DeW Dish

SHEENA HINSON, RDH

Philips Sr. Marketing Manager & Global Pro. Education & KOL Leader

www.linkedin.com/in/sheenahinsonrdh

WHAT IS THE BEST PART OF YOUR JOB?

Building bridges fuels my soul. The best part of my job is seeing how collaboration drives growth and, even more, being able to help enable it. When individuals bring together their unique strengths and talents, the resulting synergy is truly powerful.

WHO HAS BEEN THE MOST INFLUENTIAL WOMAN IN YOUR LIFE?

The most influential woman in my life is the one I aspire to be for my daughter. I aim to embody strength, compassion, and integrity. Authenticity is key, even if it means being vulnerable. My goal is to inspire her and others to pursue their dreams and make a positive impact. And let’s be real–sometimes the best lessons come from laughing at my own mishaps and showing her that it’s ok to not have it all figured out.

HOW DO YOU MEASURE YOUR SUCCESS?

Simply put: better than yesterday. I believe in constant & never-ending improvement, but we must celebrate the small wins–those little sparks of joy. One of my favorite books, Atomic Habits, emphasizes incremental progress. Life’s roller coaster has highs, lows, and the occasional “why did I get on this ride?” moment, but it’s essential to appreciate the journey and find the win in each step.

WHAT OBSTACLES HAVE YOU OVERCOME IN YOUR CAREER?

I’ve faced self-doubt and imposter syndrome, often being underestimated and being labeled as “just a hygienist.” It’s fun to see the surprise when I mention things like “profitability” and EBITDA and demonstrate my business acumen. These experiences have pushed me to continually strive for improvement and tackle challenges head-on. And, let’s be honest, a good sense of humor has been invaluable for navigating these challenges and keeping things in perspective.

WHAT DO YOU DO TO TURN AROUND A BAD DAY?

Find a DeW! Professional life is like a roller coaster with inevitable downhill moments. The key is to surround yourself with people who will not only challenge you when needed but also remind you that the next hilltop is coming. Perspective goes a long way. Sometimes, just laughing at the absurdity of the situation can be the best remedy.

WHAT IS YOUR GUILTY PLEASURE?

I loveeee my luxury items, thrift shopping is my guilty pleasure. The thrill of the hunt and the satisfaction of finding a great deal give me a dopamine rush. I get a spark of joy every time I see one of these finds in my home or get a compliment when I wear one out. Overall, it's really exciting to envision new life for something once discarded.

WHAT ADVICE DO YOU HAVE FOR THE NEW PERSON IN YOUR OFFICE?

Ask all the questions you can think of. Focus just as much time on being proactive as reactive. If you balance this effort, over time you will solve problems not only for yourself but also for others. Keep an open mind. No one owns the marketing on great ideas. Lastly, keep a sense of humor – it helps keep things in perspective and makes the journey more enjoyable.

WHAT “DEW’ LEADERS DO?

Leaders uplift and enable others. They create an environment where everyone feels valued and empowered to do their best. They encourage collaboration, provide support, and drive positive change. A true leader inspires confidence and trust, paving the way for collective achievement alongside personal professional development.