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Marketing
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PRESS RELEASE!! Innovative Business Advisory Program Starts in the Moreton Bay Region Small Business Can Now Have Their Own Board Of Advisors At No Cost! (Read the Full Details on pages 2 & 3)
MARKET WATCH Does Your Marketing Strategy Need a Revamp? Did you kick off the year by planning to do some things differently in 2014? Are you beating yourself up because the first month of 2104 is already gone, and you still haven’t managed to get around to doing it? Perhaps you could use this little note as a reminder to refresh your business, revamp your marketing and tie up loose ends. Mobile: 0451 184 599
Email: dennis@mybusinessadvisor.com.au
Web: www.mybusinessadvisor.com.au
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MY ADVISORY BOARD
Geoff Butler Peter Athey Dennis Chiron Dan Buzer
Innovative Business Advisory Program Starts in the Moreton Bay Region Small Business Can Now Have Their Own Board – At No Cost Many successful small business owners often find that they have “gone about as far as they can go” in terms of growth and direction. In the past they have always been self-reliant, and now, although they can see the potential for continued growth, they have reached an impasse and are unsure of the next step. Do they employ more people? Do they increase their prices? Do they diversify their products / services? Do they need to update their equipment? The next step can become a minefield for many people, so what’s the answer? Consider appointing an Advisory Board! Most larger companies and organisations have Boards, as do many incorporated associations and not-for-profit organisations. They appoint Board Members to provide guidance and advice and to have a diverse set of knowledge and skills to complement the owner and the employees, and to provide a solid “balance”. However, mostly, small and medium sized enterprises (SME’s) don’t have the luxury of appointing a Board, and are usually reliant on their own skills and those of their staff. What is an Advisory Board? An Advisory Board can provide the strategic advice and complementary skills required to take your small or medium business to the next level. An Advisory Board is a group of business-savvy people set up to meet regularly to review business objectives, marketing, goals and plans, improvement methods and best practices, existing systems, new projects or ideas and also to give feedback, as needed, or whenever special questions arise. Such an Advisory Board differs from a public company’s Board of Directors in a number of ways. (Continued next page) Mobile: 0451 184 599
Email: dennis@mybusinessadvisor.com.au
Web: www.mybusinessadvisor.com.au
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First, an advisory board is not a legal requirement for a private company or business, while a board of directors is a legal requirement for a public company. Second, advisory board members do not assume any legal or financial responsibility, while members of a board of directors may be held accountable both for the company’s actions and for its failures to meet financial obligations to employees and stockholders. Third, a board of directors’ responsibilities to the corporation are frequently set out in company statutes; this is rarely done with an advisory board.
However, the main role of an Advisory Board is to provide an independent source of information and advice to the owners/directors on strategic issues or risks confronting the business. Four well-known and experienced locals have recognised the need for such a service in the Moreton Bay region (and beyond) and have formed an association – My Advisory Board (MAB) – to offer this service to the many SME’s who are in this position and are ready to go to the next level. Each of the members of MAB has a diverse range of knowledge and skills and all are experienced and professional business mentors / coaches. MAB comprises: Geoff Butler (Business Optimizers) Mobile: 0414 943072 Email: geoff@businessoptimizers.com.au
Dan Buzer (Profit Mechanics)
Mobile: 0414 567 188 Email: dan@profitmechanics.net
Peter Athey (Specialized Management Services) Mobile: 405 318 449 Email: peter@specializedmanagement.com.au
Dennis Chiron (Marketing Means Business) Mobile: 0451 184 599 Email: dennis@marketingmeansbusiness.net.au
Spokesperson for MAB, Dennis Chiron said; “One of the aspects holding many SME’s back from taking on a Business Mentor is the cost of this service; and we believe that we have developed a unique program that provides the opportunity for all SME’s to become involved” “The program is a no-fee program for the business owner, and is based solely on the performance of MAB being able to assist the SME to increase their bottom line income. For example; we will take the mean average of the Monthly P & L over the past three months, and let’s say that the monthly profit for the business calculates out to $5,000. Our aim is to increase this monthly profit, and any increase over and above the $5,000 we, the Advisory Board, receive 25% of the increased profit.” “So, if we can assist the business to increase its profit to $6,000 (say) in the next 3 months, then we receive 25% of the $1,000 profit increase, which is $250. So, we don’t intend to get rich quick. What we do aim to do, is help to build a solid foundation for the business, where in 12 months’ time they have doubled their bottom line profit…. And, in reality, it doesn’t cost the business owner a cent if we don’t perform.” For further information please phone 0451 184 599 or email to: dennis@mybusinessadvisor.com.au
Mobile: 0451 184 599
Email: dennis@mybusinessadvisor.com.au
Web: www.mybusinessadvisor.com.au