5 Free and inexpensive ways to promote your business online.
Search engine optimization (SEO) is only part story of Internet marketing, yet, many small businesses overlook many marketing opportunities that the internet as a whole presents and focus solely on SEO. In this article I’d like to share a few easy and inexpensive tricks that could help you achieve the success you deserve in your online business. You want your business to be found by potential businesses – more importantly you’d like to persuade them to buy from you instead of your competitor. Bearing this business goal in mind I’ll suggest a few tips that could get you started – without being bogged down by changing algorithms, panda update, blah blah.. 1. Add your business url to topical business directories: Search and add your business to industry or trade directories online. Write a short but original description about the company, products, and people. 2. Add your business to local chamber of commerce: Join your local chambers of commerce. Go to weekly or monthly meetings and socialize with business owners. Find what the pain point is in regards to marketing their business on the internet. Suggest solutions. Most chambers of commerce have a local business directory online. As a member you get to add your business website to their directory. 3. Pay-per-click (PPC) advertising: Pay-per-click advertising is a quick, efficient, and economical way to increase the level of awareness about your firm. This could be particularly beneficial if your brand or company name is new to customers. 4. Social Media: Internet Marketing is a lot more than SEO – that’s what I’ve said few times in this article so far. Social media marketing is a fantastic way to build social relationships on a large scale with your prospects. Because of it’s interactive nature the results with promoting your company on social networks using social media marketing are usually quick. Social networking sites such as Twitter and Facebook can help you raise your business profile and create a nice warm buzz about it. 5. Press Release Distribution: Write a search engine keyword optimized press release. Distribute it using a reputable press release distribution site. There are a huge number of marketing opportunities within press release distribution. You can use a press release to let the world know about a new employee, a employee retiring, a new product or service, sponsoring a charity event, winning a new contract, expansion of offices, moving to new business premises. Press releases are sometimes picked up by local newspapers – again raising your company’s profile. About the author: Thomas Barrington Gray is a seo and website marketing expert based near Lincoln, UK. You can visit his website at http://internetmarketinglincolnshire.co.uk