2015 Consumer Insights Dental Health, Access and Affordability
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Table of Contents Content
Slide Number
Executive Summary
3
Key Findings Healthcare Coverage – National Sample
10
Dental Coverage – National Sample
15
Results by Insurance Source
19
National Sample vs. :DentalPlans Customer Sample
23
Appendix Other Detailed Results
40
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Executive Summary
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Insurance Coverage Stats •
Health Insurance Coverage 87% of respondents in the national sample currently have health insurance. (Coverage is similarly high amongst :DentalPlans customers at 90%). Age: older respondents are more likely to have health insurance. Family status: respondents who are married and/or have children are more likely to have health insurance than single respondents without children. Income: Only about two-thirds of respondents making less than $25,000 have health insurance. Coverage likelihood increases steadily with income. Education: Less than half of respondents without a high school diploma are insured. Generally, coverage likelihood also increases with more education.
• • • •
•
Dental Insurance Coverage 62% of respondents in the national sample currently have dental insurance. (Coverage is, not surprisingly, much lower for :DentalPlans customers at 36%). • • • •
Age: Younger respondents are more likely to be covered. Only about half of respondents 55 years or older currently have dental insurance. Family status: As with health insurance, respondents who are married and/or have kids are more likely to have dental insurance. Income: Again, coverage likelihood increases as income increases. Only 39% of those making under $25,000 have dental insurance, compared to 85% who make at least $100,000. Education: Respondents with at least a Bachelor’s degree are more likely to be covered.
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Healthcare Coverage Summary • •
Overall, the two most common sources of health insurance are employers (55%) – either directly or via the spouse – and through Medicare (24%). Only 7% of the national sample get insurance through the exchange. The majority of respondents state that the comprehensiveness of their plan has not changed since last year, but their costs have either stayed the same or increased.
Differences by Age • Employers are the primary insurance sources for younger and middle-age respondents (topping out at age 35-44), while Medicare is the top source for those over 55, and especially those 65+ years old. • Few respondents, regardless of age, say their own costs have declined in the past year. People under 24 years old are the most likely to be unsure whether or not their costs have changed.
Differences by Family Status • Respondents with children get insurance via employers significantly more often than those without kids. • Respondents with families are also more likely to indicate their own costs have gone up. • Families are more likely than others to indicate their comprehensiveness of coverage has changed, but the majority of all demographic groups still feel that coverage has remained relatively stable.
Differences by Income • Mid- and high-income respondents generally receive insurance through employers (including twothirds of those with incomes of $50,000-$99,000, and 85% of those with incomes greater than $100,000). • However, few respondents under $25,000 get their insurance through employers (14%), while almost half get insurance through Medicare.
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Dental Coverage Summary • • •
Here again, overall, employers or the spouses’ employers, and Medicare/Medicaid are also the most common sources of dental insurance. Only 4% get dental insurance via the exchange. Respondents with no dental insurance are most likely to say cost is the top reason they do not have it (58%). Only 23% search for low or no-cost options. Only half of national respondents claim any level of familiarity with dental savings plans.
Differences by Age • Career-aged respondents (25-54 years old) are much more likely to receive their dental insurance through an employer, while those over 65 are much more likely to get it through Medicare. • Despite the concerns about affordability, few respondents in any age group seek out low/no cost alternatives. However, respondents under 24 are most likely to search for these options.
Differences by Family Status • The source of insurance does not vary greatly based on family status. • Respondents with families (married and/or with children) are more likely to seek out low/no cost options for dental insurance. However, these efforts are rare among all groups. • Though all groups lack familiarity with dental savings plans, respondents with families are generally more likely to have some level of familiarity.
Differences by Income • Well over 80% of respondents with an income higher than $50,000 get their dental insurance through employers. However, respondents with an income of less than $25,000 are much more likely to get dental insurance through Medicare or Medicaid (64%). • Dental savings plans familiarity increases as income increases. Almost one third of respondents making $100,000 or more are very familiar with these plans.
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The Obamacare Impact Overall, there is no clear cut opinion on how Obamacare has impacted healthcare in the minds of national respondents. Just under one third of all respondents (31%) think that Obamacare has made healthcare costs more expensive, while almost the same number (30%) think it has had no impact either way. 25% feel it has made healthcare more affordable, and the rest just are not sure.
Differences by Age • Younger respondents, especially those 25-34, are much more likely to think Obamacare has made their healthcare more affordable. As age increases, people become more and more likely to think it hasn’t made a positive impact. People over 65 are significantly more likely to feel it hasn’t made any difference.
Differences by Family Status • People with children are significantly more likely to think Obamacare has lowered healthcare costs. People without kids either believe it hasn’t made a difference or they are not sure. • Similarly, married people are more likely to think it has made healthcare more costly. Single people are more likely to say it hasn’t made any impact or they don’t know
Differences by Income • Respondents making more than $25,000 are significantly more likely than those making under $25,000 to say Obamacare has made healthcare more costly. • Interestingly, those making less than $25,000 are not more likely to think Obamacare has made healthcare more affordable. Instead, they are most likely to be unsure of the impact it has had on their costs.
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Insurance Source Summary • •
Overall, about 80% of both :DentalPlans customers and national respondents are at least somewhat satisfied with their healthcare coverage. National respondents (71%) are more satisfied with their dental coverage than customers (63%), however.
Differences in perceptions of Healthcare Coverage • National respondents who get their health insurance through Obamacare are less likely to be satisfied with their healthcare coverage (65%, compared to 81% of those who use other sources). • Similarly, only 59% of customers who get their health insurance through Obamacare are satisfied, compared to 84% of those who use other sources. • A relatively large percentage of customers who use Obamacare are dissatisfied (16%).
Perceptions of cost of health insurance • National respondents who use healthcare exchanges for health insurance are most likely to indicate they believe healthcare is more affordable under Obamacare. However, they are also the group most likely to indicate their own costs have increased. • National respondents who do not use healthcare exchanges are less likely to say Obamacare has impacted affordability. They are also more likely to indicate their own costs have not changed.
Differences in perceptions of Dental Coverage • National respondents who get their dental coverage through Obamacare are slightly but not significantly more likely to be satisfied with their coverage (79% vs. 71%). • However, customers who get dental insurance through Obamacare are much less satisfied with their coverage (40% vs. 63%) with a very high percentage of dissatisfied responses (23%).
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Other Key Findings Customer Highlights • :DentalPlans customers are less likely than national respondents to get their insurance through employers—52% buy their own healthcare coverage, and 77% buy their own dental coverage. • :DentalPlans customers also have better dental habits in several areas: – – – – –
They are more likely to have regular maintenance, especially X-rays (80% vs. 63% of national sample). They are more likely to have visited a dentist within the past six months (85% vs. 55%). They are more likely to indicate flossing and seeing a dentist regularly is important. They brush their children’s teeth and take them to the dentist earlier in life. They are less likely to need to give extra incentives to get their children to brush.
• :DentalPlans customers are also more loyal to their current dentist—52% of customers indicate they would not change dentists, compared to only 37% of the national sample.
Educational Opportunities • Respondents lack clear knowledge about what drinks and snacks are bad for their teeth. – Only a few of the most obvious foods and drinks (for example, sodas and chocolate) are identified by almost all respondents as bad for their teeth. – Responses are mixed when asked if coffee, juices, wine, sports drinks or beer are bad for teeth. – Similarly, responses are mixed when asked if apples, vegetables, bananas, nuts, or cheese are good for teeth.
• Additionally, relatively few respondents believe that activities such as regularly replacing a toothbrush or using fluoride rinse/having a fluoridated water supply help with oral health.
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Key Findings: Healthcare Coverage National Sample
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Employers and Medicare are where most of these respondents get their healthcare insurance. Employers are the most frequent source of insurance for middle-aged, high income respondents with children, while Medicare is source for older and low income respondents. Coverage differences by age
How do you currently get your health insurance coverage? 32% 13%
41%
Employer
58%
48%
Employer
34%
16%
10%
8%
75%
46%
16%
21% <25
25-34
35-44
45-54
55-64
Medicare
65+
24%
Medicare
Coverage differences with children 15%
Spouse's employer
Has kids
11%
Medicaid
No kids
35% 0%
9%
Purchased on my own
48%
20%
20%
68%
Employer Spouse's employer
11% 45% 40%
60%
80%
Coverage differences by income 7%
Healthcare exchange
63%
68%
20%
19%
85%
45%
6%
Other
44% 14%
0%
10%
20%
30%
40%
50%
<$25K
Base: 1,049 National Sample respondents with medical insurance.
Employer* 11%
30% $25K-49K $50K-74K $75K-99K
$100K+
* Includes both respondentâ&#x20AC;&#x2122;s and spouseâ&#x20AC;&#x2122;s employer.
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Medicare
Obamacareâ&#x20AC;&#x2122;s impact on cost is viewed more favorably by younger respondents. Additionally, respondents with a family (married and/or with children) indicate Obamacare has had some kind of impact (either positive or negative) on cost. Cost differences by age
I think that Obamacare has madeâ&#x20AC;Ś
49%
38% 30%
29%
23%
21%
21%
20%
25-34
35-44
45-54
55-64
36%
25%
Healthcare more affordable
33%
24%
<25
Affordable
31%
Healthcare more costly
11% 65+
No Impact
Cost differences by family status Has kids
30%
No impact on healthcare
33%
No kids
14%
Don't know
19%
Married
24%
Single
25% 0%
0%
10%
20%
30%
29%
22% 36%
37% 22% 20%
Affordable
40%
35%
Costly
27%
60%
No Impact
Base: 1,049 National Sample respondents with medical insurance.
12
17%
36%
40%
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10%
12% 18%
80%
Don't Know
100%
Most respondents say their insurance costs have stayed the same or increased in the past year. Youngest respondents are least likely to indicate they are paying more, while those with families are more likely to have noticed an increase in cost. Cost differences by age
Compared to what you paid last year, do you feel like your health insuranceâ&#x20AC;Ś
54% 45%
46%
40%
41%
46%
21%
42%
Costs more
9%
<25
33%
11%
35-44
Costs more
8%
Costs less
25-34
34%
39%
5%
9%
55%
42%
5%
45-54
8%
55-64
Costs less
65+
Costs the same
Cost differences by family status Has kids
42%
Costs the same
48%
No kids
38%
Married
8%
Not sure
Single
29%
10%
20%
30%
40%
Costs more
50%
44% 8%
9%
20%
39%
8%
50%
0%
0%
8%
38%
Costs less
60%
Costs the same
Base: 1,049 National Sample respondents with medical insurance.
13
10%
49% 40%
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5%
4%
13% 80%
100%
Don't Know
Though younger respondents and those with families are more likely than others to feel their coverage is more comprehensive, the greatest percentage of respondents in all groups feel their coverage has remained the same. Coverage differences by age
Compared to your coverage last year, is your current health care coverageâ&#x20AC;Ś
68%
63%
63%
75%
52% 50% 19%
15%
More comprehensive
21%
<25
10% 7%
25-34
35-44
45-54
More comprehensive
15%
Less comprehensive
11%
27%
55-64
65+
About the same
Coverage differences by family status Has kids
63%
About the same
23%
No kids
9%
Married
7%
Not sure
Single
12%
20%
40%
60%
17%
61%
11%
Less
10% 4%
66% 40%
60%
About the same
Base: 1,049 National Sample respondents with medical insurance.
14
4%
68%
20%
More
80%
57%
13%
18%
0%
0%
16%
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12% 80%
Not sure
100%
Key Findings: Dental Coverage National Sample
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Respondents with dental insurance most frequently get it through either their own or their spouseâ&#x20AC;&#x2122;s employer. Medicare and Medicaid are sources for groups who are not as likely to have employer coverage (younger, older, and low income respondents). Coverage differences by age
How do you currently get your dental insurance?
83%
49%
Employer
74%
72%
73%
16%
17%
13%
45-54
55-64
44%
70%
44%
26%
11%
24%
21%
Spouse's employer
<25
16% 7%
Medicare
64%
4%
Healthcare exchange
65+
Medicare/Medicaid*
Coverage differences by income
9%
Medicaid
35-44
Employer*
11%
Purchased on my own
25-34
78%
79%
6%
8%
91%
57%
24% 21%
5%
Other 0%
<$25K
20%
40%
$25K-49K
Employer*
60%
6% $50K-74K
$75K-99K
$100K+
Medicare/Medicaid*
* These are combined totals for all employers (employer + spouseâ&#x20AC;&#x2122;s employer) and all Medicare/Medicaid users.
Base: 747 National Sample respondents with dental insurance.
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Though affordability is the primary reason identified for opting out of dental coverage, few respondents in any group seek out low cost alternatives. Percent who search for low/no cost measures for dental care - by age
If you do not have dental coverage, why not?
46% 31%
58%
Not affordable
Overall
21%
It was not offered
31%
23%
<25
25-34
35-44
19%
17%
15%
45-54
55-64
65+
Percent who search for low/no cost measures for dental care â&#x20AC;&#x201C; family status 15%
Not necessary
37% 25%
23%
18%
6%
Other
0%
20%
40%
60%
Overall
80%
Has children
No children
Married
Base: 453 National Sample respondents without dental insurance.
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22%
Single
Groups that are most likely to be familiar with dental savings plans are 25-44 years old, have families, and make at least $50,000+ per year.
How familiar or unfamiliar are you with what a dental savings plan is?
By Family Status 62%
66%
56% 42%
25%
60% 50%
51% 12%
10%
26%
43%
33%
36%
31%
Has kids
No kids
Married
Single
46% 9%
12%
Somewhat familiar
35% 6%
39%
34%
38% 32%
36%
43% 29%
31%
22% <25
25-34
35-44
Somewhat familiar
45-54
55-64
Very familiar
By Income
65+
<$25K
Very familiar
59%
62%
64%
15%
20%
29%
44%
42%
$50K-74K
$75K-99K
13%
9%
Overall
11%
36% 28%
16%
34%
42%
19%
30% $25K-49K
Somewhat familiar
Very familiar
Base: 1,200 National Sample respondents
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35%
$100K+
Key Findings: Results by Insurance Source
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Respondents in both the national and customer samples are more satisfied with their health care coverage when they do not get it through a healthcare exchange.
NATIONAL SAMPLE: Overall satisfaction with health insurance coverage
CUSTOMER SAMPLE: Overall satisfaction with health insurance coverage
65%
59%
44%
43%
30%
37%
35%
37%
5%
5%
5%
6%
National Sample Total (n=1,049)
Healthcare exchange (Obamacare) (n=74)
Other source (n=975)
Customer Sample Total (n=8,433)
Somewhat Satisfied
56%
54%
30%
Total Dissatisfied
84%
82%
81%
80%
28%
Very Satisfied
Total Dissatisfied
29% 16% Healthcare exchange (Obamacare) (n=661) Somewhat Satisfied
Question: Overall, how satisfied are you with your current health insurance coverage?
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28% 6%
Other source (n=7,772)
Very Satisfied
Perceptions of dental coverage are fairly similar regardless of insurance source in the national sample. However, perceptions in the customer sample are much lower among those with insurance through a healthcare exchange. NATIONAL SAMPLE: Overall satisfaction with dental insurance coverage
CUSTOMER SAMPLE: Overall satisfaction with dental insurance coverage
79% 71% 35%
71% 41%
63%
63%
35%
28%
40%
28%
17%
36%
38%
36%
9%
10%
8%
National Sample Total (n=747)
Healthcare exchange (Obamacare) (n=29)
Other source (n=718)
Total Dissatisfied
Somewhat Satisfied
35% 14%
Customer Sample Total (n=3,429)
Very Satisfied
Total Dissatisfied
23% 23% Healthcare exchange (Obamacare) (n=53) Somewhat Satisfied
Question: Overall, how satisfied are you with your current dental insurance coverage?
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35% 14%
Other source (n=3,376)
Very Satisfied
Healthcare exchange users are more likely than others to indicate that their own costs have changed (either positively or negatively). They also have a much more favorable view of the affordability of healthcare under Obamacare. I think that Obamacare has madeâ&#x20AC;Ś
Compared to what you paid last year, do you feel like your health insuranceâ&#x20AC;Ś 57%
Healthcare more affordable
23%
55%
Costs more
41%
28%
Healthcare more costly
32%
Costs less
33%
Costs the same
19% 7%
3%
No impact on healthcare
12%
Don't know
Healthcare exchange
20%
43% 4%
Not sure
12% 0%
22%
40%
60%
8% 0%
Other source
20%
Healthcare exchange
40%
Other source
Base: 1,049 National Sample respondents with health insurance (74 through Healthcare exchanges; 840 through other sources)
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60%
Key Findings: National Sample vs. :DentalPlans Customers
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Respondents in the National Survey are significantly younger than the :DentalPlans customers who responded to this survey. 52%
Please indicate your current age.
23%
19%
19% 11%
7%
24%
5%
6%
25 to 34
35 to 44
15%
17%
1% Under 25
45 to 54
Customer Survey
55 to 64
National Survey
Base: 9,410 customers and 1,200 national respondents
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65+
Customers are especially likely to get health insurance coverage through Medicare, while respondents in the national sample are more likely to get their insurance through an employer.
Do you currently have health insurance? (% Yes) 90%
How do you currently get your health insurance coverage?
87%
52%
41%
24% 19%
18%
15% 11%
9%
7%
11% 8% 7%
6%
2%
Customer Survey National Survey Customer Survey
Employer
Medicare
National Survey
Base: 9,410 customers and 1,200 national
Spouse's employer
Medicaid
Customer Survey
Purchased Healthcare on my own exchange
Other
National Survey
Base: 8,433 customers and 1,049 national who currently have health insurance
25
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Most customers purchase their own dental insurance, while the majority of national sample respondents get their insurance through either their employer or their spouseâ&#x20AC;&#x2122;s employer.
Do you currently have dental insurance? (% Yes)
How do you currently get your dental insurance coverage? 77%
62% 49%
36% 21% 11%
9% 3%
Customer Survey National Survey Customer Survey
Employer
3%
1%
Spouse's Purchased Medicaid employer on my own
National Survey
Base: 9,410 customers and 1,200 national
9%
Customer Survey
7% 2%
4%
Medicare Healthcare exchange
8%
Other
National Survey
Base: 7,772 customers and 747 national who currently have dental insurance
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5%
On average, :DentalPlans customers pay almost twice as much as respondents in the national sample pay for dental care. How much did you pay overall for your dental care last year? (open-ended question) 30%
Survey Version 23%
Customer
$1,243
National
$672
18%
18%
17%
15%
14%
15%
13% 9%
11% 8%
4%
< $100
$100 - $249
$250 - $499
Average
$500 - $999
Customer
$1,000 - $1,499 $1,500 - $2,499
National
Base: 2,154 customers and 383 national survey respondents.
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6%
$2500+
:DentalPlans customers are significantly more likely to see a dentist regularly. In both groups, however, those who don’t visit a dentist regularly, cite cost as the primary reason. For the national sample, lack of insurance is also a key reason, as well. Do you currently have a dentist that you see regularly? (% Yes) 88%
Why don’t you see a dentist regularly? 53% 46% 37%
63% 23% 19% 11%
11% 7%
Too expensive
Customer Survey National Survey Customer Survey
National Survey
Base: 9,410 customers and 1,200 national
No insurance
9% 9%
It's unnecessary No affordable Can't find one I to see one dentists close to like regularly me
Customer Survey
National Survey
Base: 1,173 customers and 443 national who don’t see a dentist regularly
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Both groups are similarly likely to get regular cleanings and check-ups, but the national respondents are significantly less likely to get regular X-rays.
Which of the following ADA-recommended annual procedures have you had in the past year? 83%
76%
80%
80%
76%
63%
5% Regular cleanings
Regular check-ups
X-rays
Customer Survey
None of the above
National Survey
Base: 8,237 customers and 757 national respondents who see dentists regularly.
29
6%
888.632.5353
About 85% of :DentalPlans customers have visited a dentist within the past six months compared to only 55% of national respondents. When was the last time you went to the dentist? 49% 38% 26%
24% 14%
12%
8%
3% Within the past week
Within the past month
2 to 6 months
12%
7 to 12 months
Customer Survey
7%
6%
1%
More than a year Don't remember ago
National Survey
Base: 9,410 customers and 1,200 national respondents
30
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Few respondents in either group have had cosmetic procedures in the past year. Fillings and crowns are the most common non-routine procedures, especially among customers. Which of the following have you had in the past year? Cosmetic procedures 84% 54%
73%
Non-routine procedures 48%
52% 27%
Fillings
Crowns
37% 26%
18%
Root Canal
22% 11%
19%
6%
Bridges
6% No nonroutine procedures
Customer Survey
Teeth whitening
8% 8%
2% 4%
2% 3%
Dental implants
Braces
Veneers
National Survey
Base: 8,237 customers and 757 national respondents who see dentists regularly.
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No cosmetic procedures
:DentalPlans customers are much less likely to switch dentists for any reason. However, affordability is just as large a concern for customers as it is for the national sample. Which of the following, if any, would make you switch dentists. 52% 37%
34% 28% 27% 21%
26%
22%
20% 12%
12% 6%
Better quality dentistry
Found a more affordable dentist
Covered by my Closer to home insurance or work
Customer Survey
Gentler on teeth/mouth
5%
6%
Referral
3%
1%
Other
National Survey
Question: Which of the following, if any, would make you switch dentists? Base: 8,237 customers and 757 national respondents who visit a dentist regularly
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None of these would not switch dentists
Customers are significantly more likely to believe that flossing daily and seeing the dentist twice a year are important for good oral hygiene.
Besides brushing your teeth, what other things do you believe help you with good oral hygiene?
59%
66%
69% 65%
80%
78% 64%
57%
50% 53%
51% 46% 23%
28%
30%
24% 6% 2%
Using mouthwash
Drinking water, keeping hydrated
Flossing daily Seeing the Replacing Eating plenty dentist twice toothbrush of fruits and a year often vegetables
Customer Survey
Using fluoride rince
Having access to a fluoridated water supply
National Survey
Base: 9,410 customers and 1,200 national respondents
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Other
:DentalPlans customers start brushing their childrenâ&#x20AC;&#x2122;s teeth at an earlier age. About 55% of customers started brushing their childâ&#x20AC;&#x2122;s teeth before they were a year old, compared to only 41% of national respondents. At what age did your child start brushing their teeth? 34% 28% 21%
21%
23% 17%
13%
11%
8% 4%
6 months or younger
1 year old
2 years old
3 years old
4 years old
Customer Survey
2%
4%
5 years old
2%
4%
Over 5 years old
National Survey
Base: 1,867 customers and 500 national respondents with children
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6%
4%
N/A
Almost one third of customers indicate that they do not need to encourage their children to brush their teeth, compared to only 19% of national respondents.
How do you encourage your children to brush their teeth? 50%
56%
32%
28% 21%
19% 19%
19%
14% 5%
4% Model good behavior
Use a fun/electric toothbrush
Nag
Rewards
11%
Use a timer
Customer Survey
1%
3%
Punishment
6%
3%
Other
National Survey
Base: 1,867 customers and 500 national respondents with children
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None of the above
All respondents realize that sodas and coffee are bad for teeth. However, they less sure how other drinks impact oral hygiene.
Which of the following drinks, if any, do you think are bad for your teeth? 87%
82%
76%
66% 54%
50%
40%
44%
47%
40%
34%
23% 4% Sodas
Coffee
Juices
Wine
Customer Survey
Sports Drinks
Beer
National Survey
Base: 9,410 customers and 1,200 national respondents
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5%
None of these
Most respondents think apples and veggies are good for teeth. Again, however, they are not as sure about the positive impact of other snacks.
Which of the following snacks, if any, do you think are good for your teeth? 74% 65%
68%
64%
36%
42%
31% 29%
25% 24% 5%
Apples
Vegetables
Bananas
Nuts
Cheese
Customer Survey
9%
Chocolate
9% 3% 1% Other
National Survey
Base: 9,410 customers and 1,200 national respondents
37
14%
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None of these
Demographics Gender
Customer
National
Male
44%
50%
Female
56%
50%
Customer
National
Under $25,000
15%
19%
$25,000 - $49,000
31%
25%
$50,000 - $74,000
25%
22%
$75,000 - $99,000
14%
16%
$100,000 or more
14%
18%
Customer
National
Some high school
1%
2%
High school degree
13%
17%
Some college
31%
33%
Bachelorâ&#x20AC;&#x2122;s degree
23%
29%
Some post-graduate work
7%
5%
Post-graduate degree
19%
15%
Prefer not to respond
6%
0%
Household income
Education
Race
Customer
National
White/Caucasian
92%
62%
Black/African American
2%
17%
Hispanic
2%
13%
Asian/Pacific Islander
2%
4%
Bi-racial
1%
3%
Indian
1%
1%
Middle Eastern
0%
0%
Customer
National
18 to 24
1%
7%
25 to 34
5%
19%
35 to 44
6%
19%
45 to 54
11%
23%
55 to 64
24%
15%
65 or older
52%
17%
Age
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Demographics # of Children living at home
Customer
National
None
80%
58%
1
10%
16%
2
6%
15%
3
2%
7%
4 or more
1%
3%
Ages of children at home
Relationship Status
Customer
National
Single
35%
41%
Married/Partnered
65%
59%
Customer
National
New England
17%
17%
Mountain
16%
17%
Mid-Atlantic
19%
17%
Region
Customer
National
Under 12 months
4%
4%
Midwest
13%
16%
1-2 years
7%
13%
South
25%
17%
3-5 years
10%
23%
Pacific
10%
17%
6-10 years
20%
42%
11-15 years
26%
39%
16-20 years
28%
24%
Over 20 years
43%
15%
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Appendix: Other Detailed Results
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The national sample was evenly balanced (purposefully) but the customer sample had a disproportionate number of respondents from the South.
25%
19% 17%
17%
16%
17%
17%
16%
17%
17%
13% 10%
New England
Mountain
Mid-Atlantic
Midwest
Customer Survey
South
National Survey
Base: 9,410 customers and 1,200 national respondents
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Pacific
:DentalPlans customers were significantly more likely not to have children living at home. Are youâ&#x20AC;Ś
65%
35%
How many children, if any, do you have currently living at home with you?
59%
80% 58%
41%
10% Single
Married/Partnered
Customer Survey
None
16%
1
National Survey
15%
6%
7%
2% 2
Customer Survey
3
National Survey
Base: 9,410 customers and 1,200 national respondents
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1% 3% 4 or more
Not surprisingly, since the :DentalPlans respondents were older in age, those with children were significantly more likely to have children over 20 years old. 43%
42% 39%
26% 23%
28% 24%
20% 15%
13% 10% 4%
4%
Under 12 months
7%
1-2 years
3-5 years
6-10 years
Customer Survey
11-15 years
16-20 years
National Survey
Question: What are the ages of your children? Base: 1,865 customers and 499 national respondents who have children living at home.
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Over 20 years old
Respondents in both samples had varying views about the impact of Obamacare on healthcare costs. The biggest difference, however, was that that national sample was significantly more likely to think Obamacare had made healthcare more affordable. Based on your personal experience, which of the following statements is TRUE when it comes to the Affordable Healthcare Act?
36%
32%
31%
30%
25%
21% 14%
12%
Obamacare has made my healthcare more affordable.
Obamacare has made my healthcare more costly.
Obamacare hasn't made any impact on my healthcare
Customer Survey
Don't know/not sure
National Survey
Base: 9,410 customers and 1,200 national respondents
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People in both samples believe their health insurance costs have either stayed the same or gone up.
Compared to what you paid last year, do you feel like your health insuranceâ&#x20AC;Ś 46%
42% 38%
10%
Costs more
42%
8%
6%
Costs less
Costs the same
Customer Survey
Not sure
National Survey
Base: 8,435 customers and 1,049 national respondents who currently have insurance
45
8%
888.632.5353
Comprehensiveness of coverage, however, has stayed the same, according to most people.
Compared to what you paid last year, do you feel like your health insuranceâ&#x20AC;Ś 71% 63%
9%
15%
More comprehensive
15%
15% 5%
Less comprehensive
About the same
Customer Survey
Not sure
National Survey
Base: 8,435 customers and 1,049 national respondents who currently have insurance
46
7%
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Although affordability is the main reason respondents in either sample opt out of dental coverage, less than a quarter of them search for low or no-cost measures.
Do you search online for free clinics or other low/no-cost measures for dental care? (% Yes)
If you do not have dental coverage why not? 57% 58%
22% 21%
15% 6%
Not affordable
It was not offered Customer Survey
Not necessary
24%
23%
Customer Survey
National Survey
16% 6% Other
National Survey
Customer Survey
National Survey
Base: 5,981 customers and 453 national respondents who do not have dental coverage
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Half of all national respondents have no idea what a dental savings plan is. Even those who are familiar with the concept donâ&#x20AC;&#x2122;t often recognize the companies who provide dental savings plans.
How familiar or unfamiliar are you with what a dental savings plan is? (National Survey Only)
79% 77%
16% 50% 34%
Very familiar
Somewhat familiar
17%
13%
Dental :Dental Plans* Insurance.com
5%
9%
1Dental
Customer Survey
Not at all familiar Base: 1,200 national respondents
10%
8% 1% Brighter.com None of these
National Survey
Base: 9,510 customers and 1,200 national respondents * This answer choice appeared only on the National Survey.
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Respondents conversations with dentists revolve mainly around cleanings and oral exams, and to a lesser extent about product recommendations or treatment options.
70%
65%
30% 32%
32% 25% 10% 12%
19% 5%
9%
Cleanings and oral Which oral I ask my dentist Cosmetic TMJ pain or exams hygiene products for advice about improvements for headaches, other they recommend treatment options me related problems
Customer Survey
8%
9%
New dental technology
National Survey
Question: Which of the following have you discussed with your dentist? Base: 8,237 customers and 757 national respondents who visit a dentist regularly
49
22%
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None of these
Both customers and national respondents are most likely to indicate they brush twice a day and take 1-2 minutes to brush each time. How many times per day do you brush your teeth? Customer Survey
22%
64%
14%
<1%
National Survey
28%
59%
11%
2% 0%
10%
20%
0 times
30%
40%
1 time
2 times
50%
60%
70%
3 or more times
80%
90%
100%
Ho long do you brush your teeth each time?
Customer Survey
7%
National Survey
7% 0%
69%
21%
56% 10%
Less than 1 minute
20%
30%
1-2 minutes
31% 40%
50
50%
3-4 minutes
60%
70%
80%
5 minutes or longer
888.632.5353
2%
6% 90%
100%
Not surprisingly, morning and evening are the main times people brush their teeth. Very few do it in between these times.
89%
87%
81%
7% Morning
8%
Noon
72%
9%
8%
Afternoon Customer Survey
5% Evening
Every time I eat something
National Survey
Question: At what time(s) during the day do you normally brush your teeth? Base: 9,410 customers and 1,200 national respondents
51
4%
888.632.5353
The main reason people might brush in between their normal routine times was when food got stuck in their teeth after a meal. The national group was also more likely to brush before a date â&#x20AC;&#x201C; probably because this sample trends younger than :DentalPlans customers.
79%
71% 46% 32% 21%
23% 13%
21% 4%
After eating foods that get stuck in my teeth
Before a date
Prior to giving a speech or presentation Customer Survey
After drinking coffee
6%
Before I work out at the gym
National Survey
Question: What other reasons might cause you to brush your teeth outside your normal brushing times? Base: 9,410 customers and 1,200 national respondents
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13%
10%
Other
Four out of 10 people change their toothbrush out every three to four months.
42% 42%
29% 22%
20%
15% 8%
Every 3-4 months
Every couple of months
When the bristles become frayed
5%
4% 3%
When I get a Once a year new one from the dentist
Customer Survey
0% 3%
1% 1%
2% 2%
I don't
I replace it after an illness
Don't remember
National Survey
Question: How often do you replace your tooth brush? Base: 9,410 customers and 1,200 national respondents
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Most respondents keep their toothbrushes out on the sink in a container or in a cup.
46%
48%
19%
22% 11%
In a container on the sink
In a cup
14%
13%
10%
7%
In a drawer
With other toothbrushes
Customer Survey
13%
In a plastic sleeve
National Survey
Question: Where do you store your toothbrush? Base: 9,410 customers and 1,200 national respondents
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18% 9%
Other
:DentalPlans customers are significantly more likely to floss once a day than the national group.
61% 47% 33% 19%
15%
15%
5% 0
1
2
Customer Survey
3 or more
National Survey
Question: How many times, if at all, do you floss each day? Base: 9,410 customers and 1,200 national respondents
55
6%
888.632.5353
Most respondents first sent their children to the dentist at age 2 or 3.
Has your child seen a dentist? (% Yes) 89%
How old was your child at his/her first dental checkup? 25%
84%
23%
24%
25%
17%
17% 12%
Customer Survey National Survey Customer Survey
1 year or younger
12%
2 years old
National Survey
Base: 1,869 customers and 500 national
3 years old
Customer Survey
10%
4 years old
11%
13% 12%
5 years old Over 5 years old
National Survey
Base: 1,663 customers and 422 national whose children have seen a dentist
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Most people responding to the survey had sent their child to the dentist within the past 6 months or more recently.
When was your childâ&#x20AC;&#x2122;s last checkup? 59% 47%
18% 5%
16%
13%
6%
Within the past week
Within the past month
2-6 months
12%
7-12 months
Customer Survey
8%
4%
More than 1 year ago
National Survey
Base: 1,663 customers and 422 national whose children have seen a dentist
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9%
3%
Don't remember
Those who hadn’t sent a child to the dentist yet mainly had not done so because the child wasn’t old enough yet, or for financial reasons such as no insurance or money to cover the visit. Why hasn’t your child seen a dentist? 35% 31%
30% 27% 23%
21% 17% 13%
13% 4% Child is too young/not enough teeth yet
No insurance
Too expensive
2%
It's unnecessary to see one regularly
Customer Survey
5%
Can't find one I like
2%
4%
No affordable dentists close to me
National Survey
Base: 206 customers and 78 national respondents whose children HAVE NOT seen a dentist
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Other
Children from either group floss either daily or just occasionally. Most teens brush without being told.
How often does your child floss?
35% 38% 20%
86%
84%
Customer Survey
National Survey
35% 25%
23% 10%
Never
Do your teens brush without being told? (% Yes)
Daily Customer Survey
14%
Weekly
Just occasionally
National Survey
Base: 1,867 customers and 500 national respondents with children
59
Base: 1,106 customers and 148 national with teens
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â&#x20AC;˘
Respondents in the national sample are significantly more comfortable making online purchases than :DentalPlans customers. â&#x20AC;&#x201C;
This may result from the fact that the :DentalPlans group was older and often older respondents are less trusting about shopping online.
How comfortable do you feel about making purchases online?
64% Customer Survey
36%
23%
41%
77% National Survey
22%
0%
10%
Uncomfortable (0-6)
27%
20%
30%
40%
50%
50%
Somewhat comfortable (7-8)
60
60%
70%
80%
90%
Very comfortable (9-10)
888.632.5353
100%
About one third of each sample never makes online purchases via tablet or mobile device. Only 21% of customers and 27% of the national respondents make frequent purchases. How often, if at all, do you make online purchases through your mobile device or tablet? 34% 26%
24%
19%
19% 16%
14% 7%
33%
8%
All the time
Often
Occasionally Customer Survey
Rarely
Never
National Survey
Base: 9,410 customers and 1,200 national respondents
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Approximately three-quarters of both groups place at least some importance on online reviews when purchasing something. How important to you are online reviews when making a purchase?
31%
34%
73%
76% 42%
44%
19%
15% 7%
9%
Customer Survey
National Survey
Not at all important
Slightly important
Moderately important
Extremely important
Base: 9,410 customers and 1,200 national respondents
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Facebook is by far the most frequently accessed social media platform via mobile phone. :DentalPlans customers, however, are more likely than the national group to not access any social media via mobile phone. Which of the following social media applications, if any, do you access on your mobile phone. 55%
49% 39%
36% 22%
7% Facebook
18%
8%
11% 13%
10%
13%
2%
Customer Survey
2%
Other
National Survey
Base: 9,410 customers and 1,200 national respondents
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None of these
Search engines and key word searches are by far the most frequently used method for finding health or dental information online. When looking online for information on health or dental related issues, where do you find the information you need? 83% 70%
29% 32% 17%
22%
11%
Search engine key Friends or family Insurance websites word searches
16%
News sites
Customer Survey
11% 13% Articles from industry journals
3%
7%
Blogs
National Survey
Base: 9,410 customers and 1,200 national respondents
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5%
7%
Other
Want to know more about dental savings plans? Please contact us for more information. Join a Plan
Media Inquiries
:DP AtYourServiceâ&#x201E;˘ Team
Melissa Watkins
:DentalPlansâ&#x20AC;&#x2122; Customer Care
Public Relations Counsel
866.763.5221
804.402.5316
www.dentalplans.com
PR@DentalPlans.com
*A national study was conducted for :DentalPlans between Jan. 1 and Jan. 7, 2015 by Infosurv Research. A total of 1,200 national respondents were surveyed, yielding data with a margin of error of +/- 2.83%. An independent study of its members was conducted for :DentalPlans between Jan. 21 and Feb. 4, 2015 by Infosurv Research. A total of 9,410 national customers were surveyed, yielding data with a margin of error of +/- .99%.
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