for someone and trigger the lightbox around that time.
2. The incentive ď Ź
The incentive that you offer for someone to sign up to your list is key - it has to be the right incentive for the right kind of audience. The more the incentive appeals to people outside your target audience, the less responsive the list will be.
Let's say you run a contest or a sweepstakes to build your list and everyone that signs up has a chance to win an iPad bulk email. You'll get a lot of people signing up to your list because they want a chance to win the iPad, not because they're interested in your stuff.
3. Build trust ď Ź
What are the benefits of signing up to your list? How do I know you're not going to spam me or sell my address to someone else? Why are you requesting me to give you my email address if all I want is to see that video?
4. Testing ď Ź
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Spend enough time testing different incentives to find the one that converts best for you with bulk email server BEFORE you start spending big money to drive even more traffic to your opt-in pages. I know all this sounds very straight-forward but you'd be surprised how many people forget the testing part.
Once you've optimized your sign-up page as well as you can and you tested everything that you can test, then you're ready to pull out the big guns and drive lots of traffic to your sign-up page. Partnering with people or companies that target the same audience with different products or services could be a very good way to build your list.
Other ways to drive traffic to your sign-up page could be: search engine marketing optimizing the page for organic traffic including a link to your sign-up page in your regular email signature with send bulk email including a link to your sign-up page in your forum signature talking about your incentive on Twitter, Facebook, LinkedIn, blogs, forums... publishing your newsletter to Twitter & Facebook and including a subscribe link in your newsletters
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