MUST-SEESHOWCASES

BY MARIA SHERMAN

Forcefield Pr Showcase

13th Floor | 711 Red River Street

Fans of dream pop, funk-y disco, and Twin Peakschanneling gothic production styles look no further. Forcefield PR’s showcase on Monday at the 13th Floor (formerly known as Beerland, for you SXSW veterans) is a can’t-miss event—the perfect way to kick off your music conference: high energy yet relaxed, stacked with some of the greatest instrumentalists in U.S. DIY.

TROPICLUB BY LET’S

GIG BRAZIL & LATINXT FESTIVAL

Speakeasy | 412 Congress Avenue

Venture North on Tuesday and hit up Speakeasy, the massive three-floor club, for Tropiclub night, which will showcase the latest and greatest South American music. Brazilian eclecticists Tuyo headline a bill that includes pop Barranquilleros Paraísos, Guatemalan activist Sara Curruchich, and Rio’s bossa nova Rogê.

Tiger Bomb Promo Showcase

Velveeta Room | 521 East 6th Street

Tiger Bomb Promo is a non-commercial radio promotion firm based in Austin, and this year, they are really delivering at the Velveeta Room…. Need more psychedelic vibraphones in your life? That’s all koleżanka. Post-shoegaze alt-rock? That’s New York’s Dropper. Twinkly, mournful emo made for adults? That’s Chicago-via-North Carolina’s Gay Meat.

Don Giovanni Records Showcase

13th Floor | 711 Red River Street

Sometimes bopping around from showcase to showcase at SXSW just isn’t in the cards. Maybe you’ve found yourself networking successfully at an event on the East side, and you wouldn’t dream of locating an impossible-to-find Uber to maybe catch the tail end of another rapper you’ve been chasing all week. It happens! Luckily, we’ve identified a few that are worth sticking around at. MON 13 TUE 14 WED 15 THU 16

The most consistently great kind of showcase at SXSW is the one thrown by a trusted indie record label. Don Giovanni Records knows guitar rock will never die, so why not join them for a night stacked with Southern rock legends Lee Bains + the Glory Fires as well as new talent, like grunge-y, garage-y, queer as hell Michigan band Rodeo Boys? You won’t be disappointed.