Northern New York Rates
Advertising Policy
Northern Rates apply to the following publications: North Countryman • The Burgh • Valley News
Our goal at Denton Publications & New Market Press is to publish well-read, family-oriented and useful community newspapers for the benefit of our readers and advertisers. To meet this goal we must establish certain policies. We will make every effort to see that all advertising copy, neatly presented, is correctly composed and printed. The publisher reserves the right to decline advertising and editorial copy at his discretion. Both Denton Publications, Inc. and New Market Press, Inc. take no responsibility for statements or claims made in any advertisement except those placed by our two companies. Upon written, reasonable request we will reveal, at the publisher’s discretion, the name and address of the person, or persons, responsible for placing an advertisement, political or otherwise. We cannot guarantee the specific placement of an advertisement, but will do our best to accommodate reasonable requests for placement. We are committed to providing excellent service. Working together with you assures everyone the best combination of services with positive results.
Ad Size
Modular Code
Open Rate / 1
13x / 2
26x / 3
52x / 4
Color CLM
Add 1 Pub / 5
Rate Code
Full Page 3/4 H 3/4 V 2/3 1/2 H 1/2V 1/2 S 3/8 1/3 1/4 H 1/4 S 1/4 T 1/6 H 1/6 V 1/8 H 1/8 V 1/12 H 1/12 V 1/16 1/32 1/16 Directory 1/32 Directory Back Page Front Banner Front Page Sponsor
1B 2B 11B 16B 3B 4B 12B 17B 13B 6B 5B 19B 20B 21B 7B 8B 14B 15B 9B 10B 9B 10B 1B 22B 18B
$700 $490 $490 $425 $345 $345 $345 $295 $235 $180 $180 $180 $150 $150 $100 $100 $90 $90 $65 $40 – – – $250 $150
$600 $460 $460 $400 $310 $310 $310 $270 $205 $170 $170 $170 $135 $135 $89 $89 $82 $82 $58 $35 $35 $20 $650 $200 $100
$575 $425 $425 $375 $299 $299 $299 $250 $185 $152 $152 $152 $125 $125 $82 $82 $75 $75 $43 $28 $30 $18 $625 – –
$550 $400 $400 $350 $285 $285 $285 $225 $165 $145 $145 $145 $115 $115 $75 $75 $68 $68 $38 $25 $25 $15 – – –
$75 $60 $60 $55 $40 $40 $40 $35 $35 $30 $30 $30 $28 $28 $25 $25 $20 $20 $15 $10 – – Included Included Included
$275 $200 $200 $175 $150 $150 $150 $85 $85 $75 $75 $75 $60 $60 $40 $40 $35 $35 $20 $15 $15 $10 – – –
BF 1-5 BA 1-5 BA 1-5 BJ 1-5 BH 1-5 BH 1-5 BH 1-5 BN 1-5 BC 1-5 BQ 1-5 BQ 1-5 BW 1-5 BZ 1-5 BZ 1-5 BE 1-5 BE 1-5 BG 1-5 BG 1-5 BS 1-5 BT 1-5 SD 2-5 SB 2-5 BB 2-3 BP 1-2 BM 1-2
Deadlines & Circulation Name of Paper
Front Page Sponser 4x1 Full Page 10 x 10.65
3/4 V 7.45 x 10.65
3/4 H 10 x 7.95
1/6 H 4.9 x 3.45
3/8 7.45 x 5.25 2/3 10 x 7.05 1/2 H 10 x 5.25
Front Page Banner 9x2
1/2 V 4.9 x 10.65
National Bulk Rates Southern New York Rates All NY Pubs...............$76PCI All VT Pubs................$26PCI Both NY & VT Pubs....$99PCI
Ask Us! Ask us about multi-paper discounts.
Ad requiring a “Proof” must be submitted at least 24 hrs. prior to deadlines. All of our publications are free weeklies except Kidsville News, a monthly publication
Print n’ Deliver Inserts
2”-23”...........Only $3PCI 24”-96”.........Only $2PCI
1/4 S 4.9 x 5.25
1/8 V 2.35 x 5.25
1/2 S 7.45 x 7.05
1/8 H 4.9 x 2.55
1/16 2.35 x 2.55
1/12 V 2.35 x 3.45
Vermont Rates Vermont Rates apply to the following publication: The Eagle
National Open Rate..........$14.50PCI 4-12 Weeks.......................$13.00PCI 13-25 Weeks.....................$12.00PCI 26-51 Weeks.....................$10.00PCI 52 Weeks............................$9.00PCI
National Open Rate..........$16.50PCI 4-12 Weeks.......................$13.50PCI 13-25 Weeks.....................$12.50PCI 26-51 Weeks.....................$10.50PCI 52 Weeks............................$9.50PCI Vermont Rates apply to the following publication: Green Mountain Outlook
National Open Rate..........$13.00PCI 4-12 Weeks.........................$9.50PCI 13-25 Weeks.......................$8.00PCI 26-51 Weeks.......................$7.50PCI 52 Weeks............................$6.00PCI
3x4 2x2 2x3
Rates are per publication.
1/3 4.9 x 7.05
1/32 2.35 x 1.2
1/12 H 4.9 x 1.65
Full Page 6x16
2x4 Half Page 6x8
3x8 2x5 1x16
Distributed
Green Mountain Outlook......Monday Noon............7,500...............Wednesday News Enterprise....................Monday 4pm.............4,922....................Saturday North Countryman.................Monday 4pm............17,383...................Saturday The Burgh..............................Monday 4pm............14,786...................Saturday The Eagle..............................Monday Noon...........12,274..............Wednesday Times of Ti.............................Monday 4pm.............9,479....................Saturday Valley News...........................Monday 4pm............19,799...................Saturday Kidsville News..................2nd Wed. of Month.......18,800......1st of the Month
Southern Rates apply to the following publications: Adirondack Journal • New Enterprise • Times of Ti
Column Sizes: Popular Tabloid Ad Sizes 1 Column.......11⁄2” 4 Columns......65⁄8” 2 Column.......31⁄4” 5 Columns......81⁄4” 3 Column..........5” 6 Columns......10”
Color Rates
1/6 V 2.35 x 7.05
1/4 T 2.35 x 10.65
Circulation
Adirondack Journal................Monday 4pm............11,654...................Saturday
Modular dimensions are width times height measured in inches. 1 column = 2.35”, 2 columns = 4.9”, 3 columns = 7.45”, 4 columns = 10” 1/4 H • 10 x 2.55
Deadline
You choose the zip codes you need for your market ...at no extra cost! Denton Publications will design & print your message on a 60# colored Stock. We will then insert your print message into the zip codes of your choice for as little as .058¢ each. See your representative for more information on Print & Delivers. 7 to 10 business days turn around time from date of proof approved. We have a limited number of colored inks available for Print n’ Deliver printing: Black, Red #185, Blue #293, Green #348, Yellow #114. Other colors can be ordered for an additional cost. Deadline Thursday 4pm, 2 weeks prior to ad deadline.
Ad Guidelines • An advertisement canceled after it is set will be charged at $2.00 per column inch. • Two inch minimum for signed contracts. • Large ads or ads containing intricate copy should be submitted two days prior to deadline. • A tearsheet charge of $2.00 per sheet will be assessed if the same tearsheets have been sent twice previously. • Publisher’s liability for error is limited to the value of the space used by the incorrect items. Claims for adjustment must be made within seven days of publication. • There is no charge for a one-time proof, but excessive re-working will be billed at $40 per hour.
Financial Terms • Cash with copy without prior established credit approval. • New account policy: Two weeks advanced payment with credit application to open an account. • MasterCard, Visa, Discover and American Express accepted. • Past-due accounts subject to a 11⁄2% per month charge on unpaid balance. • Annual rate 18%. • Agency Rates Are Available Upon Request.
Prices subject to change, please verify Rates with your Sales Representative.
81⁄2x11 Single Sheet 2,500 Minimum Copies 1 Ink....1 Side......... .068¢ Per Piece 1 Ink....2 Sides....... .074¢ Per Piece 2 Inks...1 Side......... .074¢ Per Piece 2 Inks...2 sides....... .079¢ Per Piece
81⁄2x11 Single Sheet 10,000 Minimum Copies 1 Ink....1 Side......... .058¢ Per Piece 1 Ink....2 Sides....... .063¢ Per Piece 2 Inks...1 Side......... .063¢ Per Piece 2 Inks...2 Sides....... .074¢ Per Piece
Available Ink Colors Black Red #185 Single Sheet...........$55 Per Thousand Blue #293 4 Pager ...................$60 Per Thousand Green #348 Additional rates available by weight. Ask your sales representative Yellow #114 Ask your sales representative about our beautiful glossy process color flyers!
Pre-Printed Inserts
2’x3’ Large Posters You can have a custom poster on your wall, front door or in your display window of your recent advertisement that appeared in your Denton or New Market Press Publication. Give your business signage the professional look it deserves and gain an extra marketing tool by having your full-page, process color ads, converted to poster form. We use a heavy weight, bright white poster stock and Ultra-Chrome inks.
eEditions Get noticed first! Advertise your business in our eEdition email notices, emailed weekly to eEdition subscribers. Ask your sales representative for pricing and availability.
Denpubs.com Our interactive site featuring individual landing pages for each publication and every ad that appears in print rotating through the web site pages viewed by thousands of readers weekly at no additional charge. We take the approach that one simple buy into our product affords you every platform we can make available for our readers to choose which method they prefer to receive their local information…. InPrint, On-Line, E-Edition, I-Pad, or Mobile-SmartPhone. Banner, button and skyscraper ad rates available Visit us at www.denpubs.com
Kidsville News of Northern New York We invite you to learn about our literacy initiative and join us in this most important effort to assist in building soft-skills and offering both fun and useful information to our students, families and educators. Delivered to every school in Clinton, Essex, Warren and Franklin Counties, with a copy for each student k-5th grade. Partnership marketing opportunities Visit our web site at www.kidsvillenews.com/northernny
Deals! and Steals!! Denpubs Coupon Network the region’s premier source for both local and national coupons. Featuring 100’s of local coupons, our unique marketing approach combines a multiple platform of Print, Texting, SEM, Online, Banner, Mobile, Email Blasting, Mapping, and Google Ad Words all for one simple low cost through your denpubs marketing consultant. Visit our site at www.denpubs.yourcouponnetwork.com
2009 CVC Readership Survey Average Reader per Edition During the audit period 1.85
Age
(ad size: 300x250px)
Mobile New to Andriod, iPhone, iPod Touch and other smartphones... Introducing DenpubsMobile. Headlines, featured columns, letters events calendar, classifieds and much more! Ask your sales representative about advertising on DenpubsMobile.
99.2% of household regularly receive the paper 84.2% of household regularly read the paper 82% households purchase services & products they see and read from ads in the paper.
18-20 21-24 25-34 35-44 45-54 55-64 65-74 75++
Reader Market Demographic Demographic 01% 04% 05% 07% 18% 15% 23% 19% 23% 20% 18% 16% 10% 10% 03% 09%
Education Some high School or Less Graduated High School Some College College Graduate Completed Post Graduate
04% 42% 29% 19% 06%
18% 36% 26% 12% 08%
Income
12% 32% 24% 18% 12% 02%
26% 29% 20% 13% 09% 03%
Under $25,000 Annually $25,001 - $49,999 $50,001 - $74,999 $75,001 - $99,999 $100,000 - $149,999 $150,000 +++++++
Northern New York Rates
Advertising Policy
Northern Rates apply to the following publications: North Countryman • The Burgh • Valley News
Our goal at Denton Publications & New Market Press is to publish well-read, family-oriented and useful community newspapers for the benefit of our readers and advertisers. To meet this goal we must establish certain policies. We will make every effort to see that all advertising copy, neatly presented, is correctly composed and printed. The publisher reserves the right to decline advertising and editorial copy at his discretion. Both Denton Publications, Inc. and New Market Press, Inc. take no responsibility for statements or claims made in any advertisement except those placed by our two companies. Upon written, reasonable request we will reveal, at the publisher’s discretion, the name and address of the person, or persons, responsible for placing an advertisement, political or otherwise. We cannot guarantee the specific placement of an advertisement, but will do our best to accommodate reasonable requests for placement. We are committed to providing excellent service. Working together with you assures everyone the best combination of services with positive results.
Ad Size
Modular Code
Open Rate / 1
13x / 2
26x / 3
52x / 4
Color CLM
Add 1 Pub / 5
Rate Code
Full Page 3/4 H 3/4 V 2/3 1/2 H 1/2V 1/2 S 3/8 1/3 1/4 H 1/4 S 1/4 T 1/6 H 1/6 V 1/8 H 1/8 V 1/12 H 1/12 V 1/16 1/32 1/16 Directory 1/32 Directory Back Page Front Banner Front Page Sponsor
1B 2B 11B 16B 3B 4B 12B 17B 13B 6B 5B 19B 20B 21B 7B 8B 14B 15B 9B 10B 9B 10B 1B 22B 18B
$700 $490 $490 $425 $345 $345 $345 $295 $235 $180 $180 $180 $150 $150 $100 $100 $90 $90 $65 $40 – – – $250 $150
$600 $460 $460 $400 $310 $310 $310 $270 $205 $170 $170 $170 $135 $135 $89 $89 $82 $82 $58 $35 $35 $20 $650 $200 $100
$575 $425 $425 $375 $299 $299 $299 $250 $185 $152 $152 $152 $125 $125 $82 $82 $75 $75 $43 $28 $30 $18 $625 – –
$550 $400 $400 $350 $285 $285 $285 $225 $165 $145 $145 $145 $115 $115 $75 $75 $68 $68 $38 $25 $25 $15 – – –
$75 $60 $60 $55 $40 $40 $40 $35 $35 $30 $30 $30 $28 $28 $25 $25 $20 $20 $15 $10 – – Included Included Included
$275 $200 $200 $175 $150 $150 $150 $85 $85 $75 $75 $75 $60 $60 $40 $40 $35 $35 $20 $15 $15 $10 – – –
BF 1-5 BA 1-5 BA 1-5 BJ 1-5 BH 1-5 BH 1-5 BH 1-5 BN 1-5 BC 1-5 BQ 1-5 BQ 1-5 BW 1-5 BZ 1-5 BZ 1-5 BE 1-5 BE 1-5 BG 1-5 BG 1-5 BS 1-5 BT 1-5 SD 2-5 SB 2-5 BB 2-3 BP 1-2 BM 1-2
Deadlines & Circulation Name of Paper
Front Page Sponser 4x1 Full Page 10 x 10.65
3/4 V 7.45 x 10.65
3/4 H 10 x 7.95
1/6 H 4.9 x 3.45
3/8 7.45 x 5.25 2/3 10 x 7.05 1/2 H 10 x 5.25
Front Page Banner 9x2
1/2 V 4.9 x 10.65
National Bulk Rates Southern New York Rates All NY Pubs...............$76PCI All VT Pubs................$26PCI Both NY & VT Pubs....$99PCI
Ask Us! Ask us about multi-paper discounts.
Ad requiring a “Proof” must be submitted at least 24 hrs. prior to deadlines. All of our publications are free weeklies except Kidsville News, a monthly publication
Print n’ Deliver Inserts
2”-23”...........Only $3PCI 24”-96”.........Only $2PCI
1/4 S 4.9 x 5.25
1/8 V 2.35 x 5.25
1/2 S 7.45 x 7.05
1/8 H 4.9 x 2.55
1/16 2.35 x 2.55
1/12 V 2.35 x 3.45
Vermont Rates Vermont Rates apply to the following publication: The Eagle
National Open Rate..........$14.50PCI 4-12 Weeks.......................$13.00PCI 13-25 Weeks.....................$12.00PCI 26-51 Weeks.....................$10.00PCI 52 Weeks............................$9.00PCI
National Open Rate..........$16.50PCI 4-12 Weeks.......................$13.50PCI 13-25 Weeks.....................$12.50PCI 26-51 Weeks.....................$10.50PCI 52 Weeks............................$9.50PCI Vermont Rates apply to the following publication: Green Mountain Outlook
National Open Rate..........$13.00PCI 4-12 Weeks.........................$9.50PCI 13-25 Weeks.......................$8.00PCI 26-51 Weeks.......................$7.50PCI 52 Weeks............................$6.00PCI
3x4 2x2 2x3
Rates are per publication.
1/3 4.9 x 7.05
1/32 2.35 x 1.2
1/12 H 4.9 x 1.65
Full Page 6x16
2x4 Half Page 6x8
3x8 2x5 1x16
Distributed
Green Mountain Outlook......Monday Noon............7,500...............Wednesday News Enterprise....................Monday 4pm.............4,922....................Saturday North Countryman.................Monday 4pm............17,383...................Saturday The Burgh..............................Monday 4pm............14,786...................Saturday The Eagle..............................Monday Noon...........12,274..............Wednesday Times of Ti.............................Monday 4pm.............9,479....................Saturday Valley News...........................Monday 4pm............19,799...................Saturday Kidsville News..................2nd Wed. of Month.......18,800......1st of the Month
Southern Rates apply to the following publications: Adirondack Journal • New Enterprise • Times of Ti
Column Sizes: Popular Tabloid Ad Sizes 1 Column.......11⁄2” 4 Columns......65⁄8” 2 Column.......31⁄4” 5 Columns......81⁄4” 3 Column..........5” 6 Columns......10”
Color Rates
1/6 V 2.35 x 7.05
1/4 T 2.35 x 10.65
Circulation
Adirondack Journal................Monday 4pm............11,654...................Saturday
Modular dimensions are width times height measured in inches. 1 column = 2.35”, 2 columns = 4.9”, 3 columns = 7.45”, 4 columns = 10” 1/4 H • 10 x 2.55
Deadline
You choose the zip codes you need for your market ...at no extra cost! Denton Publications will design & print your message on a 60# colored Stock. We will then insert your print message into the zip codes of your choice for as little as .058¢ each. See your representative for more information on Print & Delivers. 7 to 10 business days turn around time from date of proof approved. We have a limited number of colored inks available for Print n’ Deliver printing: Black, Red #185, Blue #293, Green #348, Yellow #114. Other colors can be ordered for an additional cost. Deadline Thursday 4pm, 2 weeks prior to ad deadline.
Ad Guidelines • An advertisement canceled after it is set will be charged at $2.00 per column inch. • Two inch minimum for signed contracts. • Large ads or ads containing intricate copy should be submitted two days prior to deadline. • A tearsheet charge of $2.00 per sheet will be assessed if the same tearsheets have been sent twice previously. • Publisher’s liability for error is limited to the value of the space used by the incorrect items. Claims for adjustment must be made within seven days of publication. • There is no charge for a one-time proof, but excessive re-working will be billed at $40 per hour.
Financial Terms • Cash with copy without prior established credit approval. • New account policy: Two weeks advanced payment with credit application to open an account. • MasterCard, Visa, Discover and American Express accepted. • Past-due accounts subject to a 11⁄2% per month charge on unpaid balance. • Annual rate 18%. • Agency Rates Are Available Upon Request.
Prices subject to change, please verify Rates with your Sales Representative.
81⁄2x11 Single Sheet 2,500 Minimum Copies 1 Ink....1 Side......... .068¢ Per Piece 1 Ink....2 Sides....... .074¢ Per Piece 2 Inks...1 Side......... .074¢ Per Piece 2 Inks...2 sides....... .079¢ Per Piece
81⁄2x11 Single Sheet 10,000 Minimum Copies 1 Ink....1 Side......... .058¢ Per Piece 1 Ink....2 Sides....... .063¢ Per Piece 2 Inks...1 Side......... .063¢ Per Piece 2 Inks...2 Sides....... .074¢ Per Piece
Available Ink Colors Black Red #185 Single Sheet...........$55 Per Thousand Blue #293 4 Pager ...................$60 Per Thousand Green #348 Additional rates available by weight. Ask your sales representative Yellow #114 Ask your sales representative about our beautiful glossy process color flyers!
Pre-Printed Inserts
2’x3’ Large Posters You can have a custom poster on your wall, front door or in your display window of your recent advertisement that appeared in your Denton or New Market Press Publication. Give your business signage the professional look it deserves and gain an extra marketing tool by having your full-page, process color ads, converted to poster form. We use a heavy weight, bright white poster stock and Ultra-Chrome inks.
eEditions Get noticed first! Advertise your business in our eEdition email notices, emailed weekly to eEdition subscribers. Ask your sales representative for pricing and availability.
Denpubs.com Our interactive site featuring individual landing pages for each publication and every ad that appears in print rotating through the web site pages viewed by thousands of readers weekly at no additional charge. We take the approach that one simple buy into our product affords you every platform we can make available for our readers to choose which method they prefer to receive their local information…. InPrint, On-Line, E-Edition, I-Pad, or Mobile-SmartPhone. Banner, button and skyscraper ad rates available Visit us at www.denpubs.com
Kidsville News of Northern New York We invite you to learn about our literacy initiative and join us in this most important effort to assist in building soft-skills and offering both fun and useful information to our students, families and educators. Delivered to every school in Clinton, Essex, Warren and Franklin Counties, with a copy for each student k-5th grade. Partnership marketing opportunities Visit our web site at www.kidsvillenews.com/northernny
Deals! and Steals!! Denpubs Coupon Network the region’s premier source for both local and national coupons. Featuring 100’s of local coupons, our unique marketing approach combines a multiple platform of Print, Texting, SEM, Online, Banner, Mobile, Email Blasting, Mapping, and Google Ad Words all for one simple low cost through your denpubs marketing consultant. Visit our site at www.denpubs.yourcouponnetwork.com
2009 CVC Readership Survey Average Reader per Edition During the audit period 1.85
Age
(ad size: 300x250px)
Mobile New to Andriod, iPhone, iPod Touch and other smartphones... Introducing DenpubsMobile. Headlines, featured columns, letters events calendar, classifieds and much more! Ask your sales representative about advertising on DenpubsMobile.
99.2% of household regularly receive the paper 84.2% of household regularly read the paper 82% households purchase services & products they see and read from ads in the paper.
18-20 21-24 25-34 35-44 45-54 55-64 65-74 75++
Reader Market Demographic Demographic 01% 04% 05% 07% 18% 15% 23% 19% 23% 20% 18% 16% 10% 10% 03% 09%
Education Some high School or Less Graduated High School Some College College Graduate Completed Post Graduate
04% 42% 29% 19% 06%
18% 36% 26% 12% 08%
Income
12% 32% 24% 18% 12% 02%
26% 29% 20% 13% 09% 03%
Under $25,000 Annually $25,001 - $49,999 $50,001 - $74,999 $75,001 - $99,999 $100,000 - $149,999 $150,000 +++++++