Methods To Combine E-Mail and Social Networking Marketing
Are you wondering how to add social media to your email communications? Email and social media marketing go together like Batman and Robin. They both can be effective on their own; however, when combined, their (super) powers can save the city and exceed your marketing goals.
Is Email Dead?
In a recent StrongMail survey, ”More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012″
In a recent StrongMail survey, �More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012″
Include Social Icons in Emails
While this may sound like an obvious one, it’s important to include social icons in your bulk email reseller campaigns. To be clear, I’m not talking about slapping a tiny Facebook or Twitter icon somewhere at the bottom of an email. Nope. Say it loud. Say it proud.
Ask Email Subscribers to Share and Connect ď Ź
Sometimes just including social icons is not enough. Remember: While many subscribers recognize the Facebook/Twitter/LinkedIn icons, not all know what action you want them to take when they see them in an email. Don’t be afraid to tell them!
Send a Dedicated Email Campaign
There are times when including some links or buttons—asking your subscribers to socially connect or share with their network—is not clear enough. If you are not having much success, try sending an send bulk email that is dedicated to a particular social network
Provide Incentive
if you want someone to connect with you on other social networks, sometimes you need to provide an incentive—tell me what’s in it for me!
Promote Email Sign-up Via Social Networks ď Ź
If you have a strong following on a particular social network, don’t hesitate to ask for new best bulk email subscribers via that channel.
Include “Retweet This!” Snippet in Email
Another great way to cross-pollinate email marketing and social media is to highlight a particular tweet in your email campaign. MarketingProfs is one company that does this in many of their emails.
Build an Email Opt-In Form on Facebook ď Ź
Facebook allows you to embed an mass email marketing sign-up form as one of your apps. Take advantage of this great opportunity to encourage your Facebook fans to opt into your email list.
Don’t Forget SMS (text)
One of my favorite (creative) crosspromotion techniques is from Southwest Airlines. The next time you fly SWA, be sure to look at your cocktail napkin
Promote Email Marketing on Your Blog ď Ź
One often-overlooked integration option is using your blog to mention, link to and ask for new bulk email SMTP subscribers.
Conclusion ď Ź
So there you have it. It’s time to start using email marketing to power social media and social media to power email marketing.
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