Who’s Placing Spam Traps in Your Email Marketing List?
What are spam traps? ď Ź
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Spam traps are email addresses for the sole purpose of catching illegitimate emails and identifying senders with poor data quality practices. In other words, these are tools used to identify and punish spammers and careless marketers. This may not seem like a big deal. You may think: Oh, this will never happen to me! But odds are, if you neglect email marketing best practices, whether with autoresponders or regular newsletters, it may cause you trouble at one time or another.
Judging by Murphy’s Law, it’s probably going to be when you least expect it. Like right before that payraise talk you scheduled with your boss the other week. Ouch! The truth is, there are countless spam traps out there, and new ones are set up daily. They are managed by large internet service providers (ISP), anti-spam organizations like Spamhaus and URIBL, and security companies like TrendMicro. Even corporate email servers may be set up for the purpose of fishing for spam traps. In fact, some domains are set up for that sole purpose. .
Types of spam traps
Now that I have your attention, we need to fully understand what we’re dealing with. Let’s start with the background and talk about the types of spam traps you may run into while rolling out your campaigns.
Abandoned and recycled email addresses ď Ź
Some spam traps used are actual bulk email addresses that have been abandoned by the user and recycled by the provider. Typically, ISPs turn off an abandoned email address and produce an unknown-user bounce code. Later they may reactivate it and convert it into a spam trap.
True spam traps These bulk email server addresses are created solely to capture spammers. They will never subscribe to your mailing list and could not have been in contact with you in the past. Unassigned email addresses Some addresses have never been assigned to anyone but for some reason begin to receive spam. Not typical these days, however still worth mentioning.
How do spam traps end up on your list?
1. Imported lists
Questionable data often can be found in our old bulk email sending accounts, such as Google Contacts, Mozilla Thunderbird Contacts, etc. These can include role email addresses people who never replied to our emails and would be likely to mark our emails as spam and long-abandoned email addresses Tip: While these sources are a great place to start building your database, be cautious when importing these addresses into your email marketing account. Start by exporting them to a file, then manually delete the ones that are likely to cause you trouble. You won’t regret it!
2. Migration from another service
We often see bad email marketing addresses when clients move their lists from different solutions or service providers, many of which don’t manage bounces properly or remove known spam traps. Tip: All email service providers (ESP) aren’t equal. You may have been the unlucky one whose bounces and unsubscribe requests weren’t processed properly. To lower your risk, import only fresh and active email addresses you’ve been in contact with. Don’t transfer those that have unsubscribed, complained, bounced or been recognized as spam traps. Your subscribers and your performance metrics will be grateful!
3. Offline sign up forms
If you have a brick-and-mortar business or attend trade shows and events, you may collect contact details on paper to follow up and get the conversation going. Unfortunately, you don’t always have the luxury of badge scans and often end up with stacks of business cards and handwritten sign-up forms with scribbled email marketing campaign addresses. As you might guess, scanning or rewriting often results in typos. Incorrect contact details may end up on your lists. Tip: By all means, connect and network wherever you are. To collect new subscribers at the same time, consider GetResponse Forms on the Go, made for signing up subscribers wherever you are. Typos, scanning and rewriting? These are things of the past!
4. Online sign-up forms
You probably use sign-up forms on your company website or blog,. This is the most effective, organic method for building an email list of engaged, loyal subscribers. It’s also an area where typos are very likely to appear. Tip: To avoid typos and invalid email addresses, use the double opt-in subscription method. This sends an automatic email asking new subscribers to confirm that they want to be added to your newsletter. This ensures that only good email addresses get added to your list, saves you money, and makes your email marketing campaigns more effective.
5. Purchased or harvested list
We shouldn’t really need to mention this, as strictly permission- based email marketing service. We don’t accept purchased or harvested lists because they are full of invalid, old, and abandoned email addresses and spam traps. Tip: We only have one tip. Just don’t do it. Don’t use purchased or harvested lists. Instead increase your reach organically. It’s worth the time, effort and satisfaction you gain by truly connecting with your clients.
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