2022 Denby
Trends Influences lifestyle
STYLE EVOLUTION 2011
CONTEMPORARY
TRADITIONAL
HERITAGE
SCANDINAVIAN
LIVING
2013
POP
NEW
VINTAGE
SCANDINASIAN
NATURALS
2017
MODERN
NEW MODERN
NEW VINTAGE
TRADITIONAL
BRAVER TRADITIONALIST
BIZARRE
MODERN RUSTIC
HYGGE
2014
HONEST
GUIDED CONSUMERS
2018
2019 2021
NEW MODERN
MODERN DECO
GLAM
BIZARRE
MAXIMALISM
MAINSTREAM MAXIMALISM
HONEST
GENUINE
SUSTAIN
PAUSE
BALANCE
NURTURE
2022
LUXE
JOYOUS MAXIMALISM
OPTIMISM
We l c o m e ! ! It is important this update is reviewed in conjunction with our 2021 report, as it reflects the change’s we are seeing to our key lifestyle, influences, and Design Trends. Although we have not seen any substantial changes, or any big, new trends starting to appear, there have been some subtle changes which we highlight in this report. If we were to pull out 3 common factors that we see across all our trends they would be…. 1. Colour is becoming bolder and stronger. We are seeing a greater breadth of colours being used together, building bold colour stories which deliver impact. 2. We highlighted last year the dramatic increase in the use of house plants to bring colour, texture, ambiance and the sense of nature and the outside into our living spaces. This is even more evident now and can be seen across all our trends. 3. Another key factor we are seeing is the increased ‘blurring’ between trends, possibly due to a growing confidence in consumers inspired by Instagram, Pinterest, etc. Trends are mixing, merging and borrowing design and colour ques from each other. We did contemplate not renaming our trends but after considering the shift of emphasis in these trends we felt that new names warranted the change of focus and views within these updates. We now have Luxe, Joyous Maximalism and Optimism. Nurture, our new name for the 2021 category Sustain, focuses on sustainability and the environment, and has now become such a global influence that it should be layered over all aspects of our business. Of course, there are trends within trends and other influences that effect product design and interior fashion, but we still feel we are working within the key trends for our sector.
the Design team!!
Nurture
In 2022 sustainability is now part of everyday l Transparency is key and w
Do what you can if you can’t do ‘Despite the tough economic climate there’s a genuin numbers are seeing the business case of understa trust and energy security) co
Repu
‘Ha
• R wh liv • Lo im • C • Av m • Pu kn • Lo
Credentials - Carefully select materials you surround yourself with. ‘Born from Nature’ ‘The sustainability of wood as a natural material also appeals hugely to thoes who have been reminded how important preserving the enviroment is. The era of mass consumption is coming to an end and there is a growi desire for classic, long-lasting products with a light footprint.’ Rachel Carroll Living Etc
‘Less but better’ - multipurpose products. Reject excess. L
life and consumers have greater expectations from companies. we need to think of tomorrow not just today.
o everything be open and honest. No greenwashing. ne desire amongst British firms to embrace the green agenda. Growing anding the big trends (access to information, levels of pollution, public oming their way and working for the long term.’ Deborah Meaden
urposing - Charity shops and high-end resellers are growing in popularity in times of economic and enviromental awareness acks’ old to new - Tik Tok - how to videos - repurpose - make it indivdual
TOOL KIT
Re-use, recycle, repair/upcycling/look after hat we have/Hacks/’Just enough’ culture, ve within your means – ‘less but better’ ong-term not short term, continuous mprovement/momentum Clarity and honesty – no greenwashing void eco fatigue – don’t preach/get the message right ublic awareness – questioning/growing nowledge ocalised/community focus
ing
Live within your means.
WHAT THIS MEANS FOR DENBY • Link up with crafters/partner with local makers for social and on-site classes at Denby (expand beyond ceramics). Community projects and events on site? • Explore alternative source of energy – great we are moving to solar panels but what’s next? • Be truthful in all our messaging. • Source responsibly and share the message/tell the stories. • Source local food suppliers for our Farm shop and Deli counter. Consider ‘miles to store’. Train the staff to know about our supplier base and products. • Produce in-house or work with local suppliers to create props and styling for trade shows and retail shops…test for new complimentary materials/new products before committing to them?
@digsdigs
Colour me happy - a joyful riot of colour! It’s import more than ever. Happy, generous colour choices ar malism, creating meaningful spaces that are optimist perspective after the recent pandemic. Burnt orang mixed with clashing prints and cosy lighting along w
@home_ec_op
During the pandemic w people using the garde lockdown, continuing colours, clashing prints a war
Insta way, e more
@thistimeincolour
@reka_thornton_home
JOYOUS MAXIMALISM
Joyous Maximalism, the antithesi splashes of personality, full of ene
@thistimeincolour
“Have nothing in your home that you do not know to
is of minimalism, a kaleidoscope of colour, objects, patterns and ergy, with the added freedom of expression - personalisation not perfection!
tant for followers of this look to embrace colour now re key to creating the artful aesthetics of joyous maxitic, expressive and celebratory, offering a rejuvenated ge, pink, bold blues and lush greens can all be boldly with fun, patterned shades and plush, patterned rugs.
@thejungalow
we saw this look move to the outside of the home with en as an extra room, an extension of the home during g the joyful look outside and into garden rooms. Bright and cheerful decor add personality to our gardens and rmth, no matter what the weather.
agram is still very much the platform for this look, with lots of accounts exhibiting the trend in their own either with personal collections or with a nod to boho, art deco, English country, vintage, mid-century or recently cottage core. The mix of joyous maximalism with any of these looks makes this one of the most interesting trends and one which has longevity and no sign of slowing down yet. TOOL KIT - Colour, Colour and Colour ! -Open shelves -Decorative glass, metal or wooden tables -Layering -Book lovers -Sculptural ceramics -Loved objects -decorated Fifth wall -Unusual plants with patterned leaves -Patterned rugs -Gallery walls/ Art prints in carefully selected frames, subject, colours and sizes
WHAT THIS MEANS FOR DENBY -Continue to curate social media posts around personality, pattern and colour -Use our shop to create indoor/outdoor dining experiences or outdoor eating creating -Be braver with colour and pattern and create future porcelain patterns to reflect this look/ dress modern deco for this look -Planter options – both inside and outside -Review our glassware to include more shaped and Coloured glass -Heritage, Statement, Impression, hand painted mugs and Azure/Blue Haze would all fit well within this look
be useful or believe to be beautiful” - Willliam Morris
LUXE
Luxe is stylistic, artistic and a mixture of sculptural d it has a lot of the features of glam, it can also have e
The renewed interest in Art Deco design is present within interiors, paying tribute to the era of the architecture. Luxe is now gracing the interest of these followers, paving the way for new influences pattern and character-defining spaces, that reflect personality.
High end materials including pol velvet, statement lighting, mirro contribute towards Luxe room s is
Furniture is impactful, with ca illusion of space and more of an and forms can be found in a vari brass, travert
“Choosin essentia
@Johnathanadler
Tom Dixon and Bethan Gray are still known for their contributions towards this look, along with Jonathan Adler, an American potter, interior decorator, and author.
Swoo rock stainl surfac and ba shad
“All of our pieces are dripping with design panache, overflowing with effortless glamour, filled to the b to timeless luxury
design, architecture and luxury decor, a constant evolving mix of all the things we love. Although elements of maximalism, boho and retro charms, which blend seamlessly to create a modern-day upgrade.
e movement within the decorative arts and s to be introduced, including pops of colour,
@Johnathanadler
lished metals, brass, marble, panelled cabinets, ors, curved, soft edges and tubular shapes all schemes, where comfort is also key and colour s ever present.
arefully selected pieces, chosen to create the n investment for followers. Futuristic shapes iety of materials such as glass, wood, metal, tine and even clear acrylic.
on, West Elm, Made.com and now even Rockett st George, k this trend with potted houseplants in copper, glass and less-steel pots, side tables, lamps, wall art and Luxe stone ces. Chunky marble or quartz islands, statement sideboards ar carts all scream the luxe look. Team these with multiple des of deep emerald or blue, teals and pops of orange or mustard for an impactful impression.
ng the right tabletop architecture is an al step to creating the setting and the scene.” (Tom Dixon).
TOOL KIT - statement lighting - potted plants - mirrors - high end materials - Sideboard/side table/panelled cabinets - metallics - curved, soft, tubular shapes - wall art - pops of selective colour
WHAT THIS MEANS FOR DENBY
@thespruceofficial
- Coloured glassware in various shapes and sizes to offer customers variety for all occasions. - Modern Deco porcelain could be reinvented by displaying it as ‘Luxe meets maximalism’ - Explore accessories in other materials to elevate the package Denby can offer - Halo, Rose quartz and statement vases can all be used to demonstrate Denby’s understanding of the luxe look. - Look into potted plants and how we could use not only stoneware but other materials to gain presence in this arena. - Speak up about mirror like glazes used at Denby - Use impactful furniture to display ware
brim with chic, but everything has been designed and crafted with surgical precision and a commitment y” Johnathan Adler
Optimism
Words such as mindfulness, wellness, s However, for 2022 onwards we are
In 2021, we talked about the Balance trend re-appraising our lifestyles and living spaces; better s between work and downtime to allow moments of calm in the chaos of modern day living. As in 2021, environment is still massively important and it could be said that this mindset is Denby stoneware’s heart tactility and earth inspired colours and materials are still key create a sensory space.
What it means for Denby... - make more of everyday celebrations and take our customers on a journey - make shopping at our onsite Home Store a more engaging experience - keep showing the beauty of using our products in every space; blurring the lines between inside and outside & remind consumers how versatile our ceramics is for all styles of food occasions in any location - additional planters in other sizes; should these items be called by their function? - with food sharing and casualisation in dining style, right serving pieces - ‘time out for me’ philosophy re assess drinking stories - hot/cold beverages - stimulate the senses - use naturally inspired fragrances for HF based on herbs show candles being used outdoors/sell specific outdoor candles. As seen in other retailers, we should use fragrance in our stores to enchance the experience - think uncluttered softened minimalism in photoshoots and styling
Further blurring of the l indoor trees, groups o edibles, herbs...colours the ‘slowjoy’ of watch an extension of the
Tool kit
- Invested/connec - Resourceful/emb re purpose - Optimism/hope/ appreciate - Hybrid/less is mo - Mood boosting c textures - re conne - Calming daily rit important - Uncluttered - sof - Embracing toge the return of brun
“celebration styles will reflect hope, optimism and consideration as people
sanctuary and rituals are still part of the language of this trend. seeing the language becoming more positive and hopeful.
separation the home tland - our
lines between the inside and outside of plants together, growing from seed, s, textures and scents of greenery and hing things grow. Use outside space as e living space for relaxing/entertaining/dining.
In the post pandemic world of 2022, we are seeing an emerging positivity as consumers re-connect with family and friends, re-immerse themselves socialising and embrace the joy of celebrating the small things
t
cted/togetherness/journeys brace/elevate the everyday
/moodlifting/positivity/
ore/DIYW (do it your way) colours and earthy, tactile ection tuals and wellness routines still
ftened minimalism, less clutter etherness - picnics, celebrate nch and eating together
Care culture - focus on self-care, health care, people turning their back on crowded cities, intergenerational homes collective support. “This will see a rise in demand for flexible, multipurpose and ‘go anywhere’ products” WGSN Creating therapeutic environments that promote a sense of calm.
meet loved ones and friends...new appreciation and timeless joy” WGSN
LESS BUT BETTER
ENVIRONMENT
SELF SUFFICIENT
‘GROW YOUR OWN’
INFORMAL
RE-PURPOSE
BRUNCH
AWARENESS
JOYOUS MAXIMALISM
NURTURE
AL FRESCO
FOOTPRINT SENSORY
AVOID ECO FATIGUE
OUTDOOR EATING
TRANSPARENCY
SUSTAINABILITY
TRAVEL
EXPERIMENTAL
HACKS
EXPERIENCES
WORLDLY PALETTE ADVISE SEEKER
DINNER PARTIES
POSITIVITY FORMAL
LUXE TECH LED INNOVATION HIGH END INGREDIENTS
INSIDE OUTSIDE MERGE TOGETHERNESS FRAGRANCE
CALM
OPTIMISM CELEBRATE
MOODLIFTING
PRESENTATION JOURNEYS RESTAURANT QUALITY
Please contact the Design Team if you have any questions. Thank You
UNCLUTTERED