Business Acceleration Plan 2017

Page 1

Business Acceleration Plan Benchmark / Framework / Roadmap August 2017

by Denis Doeland / Pim van Berkel / Ben Spanjaard


Define your goals and objectives


Business Acceleration Framework #

1

2

Goal

Brand Equity

Brand Reputation

Objective

Chart potential Business Value of Fan Base

Main KPI - primarily measured by Fan profiles + Term of completeness

1a

#Profiles / connections

Business Value - allocated

1b

#Characteristics

Business Value - non-allocated

1c

#Customer Income options (now only ticketing)

Reach (wideness and depth)

2a

Reach - acquisition

2b

Reach - activation

2c

Reach - retention

2d

Reach - revenue

2e

Reach - referral

2f

Engagement (IPM)

Benchmarking

2g

Ranking / Benchmarking

Cost of Sales and ROI on AARRR

3a

#A, A, R, R, R / Cost

Total Revenue (per revenue stream)

4a

ARPU

ARPU (Average Revenue Per User)

4b

#Customers

4c

#Retention

4d

Customer Lifetime Value

Total Revenue (per revenue stream)

5a

ARPU

ARPU (Average Revenue Per User)

5b

#Customers

5c

#Retention

5d

Customer Lifetime Value

Connect with and reach to (target) audience

Quality of Reach

3

4

5

Marketing EďŹƒciency

Business Accelaration

Business Activation

Return On (Marketing) Investment / Engagement

Increase revenue from exisiting revenue streams

Increase revenue from additional revenue stream

Sub KPI's - supporting measured by

(c) 2017 DDMCA | All rights reserved | contact: denis.doeland@ddmca.com


Plan of approach


Value

Roll out

Pivoting

Assessment

Eort

Result -

Company Value

Daily Eort -

Analyses / Execution

Time (in weeks) Business Acceleration Benchmark

Business Acceleration Framework

Business Acceleration Roadmap

(c) 2017 DDMCA | All rights reserved | contact: denis.doeland@ddmca.com


Identify your data landscape


Content ‣ ‣ ‣ ‣ ‣ ‣

Content Consumption Insights Content Segmentation Content Production (on insights) Content Acquisition Content Recommendation Audience Retention

‣ ‣ ‣ ‣ ‣

Marketing

Sales

Personalized Communication Segmentation of Target Audience Single Customer View Deep Customer Insights Campaign Evaluation

‣ ‣ ‣ ‣

Content Intelligence Marketing Intelligence

Data Acquisition

Social Lead Generation Profiling / Look-a-likes Targeted Sales Pricing Strategies

Social Connections

‣ ‣ ‣ ‣

Business Acceleration Roadmap

Customer Care Insights Connection Insights Call Center & Social Webcare Social Sentiment Monitoring

• Business Analyses

• Business Execution

Sales Intelligence

Business Acceleration Framework

Service Intelligence

Data Management Platform

Data Processing

Data Storage

Extract | Transform

CRM & Mail

Service

Web Activity

Products & Services

Data Sources Assessment

(c) 2017 DDMCA | All rights reserved | contact: denis.doeland@ddmca.com


Determine your channels


Assessment

Pivoting

Member Data

Data Visualization Tools

Transaction Data

Social Media Data

Single Customer View

Web Behavior Data / App Data Customer Contact & Service Data

Data integration

Demographics, Geo Graphics & User Data

Business Intelligence MI | SI | CI | SI Reports

Campaign Data

Music consumption data

Roll Out

Connection with Artists

Content - Sites / Apps

Advertising Network

Marketing Automation

Data Management Platform

E-commerce & Sales Feed for several business processes

Location Data, Weather, Valuation etc. Business Acceleration Benchmark

Memberships

Partnerships / Sponsoring A&R

Tour schedule

Business Acceleration Framework

Business Acceleration Roadmap (c) 2017 DDMCA | All rights reserved | contact: denis.doeland@ddmca.com


Guide your organization with the framework


Business Acceleration Framework (example in numbers) #

1

Goal

Brand Equity

Purpose

Chart potential Business Value of Fan Base

196%

2

Brand Reputation

Primarily measured by

Q1

Q2

Q3 forecast

Q4 forecast

YTD forecast

Fan profiles + Term of completeness

n/a

n/a

n/a

n/a

n/a

Business Value - allocated

155%

195%

213%

230%

198%

#Characteristics

Business Value - nonallocated

171%

183%

210%

205%

192%

#Customer Income options (now only ticketing)

Reach (wideness and depth)

145%

226%

73%

176%

155%

Reach - acquisition

186%

231%

140%

164%

180%

Reach - activation

89%

126%

76%

127%

104%

Reach - retention

819%

810%

720%

372%

680%

Reach - revenue

779%

372%

548%

227%

481%

Reach - referral

Quality of Reach

n/a

n/a

n/a

n/a

n/a

Engagement (IPM)

Benchmarking

n/a

n/a

n/a

n/a

n/a

Ranking / Benchmarking

Cost of Sales and ROI on AARRR

n/a

n/a

n/a

n/a

n/a

#A, A, R, R, R / Cost

Total Revenue (per revenue stream)

n/a

n/a

n/a

n/a

n/a

ARPU

ARPU (Average Revenue Per User)

n/a

n/a

n/a

n/a

n/a

#Customers

n/a

n/a

n/a

n/a

n/a

#Retention

n/a

n/a

n/a

n/a

n/a

Customer Lifetime Value

Total Revenue (per revenue stream)

n/a

n/a

n/a

n/a

n/a

ARPU

ARPU (Average Revenue Per User)

n/a

n/a

n/a

n/a

n/a

#Customers

n/a

n/a

n/a

n/a

n/a

#Retention

n/a

n/a

n/a

n/a

n/a

Customer Lifetime Value

Connect with and reach to (target) audience

320%

3

4

5

Marketing EďŹƒciency

Business Accelaration

Business Activation

Return On (Marketing) Investment / Engagement

Increase revenue from exisiting business models

Increase revenue from additional business models

Metric #Profiles / connections

(c) 2017 DDMCA | All rights reserved | contact: denis.doeland@ddmca.com


Note | Disclaimer | Copyright

Supported by

The content of this presentation has been carefully reviewed. DDMCA or Fanalists will not be liable in respect of any business losses, including without limitation loss of or damage to profits, income, revenue, business, contracts, commercial opportunities or goodwill.

This presentation is issued under Dutch copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of DDMCA and Fanalists the owners of the issued content. You may not alter or remove any trademark, copyright or other notice from copies of the content without prior written permission.

DDMCA and Fanalists are currently working to refine it’s models based on data from several social analytics from different social media channels. Questions how to evaluate a n organization? Need a full report or benchmark for your organization? Information can be required via the details below.

Contact DDMCA

Attn. Denis Doeland

Keizersgracht 330-b

1016 EZ Amsterdam

The Netherlands

Fanalists

Attn. Ben Spanjaard

Danzigerkade 13-c

1013 AR Amsterdam

The Netherlands

Mobile: +31 6 13520250

E-mail: denis@ddmca.com

Web: ddmca.com

Mobile: +31 6 52025013

E-mail: ben.spanjaard@fanlists.com

Web: fanalists.com


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