DIGITAL TRANSFORMATION
Gitex Technology Week 2017
Technologies
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REALIZE Digital Transformation Gitex Technology Week 2017
DELL EMC Gitex 2017 By the Numbers
4,000
146,000
3,000 C-level
exhibitors
visitors
executives
144
80%
20%
Countries
GCC Visitors
International Visitors
TOTAL BUYING BUDGET AT GITEX WAS AED 240,000,000
As Dell Technologies, the world’s largest privately-controlled technology company following the historic merger of Dell and EMC; we celebrated the first anniversary of our formation at GITEX by showcasing the power of seven independent strategically-aligned businesses to bring our customers the “Power of One”. At Gitex 2017, Dell Technologies was well positioned to meet customer technology opportunities from the edge to the data center to the cloud and showcased our complete family of businesses including Dell, Dell EMC, Pivotal, RSA, SecureWorks, Virtustream and VMware.
Over 32 One-on-One meetings conducted with key regional customers at the show including:
Map based on Longitude (generated) and Latitude (generated). Colors shows count of SL No.. Details are shown for Country. The view is filtered on Country, which excludes 11 members.
Dell EMC - GITEX Visits Region wise
1. Al Tayer Group 2. Emirates Airlines 3. Viva Bahrain 4. MCIT Egypt 5. Oman Data Park management 6. UAE Navy 7. Mubadala 8. Mashreq Bank 9. Landmark Group 10. Ministry of Presidential Affairs
REALIZE Digital Transformation Gitex Technology Week 2017
TOTAL DELL EMC STAND VISITORS
Region
No’s
Middle East Visitors Scanned
625
700
Other Countries Visitors Scanned
144
600
Grand Total Visitors Scanned
769
500 400
625
300 200
Netherlands 2 Romania 2 Singapore 2 Tunisia 2 Aland Islands 1 Belgium 1 Estonia 1 Finland 1 France 1 Germany 1 Greece 1 Hong Kong 1 Japan 1 Lithuania 1 Seychelles 1 Sweden 1 Switzerland 1 Taiwan 1 Tanzania 1 Turkmenistan 1 United Arab Emirates 384 Saudi Arabia 81 India 30 Oman 25 Sudan 18 Pakistan 16 Bahrain 14 Kuwait 14 Egypt 13 Jordan 10 Lebanon 10 Nigeria 9 Poland 5 South Africa 5 Ethiopia 4 Turkey 4 Kenya 3 United Kingdom 3 United States of America 3
Visitors from over 42 countries visited Dell EMC@ Gitex 2017
144
100
Algeria 2 Bulagaria 2 Canada 2 Morocco 2
0
Middle East Visitors Scanned
Other Countries Visitors Scanned
DELL EMC PODS SCANNED VISITORS 800 700
743
600 500 400 361
300 200 100
57
0
31
36
50
30
75
23
28
18
21
13
Over 743 visitors to the Dell EMC stand stopped by at one or more of the solution PODs DELL TECHNOLOGIES SCANNED VISITORS 120
100
80
60
40
20
0 No's
Virtustream
Pivotal
RSA
SecureWorks
VMWare
Total
15
12
14
13
54
108
Over 108 visitors to the Dell EMC stand at Gitex 2017 visited the Partner PODs
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REALIZE Digital Transformation Gitex Technology Week 2017
Dell Technologies showcases the #PowerofOne
Over
800+ visitors
to the stand
Dell Technologies complete portfolio were present on the stand Stand showcased our unique ability as single partner with four pillars of transformation – Digital, IT, Workforce, Security 16 technology demo stations Dell Canvas on display was a major attraction
REALIZE Digital Transformation Gitex Technology Week 2017
One of the busiest stands with action at Gitex Expo
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Dell Technologies receives key dignitaries on the stand
HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai visits Dell Technologies HH Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum visits Dell Technologies at Gitex 2017
REALIZE Digital Transformation Gitex Technology Week 2017
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Stand entertainment and venue branding
Digital Magician showcases the power of transformation Digital caricaturist showcases the Dell Canvas Dell EMC brand makes itself highly visible
REALIZE Digital Transformation Gitex Technology Week 2017
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Press engagements put Dell EMC on top of the media map
Multiple media interviews conducted Visits by various leading media agencies and TV channels
REALIZE Digital Transformation Gitex Technology Week 2017
Media clippings showcase Dell Technologies
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Customer collaboration and MOU signings at Gitex 2017
Dell EMC signs key MOUs with DNRD and Safe City Dell EMC received collaboration award from Smart Dubai
REALIZE Digital Transformation Gitex Technology Week 2017
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Business Partners presence at Gitex 2017
Dell EMC showcased the power of collaboration with key partners Al Jammaz, KIT, StoreIT, Arrow, Redington and Mindware showcase Dell EMC solutions
REALIZE Digital Transformation Gitex Technology Week 2017
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Dell EMC Technology Seminars
Dell EMC conducted three technology seminars for customers and partners Over 40 customers attended these sessions Over 40 partners participated in the seminars Storage, Big Data, Data Centre and Cognitive Technologies were the key topics
REALIZE Digital Transformation Gitex Technology Week 2017
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Dell EMC Gitex Gala Dinner and Show
Over 450+ customers and partners attended the celebratory dinner Le Perle Show is a special highlight for the evening
REALIZE Digital Transformation Gitex Technology Week 2017
Envision the Future Graduation Projects Celebration
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Dell EMC Resellers Dinner
Dell EMC welcomed resellers for an evening of celebration Key resellers awarded for their support and business Over 300 Resellers and Media celebrated their success with Dell EMC Event attended by C-Level Executives and Decision makers from our resellers Key teams from all four distributors attended the dinner
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Dell EMC Gitex Social Media Campaign
404,606 Reach
122,040 Views
122,842 Total engagements
Brand Posts 100 Brand Posts Impressions 437,100 Impressions and 6,832 Clicks to website Mentions and Engagements 1,050 Mentions and 11,218 Engagements (likes/retweets) New Followers 350 New Followers
Executive Blogs: Shared over 300 times