Grabbing E-Mail by the Backend
In addition to dealing with the mechanics of bounced messages and the legal implications of legislation such as CAN-SpAM, administrators must address the challenges of list management. Managing e-mail messages involves far more than simply writing a peRL script to generate email messages from a master list. Common tasks include:
List generation Administrators may have to work with marketing or sales departments to generate a list of addresses. The basic approach is to simply use a flat file of contact information than can then be parsed by the system. Commercial and outsourced bulk e-mailing options offer ApIs and integration mechanisms to facilitate this process.
Subscribe/unsubscribe.
The actual process of handling subscribe and unsubscribe requests can be very onerous. Manually editing lists is a resource intensive process that scales poorly once a list exceeds 10,000 addresses. Furthermore, manual processes may put enterprises at a risk for litigation due to CAN-SpAM stipulations. Enterprises must consider bulk e-mail as part of a larger consent management program that also addresses postal and telephony communications.
Suppression.
In addition to handling general subscribe/unsubscribe requests, enterprises should establish global suppression lists. Certain recipients may not appreciate bulk e-mail and reply with a great deal of hostility. These addresses should be placed on a global suppression list to ensure that there is no chance that the recipients receive another bulk emailmessage from the enterprise. Suppression lists are particularly important if the enterprise acquires and merges mail lists from a variety of different sources
E-mail tracking and response. Bulk messaging has an important marketing function. Recipients can be profiled based on their response patterns. For example, marketers can determine which recipients actually bothered to open the e-mail and, in the case of HTML e-mail, which links they actually clicked.
Campaign management. Based on Send bulk email response patterns or other demographics, administrators can create email campaigns. For example, recipients that responded to particular subject heading may receive a follow-up message within one week while recipients that failed to respond should receive a follow-up after three weeks.
Personalization and dynamic content. With response tracking and Best bulk email campaign management comes an increased need for personalized and dynamic content. The sent messages, for example, could include quoted prices that are specific to a particular demographic or response Pattern. Commercial bulk e-mail offerings generally support some degree of dynamic content based on response patterns. The delivery of extensive personal content may require some degree of integration with other applications such as CRM or order management tools.
Administrators must also manage common administrative tasks such as: Message throttling. ď Ź
Administrators also have the task of ensuring high rates of mass email marketing delivery completion. Certain e-mail transfer agents may block messages from a particular server if it generates a large volume of messages in a short period of time. A corporate e-mail server that sends out more than 10,000 e-mail messages in less than five minutes, for example, may seem suspicious and be blocked. This issue is particularly acute for large ISPs and Web mail operators that must be vigilant against denial-of-service attacks. Message throttling provides a means of staging the release of bulk email.
Protection of internal resources. ď Ź
Large amounts of bulk e-mail can also cause dramatic surges in server load if messages contain links back to particular Web pages. An bulk email services message, for example, may contain a link to a product information page. If a significant Proportion of message recipients click on the link immediately after receiving a bulk message, the Web server load will spike and response time will decay precipitously. This scenario is Particularly acute for links to pages hosted on portals such as Sharepoint or WebSphere portal since these systems are far more resource intensive than basic Web servers. Message throttling is also effective for protecting these resources.
Spam analysis.
Messages must be vetted to ensure that they don't include common spam words. Some spam words are obvious: “viagra,” “xanax,” “adult,” “gambling,” etc. Other common words are far more subtle. Examples include: “dutyfree,” “consolidation,” or “trading.” Many commercial and hosted options for bulk e-mail management include tools to evaluate messages for common spam words. Spam analysis is particularly important if the bulk of the intended recipients have ISP-operated e-mail accounts. AOL, for example, offers the Postmaster program to help manage bulk e-mail relationships. One of the key advantages of using an outsourced bulk e-mail solution is that the outsourcers maintain trusted sender relationships with the major ISPs.
Thanking you... For more info log on too... http://deliver2mailbox.com