Guidelines to Steadfastly Keep Up a Healthier E-Mail Marketing Listing
Maintaining a healthy email distribution list is just as important as the best practices you utilize to create your list. Please note that the following steps work best when used with a email marketing tool
Trim the fat One of the easiest steps in keeping your email list clean is to evaluate the non-existent addresses and other bounced or blocked email. Each of these can be immediately (manually) added to your do not mail list. Your email marketing tool should have an easy way to identify (and remove) bounced emails from your list. Be careful to NOT remove emails that bounced due to ‘mailbox full’ or ‘out of office’ messages.
Track your Opens If people are receiving your emails, but aren’t opening them… after 6 months, it’s time to part with them. Why pay to keep them on your list if they aren’t reading your messages? Add all of your opens from each email blast to a dated list. For example, if we send out 2 email blasts in August 2011, we add anyone that opened those emails to a list called ‘August 2011 Opens’. Do this for each email blast and remove any Open lists that are more than 6 months old. If a contact has continued to open your emails, they’ll be in a new open list and won’t be removed from your total list.
Date your additions As you add new bulk emails to your list, keep track of when they are added. After any list of additions is more than 6 months old, remove them. If contacts from that list have opened your emails within the last 6 months, they will remain on your overall list of contacts.
Eliminate submission e-mails / aliases some bulk e-mail marketing addresses are used to go to numerous people – or are aliases for other emails. It’s better to eliminate these from your own mailing lists.
Obviously, as you cut the bad addresses from your own list, it’s very important to find methods to increase your list so you may continue steadily to develop your bulk E-mail service marketing market.
Thanking you!!! For more info log on too... http://deliver2mailbox.com