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IN-STORE DISPLAY
Designed to make new pieces highly visible on product shelves, NEW Easel Signs go behind figure, in front of packaging box, to create a frame of complementary color around a piece. These signs call out piece Title and Sentiment, which are strong selling factors in the customer purchase decision.
When to display?
New 2021 product is made available to you when consumers are most likely to be shopping… so that you can offer NEW meaningful pieces appropriate to their Key Selling Seasons.
Display Ideas for new pieces are featured in monthly emails throughout the year, and highlighted on DEMDACOretailers.com. Our healing touch just before Mother’s Day Adorable You for Holiday or all year round in January
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access Ideas & order Tools
Note: This image features product introduced in 2020, which should still be highlighted as NEW on your shelves throughout the calendar year. In-shelf displays featuring NEW 2021 product are shown on page 57. Inventory and Merchandising play key roles in Willow Tree ® sell-through.
Organize by Consumer Need
Customers might have a specific occasion or piece in mind when they enter your store. Displaying pieces with similar emotional appeal together allows customers to quickly see multiple options and make informed selections.
Navigation Signs labeled with Willow Tree themes organize your shelves by Consumer Need. Positioned at the ends of each shelf, Signs quickly direct customers to the emotions they want to communicate.
Setting up your display this way reveals pieces customers hadn’t noticed before, and can increase opportunities for incremental sales.
NEW Product Signs go behind figure, in front of packaging box, to create a frame of complementary color around a piece. Sign design ensures new pieces are highly visible on product shelves.
Find Ideas and Tools
