PINK PUSSY CAT BRAND GUIDELINES
TABLE OF CONTENTS BRANDMARK SKETCHES
3
POSITIONING BRAND OBJECTIVE
5
NEW BRANDING REBRAND MOODBOARD
7
BRAND ADJECTIVES
8
IS/IS NOT
9
VISUAL BRANDING BRANDMARK OBJECTIVE
11
PRIMARY BRANDMARK
12
BRANDMARK SPACIAL RELATIONSHIPS
13
BRANDMARK COLOR OPTIONS
14
PINK PUSSY CAT EMBLEM
15
LOGO LOCKUP
16
BRANDMARK PLACEMENT
17
BRANDMARK DO NOTS
18
COLOR TYPE PHOTO
19
COLOR PALETTE
20
TYPOGRAPHY
21
TYPOGRAPHY TREATMENT
22
PHOTOGRAPHIC TREATMENTS
23
SECONDARY BRAND ELEMENTS PATTERNS OBJECTIVE
25
PATTERNS
26
BRAND APPLICATIONS
BRANDMARK SKETCHES
1st Round
2nd Round
3rd Round
4th Round
3
POSITIONING
the navel academy of the west The Pink Pussy Cat, embodies the transition between the college of burlesque and the upscale gentlemen’s club of today. The Pink Pussy Cat empowers total creative expression, connecting students with audiences in richer ways. The Pink Pussy Cat innovates through continual personalization to engage every individual in its community more deeply with the Burlesque style, college and nightclub they love.
5
NEW BRANDING
REBRAND MOODBOARD
6
BRAND PERSONALITY WORDS
MYSTERIOUS
ALLURING
SENSUAL
PROMISCUOUS
SOPHISTICATED
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IS/IS NOT
Sexy, without being sleezy Feminine, without being girly Educational, without being mundane Flirtacious, without being tacky Intimate, without being modest
We have plenty of traits that help us stand out from the crowd. We know exactly what those characteristics mean, but sometimes it can be hard to explain how far they extend. We use the IS/IS NOT statements to demonstrate a threshold.
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VISUAL VISUAL BRANDING BRANDING
BRAND MARK OBJECTIVE
10
PRIMARY BRANDMARK
PINK PUSSY CAT
The core of The Pink Pussy Cat’s visual identity is the brandmark.
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BRANDMARK SPACIAL RE"TIONSHIPS
P
Clear Space
P
P P PINK PUSSY CAT P P P
P P
When using the brandmark in different applications, it’s important to allow the appropriate amount of space around the mark. Use this diagram as reference for clear space from surrounding elements.
P
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BRANDMARK COLOR OPTIONS
TWO COLOR This is the preferred configuration of the logo and the wordmark. This should be used whenever possible.
PINK PUSSY CAT
PINK PUSSY CAT
PINK PUSSY CAT
PINK PUSSY CAT
ONE COLOR This is the secondary preferred configuration of the logo and the wordmark.
The color of the brandmark can be altered to any of the four adjacent examples.
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PUSSY CAT EMBLEM
PRIMARY
SECONDARY
The Pink Pussy Cat emblem is the only component of the brandmark that may exist on its own. The emblem has many dierent graphic treatments.
14
LOGO LOCKUP
VERTICAL LOCK UP This is the preferred configuration of the logo and the wordmark. This should be used whenever possible.
HORIZONTAL LOCK UP In situations where a vertical lockup is either impractical or impossible to execute, the lockup with a horizontal relationship between the logo and wordmark may be used.
PINK PUSSY CAT
PINK PUSSY CAT
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BRANDMARK P"CEMENT
PINK PUSSY CAT
PINK PUSSY CAT
PINK PUSSY CAT
PINK PUSSY CAT
The one-color and two color brandmark should only be placed on white, pink, gray or black.
16
BRANDMARK DO NOTS
PINK PUSSY CAT DO NOT alter the colors of the wordmark.
PINK PUSSY CAT DO NOT change the scale of the elements.
DO NOT change the typography of the brandmark.
PINK PUSSY CAT
PINK PUSSY CAT DO NOT alter the gradient of the emblem.
PINK PUSSY CAT
DO NOT outline items in the brandmark.
Here are some scenarios of what not to do with the Pink Pussy Cat type, mark and emblem
DO NOT rotate items within the brandmark.
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COLOR TYPE PHOTO
COLOR PALETTE
PRIMARY PALETTE
0, 0, 0, 100
0, 20, 4, 0
SECONDARY PALETTE
0, 0, 0, 40 0, 0, 0, 30 0, 25, 4, 0 0, 35, 4, 0
Our accent palette of colors is meant to support the core colors of the brand. Their usage should be intentional and meaningful.
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TYPOGRAPHY
PRIMARY TYPOGRAPHY NEUTRAFACE LIGHT
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYX
1234567890
BOOK
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
DEMI
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
BOLD
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
TITLING
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890
SECONDARY TYPOGRAPHY BODONI bodoni small caps
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
BODONI BOOK
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
To support The Pink Pussy Cat’s new look, we’ve adopted a clean, modern sans serif type set paired with a classic serif.
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TYPOGRAPHY TREATMENT
This is a Headline This is a subheadline
Neutraface Titling title case 32 pt
Bodoni Book title case 25 pt
THIS IS A TITLE
Neutraface Light
This is body copy
Neutraface Book
What we say is important and so is how we say it and the hierarchy we use. We demonstrate type usage in dierent applications.
uppercase 13 pt
title case 11 pt
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PHOTOGRAPHIC TREATMENT
BLACK AND WHITE
LIGHT PINK
When we want to use photography to represent categories or other specified groupings, we use black, white, light pink, and dark pink to treat the photograph.
DARK PINK
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SECONDARY BRAND ELEMENTS
PATTERNS OBJECTIVE
ORG 1
ORG 2
Patterns should be used sparingly, but are a helpful graphic device to add interest to deal tiles. Patterns are intentionally monochromatic and should not be combined.
ORG 3
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PATTERNS
ORG 1
ORG 2
ORG 3
The patterns are a subtle reinforcement of the brand. Used properly, the Pink Pussy Cat patterns act as a visual device, adding a layer of textural richness.
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BRAND APPLICATIONS