Business Acceleration Plan Benchmark / Framework / Roadmap August 2017
by Denis Doeland / Pim van Berkel / Ben Spanjaard
Define your goals and objectives
Business Acceleration Framework #
1
2
Goal
Brand Equity
Brand Reputation
Objective
Chart potential Business Value of Fan Base
Main KPI - primarily measured by Fan profiles + Term of completeness
1a
#Profiles / connections
Business Value - allocated
1b
#Characteristics
Business Value - non-allocated
1c
#Customer Income options (now only ticketing)
Reach (wideness and depth)
2a
Reach - acquisition
2b
Reach - activation
2c
Reach - retention
2d
Reach - revenue
2e
Reach - referral
2f
Engagement (IPM)
Benchmarking
2g
Ranking / Benchmarking
Cost of Sales and ROI on AARRR
3a
#A, A, R, R, R / Cost
Total Revenue (per revenue stream)
4a
ARPU
ARPU (Average Revenue Per User)
4b
#Customers
4c
#Retention
4d
Customer Lifetime Value
Total Revenue (per revenue stream)
5a
ARPU
ARPU (Average Revenue Per User)
5b
#Customers
5c
#Retention
5d
Customer Lifetime Value
Connect with and reach to (target) audience
Quality of Reach
3
4
5
Marketing EďŹƒciency
Business Accelaration
Business Activation
Return On (Marketing) Investment / Engagement
Increase revenue from exisiting revenue streams
Increase revenue from additional revenue stream
Sub KPI's - supporting measured by
(c) 2017 DDMCA | All rights reserved | contact: denis.doeland@ddmca.com
Plan of approach
Value
Roll out
Pivoting
Assessment
Eort
Result -
Company Value
Daily Eort -
Analyses / Execution
Time (in weeks) Business Acceleration Benchmark
Business Acceleration Framework
Business Acceleration Roadmap
(c) 2017 DDMCA | All rights reserved | contact: denis.doeland@ddmca.com
Identify your data landscape
Content ‣ ‣ ‣ ‣ ‣ ‣
Content Consumption Insights Content Segmentation Content Production (on insights) Content Acquisition Content Recommendation Audience Retention
‣ ‣ ‣ ‣ ‣
Marketing
Sales
Personalized Communication Segmentation of Target Audience Single Customer View Deep Customer Insights Campaign Evaluation
‣ ‣ ‣ ‣
Content Intelligence Marketing Intelligence
Data Acquisition
Social Lead Generation Profiling / Look-a-likes Targeted Sales Pricing Strategies
Social Connections
‣ ‣ ‣ ‣
Business Acceleration Roadmap
Customer Care Insights Connection Insights Call Center & Social Webcare Social Sentiment Monitoring
• Business Analyses
• Business Execution
Sales Intelligence
Business Acceleration Framework
Service Intelligence
Data Management Platform
Data Processing
Data Storage
Extract | Transform
CRM & Mail
Service
Web Activity
Products & Services
Data Sources Assessment
(c) 2017 DDMCA | All rights reserved | contact: denis.doeland@ddmca.com
Determine your channels
Assessment
Pivoting
Member Data
Data Visualization Tools
Transaction Data
Social Media Data
Single Customer View
Web Behavior Data / App Data Customer Contact & Service Data
Data integration
Demographics, Geo Graphics & User Data
Business Intelligence MI | SI | CI | SI Reports
Campaign Data
Music consumption data
Roll Out
Connection with Artists
Content - Sites / Apps
Advertising Network
Marketing Automation
Data Management Platform
E-commerce & Sales Feed for several business processes
Location Data, Weather, Valuation etc. Business Acceleration Benchmark
Memberships
Partnerships / Sponsoring A&R
Tour schedule
Business Acceleration Framework
Business Acceleration Roadmap (c) 2017 DDMCA | All rights reserved | contact: denis.doeland@ddmca.com
Guide your organization with the framework
Business Acceleration Framework (example in numbers) #
1
Goal
Brand Equity
Purpose
Chart potential Business Value of Fan Base
196%
2
Brand Reputation
Primarily measured by
Q1
Q2
Q3 forecast
Q4 forecast
YTD forecast
Fan profiles + Term of completeness
n/a
n/a
n/a
n/a
n/a
Business Value - allocated
155%
195%
213%
230%
198%
#Characteristics
Business Value - nonallocated
171%
183%
210%
205%
192%
#Customer Income options (now only ticketing)
Reach (wideness and depth)
145%
226%
73%
176%
155%
Reach - acquisition
186%
231%
140%
164%
180%
Reach - activation
89%
126%
76%
127%
104%
Reach - retention
819%
810%
720%
372%
680%
Reach - revenue
779%
372%
548%
227%
481%
Reach - referral
Quality of Reach
n/a
n/a
n/a
n/a
n/a
Engagement (IPM)
Benchmarking
n/a
n/a
n/a
n/a
n/a
Ranking / Benchmarking
Cost of Sales and ROI on AARRR
n/a
n/a
n/a
n/a
n/a
#A, A, R, R, R / Cost
Total Revenue (per revenue stream)
n/a
n/a
n/a
n/a
n/a
ARPU
ARPU (Average Revenue Per User)
n/a
n/a
n/a
n/a
n/a
#Customers
n/a
n/a
n/a
n/a
n/a
#Retention
n/a
n/a
n/a
n/a
n/a
Customer Lifetime Value
Total Revenue (per revenue stream)
n/a
n/a
n/a
n/a
n/a
ARPU
ARPU (Average Revenue Per User)
n/a
n/a
n/a
n/a
n/a
#Customers
n/a
n/a
n/a
n/a
n/a
#Retention
n/a
n/a
n/a
n/a
n/a
Customer Lifetime Value
Connect with and reach to (target) audience
320%
3
4
5
Marketing EďŹƒciency
Business Accelaration
Business Activation
Return On (Marketing) Investment / Engagement
Increase revenue from exisiting business models
Increase revenue from additional business models
Metric #Profiles / connections
(c) 2017 DDMCA | All rights reserved | contact: denis.doeland@ddmca.com
Note | Disclaimer | Copyright
Supported by
The content of this presentation has been carefully reviewed. DDMCA or Fanalists will not be liable in respect of any business losses, including without limitation loss of or damage to profits, income, revenue, business, contracts, commercial opportunities or goodwill.
This presentation is issued under Dutch copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of DDMCA and Fanalists the owners of the issued content. You may not alter or remove any trademark, copyright or other notice from copies of the content without prior written permission.
DDMCA and Fanalists are currently working to refine it’s models based on data from several social analytics from different social media channels. Questions how to evaluate a n organization? Need a full report or benchmark for your organization? Information can be required via the details below.
Contact DDMCA
Attn. Denis Doeland
Keizersgracht 330-b
1016 EZ Amsterdam
The Netherlands
Fanalists
Attn. Ben Spanjaard
Danzigerkade 13-c
1013 AR Amsterdam
The Netherlands
Mobile: +31 6 13520250
E-mail: denis@ddmca.com
Web: ddmca.com
Mobile: +31 6 52025013
E-mail: ben.spanjaard@fanlists.com
Web: fanalists.com