Open Rate of Email Marketing
Open rate represents the percentage of delivered emails that are opened by recipients. An open can be inferred if images are enabled or a link within the email is clicked. ďƒ˜
Images may be automatically enabled when an email is opened, especially if the recipient has chosen to display them for all emails from that sender. ďƒ˜
However, more often than not, the recipient is prompted to enable images for each email. ďƒ˜
Since recipients may open the email but fail to enable images, this metric is somewhat inaccurate. ďƒ˜
Nevertheless, open rate remains a useful gauge of email campaign performance. ďƒ˜
Measuring Email Open Rates
“Opened” rate is calculated by taking into account all the bulk email plans that are accepted and read by the recipient. Generally speaking, a good range of “Open” rate is between 15% and 25% for marketing emails and minimum of 30% and average of 40% for transactional emails.
Increasing Email Open Rates
Check the topic line – have a look at Send Bulk Email promotions you’ve submitted yesteryear. You may find that for a certain matter there’s an over-all pattern or matter fashion that led to higher available rates. Modify the subject line – when you yourself have information about your clients subsequently utilize them within your subject line to obtain interest. A topic line containing the members firstname USUALLY out attracts one which doesn’t.
Criteria for Email Open Rate “Open” rates criteria are also based on:
Type of Best Bulk Email being sent i.e. "password reset". This type of email is frequently opened than a "newsletter". Type of industry you belong i.e. church, construction, government, consulting, recruitment etc.
Email Optimization to Increase Response Rates ďƒ˜
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Mass Email Marketing optimization ensures marketers are sending the right content to the right customer at the best possible time. Email optimization solution engages customers and increases the bottom line and therefore increases the response rate.
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