Audit Period: October 1, 2007 – September 30, 2008 Denton Publications Inc. 14 Hand Avenue (PO Box 338) Elizabethtown, NY 12932 (518) 873‐6368 (518) 873‐6360 FAX
EMAIL: dan@denpubs.com www.denpubs.com
1. Publication Information Average Net Circulation: Number of Editions: Format / Average Page Count: Circulation Cycle: Circulation Day / Time: Ownership: Year Established: Publication Type: Content: Circulation Paid/Unpaid: Primary Delivery Methods: Insert Zoning Available: CVC Member Number: DMA/MSA: Audit Funded By:
64,537 (Print Edition) Seven Tabloid / 20‐36 Pages Weekly Friday / By 5 PM Denton Publications Inc 1948 Community Newspaper 60% Advertising / 40% Editorial 98% Unpaid / 2% Paid / 0% Sponsored 0% Home Delivery / 88% Mail / 12% Controlled Bulk Yes ‐ ZIP Code / Zone See Paragraphs 5‐5G Burlington, VT / Plattsburgh, NY Free Community Papers of New York Independent Free Papers of America
2. Rate Card and Mechanical Data Rate Card Effective Date: Mechanical Data: Open Rate: Insert Open Rate: Classified Rate:
February 1, 2008 Six (6) columns x 15.75‐inch column depth Full page: 10.25" wide X 15.75” depth. Local: $16.50 per column inch National: $19.00 per column inch $65.00 per thousand $19.00 for up to 20 words
Volume, frequency, contract, color, and other rates may be available from the publisher.
3. Contact Information Publisher: Advertising: Circulation:
Dan Alexander Cyndi Tucker Jennifer Valenze
EMAIL: dan@denpubs.com EMAIL: cyndi@denpubs.com EMAIL: circulation@denpubs.com
4. Circulation Pricing Denton Publications are controlled circulation weeklies without circulation pricing. Annual mail subscription rate: $35.00
5. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0903
Denton Publications ‐ Consolidated Elizabethtown, NY
Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run
(5‐H) (5‐F) (5‐A)
64,537 64,914 65,352
Audit Period Detail A. Average Net Press Run B. Office / File C. Controlled Distribution 1. Home Delivery 2. Controlled Bulk Delivery / Demand Distribution 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE CONTROLLED DISTRIBUTION D. Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE PAID DISTRIBUTION E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE SPONSORED DISTRIBUTION F. Average Gross Distribution G. Unclaimed / Returns H. Average Net Circulation
www.cvcaudit.com
65,352 438
0 6,535 56,152 1,067 0 63,754
0 0 1,160 0 0 1,160
0 0 0 0 0 0 64,914 (377)* 64,537
5A. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0200
Denton Publications ‐ Adirondack Journal Elizabethtown, NY
Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run
(5‐H) (5‐F) (5‐A)
10,401 10,470 10,560
Audit Period Detail A. Average Net Press Run B. Office / File C. Controlled Distribution 1. Home Delivery 2. Controlled Bulk Delivery / Demand Distribution 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE CONTROLLED DISTRIBUTION D. Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE PAID DISTRIBUTION E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE SPONSORED DISTRIBUTION F. Average Gross Distribution G. Unclaimed / Returns H. Average Net Circulation
www.cvcaudit.com
10,560 90
0 1,288 8,900 134 0 10,322
0 0 148 0 0 148
0 0 0 0 0 0 10,470 (69)* 10,401
5B. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0285
Denton Publications ‐ Free Trader‐Clinton Elizabethtown, NY
Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run
(5‐H) (5‐F) (5‐A)
12,115 12,139 12,189
Audit Period Detail A. Average Net Press Run B. Office / File C. Controlled Distribution 1. Home Delivery 2. Controlled Bulk Delivery / Demand Distribution 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE CONTROLLED DISTRIBUTION D. Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE PAID DISTRIBUTION E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE SPONSORED DISTRIBUTION F. Average Gross Distribution G. Unclaimed / Returns H. Average Net Circulation
www.cvcaudit.com
12,189 50
0 1,840 9,851 219 0 11,910
0 0 229 0 0 229
0 0 0 0 0 0 12,139 (24)* 12,115
5C. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0287
Denton Publications ‐ Free Trader‐Tri Lakes Elizabethtown, NY
Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run
(5‐H) (5‐F) (5‐A)
10,237 10,303 10,353
Audit Period Detail A. Average Net Press Run B. Office / File C. Controlled Distribution 1. Home Delivery 2. Controlled Bulk Delivery / Demand Distribution 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE CONTROLLED DISTRIBUTION D. Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE PAID DISTRIBUTION E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE SPONSORED DISTRIBUTION F. Average Gross Distribution G. Unclaimed / Returns H. Average Net Circulation
www.cvcaudit.com
10,353 50
0 515 9,674 106 0 10,295
0 0 8 0 0 8
0 0 0 0 0 0 10,303 (66)* 10,237
5D. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0538
Denton Publications ‐ News Enterprise Elizabethtown, NY
Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run
(5‐H) (5‐F) (5‐A)
4,988 5,092 5,117
Audit Period Detail A. Average Net Press Run B. Office / File C. Controlled Distribution 1. Home Delivery 2. Controlled Bulk Delivery / Demand Distribution 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE CONTROLLED DISTRIBUTION D. Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE PAID DISTRIBUTION E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE SPONSORED DISTRIBUTION F. Average Gross Distribution G. Unclaimed / Returns H. Average Net Circulation
www.cvcaudit.com
5,117 25
0 778 3,882 179 0 4,839
0 0 253 0 0 253
0 0 0 0 0 0 5,092 (104)* 4,988
5E. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0284
Denton Publications ‐ North Countryman Elizabethtown, NY
Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run
(5‐H) (5‐F) (5‐A)
8,394 8,427 8,454
Audit Period Detail A. Average Net Press Run B. Office / File C. Controlled Distribution 1. Home Delivery 2. Controlled Bulk Delivery / Demand Distribution 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE CONTROLLED DISTRIBUTION D. Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE PAID DISTRIBUTION E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE SPONSORED DISTRIBUTION F. Average Gross Distribution G. Unclaimed / Returns H. Average Net Circulation
www.cvcaudit.com
8,454 27
0 388 7,882 129 0 8,399
0 0 28 0 0 28
0 0 0 0 0 0 8,427 (33)* 8,394
5F. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0283
Denton Publications ‐ Times Of Ti Elizabethtown, NY
Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run
(5‐H) (5‐F) (5‐A)
8,954 8,989 9,108
Audit Period Detail A. Average Net Press Run B. Office / File C. Controlled Distribution 1. Home Delivery 2. Controlled Bulk Delivery / Demand Distribution 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE CONTROLLED DISTRIBUTION D. Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE PAID DISTRIBUTION E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE SPONSORED DISTRIBUTION F. Average Gross Distribution G. Unclaimed / Returns H. Average Net Circulation
www.cvcaudit.com
9,108 119
0 856 7,690 183 0 8,729
0 0 260 0 0 260
0 0 0 0 0 0 8,989 (35)* 8,954
5G. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0286
Denton Publications ‐ Valley News Elizabethtown, NY
Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run
(5‐H) (5‐F) (5‐A)
9,448 9,494 9,571
Audit Period Detail A. Average Net Press Run B. Office / File C. Controlled Distribution 1. Home Delivery 2. Controlled Bulk Delivery / Demand Distribution 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE CONTROLLED DISTRIBUTION D. Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE PAID DISTRIBUTION E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE SPONSORED DISTRIBUTION F. Average Gross Distribution G. Unclaimed / Returns H. Average Net Circulation
9,571 77
0 870 8,273 117 0 9,260
0 0 234 0 0 234
0 0 0 0 0 0 9,494 (46)* 9,448
6A. Audited Average Website Reporting
Unique Visitors Page Views Hits
Audit Period Average 3,534 21,067 292,546
6B. Audited Online Edition Reporting Total Online Edition Circulation Unique Online Edition Circulation
Audit Period Average Not Applicable Not Applicable
7. Explanatory PARAGRAPH FIVE AUDIT PERIOD SUMMARY AVERAGE NET CIRCULATION: See audit period detail (H). AVERAGE GROSS DISTRIBUTION: See audit period detail (F). NET PRESS RUN: See audit period detail (A). AUDIT PERIOD DETAIL A. 1. NET PRESS RUN: Average net press run during the audit period indicated. The net press run average does not include press waste, or start‐up copies. B. 1. OFFICE / FILE: Undistributed editions maintained by the publisher for office purposes. Office / File editions do not qualify as controlled, paid, or sponsored distribution. C. CONTROLLED DISTRIBUTION (NON‐PAID): Editions distributed by the publisher free of charge. 1. HOME DELIVERY: Editions delivered by private carrier to single family residences, and/or multi‐ family residences, and/or businesses. 2. CONTROLLED BULK / DEMAND DISTRIBUTION: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to single family residences, and/or multi‐family residences, and/or businesses. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. D. PAID DISTRIBUTION: Editions distributed by the publisher through paid subscription or other monetary exchange with individual readers. 1. HOME DELIVERY: Editions distributed by private carrier to paid subscribers in single family residences, and/or multi‐ family residences, and/or businesses. 2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to paid subscribers in single family residences, and/or multi‐family residences, and/or businesses. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. E. SPONSORED / VOLUNTARY PAID DISTRIBUTION: Editions distributed by the publisher that are sponsored by a third party monetary exchange. 1. HOME DELIVERY: Editions delivered by private carrier to sponsored subscribers in single family residences, and/or multi‐ family residences, and/or businesses. 2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers on a voluntary pay basis. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to sponsored subscribers in single family residences, and/or multi‐family residences, and/or businesses. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of voluntary or sponsored newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. 5. OTHER: F. 1. AVERAGE GROSS DISTRIBUTION: Average gross distribution for the audit period indicated. (Total of controlled distribution (A), paid distribution (B), and sponsored distribution (C)). G. 1. UNCLAIMED / RETURNS: Distributed editions returned to the publisher unsold and/or unclaimed during the edition cycle *(See paragraph 12 for CVC return/unclaimed confirmation.) H. 1. AVERAGE NET CIRCULATION: Average net circulation for the audit period indicated. (Total of controlled distribution (C), paid distribution (D), and sponsored distribution (E) minus unclaimed / return (G)). PARAGRAPH SIX (A) UNIQUE VISITORS: A unique visitor to a website where the user registers or where the user is identified or marked by a cookie, IP address, or other ID that is attached to the browser within the defined cycle. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information. PAGE VIEWS: The transmittal of a full page contained within the website to the user’s browser. HITS: The successful transmission of a file contained within a web‐page. A single web‐page can consist of multiple files which are counted as a hit as the page is downloaded. PARAGRAPH SIX (B) TOTAL ONLINE EDITION READERS: Registered and/or non‐registered users who open and read one or more pages of the online edition during the edition cycle. UNIQUE ONLINE EDITION READERS: Registered users who have supplied CVC verification information to validate the online edition reader is not a duplicated print edition reader.
8A. Average Print Circulation History ‐ Adirondack Journal
YEAR
AUDIT SOURCE
Q1
Q2
Q3
Q4
01/01/08‐12/31/08 01/01/07‐12/31/07 01/01/06‐12/31/06 01/01/05‐12/31/05 01/01/04‐12/31/04 01/01/03‐12/31/03 01/01/02‐12/31/02 01/01/01‐12/31/01 10/01/00‐12/31/00
CVC CVC CVC CVC CVC CVC CVC CVC CVC
10,190 10,308 11,821 12,252 11,656 11,474 11,236 ‐ ‐
10,254 9,814 10,978 11,617 11,921 11,676 11,649 ‐ ‐
10,667 10,876 10,560 11,950 11,164 12,023 12,232 ‐ ‐
‐ 10,492 10,339 11,922 12,424 11,868 11,894 11,681 ‐
8B. Average Print Circulation History ‐ Free Trader‐Clinton
YEAR
AUDIT SOURCE
Q1
Q2
Q3
Q4
01/01/08‐12/31/08 01/01/07‐12/31/07 01/01/06‐12/31/06 01/01/05‐12/31/05 01/01/04‐12/31/04 01/01/03‐12/31/03 01/01/02‐12/31/02 01/01/01‐12/31/01 10/01/00‐12/31/00
CVC CVC CVC CVC CVC CVC CVC CVC CVC
12,758 12,762 14,957 13,970 13,355 14,092 13,597 ‐ ‐
12,408 11,875 14,962 14,828 13,329 22,591 13,617 ‐ ‐
10,527 11,856 14,073 14,931 13,381 17,721 13,658 ‐ ‐
‐ 12,765 12,476 14,938 13,461 13,319 13,918 15,959 ‐
8C. Average Print Circulation History ‐ Free Trader‐Tri Lakes
YEAR
AUDIT SOURCE
Q1
Q2
Q3
Q4
01/01/08‐12/31/08 01/01/07‐12/31/07 01/01/06‐12/31/06 01/01/05‐12/31/05 01/01/04‐12/31/04 01/01/03‐12/31/03 01/01/02‐12/31/02 01/01/01‐12/31/01 10/01/00‐12/31/00
CVC CVC CVC CVC CVC CVC CVC CVC CVC
10,308 10,259 10,946 11,027 11,969 11,582 11,004 ‐ ‐
10,205 9,522 10,841 10,938 12,103 11,904 11,070 ‐ ‐
10,110 10,383 10,658 11,010 12,277 12,202 11,319 ‐ ‐
‐ 10,324 10,587 10,973 11,531 12,018 11,564 11,143 ‐
8D. Average Print Circulation History ‐ News Enterprise
YEAR
AUDIT SOURCE
Q1
Q2
Q3
Q4
01/01/08‐12/31/08 01/01/07‐12/31/07 04/01/06‐12/31/06
CVC CVC CVC
4,970 4,685 ‐
4,987 4,740 5,386
5,023 4,942 5,447
‐ 4,970 5,272
www.cvcaudit.com
8E. Average Print Circulation History ‐ North Countryman
YEAR
AUDIT SOURCE
Q1
Q2
Q3
Q4
01/01/08‐12/31/08 01/01/07‐12/31/07 01/01/06‐12/31/06 01/01/05‐12/31/05 01/01/04‐12/31/04 01/01/03‐12/31/03 01/01/02‐12/31/02 01/01/01‐12/31/01 10/01/00‐12/31/00
CVC CVC CVC CVC CVC CVC CVC CVC CVC
8,375 7,774 8,888 9,177 8,861 8,715 8,632 ‐ ‐
8,367 7,795 8,861 9,230 8,915 8,779 8,636 ‐ ‐
8,409 8,405 8,812 9,365 8,930 8,896 8,694 ‐ ‐
‐ 8,426 8,070 8,897 9,196 8,858 8,730 8,657 ‐
8F. Average Print Circulation History ‐ Times Of Ti
YEAR
AUDIT SOURCE
Q1
Q2
Q3
Q4
01/01/08‐12/31/08 01/01/07‐12/31/07 01/01/06‐12/31/06 01/01/05‐12/31/05 01/01/04‐12/31/04 01/01/03‐12/31/03 01/01/02‐12/31/02 01/01/01‐12/31/01 10/01/00‐12/31/00
CVC CVC CVC CVC CVC CVC CVC CVC CVC
8,792 8,545 9,632 9,406 9,177 9,212 8,961 ‐ ‐
8,905 8,677 9,229 9,510 9,408 9,309 9,138 ‐ ‐
9,163 9,737 9,626 9,898 9,341 9,960 9,607 ‐ ‐
‐ 8,959 9,455 9,707 9,630 9,662 9,317 9,322 ‐
8G. Average Print Circulation History ‐ Valley News
YEAR
AUDIT SOURCE
Q1
Q2
Q3
Q4
01/01/08‐12/31/08 01/01/07‐12/31/07 01/01/06‐12/31/06 01/01/05‐12/31/05 01/01/04‐12/31/04 01/01/03‐12/31/03 01/01/02‐12/31/02 01/01/01‐12/31/01 10/01/00‐12/31/00
CVC CVC CVC CVC CVC CVC CVC CVC CVC
9,351 9,455 9,990 9,177 9,001 8,911 8,787 ‐ ‐
9,364 8,756 10,016 9,230 9,001 8,878 8,850 ‐ ‐
9,508 9,687 10,130 9,365 9,278 9,346 8,965 ‐ ‐
‐ 9,567 9,858 9,293 9,196 9,115 8,928 9,026 ‐
9A. Distribution by Zip Code (9/20/2008 Edition) Adirondack Journal CONTROLLED ZIP CITY / AREA COUNTY HOME MAIL BULK CODE DELIVERY 12808 12810 12814 12815 12817 12824 12845 12860 12878 12885 Misc. TOTAL
Adirondack
Warren
Athol
Warren
Bolton Landing
Warren
Brant Lake
Warren
Chestertown
Warren
Diamond Point
Warren
Lake George
Warren
Pottersville
Warren
Stony Creek
Warren
Warrensburg
Warren
Assorted
Assorted
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 1,165 1,165
255 321 1,240 660 1,255 461 2,521 355 347 1,946 143 9,504
OFFICE / RESTOCK
TOTAL
0 0 0 0 0 0 0 0 0 0 187 187
255 321 1,240 660 1,255 461 2,521 355 347 1,946 1,495 10,856
9B. Distribution by Zip Code (9/20/2008 Edition) Free Trader‐Clinton CONTROLLED ZIP CITY / AREA COUNTY HOME MAIL BULK CODE DELIVERY 12918 12929 12962 12972 12981 12985 Misc. TOTAL
Cadyville
Clinton
Dannemora
Clinton
Morrisonville
Clinton
Peru
Clinton
Saranac
Clinton
Schuyler Falls
Clinton
Assorted
Assorted
0 0 0 0 0 0 0 0
0 0 0 0 0 0 1,840 1,840
1,005 639 2,441 2,653 979 488 273 8,478
OFFICE / RESTOCK
TOTAL
0 0 0 0 0 0 278 278
1,005 639 2,441 2,653 979 488 2,391 10,596
9C. Distribution by Zip Code (9/20/2008 Edition) Free Trader‐Tri Lakes CONTROLLED MAIL ZIP CITY / AREA COUNTY HOME BULK CODE DELIVERY 12913 12939 12945 12946 12970 12973 12976 12977 12983 12986 12989 Misc. TOTAL
Bloomingdale
Essex
Gabriels
Franklin
Lake Clear
Franklin
Lake Placid
Essex
Paul Smiths
Franklin
Piercefield
Saint Lawrence
Rainbow Lake
Franklin
Ray Brook
Essex
Saranac Lake
Franklin
Tupper Lake
Franklin
Vermontville
Franklin
Assorted
Assorted
0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 415 415
510 128 370 2,134 217 126 90 203 2,600 2,789 430 10 9,607
OFFICE / RESTOCK
TOTAL
0 0 0 0 0 0 0 0 0 0 0 153 153
510 128 370 2,134 217 126 90 203 2,600 2,789 430 578 10,175
9D. Distribution by Zip Code (9/20/2008 Edition) News Enterprise CONTROLLED ZIP CITY / AREA COUNTY HOME MAIL BULK CODE DELIVERY 12811 12812 12842 12843 12847 12851 12852 12853 12856 12857 12862 12864 12886 Misc. TOTAL
Bakers Mills
Warren
Blue Mountain Lake
Hamilton
Indian Lake
Hamilton
Johnsburg
Warren
Long Lake
Hamilton
Minerva
Essex
Newcomb
Essex
North Creek
Warren
North River
Warren
Olmstedville
Essex
Riparius
Warren
Sabael
Hamilton
Wevertown
Warren
Assorted
Assorted
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 780 780
116 136 783 266 582 188 316 775 192 312 60 84 125 219 4,154
OFFICE / RESTOCK
TOTAL
0 0 0 0 0 0 0 0 0 0 0 0 0 167 167
116 136 783 266 582 188 316 775 192 312 60 84 125 1,166 5,101
9E. Distribution by Zip Code (9/20/2008 Edition) North Countryman CONTROLLED ZIP CITY / AREA COUNTY HOME MAIL BULK CODE DELIVERY 12910 12919 12921 12958 12959 12979 12992 Misc. TOTAL
Altona
Clinton
Champlain
Clinton
Chazy
Clinton
Mooers
Clinton
Mooers Forks
Clinton
Rouses Point
Clinton
West Chazy
Clinton
Assorted
Assorted
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 390 390
841 1,063 1,155 993 599 1,191 2,045 23 7,910
OFFICE / RESTOCK
TOTAL
0 0 0 0 0 0 0 150 150
841 1,063 1,155 993 599 1,191 2,045 563 8,450
9F. Distribution by Zip Code (9/20/2008 Edition) Times Of Ti CONTROLLED ZIP CITY / AREA COUNTY HOME BULK CODE DELIVERY 12836 12841 12855 12858 12861 12870 12872 12874 12883 12928 12956 12960 12961 12974 Misc. TOTAL
Hague
Warren
Huletts Landing
Washington
North Hudson
Essex
Paradox
Essex
Putnam Station
Washington
Schroon Lake
Essex
Severance
Essex
Silver Bay
Warren
Ticonderoga
Essex
Crown Point
Essex
Mineville
Essex
Moriah
Essex
Moriah Center
Essex
Port Henry
Essex
Assorted
Assorted
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 855 855
OFFICE / RESTOCK
TOTAL
461 100 148 30 460 1,020 104 211 2,268 947 1,000 228 132 774 262 8,145
0 0 0 0 0 0 0 0 0 0 0 0 0 0 176 176
461 100 148 30 460 1,020 104 211 2,268 947 1,000 228 132 774 1,293 9,176
9G. Distribution by Zip Code (9/20/2008 Edition) Valley News CONTROLLED ZIP CITY / AREA COUNTY HOME BULK CODE DELIVERY 12912 12932 12936 12941 12942 12943 12944 12950 12964 12975 12987 12993 12996 12997 Misc. TOTAL
Au Sable Forks
Clinton
Elizabethtown
Essex
Essex
Essex
Jay
Essex
Keene
Essex
Keene Valley
Essex
Keeseville
Clinton
Lewis
Essex
New Russia
Essex
Port Kent
Essex
Upper Jay
Essex
Westport
Essex
Willsboro
Essex
Wilmington
Essex
Assorted
Assorted
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 930 930
OFFICE / RESTOCK
TOTAL
1,031 740 420 632 337 304 1,610 365 66 197 151 912 1,140 585 200 8,690
0 0 0 0 0 0 0 0 0 0 0 0 0 0 138 138
1,031 740 420 632 337 304 1,610 365 66 197 151 912 1,140 585 1,268 9,758
10A. Distribution by County (9/20/2008 Edition) Adirondack Journal COUNTY CITY / AREA HOME DELIVERY CONTROLLED MAIL BULK
Misc.
Adirondack Athol Bolton Landing Brant Lake Chestertown Diamond Point Lake George Pottersville Stony Creek Warrensburg Assorted
TOTAL
Warren
OFFICE / RESTOCK
TOTAL
0
0
9,361
0
9,361
0 0
1,165 1,165
143 9,504
187 187
1,495 10,856
10B. Distribution by County (9/20/2008 Edition) Free Trader‐Clinton COUNTY CITY / AREA HOME DELIVERY CONTROLLED MAIL BULK
Misc.
Cadyville Dannemora Morrisonville Peru Saranac Schuyler Falls Assorted
TOTAL
Clinton
OFFICE / RESTOCK
TOTAL
0
0
8,205
0
8,205
0 0
1,840 1,840
273 8,478
278 278
2,391 10,596
10C. Distribution by County (9/20/2008 Edition) Free Trader‐Tri Lakes COUNTY CITY / AREA HOME DELIVERY CONTROLLED MAIL BULK
Saint Lawrence
Bloomingdale Lake Placid Ray Brook Gabriels Lake Clear Paul Smiths Rainbow Lake Saranac Lake Tupper Lake Vermontville Piercefield
Misc.
Assorted
Essex
Franklin
TOTAL
OFFICE / RESTOCK
TOTAL
0
0
2,847
0
2,847
0
0
6,624
0
6,624
0 0 0
0 415 415
126 10 9,607
0 153 153
126 578 10,175
10D. Distribution by County (9/20/2008 Edition) News Enterprise COUNTY CITY / AREA HOME DELIVERY CONTROLLED MAIL BULK
Misc.
Minerva Newcomb Olmstedville Blue Mountain Lake Indian Lake Long Lake Sabael Bakers Mills Johnsburg North Creek North River Riparius Wevertown Assorted
TOTAL
Essex
Hamilton
Warren
OFFICE / RESTOCK
TOTAL
0
0
816
0
816
0
0
1,585
0
1,585
0
0
1,534
0
1,534
0 0
780 780
219 4,154
167 167
1,166 5,101
10E. Distribution by County (9/20/2008 Edition) North Countryman COUNTY CITY / AREA HOME DELIVERY CONTROLLED MAIL BULK
Clinton
Misc.
Altona Champlain Chazy Mooers Mooers Forks Rouses Point West Chazy Assorted
TOTAL
OFFICE / RESTOCK
TOTAL
0
0
7,887
0
7,887
0 0
390 390
23 7,910
150 150
563 8,450
10F. Distribution by County (9/20/2008 Edition) Times Of Ti COUNTY CITY / AREA HOME DELIVERY CONTROLLED
OFFICE / RESTOCK
TOTAL
BULK
Essex
Misc.
Crown Point Mineville Moriah Moriah Center North Hudson Paradox Port Henry Schroon Lake Severance Ticonderoga Hague Silver Bay Huletts Landing Putnam Station Assorted
TOTAL
Warren Washington
0
0
6,651
0
6,651
0
0
672
0
672
0
0
560
0
560
0 0
855 855
262 8,145
176 176
1,293 9,176
10G. Distribution by County (9/20/2008 Edition) Valley News COUNTY CITY / AREA HOME DELIVERY CONTROLLED
OFFICE / RESTOCK
TOTAL
BULK
Clinton
Misc.
Au Sable Forks Keeseville Elizabethtown Essex Jay Keene Keene Valley Lewis New Russia Port Kent Upper Jay Westport Willsboro Wilmington Assorted
TOTAL
Essex
0
0
2,641
0
2,641
0
0
5,849
0
5,849
0 0
930 930
200 8,690
138 138
1,268 9,758
www.cvcaudit.com
11. Verification of Receivership & Readership Controlled Home Delivery and Mail Distribution The Circulation Verification Council interviewed 919 residents in the primary market areas indicated in paragraph nine. The purpose was to identify the number of residents who indicate they receive the publication on a regular basis, and further identify the number of residents who read or look through the publication. The interviews took place throughout the audit period between the hours of 5:30 PM‐8:30 PM and 10:00 AM‐2:00 PM. All respondents identified themselves as 18 or older. 1. The (appropriate Denton Publication) is distributed regularly in your area. Do you receive the (appropriate Denton Publication) on a regular basis? 2. (If response to #1 was YES) Do you or someone in your household regularly read or look through the (appropriate Denton Publication)? CVC interviews indicate that 910 of 919 households or 99.0% indicated they receive the (appropriate Denton Publication) on a regular basis. CVC interviews indicate that 738 of 910 or 81.1% indicate they regularly read or look through the (appropriate Denton Publication). *Households reporting stop delivery requests were excluded from the survey. The Circulation Verification Council estimates that all the information in this text box has a minimum accuracy level of +/‐2.5%.
12. Verification of Distribution Controlled Bulk / Demand Distribution The Circulation Verification Council interviewed and/or visited controlled bulk/demand distribution locations chosen randomly from the publication’s delivery list. The purpose was to identify the number of locations who indicate they receive the publication on a regular basis, and further verify the number of publications distributed at the beginning of the edition cycle, and the number of editions left unclaimed by readers at the end of the edition cycle. CVC interviews indicate that 100% of reported controlled bulk drop locations indicated they received the (appropriate Denton Publication) on a regular basis. CVC interviews indicate that less than 6% of the (appropriate Denton Publication)’s controlled bulk distributed editions are returned to the publisher unclaimed after the edition cycle.
13. Paid Reporting Analysis HOME DELIVERY
Basic Rates: N/A
Full Basic Rate Over 75% of basic rate Over 50% of basic rate Under 50% of basic rate
AVERAGE NUMBER OF SUBSCRIPTIONS 0 0 0 0
Basic Rates: $35.00 / 1‐Year
Full Basic Rate Over 75% of basic rate Over 50% of basic rate Under 50% of basic rate
SINGLE COPY
AVERAGE NUMBER OF SUBSCRIPTIONS 1,160 0 0 0
COVER PRICE: N/A AVERAGE WHOLESALE RATE: N/A
OTHER:
14. Council Audit Statement Circulation Verification Council (CVC) reviewed the printing, distribution, circulation, and general business records of this publication for the purpose of compiling this information. The review was completed using Council audit procedures considered necessary under the circumstances of the audit in compliance with CVC Rules and Requirements. In our opinion, this report fairly and accurately represents the publication's printing, distribution, and circulation for the period indicated.
www.cvcaudit.com
The current status of this report expires December 31, 2009. If this report is presented after December 31, 2009 please call the toll‐free number listed below.
Denton Publications – Elizabethtown, NY – 16‐0903 ‐ Supplemental Readership Study The Circulation Verification Council interviewed 919 residents in the primary market areas indicated in publication’s CVC audit report. The purpose was to identify the number of residents who indicate they receive the publication on a regular basis, identify the number of residents who read or look through the publication, and gather readership study information useful for advertising purchase decisions. Market statistics estimates appearing in CVC reports are obtained from EASI Software. The population studied consisted of adults age 18 and over, living in households within the survey area. Within this area, each household and each adult within the household had a known (or “non‐zero”) probability of being selected for the sample. Interviews were conducted solely with pre‐ designated respondents and no substitutions were permitted. The verification and readership study took place throughout the audit cycle between the hours of 5:30 PM and 8:30 PM and 10:00 AM and 2:00 PM. Initial interview attempts were spread evenly across all survey days (i.e., Tuesday through Saturday). A minimum of 250 completed interviews is required with no more than one interview per household. Interview Procedures: To ensure the highest degree of comparability and to facilitate the auditing process, a standard, consistent, specified list of interview questions was asked. Interviews were conducted by CVC with supervision, interview training, and monitoring capabilities. Interviews were conducted over a minimum period of four weeks to minimize the impact of weather and/or special events. Every effort was made to ensure that interviews were assigned randomly by day and that an approximately equal number of interviews were completed on each interviewing day. Where appropriate, data was balanced and/or weighted by ZIP code using up‐to‐date known demographics: gender, age, number of adults in household and ethnicity in those cases where one minority comprised no less than ten percent of the total population. Non‐responses to any single question were eliminated from the survey. In all cases, at least six attempts were made to contact all pre‐designated respondents. The telephone rang a minimum of six times each time a number was dialed before the attempt was classified as a “no answer.” Each number was dialed at different times and, as necessary, on different days. Every effort was made to surmount language, cultural, behavioral and other barriers to a successful interview; and to the extent feasible, callbacks were scheduled on a random basis. At least one callback attempt per respondent was made on a weekend. During the interview process, no questions were asked prior to the publication readership question, with the exception of a qualifying question designed to determine the ZIP code of recipient residence; and a general warm‐up call explanation designed to put the respondent at ease. Warm‐up questions did not include any reference to the publication itself or the nature of the study. This study followed recommended guidelines developed in part from the Advertising Research Foundation (ARF) readership guidelines. Survey totals may not equal 100% due to rounding. The Circulation Verification Council estimates that all the information in this survey has a maximum error margin of +/‐2.5 at the 95% confidence level. *738 Survey respondents were interviewed during the verification of home delivery and mail distribution. 0 Survey respondents reported reading a minimum of two of the last four issues through single copy, controlled bulk, or pass along distribution.
•
Average readers per edition during the audit period: 1.85* *Readership estimates compiled from 2008 CVC circulation & readership study data.
1. The (appropriate Denton Publication) is distributed regularly in your area. Does your household regularly receive the (appropriate Denton Publication)? YES 910 99.0% NO 9 01.0% 2. Do you or someone in your household regularly read or look through the (appropriate Denton Publication)? YES 738 81.1% NO 172 18.9% 3. Do you frequently purchase products or services from ads seen in the (appropriate Denton Publication)? YES 604 81.8% NO 134 18.2% 4. How often do you read the classified advertisements in the (appropriate Denton Publication)? 25% Always 33% Often 26% Seldom 16% Never 5. How often do you shop using coupons? 18% Always 32% Often 30% Seldom 20% Never 6. Do you have a paid daily newspaper delivered to your home five, or more days a week? 32% YES 68% NO
7. What category best describes your combined annual household income for last year?
Reader Demographics
Market Demographics
13% 26% Under $25,000 34% 29% $25,001 ‐ $49,999 22% 20% $50,000 ‐ $74,999 16% 13% $75,000 ‐ $99,999 12% 09% $100,000 –$149,999 03% 03% Over $150,000 8. Please select the category that best describes your age. Reader Demographics
Market Demographics
01% 04% 18 ‐ 20 04% 07% 21 ‐ 24 17% 15% 25 ‐ 34 24% 19% 35 ‐ 44 25% 20% 45 ‐ 54 20% 16% 55 ‐ 64 08% 10% 65 ‐ 74 02% 09% 75 years or older 9. Which of the following products or services do you plan to purchase during the next twelve months? 10% 11% 16% 48% 23% 12% 42% 30% 17% 65% 63% 28% 42% 47% 04% 78% 84% 46% 01% 43% 24% 35% 11% 23% 16% 19% 54% 25% 55% 09% 32% 53% 64% 21% 75% 18% 16% 45%
New Automobile Used Automobile Antiques / Auctions Furniture / Home Furnishings Major Home Appliance Home Computers Home Improvements / Supplies Television / Electronics Carpet / Flooring Automobile Accessories (tires, brakes & service) Lawn & Garden Florist / Gift Shops Home Heating / Air Conditioning (service, new equipment) Vacations / Travel Real Estate Men’s Apparel Women’s Apparel Children’s Apparel Boats / Personal Watercraft Art & Crafts Supplies Childcare Education / Classes Attorney Veterinarian Chiropractor Financial Planner (Retirement, Investing) Tax Advisor / Services Health Club / Exercise Class Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning) Weight Loss Lawn Care Service (Maintenance & Landscaping) Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo) Pharmacist / Prescription Service Cellular Phone New/Update Service Dining & Entertainment Jewelry Wedding Supplies Athletic & Sports Equipment
(% = Positive respondents)
12959
12919
12958
12979
12921 12910
12992
Clinton 12981
Franklin
12985
12972
12989 12970
12983
12912 12944
12997
12913
12945
12987
12973
12941
12996
12950
12942
12946
12936
Elizabethtown
!
12986
12964
Essex
12956 12974 12960
12961
12855
12852
12993
12932
12943
New York 12847
12962
12918
12928 1287212858 12870
12857
12812
12851
12842
12853
Hamilton
12860 12815
12886 12817 12843
Warren 12810
12878
State Boundary County Boundary Zip Code Boundary
´
12836
12861
12814
12885 12824 12845
Denton Publications Inc. Elizabethtown, New York Key to Features
12883
Washington