Driving electric: The road to a sustainable future
Driving electric: The road to a sustainable future California is leading the electric vehicle revolution. Ambitious state regulation combined with an extensive charging infrastructure make California and the Bay Area ideal for switching from gasoline to zero-emission cars. As Denmark is looking to accelerate its adoption of electric vehicles, there may be inspiration to draw from California. With more than 800,000 electric vehicles (zero-emission vehicles; ZEVs) in California, they are hard to miss when driving through the landscape on highway 1 or any other routes through the Golden State. Over the past decades, California
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has become the leader in electric vehicles adoption and innovation, and ZEVs are now California’s second-largest global export market. As Denmark also has ambitions to increase the number of EVs by incentivizing drivers to switch out the old fuel cars, California can be a good place to look for inspiration to optimize the consumer journey. In California, consumers are already enjoying the benefits of driving electric. In 2014, the then Governor Brown set the goal of having at least 1 million ZEV and near-ZEVs on the road in California by January 1st, 2023. Since then, California has experienced a fast uptake of these