Digital Tools Team Dell Commerce Services (DCS)
Digital Tools • Mission: Enable Dell to improve online by providing the only data source for all pages that all customers visited WW • What We Do:
– Work with every org across Dell that is evaluating the success of content we put on the website and implement the best solution for the business need
• Typical Jobs within this Organization
– Tool SME, Program Mgr, Training & Support
• Skill Set Requirements
– Detailed Tool expertise, Javascript, Analytics background, Project Mgmt.
• Why Us
– Visibility into every team across Dell leveraging Dell.com. Wide Scope !!
• Key Contact for additional information: – Jim Parker – Jim_Parker@dell.com
2 •
Dell - Internal Use - Confidential
Digital Tools Team Enable Dell to improve online by providing the only data source for all pages that all customers visited WW Wiki | Workshops WW support Vendor Mgmt Enhancements • • • • • • • •
•
13 People, Manage 8 Tools, 1400 users Analytics Ad Hoc Analytics
Target
Voice
SiteCatalyst : Ad Hoc(Discover) : Insight : Test&Target : Tealeaf : iPerceptions : Opinionlab :
2 Yrs data, 300 metrics 2 Yrs data, 300 metrics 13 Wks data
:
New in FY15, Bootstrap
Ensighten:
Experience
Dashboards, Reporting Segmentation, Drill Downs Deep Analytics
Targeting, Personalization 20 days data,3000 events Alerts, Replay 200,000 responses NPS leading indicator Feedback [+] link,100K/yr Fix tactical site issues 80 tests/qtr
Dell - Internal Use - Confidential
Privacy compliance, Tag Mgmt