“Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine. “ -Ron Johnson, Senior Vice President of Retail, Apple Inc.
Location: Hyatt Regency McCormick Place Room: CC10 On February 23, 2011, DTA will once again host its premier educational event, the Date: February 23, 2011 Time: 8 AM - 12 PM (Breakfast and Registration begin at 7:30 AM)
World Dental Trade Conference. This year’s theme is “Making Innovation Happen in 2011.” Innovation is what moves our industry forward and sustains it through even the most difficult of economic times. With the economy gradually improving, it is an ideal time to turn our attention from present survival to future growth. Helping us through this process are two
Cost: $150 per person Speakers: Chris Trimble & Richard Fishbane
highly respected speakers: Chris Trimble and Richard Fishbane. Chris, the author of Ten Rules for Strategic Innovators, will speak on “Initiating Innovations in Business in 2011.” This is a process which Chris is well-versed in due to his experience working with numerous companies including General Electric, IBM, and Microsoft. We have no doubt you will find his presentation both useful and relevant to your business.
Chris Trimble has dedicated the past ten years to studying a single challenge that vexes even the best-managed corporations: how to execute an innovation initiative. Chris first broke into the forefront of executive consciousness with his December 2005 book Ten Rules for Strategic Innovators – from Idea to Execution. In June 2006, the Wall Street Journal published a Top Ten Recommended Reading list that included Ten Rules alongside Freakonomics, The Tipping Point, and Blink. Later that year, Strategy & Business magazine recognized Ten Rules as the best strategy book of year. Chris’s career mixes rigorous academic research with hard-nosed practical experience. His interest in innovation within large organizations developed early in his career, when he was a submarine officer in the United States Navy. He currently is seeing the payoff from his work — its real-world application — as he works shoulder-to-shoulder with innovation leaders in several leading corporations.
Richard Fishbane is Vice President of Strategic Data Marketing and its subsidiary, Strategic Dental Marketing. Well-known in the dental industry as a leading authority on market data, Richard is a highly demanded speaker, panelist and focus group leader who utilizes qualitative data to identify trends, growth and anomalies in the oral healthcare marketplace. Early on in his career with SDM, Richard helped create reliable sales reports for the dental industry. In the past several years, Richard, along with Jacinta Francis, developed online customized reports to speed delivery of dental data to SDM customers. For more than ten years, Richard has been very active in the Canadian and the British dental markets as well as the US. Mr. Fishbane is a graduate of Columbia University and earned his Masters of Arts at Columbia. He worked at Johnson and Johnson prior to joining SDM. Married to a dentist, Richard often cites this unique advantage for providing valuable insights into his research. Richard and his family reside in the Princeton, New Jersey area.
Not to be outdone, Richard will present on the “Dental Industry Economy.” Utilizing market data, he will discuss overall sales of equipment and consumables, recent trends,
7:30 AM: Registration and Continental Breakfast 8:00 AM : Opening Ceremony and Welcome from Bret Wise, DTA Chairman of the Board & Executives, and Greetings from Dr. Michael Stabelin, President of the Chicago Dental Society, and Pam Clark, President of the International Dental Manufacturers. 8:15 AM: “Dental Industry Economy” with Richard Fishbane 9:30 AM: Break
adoption rates of new technologies, and overall industry growth for 2010, 2011 and beyond.
10:00 AM: “Initiating Innovations in Business in 2011,” with Chris Trimble
As many long-time DTA members can attest, Richard’s presentations are always timely,
11:45 AM: Closing Remarks
informative, and not to be missed. In addition to the speakers’ presentations, the WDTC provides ample time for networking both before and during the event. It is also located just down the hall from the DTA Preview Show, making it convenient for both Preview Show exhibitors and attendees. With an affordable price of $150 per person, it is possible to bring your entire team. Space is limited, however, so make sure to register today!
1:00 PM: DTA Preview Show at the Hyatt Regency McCormick Place Ballroom
Registration Form Please Note that Forms Will Not Be Processed Without Payment
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Please Mail or Fax Form to: Dental Trade Alliance 2300 Clarendon Blvd, Suite 1003 Arlington, VA 22201 Tel: 703 379-7755 Fax: 703 931-9429 www.dentaltradealliance.org