LEVERAGING THE COMPASS LUXURY DIVISION

Available to properties at the top tier of their regional markets, the Luxury Division grants Compass agents access to an extensive suite of integrated offerings. Geared toward creating a competitive advantage for luxury properties in the marketplace, key tools include bespoke property branding, prominent editorial placements, unique advertising opportunities, wealth mapping technology, and a curated network of notable contacts.

A summary of the integrated offerings, exclusive to the Luxury Division, includes but is not limited to:

Curated Portfolio Newsletter

Distributed monthly, the Compass Curated Portfolio Newsletter features digital collections of Compass’ luxury listings, delineated by region, with the potential to reach upwards of 82 million consumers in addition to 18,000 Compass agents nationwide. To accomplish this level of exposure, all Compass agents across the nation are able to share those properties within the collections directly with their clientele and spheres of influence. Additionally, the Newsletter is distributed to a proprietary list of topperforming International agents as well as the Forbes 200 wealthiest list.

Proprietary Luxury Crm

The Compass Luxury CRM leverages a curation of highly targeted global affluent consumer profile lists for individualized email announcements highlighting our most unique properties. Owned target lists include Global Billionaires, Silicon Valley Tech Executives, Ultra-High-Net-Worth Millennials, Top Car Collectors, Art and Architecture Enthusiasts, International Yacht Owners, etc, with a total CRM net-worth-valuation exceeding $500 Billion. CRM profiles include candidates such as Jeff Bezos, Bill Gates, and Mark Zuckerberg.

National Networking Events

Luxury Cross-Regional Networking Events provide opportunities for top producing agents to connect and share exceptional marketing experience and market insight relevant to the luxury space. As such, agents selected to attend these events consistently do business above the luxury threshold in their regions. Additionally, these bimonthly events provide agents the unique opportunity to directly share their top listings with a nationally curated team of luxury agents selling to a specific threshold of clients across the country.

Partnerships And Events

Respected across the country as a leader in the luxury space, the Compass Luxury Division is invited to partner with key luxury brands in several verticals including automotive, yachting and fashion, providing the opportunity to expose our listings to a targeted and prevetted list of high-net-worth clientele. Pending market limitations due to COVID, upcoming events include a 13-city national Ferrari in-home activation exclusive to our Compass agent community. Attendees must meet minimum-net-worth criteria prior to receiving personalized invitations to our partner brand events.