Current CVC Audit

Page 1

Audit Period: October 1, 2007 – September 30, 2008 Denton Publications Inc. 14 Hand Avenue (PO Box 338) Elizabethtown, NY 12932 (518) 873‐6368 (518) 873‐6360 FAX

EMAIL: dan@denpubs.com www.denpubs.com

1. Publication Information Average Net Circulation: Number of Editions: Format / Average Page Count: Circulation Cycle: Circulation Day / Time: Ownership: Year Established: Publication Type: Content: Circulation Paid/Unpaid: Primary Delivery Methods: Insert Zoning Available: CVC Member Number: DMA/MSA: Audit Funded By:

64,537 (Print Edition) Seven Tabloid / 20‐36 Pages Weekly Friday / By 5 PM Denton Publications Inc 1948 Community Newspaper 60% Advertising / 40% Editorial 98% Unpaid / 2% Paid / 0% Sponsored 0% Home Delivery / 88% Mail / 12% Controlled Bulk Yes ‐ ZIP Code / Zone See Paragraphs 5‐5G Burlington, VT / Plattsburgh, NY Free Community Papers of New York Independent Free Papers of America

2. Rate Card and Mechanical Data Rate Card Effective Date: Mechanical Data: Open Rate: Insert Open Rate: Classified Rate:

February 1, 2008 Six (6) columns x 15.75‐inch column depth Full page: 10.25" wide X 15.75” depth. Local: $16.50 per column inch National: $19.00 per column inch $65.00 per thousand $19.00 for up to 20 words

Volume, frequency, contract, color, and other rates may be available from the publisher.

3. Contact Information Publisher: Advertising: Circulation:

Dan Alexander Cyndi Tucker Jennifer Valenze

EMAIL: dan@denpubs.com EMAIL: cyndi@denpubs.com EMAIL: circulation@denpubs.com

4. Circulation Pricing Denton Publications are controlled circulation weeklies without circulation pricing. Annual mail subscription rate: $35.00


5. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0903

Denton Publications ‐ Consolidated Elizabethtown, NY

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

(5‐H) (5‐F) (5‐A)

64,537 64,914 65,352

Audit Period Detail A. Average Net Press Run B. Office / File C. Controlled Distribution 1. Home Delivery 2. Controlled Bulk Delivery / Demand Distribution 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE CONTROLLED DISTRIBUTION D. Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE PAID DISTRIBUTION E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE SPONSORED DISTRIBUTION F. Average Gross Distribution G. Unclaimed / Returns H. Average Net Circulation

www.cvcaudit.com

65,352 438

0 6,535 56,152 1,067 0 63,754

0 0 1,160 0 0 1,160

0 0 0 0 0 0 64,914 (377)* 64,537


5A. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0200

Denton Publications ‐ Adirondack Journal Elizabethtown, NY

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

(5‐H) (5‐F) (5‐A)

10,401 10,470 10,560

Audit Period Detail A. Average Net Press Run B. Office / File C. Controlled Distribution 1. Home Delivery 2. Controlled Bulk Delivery / Demand Distribution 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE CONTROLLED DISTRIBUTION D. Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE PAID DISTRIBUTION E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE SPONSORED DISTRIBUTION F. Average Gross Distribution G. Unclaimed / Returns H. Average Net Circulation

www.cvcaudit.com

10,560 90

0 1,288 8,900 134 0 10,322

0 0 148 0 0 148

0 0 0 0 0 0 10,470 (69)* 10,401


5B. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0285

Denton Publications ‐ Free Trader‐Clinton Elizabethtown, NY

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

(5‐H) (5‐F) (5‐A)

12,115 12,139 12,189

Audit Period Detail A. Average Net Press Run B. Office / File C. Controlled Distribution 1. Home Delivery 2. Controlled Bulk Delivery / Demand Distribution 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE CONTROLLED DISTRIBUTION D. Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE PAID DISTRIBUTION E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE SPONSORED DISTRIBUTION F. Average Gross Distribution G. Unclaimed / Returns H. Average Net Circulation

www.cvcaudit.com

12,189 50

0 1,840 9,851 219 0 11,910

0 0 229 0 0 229

0 0 0 0 0 0 12,139 (24)* 12,115


5C. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0287

Denton Publications ‐ Free Trader‐Tri Lakes Elizabethtown, NY

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

(5‐H) (5‐F) (5‐A)

10,237 10,303 10,353

Audit Period Detail A. Average Net Press Run B. Office / File C. Controlled Distribution 1. Home Delivery 2. Controlled Bulk Delivery / Demand Distribution 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE CONTROLLED DISTRIBUTION D. Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE PAID DISTRIBUTION E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE SPONSORED DISTRIBUTION F. Average Gross Distribution G. Unclaimed / Returns H. Average Net Circulation

www.cvcaudit.com

10,353 50

0 515 9,674 106 0 10,295

0 0 8 0 0 8

0 0 0 0 0 0 10,303 (66)* 10,237


5D. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0538

Denton Publications ‐ News Enterprise Elizabethtown, NY

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

(5‐H) (5‐F) (5‐A)

4,988 5,092 5,117

Audit Period Detail A. Average Net Press Run B. Office / File C. Controlled Distribution 1. Home Delivery 2. Controlled Bulk Delivery / Demand Distribution 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE CONTROLLED DISTRIBUTION D. Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE PAID DISTRIBUTION E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE SPONSORED DISTRIBUTION F. Average Gross Distribution G. Unclaimed / Returns H. Average Net Circulation

www.cvcaudit.com

5,117 25

0 778 3,882 179 0 4,839

0 0 253 0 0 253

0 0 0 0 0 0 5,092 (104)* 4,988


5E. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0284

Denton Publications ‐ North Countryman Elizabethtown, NY

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

(5‐H) (5‐F) (5‐A)

8,394 8,427 8,454

Audit Period Detail A. Average Net Press Run B. Office / File C. Controlled Distribution 1. Home Delivery 2. Controlled Bulk Delivery / Demand Distribution 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE CONTROLLED DISTRIBUTION D. Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE PAID DISTRIBUTION E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE SPONSORED DISTRIBUTION F. Average Gross Distribution G. Unclaimed / Returns H. Average Net Circulation

www.cvcaudit.com

8,454 27

0 388 7,882 129 0 8,399

0 0 28 0 0 28

0 0 0 0 0 0 8,427 (33)* 8,394


5F. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0283

Denton Publications ‐ Times Of Ti Elizabethtown, NY

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

(5‐H) (5‐F) (5‐A)

8,954 8,989 9,108

Audit Period Detail A. Average Net Press Run B. Office / File C. Controlled Distribution 1. Home Delivery 2. Controlled Bulk Delivery / Demand Distribution 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE CONTROLLED DISTRIBUTION D. Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE PAID DISTRIBUTION E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE SPONSORED DISTRIBUTION F. Average Gross Distribution G. Unclaimed / Returns H. Average Net Circulation

www.cvcaudit.com

9,108 119

0 856 7,690 183 0 8,729

0 0 260 0 0 260

0 0 0 0 0 0 8,989 (35)* 8,954


5G. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0286

Denton Publications ‐ Valley News Elizabethtown, NY

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

(5‐H) (5‐F) (5‐A)

9,448 9,494 9,571

Audit Period Detail A. Average Net Press Run B. Office / File C. Controlled Distribution 1. Home Delivery 2. Controlled Bulk Delivery / Demand Distribution 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE CONTROLLED DISTRIBUTION D. Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE PAID DISTRIBUTION E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE SPONSORED DISTRIBUTION F. Average Gross Distribution G. Unclaimed / Returns H. Average Net Circulation

9,571 77

0 870 8,273 117 0 9,260

0 0 234 0 0 234

0 0 0 0 0 0 9,494 (46)* 9,448

6A. Audited Average Website Reporting

Unique Visitors Page Views Hits

Audit Period Average 3,534 21,067 292,546

6B. Audited Online Edition Reporting Total Online Edition Circulation Unique Online Edition Circulation

Audit Period Average Not Applicable Not Applicable


7. Explanatory PARAGRAPH FIVE AUDIT PERIOD SUMMARY AVERAGE NET CIRCULATION: See audit period detail (H). AVERAGE GROSS DISTRIBUTION: See audit period detail (F). NET PRESS RUN: See audit period detail (A). AUDIT PERIOD DETAIL A. 1. NET PRESS RUN: Average net press run during the audit period indicated. The net press run average does not include press waste, or start‐up copies. B. 1. OFFICE / FILE: Undistributed editions maintained by the publisher for office purposes. Office / File editions do not qualify as controlled, paid, or sponsored distribution. C. CONTROLLED DISTRIBUTION (NON‐PAID): Editions distributed by the publisher free of charge. 1. HOME DELIVERY: Editions delivered by private carrier to single family residences, and/or multi‐ family residences, and/or businesses. 2. CONTROLLED BULK / DEMAND DISTRIBUTION: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to single family residences, and/or multi‐family residences, and/or businesses. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. D. PAID DISTRIBUTION: Editions distributed by the publisher through paid subscription or other monetary exchange with individual readers. 1. HOME DELIVERY: Editions distributed by private carrier to paid subscribers in single family residences, and/or multi‐ family residences, and/or businesses. 2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to paid subscribers in single family residences, and/or multi‐family residences, and/or businesses. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. E. SPONSORED / VOLUNTARY PAID DISTRIBUTION: Editions distributed by the publisher that are sponsored by a third party monetary exchange. 1. HOME DELIVERY: Editions delivered by private carrier to sponsored subscribers in single family residences, and/or multi‐ family residences, and/or businesses. 2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers on a voluntary pay basis. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to sponsored subscribers in single family residences, and/or multi‐family residences, and/or businesses. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of voluntary or sponsored newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. 5. OTHER: F. 1. AVERAGE GROSS DISTRIBUTION: Average gross distribution for the audit period indicated. (Total of controlled distribution (A), paid distribution (B), and sponsored distribution (C)). G. 1. UNCLAIMED / RETURNS: Distributed editions returned to the publisher unsold and/or unclaimed during the edition cycle *(See paragraph 12 for CVC return/unclaimed confirmation.) H. 1. AVERAGE NET CIRCULATION: Average net circulation for the audit period indicated. (Total of controlled distribution (C), paid distribution (D), and sponsored distribution (E) minus unclaimed / return (G)). PARAGRAPH SIX (A) UNIQUE VISITORS: A unique visitor to a website where the user registers or where the user is identified or marked by a cookie, IP address, or other ID that is attached to the browser within the defined cycle. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information. PAGE VIEWS: The transmittal of a full page contained within the website to the user’s browser. HITS: The successful transmission of a file contained within a web‐page. A single web‐page can consist of multiple files which are counted as a hit as the page is downloaded. PARAGRAPH SIX (B) TOTAL ONLINE EDITION READERS: Registered and/or non‐registered users who open and read one or more pages of the online edition during the edition cycle. UNIQUE ONLINE EDITION READERS: Registered users who have supplied CVC verification information to validate the online edition reader is not a duplicated print edition reader.


8A. Average Print Circulation History ‐ Adirondack Journal

YEAR

AUDIT SOURCE

Q1

Q2

Q3

Q4

01/01/08‐12/31/08 01/01/07‐12/31/07 01/01/06‐12/31/06 01/01/05‐12/31/05 01/01/04‐12/31/04 01/01/03‐12/31/03 01/01/02‐12/31/02 01/01/01‐12/31/01 10/01/00‐12/31/00

CVC CVC CVC CVC CVC CVC CVC CVC CVC

10,190 10,308 11,821 12,252 11,656 11,474 11,236 ‐ ‐

10,254 9,814 10,978 11,617 11,921 11,676 11,649 ‐ ‐

10,667 10,876 10,560 11,950 11,164 12,023 12,232 ‐ ‐

‐ 10,492 10,339 11,922 12,424 11,868 11,894 11,681 ‐

8B. Average Print Circulation History ‐ Free Trader‐Clinton

YEAR

AUDIT SOURCE

Q1

Q2

Q3

Q4

01/01/08‐12/31/08 01/01/07‐12/31/07 01/01/06‐12/31/06 01/01/05‐12/31/05 01/01/04‐12/31/04 01/01/03‐12/31/03 01/01/02‐12/31/02 01/01/01‐12/31/01 10/01/00‐12/31/00

CVC CVC CVC CVC CVC CVC CVC CVC CVC

12,758 12,762 14,957 13,970 13,355 14,092 13,597 ‐ ‐

12,408 11,875 14,962 14,828 13,329 22,591 13,617 ‐ ‐

10,527 11,856 14,073 14,931 13,381 17,721 13,658 ‐ ‐

‐ 12,765 12,476 14,938 13,461 13,319 13,918 15,959 ‐

8C. Average Print Circulation History ‐ Free Trader‐Tri Lakes

YEAR

AUDIT SOURCE

Q1

Q2

Q3

Q4

01/01/08‐12/31/08 01/01/07‐12/31/07 01/01/06‐12/31/06 01/01/05‐12/31/05 01/01/04‐12/31/04 01/01/03‐12/31/03 01/01/02‐12/31/02 01/01/01‐12/31/01 10/01/00‐12/31/00

CVC CVC CVC CVC CVC CVC CVC CVC CVC

10,308 10,259 10,946 11,027 11,969 11,582 11,004 ‐ ‐

10,205 9,522 10,841 10,938 12,103 11,904 11,070 ‐ ‐

10,110 10,383 10,658 11,010 12,277 12,202 11,319 ‐ ‐

‐ 10,324 10,587 10,973 11,531 12,018 11,564 11,143 ‐

8D. Average Print Circulation History ‐ News Enterprise

YEAR

AUDIT SOURCE

Q1

Q2

Q3

Q4

01/01/08‐12/31/08 01/01/07‐12/31/07 04/01/06‐12/31/06

CVC CVC CVC

4,970 4,685 ‐

4,987 4,740 5,386

5,023 4,942 5,447

‐ 4,970 5,272

www.cvcaudit.com


8E. Average Print Circulation History ‐ North Countryman

YEAR

AUDIT SOURCE

Q1

Q2

Q3

Q4

01/01/08‐12/31/08 01/01/07‐12/31/07 01/01/06‐12/31/06 01/01/05‐12/31/05 01/01/04‐12/31/04 01/01/03‐12/31/03 01/01/02‐12/31/02 01/01/01‐12/31/01 10/01/00‐12/31/00

CVC CVC CVC CVC CVC CVC CVC CVC CVC

8,375 7,774 8,888 9,177 8,861 8,715 8,632 ‐ ‐

8,367 7,795 8,861 9,230 8,915 8,779 8,636 ‐ ‐

8,409 8,405 8,812 9,365 8,930 8,896 8,694 ‐ ‐

‐ 8,426 8,070 8,897 9,196 8,858 8,730 8,657 ‐

8F. Average Print Circulation History ‐ Times Of Ti

YEAR

AUDIT SOURCE

Q1

Q2

Q3

Q4

01/01/08‐12/31/08 01/01/07‐12/31/07 01/01/06‐12/31/06 01/01/05‐12/31/05 01/01/04‐12/31/04 01/01/03‐12/31/03 01/01/02‐12/31/02 01/01/01‐12/31/01 10/01/00‐12/31/00

CVC CVC CVC CVC CVC CVC CVC CVC CVC

8,792 8,545 9,632 9,406 9,177 9,212 8,961 ‐ ‐

8,905 8,677 9,229 9,510 9,408 9,309 9,138 ‐ ‐

9,163 9,737 9,626 9,898 9,341 9,960 9,607 ‐ ‐

‐ 8,959 9,455 9,707 9,630 9,662 9,317 9,322 ‐

8G. Average Print Circulation History ‐ Valley News

YEAR

AUDIT SOURCE

Q1

Q2

Q3

Q4

01/01/08‐12/31/08 01/01/07‐12/31/07 01/01/06‐12/31/06 01/01/05‐12/31/05 01/01/04‐12/31/04 01/01/03‐12/31/03 01/01/02‐12/31/02 01/01/01‐12/31/01 10/01/00‐12/31/00

CVC CVC CVC CVC CVC CVC CVC CVC CVC

9,351 9,455 9,990 9,177 9,001 8,911 8,787 ‐ ‐

9,364 8,756 10,016 9,230 9,001 8,878 8,850 ‐ ‐

9,508 9,687 10,130 9,365 9,278 9,346 8,965 ‐ ‐

‐ 9,567 9,858 9,293 9,196 9,115 8,928 9,026 ‐

9A. Distribution by Zip Code (9/20/2008 Edition) Adirondack Journal CONTROLLED ZIP CITY / AREA COUNTY HOME MAIL BULK CODE DELIVERY 12808 12810 12814 12815 12817 12824 12845 12860 12878 12885 Misc. TOTAL

Adirondack

Warren

Athol

Warren

Bolton Landing

Warren

Brant Lake

Warren

Chestertown

Warren

Diamond Point

Warren

Lake George

Warren

Pottersville

Warren

Stony Creek

Warren

Warrensburg

Warren

Assorted

Assorted

0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 1,165 1,165

255 321 1,240 660 1,255 461 2,521 355 347 1,946 143 9,504

OFFICE / RESTOCK

TOTAL

0 0 0 0 0 0 0 0 0 0 187 187

255 321 1,240 660 1,255 461 2,521 355 347 1,946 1,495 10,856


9B. Distribution by Zip Code (9/20/2008 Edition) Free Trader‐Clinton CONTROLLED ZIP CITY / AREA COUNTY HOME MAIL BULK CODE DELIVERY 12918 12929 12962 12972 12981 12985 Misc. TOTAL

Cadyville

Clinton

Dannemora

Clinton

Morrisonville

Clinton

Peru

Clinton

Saranac

Clinton

Schuyler Falls

Clinton

Assorted

Assorted

0 0 0 0 0 0 0 0

0 0 0 0 0 0 1,840 1,840

1,005 639 2,441 2,653 979 488 273 8,478

OFFICE / RESTOCK

TOTAL

0 0 0 0 0 0 278 278

1,005 639 2,441 2,653 979 488 2,391 10,596

9C. Distribution by Zip Code (9/20/2008 Edition) Free Trader‐Tri Lakes CONTROLLED MAIL ZIP CITY / AREA COUNTY HOME BULK CODE DELIVERY 12913 12939 12945 12946 12970 12973 12976 12977 12983 12986 12989 Misc. TOTAL

Bloomingdale

Essex

Gabriels

Franklin

Lake Clear

Franklin

Lake Placid

Essex

Paul Smiths

Franklin

Piercefield

Saint Lawrence

Rainbow Lake

Franklin

Ray Brook

Essex

Saranac Lake

Franklin

Tupper Lake

Franklin

Vermontville

Franklin

Assorted

Assorted

0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 415 415

510 128 370 2,134 217 126 90 203 2,600 2,789 430 10 9,607

OFFICE / RESTOCK

TOTAL

0 0 0 0 0 0 0 0 0 0 0 153 153

510 128 370 2,134 217 126 90 203 2,600 2,789 430 578 10,175

9D. Distribution by Zip Code (9/20/2008 Edition) News Enterprise CONTROLLED ZIP CITY / AREA COUNTY HOME MAIL BULK CODE DELIVERY 12811 12812 12842 12843 12847 12851 12852 12853 12856 12857 12862 12864 12886 Misc. TOTAL

Bakers Mills

Warren

Blue Mountain Lake

Hamilton

Indian Lake

Hamilton

Johnsburg

Warren

Long Lake

Hamilton

Minerva

Essex

Newcomb

Essex

North Creek

Warren

North River

Warren

Olmstedville

Essex

Riparius

Warren

Sabael

Hamilton

Wevertown

Warren

Assorted

Assorted

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0 0 780 780

116 136 783 266 582 188 316 775 192 312 60 84 125 219 4,154

OFFICE / RESTOCK

TOTAL

0 0 0 0 0 0 0 0 0 0 0 0 0 167 167

116 136 783 266 582 188 316 775 192 312 60 84 125 1,166 5,101


9E. Distribution by Zip Code (9/20/2008 Edition) North Countryman CONTROLLED ZIP CITY / AREA COUNTY HOME MAIL BULK CODE DELIVERY 12910 12919 12921 12958 12959 12979 12992 Misc. TOTAL

Altona

Clinton

Champlain

Clinton

Chazy

Clinton

Mooers

Clinton

Mooers Forks

Clinton

Rouses Point

Clinton

West Chazy

Clinton

Assorted

Assorted

0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 390 390

841 1,063 1,155 993 599 1,191 2,045 23 7,910

OFFICE / RESTOCK

TOTAL

0 0 0 0 0 0 0 150 150

841 1,063 1,155 993 599 1,191 2,045 563 8,450

9F. Distribution by Zip Code (9/20/2008 Edition) Times Of Ti CONTROLLED ZIP CITY / AREA COUNTY HOME BULK CODE DELIVERY 12836 12841 12855 12858 12861 12870 12872 12874 12883 12928 12956 12960 12961 12974 Misc. TOTAL

Hague

Warren

Huletts Landing

Washington

North Hudson

Essex

Paradox

Essex

Putnam Station

Washington

Schroon Lake

Essex

Severance

Essex

Silver Bay

Warren

Ticonderoga

Essex

Crown Point

Essex

Mineville

Essex

Moriah

Essex

Moriah Center

Essex

Port Henry

Essex

Assorted

Assorted

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0 0 0 855 855

MAIL

OFFICE / RESTOCK

TOTAL

461 100 148 30 460 1,020 104 211 2,268 947 1,000 228 132 774 262 8,145

0 0 0 0 0 0 0 0 0 0 0 0 0 0 176 176

461 100 148 30 460 1,020 104 211 2,268 947 1,000 228 132 774 1,293 9,176

9G. Distribution by Zip Code (9/20/2008 Edition) Valley News CONTROLLED ZIP CITY / AREA COUNTY HOME BULK CODE DELIVERY 12912 12932 12936 12941 12942 12943 12944 12950 12964 12975 12987 12993 12996 12997 Misc. TOTAL

Au Sable Forks

Clinton

Elizabethtown

Essex

Essex

Essex

Jay

Essex

Keene

Essex

Keene Valley

Essex

Keeseville

Clinton

Lewis

Essex

New Russia

Essex

Port Kent

Essex

Upper Jay

Essex

Westport

Essex

Willsboro

Essex

Wilmington

Essex

Assorted

Assorted

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0 0 0 930 930

MAIL

OFFICE / RESTOCK

TOTAL

1,031 740 420 632 337 304 1,610 365 66 197 151 912 1,140 585 200 8,690

0 0 0 0 0 0 0 0 0 0 0 0 0 0 138 138

1,031 740 420 632 337 304 1,610 365 66 197 151 912 1,140 585 1,268 9,758


10A. Distribution by County (9/20/2008 Edition) Adirondack Journal COUNTY CITY / AREA HOME DELIVERY CONTROLLED MAIL BULK

Misc.

Adirondack Athol Bolton Landing Brant Lake Chestertown Diamond Point Lake George Pottersville Stony Creek Warrensburg Assorted

TOTAL

Warren

OFFICE / RESTOCK

TOTAL

0

0

9,361

0

9,361

0 0

1,165 1,165

143 9,504

187 187

1,495 10,856

10B. Distribution by County (9/20/2008 Edition) Free Trader‐Clinton COUNTY CITY / AREA HOME DELIVERY CONTROLLED MAIL BULK

Misc.

Cadyville Dannemora Morrisonville Peru Saranac Schuyler Falls Assorted

TOTAL

Clinton

OFFICE / RESTOCK

TOTAL

0

0

8,205

0

8,205

0 0

1,840 1,840

273 8,478

278 278

2,391 10,596

10C. Distribution by County (9/20/2008 Edition) Free Trader‐Tri Lakes COUNTY CITY / AREA HOME DELIVERY CONTROLLED MAIL BULK

Saint Lawrence

Bloomingdale Lake Placid Ray Brook Gabriels Lake Clear Paul Smiths Rainbow Lake Saranac Lake Tupper Lake Vermontville Piercefield

Misc.

Assorted

Essex

Franklin

TOTAL

OFFICE / RESTOCK

TOTAL

0

0

2,847

0

2,847

0

0

6,624

0

6,624

0 0 0

0 415 415

126 10 9,607

0 153 153

126 578 10,175

10D. Distribution by County (9/20/2008 Edition) News Enterprise COUNTY CITY / AREA HOME DELIVERY CONTROLLED MAIL BULK

Misc.

Minerva Newcomb Olmstedville Blue Mountain Lake Indian Lake Long Lake Sabael Bakers Mills Johnsburg North Creek North River Riparius Wevertown Assorted

TOTAL

Essex

Hamilton

Warren

OFFICE / RESTOCK

TOTAL

0

0

816

0

816

0

0

1,585

0

1,585

0

0

1,534

0

1,534

0 0

780 780

219 4,154

167 167

1,166 5,101


10E. Distribution by County (9/20/2008 Edition) North Countryman COUNTY CITY / AREA HOME DELIVERY CONTROLLED MAIL BULK

Clinton

Misc.

Altona Champlain Chazy Mooers Mooers Forks Rouses Point West Chazy Assorted

TOTAL

OFFICE / RESTOCK

TOTAL

0

0

7,887

0

7,887

0 0

390 390

23 7,910

150 150

563 8,450

10F. Distribution by County (9/20/2008 Edition) Times Of Ti COUNTY CITY / AREA HOME DELIVERY CONTROLLED

MAIL

OFFICE / RESTOCK

TOTAL

BULK

Essex

Misc.

Crown Point Mineville Moriah Moriah Center North Hudson Paradox Port Henry Schroon Lake Severance Ticonderoga Hague Silver Bay Huletts Landing Putnam Station Assorted

TOTAL

Warren Washington

0

0

6,651

0

6,651

0

0

672

0

672

0

0

560

0

560

0 0

855 855

262 8,145

176 176

1,293 9,176

10G. Distribution by County (9/20/2008 Edition) Valley News COUNTY CITY / AREA HOME DELIVERY CONTROLLED

MAIL

OFFICE / RESTOCK

TOTAL

BULK

Clinton

Misc.

Au Sable Forks Keeseville Elizabethtown Essex Jay Keene Keene Valley Lewis New Russia Port Kent Upper Jay Westport Willsboro Wilmington Assorted

TOTAL

Essex

0

0

2,641

0

2,641

0

0

5,849

0

5,849

0 0

930 930

200 8,690

138 138

1,268 9,758

www.cvcaudit.com


11. Verification of Receivership & Readership Controlled Home Delivery and Mail Distribution The Circulation Verification Council interviewed 919 residents in the primary market areas indicated in paragraph nine. The purpose was to identify the number of residents who indicate they receive the publication on a regular basis, and further identify the number of residents who read or look through the publication. The interviews took place throughout the audit period between the hours of 5:30 PM‐8:30 PM and 10:00 AM‐2:00 PM. All respondents identified themselves as 18 or older. 1. The (appropriate Denton Publication) is distributed regularly in your area. Do you receive the (appropriate Denton Publication) on a regular basis? 2. (If response to #1 was YES) Do you or someone in your household regularly read or look through the (appropriate Denton Publication)? CVC interviews indicate that 910 of 919 households or 99.0% indicated they receive the (appropriate Denton Publication) on a regular basis. CVC interviews indicate that 738 of 910 or 81.1% indicate they regularly read or look through the (appropriate Denton Publication). *Households reporting stop delivery requests were excluded from the survey. The Circulation Verification Council estimates that all the information in this text box has a minimum accuracy level of +/‐2.5%.

12. Verification of Distribution Controlled Bulk / Demand Distribution The Circulation Verification Council interviewed and/or visited controlled bulk/demand distribution locations chosen randomly from the publication’s delivery list. The purpose was to identify the number of locations who indicate they receive the publication on a regular basis, and further verify the number of publications distributed at the beginning of the edition cycle, and the number of editions left unclaimed by readers at the end of the edition cycle. CVC interviews indicate that 100% of reported controlled bulk drop locations indicated they received the (appropriate Denton Publication) on a regular basis. CVC interviews indicate that less than 6% of the (appropriate Denton Publication)’s controlled bulk distributed editions are returned to the publisher unclaimed after the edition cycle.

13. Paid Reporting Analysis HOME DELIVERY

Basic Rates: N/A

Full Basic Rate Over 75% of basic rate Over 50% of basic rate Under 50% of basic rate

MAIL

AVERAGE NUMBER OF SUBSCRIPTIONS 0 0 0 0

Basic Rates: $35.00 / 1‐Year

Full Basic Rate Over 75% of basic rate Over 50% of basic rate Under 50% of basic rate

SINGLE COPY

AVERAGE NUMBER OF SUBSCRIPTIONS 1,160 0 0 0

COVER PRICE: N/A AVERAGE WHOLESALE RATE: N/A

OTHER:


14. Council Audit Statement Circulation Verification Council (CVC) reviewed the printing, distribution, circulation, and general business records of this publication for the purpose of compiling this information. The review was completed using Council audit procedures considered necessary under the circumstances of the audit in compliance with CVC Rules and Requirements. In our opinion, this report fairly and accurately represents the publication's printing, distribution, and circulation for the period indicated.

www.cvcaudit.com

The current status of this report expires December 31, 2009. If this report is presented after December 31, 2009 please call the toll‐free number listed below.


Denton Publications – Elizabethtown, NY – 16‐0903 ‐ Supplemental Readership Study The Circulation Verification Council interviewed 919 residents in the primary market areas indicated in publication’s CVC audit report. The purpose was to identify the number of residents who indicate they receive the publication on a regular basis, identify the number of residents who read or look through the publication, and gather readership study information useful for advertising purchase decisions. Market statistics estimates appearing in CVC reports are obtained from EASI Software. The population studied consisted of adults age 18 and over, living in households within the survey area. Within this area, each household and each adult within the household had a known (or “non‐zero”) probability of being selected for the sample. Interviews were conducted solely with pre‐ designated respondents and no substitutions were permitted. The verification and readership study took place throughout the audit cycle between the hours of 5:30 PM and 8:30 PM and 10:00 AM and 2:00 PM. Initial interview attempts were spread evenly across all survey days (i.e., Tuesday through Saturday). A minimum of 250 completed interviews is required with no more than one interview per household. Interview Procedures: To ensure the highest degree of comparability and to facilitate the auditing process, a standard, consistent, specified list of interview questions was asked. Interviews were conducted by CVC with supervision, interview training, and monitoring capabilities. Interviews were conducted over a minimum period of four weeks to minimize the impact of weather and/or special events. Every effort was made to ensure that interviews were assigned randomly by day and that an approximately equal number of interviews were completed on each interviewing day. Where appropriate, data was balanced and/or weighted by ZIP code using up‐to‐date known demographics: gender, age, number of adults in household and ethnicity in those cases where one minority comprised no less than ten percent of the total population. Non‐responses to any single question were eliminated from the survey. In all cases, at least six attempts were made to contact all pre‐designated respondents. The telephone rang a minimum of six times each time a number was dialed before the attempt was classified as a “no answer.” Each number was dialed at different times and, as necessary, on different days. Every effort was made to surmount language, cultural, behavioral and other barriers to a successful interview; and to the extent feasible, callbacks were scheduled on a random basis. At least one callback attempt per respondent was made on a weekend. During the interview process, no questions were asked prior to the publication readership question, with the exception of a qualifying question designed to determine the ZIP code of recipient residence; and a general warm‐up call explanation designed to put the respondent at ease. Warm‐up questions did not include any reference to the publication itself or the nature of the study. This study followed recommended guidelines developed in part from the Advertising Research Foundation (ARF) readership guidelines. Survey totals may not equal 100% due to rounding. The Circulation Verification Council estimates that all the information in this survey has a maximum error margin of +/‐2.5 at the 95% confidence level. *738 Survey respondents were interviewed during the verification of home delivery and mail distribution. 0 Survey respondents reported reading a minimum of two of the last four issues through single copy, controlled bulk, or pass along distribution.

Average readers per edition during the audit period: 1.85* *Readership estimates compiled from 2008 CVC circulation & readership study data.

1. The (appropriate Denton Publication) is distributed regularly in your area. Does your household regularly receive the (appropriate Denton Publication)? YES 910 99.0% NO 9 01.0% 2. Do you or someone in your household regularly read or look through the (appropriate Denton Publication)? YES 738 81.1% NO 172 18.9% 3. Do you frequently purchase products or services from ads seen in the (appropriate Denton Publication)? YES 604 81.8% NO 134 18.2% 4. How often do you read the classified advertisements in the (appropriate Denton Publication)? 25% Always 33% Often 26% Seldom 16% Never 5. How often do you shop using coupons? 18% Always 32% Often 30% Seldom 20% Never 6. Do you have a paid daily newspaper delivered to your home five, or more days a week? 32% YES 68% NO


7. What category best describes your combined annual household income for last year?

Reader Demographics

Market Demographics

13% 26% Under $25,000 34% 29% $25,001 ‐ $49,999 22% 20% $50,000 ‐ $74,999 16% 13% $75,000 ‐ $99,999 12% 09% $100,000 –$149,999 03% 03% Over $150,000 8. Please select the category that best describes your age. Reader Demographics

Market Demographics

01% 04% 18 ‐ 20 04% 07% 21 ‐ 24 17% 15% 25 ‐ 34 24% 19% 35 ‐ 44 25% 20% 45 ‐ 54 20% 16% 55 ‐ 64 08% 10% 65 ‐ 74 02% 09% 75 years or older 9. Which of the following products or services do you plan to purchase during the next twelve months? 10% 11% 16% 48% 23% 12% 42% 30% 17% 65% 63% 28% 42% 47% 04% 78% 84% 46% 01% 43% 24% 35% 11% 23% 16% 19% 54% 25% 55% 09% 32% 53% 64% 21% 75% 18% 16% 45%

New Automobile Used Automobile Antiques / Auctions Furniture / Home Furnishings Major Home Appliance Home Computers Home Improvements / Supplies Television / Electronics Carpet / Flooring Automobile Accessories (tires, brakes & service) Lawn & Garden Florist / Gift Shops Home Heating / Air Conditioning (service, new equipment) Vacations / Travel Real Estate Men’s Apparel Women’s Apparel Children’s Apparel Boats / Personal Watercraft Art & Crafts Supplies Childcare Education / Classes Attorney Veterinarian Chiropractor Financial Planner (Retirement, Investing) Tax Advisor / Services Health Club / Exercise Class Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning) Weight Loss Lawn Care Service (Maintenance & Landscaping) Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo) Pharmacist / Prescription Service Cellular Phone New/Update Service Dining & Entertainment Jewelry Wedding Supplies Athletic & Sports Equipment

(% = Positive respondents)


12959

12919

12958

12979

12921 12910

12992

Clinton 12981

Franklin

12985

12972

12989 12970

12983

12912 12944

12997

12913

12945

12987

12973

12941

12996

12950

12942

12946

12936

Elizabethtown

!

12986

12964

Essex

12956 12974 12960

12961

12855

12852

12993

12932

12943

New York 12847

12962

12918

12928 1287212858 12870

12857

12812

12851

12842

12853

Hamilton

12860 12815

12886 12817 12843

Warren 12810

12878

State Boundary County Boundary Zip Code Boundary

´

12836

12861

12814

12885 12824 12845

Denton Publications Inc. Elizabethtown, New York Key to Features

12883

Washington


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