Mass email
Mass email service software is software that is used to send email in large quantities. It is generally used for legitimate mailings, such as for email list subscribers. Since the bulk email software usually sends email via direct send and via SMTP server, the use of a bulk email software for spam is almost impossible, because of the large amount of emails that are sent in a spam campaign. Bulk email software usually refers to a standalone software, while there are bulk email sending webbased services as well.
Mass mailing consists of sending numerous duplicate mails to the same email address. These types of mail bombs are simple to design but their extreme simplicity means they can be easily detected by spam filters. Email-bombing using mass mailing is also commonly performed as a DDoS attack by employing the use of "zombie" botnets; hierarchical networks of computers compromised by malware and under the attacker's control.
Similar to their use in spamming, the attacker instructs the botnet to send out millions or even billions of emails, but unlike normal botnet spamming, the emails are all addressed to only one or a few addresses the attacker wishes to flood. This form of Mass email service bombing is similar in purpose to other DDoS flooding attacks. As the targets are frequently the dedicated hosts handling website and email accounts of a business, this type of attack can be just as devastating to both services of the host.
This type of attack is more difficult to defend against than a simple mass-mailing bomb because of the multiple source addresses and the possibility of each zombie computer sending a different message or employing stealth techniques to defeat spam filters.
Sending mass email spam, also known as junk email or unsolicited bulk email (UBE), is a subset of electronic spam involving nearly identical messages sent to numerous recipients by email. Clicking on links in spam email may send users to phishing web sites or sites that are hosting malware. Spam email may also include malware as scripts or other executable file attachments. Definitions of spam usually include the aspects that email is unsolicited and sent in bulk. One subset of UBE is UCE. The opposite of "spam", email which one wants, is called "ham", usually when referring to a message's automated analysis. Like other forms of unwanted bulk messaging, it is named for Spam luncheon meat by way of a Monty Python sketch in which Spam is depicted as ubiquitous and unavoidable.
Email spam has steadily grown since the early 1990s. Botnets, networks of virus-infected computers, are used to send about 80% of spam. Since the expense of the spam is borne mostly by the recipient, it is effectively postage due advertising. The legal status of spam varies from one jurisdiction to another. In the United States, spam was declared to be legal by the CAN-SPAM Act of 2003 provided the message adheres to certain specifications. ISPs have attempted to recover the cost of spam through lawsuits against spammers, although they have been mostly unsuccessful in collecting damages despite winning in court
Spammers collect email addresses from chatrooms, websites, customer lists, newsgroups, and viruses which harvest users' address books, and are sold to other spammers. They also use a practice known as "email appending" or "epending" in which they use known information about their target to search for the target's email address. Much of spam is sent to invalid email addresses. Spam averages 78% of all email sent. According to the Message Anti-Abuse Working Group, the amount of spam email was between 88–92% of email messages sent in the first half of 2010.
Advantages ď Ź
sending email marketing are used by many internet marketing people who don't have a decent sized list of their own. Most bulk mailers claim to mail out to millions of people. They can be a useful tool in an overall internet marketing strategy.
You don't have to build up your own op-in list
You can email to a large list
No spam complaints as people have already opted in
Easy to use
Able to create HTML ads and use pictures
Can create sign ups, sales from a new source of customers
Disadvantages
You don't know how many people are actually reading the emails, many will be junked Must be used everyday to see any results Must produce subject lines with a hook that make readers open the email The good ones cost money to join, some with monthly fees or a one time payment. Some products don't do well on bulk mailers
send mass email without showing addresses is usually sent to hundreds if not thousands of people at a time. It’s used as a marketing tool where companies inform clients of valuable information on new products on the market or services offered. It’s also used by new companies to help get their name out there and its faster meaning greater results. Bulk email has its advantages; it’s easy to use for marketers. Also you can reach a large number of people at the same time which saves you time and money. Though it has its advantages it also has its disadvantages. Marketers tend to abuse the system because it’s so easy they spend less time marketing products or services properly. Also there’s a big chance of that mail being spam.
The other disadvantages are that you’re unaware of the amount of people who are actually opening and reading your emails, most of the times it goes under junk mail. In order for it to be successful it has to be used everyday making it time consuming. People are busy they don’t have time to read a long email and if your opening line doesn’t grab their attention then they won’t read the rest making it a waste.
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