Gucci Heritage Study

Gucci is one of the most renowned and influential luxury brands in the world today, a genuine global reference for fashion and accessories, and a benchmark for a modern, innovative business.

Founded in Florence in 1921, the House is renowned for eclectic and contemporary creations that represent the pinnacle of Italian craftsmanship and are unsurpassed in quality, attention to detail and imaginative design Today, Gucci is striving to redefine Luxury for the 21st century, an ambition that since 2015 has been led by the tandem of the brand’s

Creative Director, Alessandro Michele, and its CEO, Marco Bizzarri. Colorful, romantic, poetic and magical, Michele’s unique vision has met with immense critical acclaim while also creating an authentic emotional bond with younger customers.

Informed by an erudite interpretation of cultural and fashion history, Michele’s multifaceted approach successfully blends dandyism with the Italian Renaissance, a gothic aesthetic and a DIY punk attitude. Now more than ever, charisma, innovation and a commitment to progress let Gucci take a radically modern approach to fashion.

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Ethical

In 2017, in keeping with Kering’s commitment to responsible business practices, Gucci unveiled ‘Culture of Purpose’, a 10-year sustainability plan that focuses on creating a positive environmental and social impact, which is outlined in the Gucci Equilibrium platform.

What brings this 100th-year collection to another level is dear old friend, Balenciaga.

Above: Gucci Fall/Winter

2021. The house’s highly anticipated collaboration with Balenciaga for its 100th anniversary showed mesmerizing nods to the house’s rich runway history.

Fashion Theme

The Fall/Winter collection debuted in a film entitled, “Aria,” earlier today with a not-so-surprisingly equestrian flair. One of Gucci’s past campaigns, “Of Course A Horse,” starred five gorgeous horses and their human friends in adventurous, endearing scenarios to promote the SS20 collection.

Equestrian, heritage, mythology dreams.

Intrigue: Creative Director Alessandro Michele wanted to honor the equestrian mythology and heritage of the brand, and he does this well. Riding helmets, leatherwork, and harnesswear are incorporated throughout the show and it perfectly represents Michele’s penchant for retro, antique, and almost campy style.

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Enjoying the great outdoors without confines and looking stylish while doing it.

Movie note:

House of Gucci is a 2021 American biographical crime drama film directed by Ridley Scott, based on the 2001 book The House of Gucci When Patrizia Reggiani, an outsider from humble beginnings, marries into the Gucci family, her unbridled ambition begins to unravel their legacy and triggers a reckless spiral of betrayal, decadence, revenge, and ultimately...murder. Despite the Gucci family’s on-the-record displeasure with the movie, Ridley Scott’s House of Gucci certainly brings the horological goods.

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The film follows Patrizia Reggiani (Lady Gaga) and Maurizio Gucci (Adam Driver), as their romance transforms into a fight for control of the Italian fashion.

Centenary note:

The House celebrates its centennial year with Gucci 100, a special collection that references the staying power of the brand, notably in pop culture–from 1921 to date, the word ‘Gucci’ has appeared in the lyrics of 22,705 songs. This figure and lyrics of contemporary songs including ‘Music is Mine, Gucci Seats Reclined’ appear on ready-to-wear and accessories.

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Reflecting on a century of heritage, Gucci 100 creates a side-by-side tribute to both past and present exploring the House’s impact on pop culture over the last century.

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