2 minute read
Creating Profitable Retreats
Have you ever wondered if you could travel the world (for free), host small intimate gatherings where you can facilitate
By Karan Nijhawan
be recognized as the top expert in your field? If so, you should consider hosting your own private retreats, and this article will breakdown how you can add $100K to your annual income with these small events.
People are starving for connection. The last few years of video calls have left people feeling burnt out and they are ready to shake hands, break bread, and travel the world (especially if they can make it a business expense).
This is where retreats come in: small, 5-15 person events, where you create meaningful growth and transformation for a small group of humans that have a specific problem and goal, that you just so happen to have the solution for.
Imagine your audience flying in from all over the world, to a beautiful luxurious villa in the mountains, where your private chef serves an unforgettable welcome dinner for your group, as you thank your guests for attending your retreat.
Let’s say you like this idea,
where do you start?
The key is to find a niche that you are passionate about and that caters to a specific audience. This could be anything from yoga and meditation to a specific dental procedure that you incredible at. Nothing is a “bad” idea - I’ve worked with dentists selling spiritual coaching and laughter yoga - in fact, the more niche the idea, the better.
Once you have a topic and niche in mind, next comes finding the perfect location for the transformation you’re looking to create. This could be a beach in Jamaica, mountain villa in Mexico, remote cabin in Los Angeles, or a bustling city like New York - the options are endless. Consider the type of experience you want to create and choose a location that aligns with that vision.
Now the fun part - “how the heck do I price this thing?” After hosting over 200+ events myself, the answer is quite simple: it depends. How many people do you want there? What are your costs? How much revenue and profit are you looking to make? All of these factors will play a role in pricing and as a rule of thumb, I generally suggest taking your costs, adding a 200% mark-up, and that’s your starting price. So if your cost is $1000 per person, price your retreat at $3,000 and with just 1-3 retreats a year, depending on your pricing, you can hit $100K.
In addition to being fulfilling and profitable, hosting retreats can also be a great way to build your reputation and expertise in your field. As you host more retreats and receive positive feedback from attendees, you can use that experience to build your brand and establish yourself as a leader in your niche. And if you’d like to learn the full A to Z blueprint on hosting profitable retreats, join our next live training at https://karannijhawan.com/profitableretreats and enter code “NIFTY” for a special discount!