Celebrating 40 Years is a huge milestone and one that I am extremely excited about. It is with immense pride and gratitude that we look back on four decades of excellence, dedication, and shared accomplishments.
Over the past 40 years, we have traveled to over 33 cities where our organization has weathered challenges, celebrated triumphs, and evolved in ways we could have only dreamed of. Our history is rich with stories of perseverance, growth, and the unwavering support of our members and community.
Just a few of the significant milestones that are worth a reflection:
In 2015, BPIR became the first touring rodeo association to be owned and led by a Black woman.
In 2021, BPIR began its partnership with PBR to televise the event nationally on the CBS TV Network on Juneteenth, broadcasting to viewers across the US and Canada, and continuing to break down barriers in the rodeo industry.
In 2023, The Bill Pickett Invitational Rodeo (BPIR) and Toyota announced the Toyota BPIR “Greatest Show on Dirt” Traveling Museum. The museum toured the country telling the stories of Black Cowboys and Cowgirls who have traveled the U.S. with the world’s leading All Black Touring Rodeo. The BPIR Traveling Museum was housed within a 48-foot trailer wrapped with a striking landscape of Black rodeo cowboys and features traveling up and down the highways.
BPIR Receives “2023 Tourism Champion Award” from Visit Fort Worth, recognizing its efforts in promoting Fort Worth as a premier travel destination and showcasing the city’s diverse offerings. BPIR had a substantial economic impact boosting local economies by increasing revenue, hotel bookings, patronage for dining establishments, and transportation services.
BPIR has been highlighted on the TODAY SHOW, CNN, CBS, NBC and ABC and nationally with various documentaries. BPIR has also been a star participant on several podcasts.
BPIR has been featured on various magazine and newspaper cover stories and in 2023, BPIR was #4 rodeo and #2 in 2024 for USA Today Readers’ Choice Top 10 Best Rodeos.
T he undying support of Hollywood Grand Marshalls (Glynn Turman, Reginald T. Dorsey, Obba Babatunede and James Pickens, Jr.
T he privilege of having world renowned actress Pam Grier, my friend and BPIR supporter, work with us and Visit Fort Worth on creating a national commercial called the Unexpected.
Furthermore, as we are celebrating our 40th anniversary in each city, I am excited to report that the BPIR has partnered with Soul Country Music to launch a nationwide search for the next Soul Country Music™ Star. This initiative celebrates the contributions of our Black Country Music artists. Together with Wade & Associates Group, we are proud to honor the past, celebrate the present, and pave the way for the future by offering talented Black country music artists a platform to break into the country music scene, and to help diversify the industry.
While the rodeo has continued to grow and excel with your support, I have remained steadfast in my belief that you should always give back to those who give to you. Every person that has ever attended the rodeo, has contributed to our rich history and legacy; therefore to honor each of you, our non-profit arm of the rodeo, Bill Pickett Invitational Rodeo Foundation has made sure that we follow a community-first approach and works to close educational and skills gaps in underserved and underrepresented communities. Since 1987, BPIRF have made significant impacts by awarding scholarships, rodeo grants, and creating programs that support communities and African American rodeo athletes across the country. In 2023, BPIR organized youth-focused workshops in four cities, addressing topics like mental and emotional wellness, responsibility, and violence prevention in partnership with Anti-Violence Venture.
The foundation was also blessed to have been awarded a grant from Crown Royal, the Award-winning Whisky Brand with a $100,000 to be awarded to two Cowboys and two Cowgirls in the amount of $25,000 each in their efforts to help diversify the rodeo community.
Our blessing didn’t stop there, the USDA’s Natural Resources Conservation Service, (NRCS) awarded the foundation with a $647,000 grant. This grant aims to educate and encourage youth through community programs, emphasizing STEM curriculum to expose them to opportunities with USDA.
We are excited to share that so far in 2024, we have had Saddle Up with BPIRF workshops in Little Rock, Arkansas, Memphis, TN and Fort Worth, TX and a 1-week retreat for 40 students in Weatherford, TX.
There is a scripture, Luke 12:48 that says, ‘to whom much is given, much is expected”. We are thrilled that we were chosen to have an impact and make a difference in young people's lives.
As I reflect on these milestones and accomplishments, I feel that the BPIR founder, Lu Vason would be extremely proud of what the organization has achieved and the solid foundation on which we stand.
I know that none of this could have happened without the incredible team that has been committed to Lu’s dream and my vision for the future. I want to take a moment to acknowledge the remarkable individuals who have been part of our organization's journey – past and present members, volunteers, supporters, and partners. It is your passion, commitment, and hard work that have propelled us forward, year after year and I say thank you and hope you know how much I love you. You know who you are.
Remember, our 40th anniversary isn't just a celebration of the past; it's a testament to our enduring vision and commitment to shaping an even brighter future. Together, we continue to build on a legacy that continues to inspire and impact lives.
Thank you for being a vital part of our organization's journey. As we embark on the next 40 years, let us do so with renewed enthusiasm, unity, and a commitment to making our future even more extraordinary.
Valeria Howard Cunningham
WOW! It’s been 40 years since Lu brought the first Bill Pickett Invitational Rodeo (BPIR) to us. As the current General Manager and former contestant, all I can say is thank you! Not only to Lu and Ms. Valeria, but to each contestant, sponsor, staff member, and fan who has traveled, supported, and helped make BPIR what it is today. I’m honored to be a part of the Bill Pickett Invitational Rodeo family and share in this 40th-year celebration while we continue to open doors and make history in our efforts to showcase the talents of the African American Cowboy and Cowgirl.
As I look back over the years, I can’t help but pay tribute to Lu, Valeria, and previous General Managers of BPIR like Jesse “Slugger” Guillory, Sedgwick Haynes, Carolyn Carter, and Brian White. Along with the many contestants who paved the way and put in the work to make a positive impact on the growth of the Bill Pickett Rodeo, your contributions have been invaluable.
As we approach the midway point of the 2024 rodeo season, I encourage each of you to get ready for an exciting second half of the season, not to mention a competitive final in September. You don’t want to miss this 40th-year celebration and final for sure.
My goal as the General Manager is to do all I can for each contestant as they compete and to make each performance a memorable experience for our fans, as the BPIR torch continues to shine. In closing, I send a warm western thanks to all for helping us carry on Lu’s vision and for allowing us to continue sharing our cowboy way. Blessings. Thank you all,
Wefus Tyus
BPIR General Manager
One of the most heartwarming aspects of the Bill Pickett Invitational Rodeo (BPIR) is seeing the enthusiasm and joy of the little kids who participate. These young cowboys and cowgirls bring an incredible energy and spirit to the rodeo, reminding us of the importance of nurturing the next generation. Their participation is not only a testament to the enduring legacy of rodeo but also a sign of hope for the future. Watching them develop their skills, confidence, and love for the sport is truly inspiring. At BPIR, we are committed to supporting and encouraging these young riders, ensuring they have role models to look up to and opportunities to shine. They are the future of rodeo, and we are proud to be part of their journey.
The success of BPIR hinges significantly on the expertise and leadership of a great general manager. This role is crucial in orchestrating the myriad details that go into making each rodeo event a seamless and memorable experience.
A great rodeo experience is incomplete without great announcers. At the BPIR, our announcers play a pivotal role in bringing the excitement and spirit of the event to life. Their vibrant personalities, deep knowledge of the sport, and engaging commentary keep the audience entertained and informed.
BPIR DYNAMIC TEAM
Denise Tyus, Production Manager, Acynthia Villery, Co-Announcer & Social Media Director, Valeria Howard Cunningham, Owner & President, Margo Wade LaDrew, National Partnership & Marketing Director Stephanie Haynes, Executive Rodeo Assistant
This dedicated team ensures that young ladies have role models to look up to and aspire to be, continuing the fight for equality and justice. As Black women in BPIR, we stand proud of the significant strides we've made today, paving the way for a brighter tomorrow.
Calf Roping is an authentic ranch skill that originated from working cowboys. Once the calf has been roped, the cowboy dismounts and runs down the length of the rope to the calf. When the calf is on the ground, the cowboy ties three legs together with a six-foot pigging string.
Breakaway roping is a variation of calf roping where a calf is roped, but not thrown and tied. It is a rodeo event that features a calf and one mounted rider. The calves are moved one at a time through narrow runs leading to a chute with spring-loaded doors. Once the rope is around the calf's neck, the roper signals the horse to stop suddenly. The rope is tied to the saddle horn with a string. When the calf hits the end of the rope, the rope is pulled tight and the string breaks. The breaking of the string marks the end of the run.
If riding on the back of an ill-tempered bull isn't enough, there's always "doggin" a steer! Most steers used in this event weigh between 650 and 700 pounds and are chased down by a rider on horseback, at about 30 miles per hour! This is an event of speed, skill and raw nerve and the event that Bill Pickett created and made famous.
It's an exciting eight second joust between man and horse, nothing quite equals the classic pose of horse and rider pitched high in the air, six legs off the ground. For the contestant, bareback and bronc riding as an event is a grueling combination of strenuous athletic training, riding skill, balance, stamina, and pure nerve.
For the last 18 years to the delight of thrilled audiences and rodeo fans from across the United States, some of the nations most skilled and entertaining Black Cowboys and Cowgirls ride into Denver, Colorado for the MLK Jr. African American Heritage Rodeo of Champions.
The MLK Jr. Rodeo of Champions, presented by the Bill Pickett Invitational Rodeo, was another creation of Lu Vason, who was also the creator and founder of the Bill Pickett Invitational Rodeo. Vason created the MLK, Jr. Rodeo to give honor to Dr. King for his dreams, accomplishments, and his significant work for racial and economic equality. Dr. Kings' dream for racial and economic equality was the same as Vasons', which was to create larger platforms for Black Cowboys and Cowgirls to showcase their skills, educate the community about the roles of Black Cowboys and Cowgirls in the development of the West and to overcome the racial and economic inequalities that existed in rodeo.
The MLK Jr. African American Heritage Rodeo of Champions occurs during the National Western Stock Show (NWSS), which is one of the premier national stock shows in the United States, that takes place during the month of January in Denver, CO for 16-days. Each year as we celebrate the MLK, Jr. holiday, we feel privileged to honor Dr. King while entertaining audiences to keep his dream alive.
The Bill Pickett Invitational Rodeo has been an incredibly meaningful and fulfilling experience for me. Witnessing the joy and pride on the faces of those attending the BPIR shows is truly heartwarming. It's deeply rewarding to hear people express that they have never felt so proud to be African American and to see them marvel at the incredible display of "Black Excellence" showcased at the rodeo.
One of the most inspiring aspects is seeing the next generation of young cowboys and cowgirls taking part, carrying on the rich legacy and traditions of Black cowboys and cowgirls in America. Attendees often share their excitement and eagerness to return the following year, which serves as a testament to the profound impact the BPIR has on the community.
As a regional coordinator, hearing these sentiments from the audience makes all the hard work and dedication required to put on a world-class performance absolutely worthwhile. The Bill Pickett Invitational Rodeo is more than just an event; it's an experience and a celebration of African American heritage, resilience, and achievement in the rodeo world and beyond.
Life's most thrilling adventures begin when we dare to step beyond our comfort zones! After 60 years in Southern California, I took a leap of faith to Atlanta, where a serendipitous visit to the Bill Pickett Rodeo changed my life forever. Searching for an old friend, I instead discovered an unexpected soulmate, proving that love finds us in the most surprising moments. Now, eight years into a joyful marriage, we're not just living our fairy tale but making a global impact - all because I dared to embrace the unknown! Now, that was my first rodeo!
~ Ronald Cunningham – Atlanta Coordinator
I first heard about the Bill Pickett Rodeo about 28 years ago; several years after I got involved with horseback riding. I would hear the local cowboys and cowgirls talking about it so much that I just had to attend. It was a remarkable experience and immediately reminded me of my upbringing and the heritage and influence of my parents and grandparents. Respect was written all over my face when I left that arena. Never had I seen a whole group of African Americans coming together to celebrate that unique cultural and our valued heritage. All I could think about was this was what it must have felt like to have attended a Negro Leagues Baseball game, which were a little before my time.
The Bill Pickett Rodeo was the first time I saw a majority African American spectator group saluting the US Flag, as well as singing the Black National Anthem, and proudly claiming their (our) claim to being a historical part of America. I’ve been speaking and teaching at school programs, colleges, community centers and churches emphasizing the “History of African Americans and The Civilization of The West” ever since.
Today, of course, I am proud resident of Prince Georges County, MD and currently serve as one of the Bill Pickett Invitational Rodeo Coordinators (Washington DC). The responsibility of having such a privilege as a regional coordinator has meant the world to me by being able to “contribute to offering a National Treasure and One of a Kind event like the Bill Pickett Invitational Rodeo” to our community, especially our seniors and youth. To assist and greet our many seniors, some of whom come from far away on buses, just to witness something that they thought they would never see is a very surreal and rewarding experience! I continue to be amazed by the excited patrons who share that same interest in celebration of our heritage. That could be my mother, father, or grandparents on that bus; so, they always get the best I can give. It’s almost like I am helping them fulfill their “Bucket List”. If I can do anything to be a blessing and be the best representation of my ancestry by giving something back in my blessed life, the Bill Pickett Invitational Rodeo is truly providing me with that opportunity. Although I shall never see the Negro League games live, the Bill Pickett Invitational Rodeo is probably as close as I’ll get to witnessing a spectacular National Treasured African American Event with the responsibility of “giving a little something back” in my truly blessed life; knowing that I may be assisting other with their own blessings.
~ Greg Freeman – WDC Coordinator
Avery saw a rodeo clown in Fort Worth, Texas, and immediately knew that was what he wanted to do. Now, he had to think of a name. “It started one day as I was entertaining a crowd at a rodeo. A little girl, named Amorah, pulled me aside and said, ‘I saw you out there spanking your butt!’ and hence the name Spanky.”
Since 2013, Spanky has entertained fans of the Bill Pickett Invitational Rodeo and other rodeo associations. He has created several different characters, such as Aunt Beta, Cousin Jimmie DD from Duckhill, Mississippi, Ms. Mahogany (Spanky’s sister), and chemistry teacher, The Professor. All the characters are crafted from Avery’s dreams. He believes they are messages from God to show that He has a humorous side, too.
When Avery is not clowning around with rodeo fans, he is spending time with his fiancé, Brenda, and their dog, Bailey. He also enjoys traveling, flying his drone and taking drone photography, using his cooking skills to smoke or barbecue various meats, and watching sports—any sport. Avery played rugby for the City of San Antonio and was inducted into the San Antonio Rugby Hall of Fame in 2017.
Avery works for SpartanNash of San Antonio, a company that serves the military community.
And if that isn’t enough, he is also an actor! Avery has been in “Bull” (AppleTV) and “The Lawmen: The Bass Reeves Story” (Paramount Plus & CBS). He has a role in a future episode of “Walker: A Texas Ranger.” He also has a mention in the book, “Eight Seconds: Black Rodeo Culture” by Ivan McClellan
Avery’s favorite saying—and mantra—is from an unknown author: “Do not be afraid of the space between your dreams and reality. If you can dream it, you can make it so.”
In today's fast-paced world, equipping our youth with the tools and mindset for success is crucial. As parents, educators, and mentors, we must help the next generation develop self-esteem, emotional balance, communication skills, and essential virtues .
Fostering healthy self-esteem is critical for personal development. When young people believe in their worth, they are more likely to take on challenges and pursue their goals. We can nurture self-esteem through genuine praise, acknowledgment of efforts, and creating a supportive environment.
Emotional balance is vital for overall well-being and success. Teaching youth strategies for self-regulation, such as deep breathing and positive self-talk, helps them navigate emotionally charged situations with a clear mind. Instilling virtues like patience, endurance, and resilience prepares youth for life's obstacles. Encouraging them to embrace the growth process and develop mental fortitude will help them weather storms and emerge stronger.
Another key aspect of personal development is fostering a strong work ethic. As renowned leadership expert John Maxwell wisely states, "Everything worthwhile is uphill and the problem with most people is they have uphill desires, but downhill habits." It is our responsibility to instill in our young people the understanding that success requires effort, dedication, and a willingness to put in the hard work. By modeling and encouraging a robust work ethic, we can help them develop the discipline and determination necessary to overcome challenges and achieve their goals.
We must prepare youth for the reality that life is not always easy. By nurturing their self-esteem, emotional balance, virtues, and work ethic, we equip them with the tools and resilience to face adversity and emerge victorious. By investing in the personal development of our young people, we are not only setting them up for individual success but also contributing to the overall well-being and progress of our society, we are helping them go “further faster.” When we empower the next generation with the skills, mindset, and character necessary to thrive, we create a ripple effect that extends far beyond their own lives. We foster a generation of leaders, innovators, and changemakers who have the capacity to make a positive impact on the world.
In conclusion, helping our young people develop a healthy self-esteem, gain emotional balance, cultivate essential virtues, and embrace a strong work ethic is a crucial responsibility that we all share. By providing them with the guidance, support, and tools they need to navigate life's challenges and pursue their dreams, we are investing in their future and the future of our society. Let us commit to being the mentors and role models they need, empowering them to reach their full potential and make a lasting difference in the world so they can go “further faster!”
The Bill Pickett Invitational Rodeo (BPIR) Rodeo for Kidz Sake (RFKS) is a special rodeo for elementary and middle school students, educating them about the contributions of Black cowboys and cowgirls to rodeo and to the American West. It is an important event that contributes to cultural heritage, community engagement, education, and youth development.
The Rodeo for Kidz Sake helps preserve and promote this cultural history among younger generations, ensuring that the stories and traditions of Black cowboys and cowgirls are remembered and valued. It provides educational opportunities for children and teenagers, teaching them about the skills, sportsmanship, and history of rodeo. Additionally, it inspires young people by showcasing role models who have achieved success in the rodeo world, which can be particularly impactful for kids who may not often see themselves represented in this sport.
For many kids, attending or participating in a BPIR Rodeo for Kidz Sake rodeo is a completely new experience that broadens their horizons and sparks new interests and passions. It also challenges stereotypes and expands their understanding of different lifestyles and cultures.
In summary, the BPIR Rodeo for Kidz Sake is significant because it promotes cultural heritage, fosters community engagement, provides educational and developmental opportunities for youth, and supports broader community initiatives. It plays a crucial role in preserving history, inspiring
Everyone gets an opportunity to leave their mark on the world. Such marks are left in areas of giftedness. Let’s explore the mark which has become the legacy of William “Bill” Pickett. Let’s begin with who he was and reveal a few relevant facts which most are not aware. This unawareness stems from the reality that there are truths not taught in school history books. Some legacies serve to bring a sense of pride to culturesor ethnic groups. Some illuminate the minds inspiring others to become more than they thought possible.
Sadly, the achievements of many African Americans have gone un-recognized. Before teaching the history to younger generations, one must first know the history. There is a need to let people of all ages know about the perseverance of their ancestors. Knowledge of the truth sets us free. Knowing others were able to overcome huge obstacles provides hope they can overcome obstacles in life.
Much has been recently brought to light about the role of Blacks in the building of the United States of America. Developing the West, was no exception. Bill Pickett was a legendary African American rodeo cowboy. He is best known for inventing the rodeo sport of bulldogging, now known as steer wrestling. Born in Travis County, Texas in 1870, Pickett was one of thirteen children and grew up on a ranch. He left school in the fifth grade to become a ranch-hand, working as a cowboy on ranches in Texas and Oklahoma.
In 1890, Pickett married Maggie Turner, formerly an enslaved daughter of a white southern plantation owner. The couple had nine children. In 1903, Pickett performed his bulldogging act for the first time at the Cheyenne Frontier Days Rodeo in Wyoming. The event's following soared as Pickett became a regular performer at rodeos around the country. Known for Pickett's innovative technique of biting the steer's lip to bring it to the ground. His technique became known as the "Pickett Bite."
In 1905, Pickett was recruited to join the 101 Ranch Wild West Show, where he quickly became one of the show's star performers. He performed for several years, showing off his bulldogging technique to enthusiastic crowds across the country.
In the early 1920s, Bill Pickett was discovered by a Hollywood film producer named Jesse J. Goldburg, who saw him performing his bulldogging act at a rodeo in Texas. Goldburg was intrigued by Pickett's skills. He approached Pickett about starring in a series of films that would showcase his rodeo talents. Pickett was initially hesitant about the idea. He had never acted before and was not sure if he would be comfortable in front of the camera. However, Goldburg convinced him to give it a try. Pickett went on to appear in several films, including the 1921 silent film "The Bull-Dogger." The film was created to showcase Pickett's rodeo skills.
Pickett's success in the movies helped to raise his profile even further. He continued to perform at rodeos and other events throughout the 1920s and early 1930s. His contribution to rodeo and the early film industry cemented his place in history. Pickett was a pioneer and trailblazer for African American cowboys and performers.
Pickett passed away in 1932, following an injury sustained in a rodeo. He was buried on the 101 Ranch near a 15-foot stone monument. The monument memorialized the friendship of Ponca Tribal Chief White Eagle and the Miller Brothers. The monument is also known as the White Eagle Monument.
Bill Pickett's legacy inspires and influences many, to this day. Pickett became one of the most famous and respected cowboys of his time. He was inducted into the National Cowboy Hall of Fame in 1971 and was inducted to the Rodeo Hall of Fame of the National Cowboy and Western Heritage Museum in 1972.
In 1984, Concert promoter, Lu Vason named his rodeo association after Bill Pickett. In 1987, a statue of Pickett performing his signature "bulldogging" maneuver, made by artist Lisa Perry was presented to the city of Fort Worth, Texas by the North Fort Worth Historical Society. The statue is installed in the Fort Worth Stockyards Historic District and in 1989, Pickett was inducted into the ProRodeo Hall of Fame.
The Bill Pickett Invitational Rodeo (BPIR) continues Pickett's legacy today as it showcases the talents of Black cowboys and cowgirls. Today, BPIR has become one of the most popular and prestigious rodeos in the United States.
In recent years, BPIR has gained international attention. Journalist, video crews, and photographers from Germany, France, and other countries have covered the BPIR experience.
The BPIR features traditional rodeo events including steer wrestling also known as bulldogging as one of the signature events. The rodeo also includes cultural and educational activities.
The BPIR is dedicated to promoting and preserving the legacy of Bill Pickett, the Black cowboys and cowgirls and providing a larger platform for Black rodeo athletes to showcase their skills and compete at the highest level.
Legacies can be used to motivate, encourage, and bring hope to others and Bill Pickett’s legacy certainly does that!
For excitement and the ultimate danger in rodeo, there is nothing to match bull riding. With the bull weighing nearly a ton and with surprising agility, bucking bulls generally are very bad tempered. Many of the crossbred Brahmans go a whole season without being ridden the required eight seconds by any bull rider. For the bull rider, it's a contest of mind over matter, both for the rider as well as the bull.
This cowgirl event consists of two participants, the contender and the hazer. S imilar to steer wrestlin' the hazer is responsible for keeping the steer running on a straight course. The contender chases the steer, which is decorated at the shoulder with a ribbon, and reaches, down onto the steer's shoulder while attempting to remove the ribbon. Once the contender has successfully removed the ribbon, she raises the ribbon high overhead to signal to the judge she is finished. The contender with the fastest time is declared the winner.
FLANKMAN: A cowboy or cowgirl who works in the bucking chutes, adjusting the flank strap around the animal before the ride; the best flankmen and women are familiar with each individual animal and know exactly how to protect each animal while bucking.
BOX: In a timed event, the area a horse and rider back into before they make a roping or steer wrestling run. Breaking the barrier: in the timed events, if the rider leaves the box too soon – failing to give the animal enough of a head start – he is assessed a 10-second penalty.
FLAGS: Because rodeo’s timed events are measured in tenths of seconds, judges in the arena drop flags to signal the timers to stop the clocks.
BULLFIGHTER: An athlete who protects the bull rider after he dismounts or is bucked off by distracting the bull and directing its attention to the exit gate, sometimes stepping between the bull and the bull rider.
TRY:
A noun used for both cowboys and livestock, denoting grit, determination, fitness, stamina and resilience: “Give that cowboy a hand – he had a lot of try”.
The Bill Pickett Invitational Rodeo Foundation (BPIRF) has been dedicated to supporting rodeo, education, and community initiatives for over 30 years. They have developed various programs across the country, including regional scholarships, community wellness and health programs, Rodeo for Kidz Sake, Anti-Violence Ventures, and other youth and community uplifting initiatives.
Foundation
Objectives and Programs
BPIRF works closely with communities to address underlying problems and enhance their capacity by providing funding support in several areas:
▶ A rts & Recreation
▶ C ommunications & Technology
▶ Scholarships
▶ Training & Development Programs
▶ A griculture, Animal Science & STEM Programs
▶ Non-profit Support
▶ A griculture Workshops and Retreats
Recent Partnerships and Grants
In 2024, BPIRF partnered with Crown Royal to introduce the Crown Royal Hats Off Grant, which awarded a total of $100,000 to be split among four BPIR cowgirls and cowboys. This grant aimed to financially support these individuals in continuing their rodeo careers.
Additionally, BPIRF received a USDA/Natural Resources Conservation Service grant to develop programming that educates and encourages the next generation in the agriculture industry. This led to the creation of the "Saddle Up with BPIRF" initiative, which provides students and young adults with mentorship, pathways programs, and hands-on experience in agriculture through workshops and retreats across the United States.
Corporate Sponsorships
Corporate sponsors and individual donors play a crucial role in funding BPIRF's community involvement. In 2024, CoBank continued to serve as the BPIRF Scholarship Sponsor, enabling the foundation to award scholarships in each city the Bill Pickett Invitational Rodeo visits.
BPIRF, as the non-profit arm of BPIR, is excited to be in a position to give back to our communities and invest in our future generations.
For more information about the Bill Pickett Invitational Rodeo Foundation and its programs, please visit www.bpirfoundation.org.
I am the BPIR Memphis, Tennessee coordinator, and in the Memphis community, I am known as the BPIR Memphis Connection. The Bill Pickett Invitational Rodeo gave me the opportunity to combine my love for horses and children by starting a rodeo for school kids. This concept took off and has been shared across many of our rodeo markets. It is now called the Rodeo for Kidz Sake. It provides the perfect venue to educate all children and thousands at one time about the forgotten legacy of the black cowboy, introduce them to rodeo and allow them to be entertained. Each year the RFKS brings her new excitement and allows new lives to be touched and for this I am more than thankful.
When I reflect back, I have been associated with BPIR for about 32 years now; and believe that the future looks bigger and brighter than ever thanks to Valeria, whose vision for the future assures that the BPIR will remain strong for generations to come. I am truly thrilled to be associated with the incredible BPIR team and especially the Black ladies involved with BPIR; because we are receiving the appropriate recognition in a white male dominated arena.
While I have retired from the teaching profession, I have not retired from rodeo. I want to do the BPIR rodeo as long as God allows me to. Even though I have 4 degrees, I credit Mr. Lu Vason, BPIR founder, for teaching me about rodeo. His spirit and words of wisdom will always echo in my mind and heart.
The rodeo has given me an opportunity to really enjoy life; and I can’t imagine my life without it. I thank the BPIR every day for the opportunity; and Lu Vason for never giving up on me.
~ Barbara “Ms. Kitty” Love – Memphis Coordinator
It has been thirty-nine years (39) and I am still counting.
When I think back of the many 11:00pm and beyond conversations with the founder Lu Vason, the stacks and stacks of newspapers and other publications I was required to go through to look for possible ads for the rodeo souvenir program or to look for possible sponsorship opportunities, it brings a huge smile to my face. I also remember when Lu would share with me all the negative comments the naysayers had. We talked and by the time we were finished he had created something new for us to do. Those many conversations and memories will always stay with me.
Lu was not only my boss in the beginning, but he became my friend. Looking back, I can see the work ethic he demanded from himself and required of the people that worked for him was because he knew one day he would have to entrust his dream and platform to others to get us to this point of celebrating forty-year. I do wonder if he ever thought that the rodeo would make it to this milestone, but I do know that knowing that it did, he would be standing tall and saying, "I knew you guys could do it."
I feel blessed to have had and have the pleasure and opportunity to be a part of working with an incredible group of men, women, Black Cowboys and Cowgirls over the years and especially honored to see the 4th and 5th generations of youth, who will become our leaders of tomorrow involved and competing today.
When I stand back and see the culmination of all the hard work from everyone involved and the excitement and proudness of the crowds at a BPIR rodeo, I know that history is made every time the cowboys and cowgirls’ step in the rodeo arenas across this county.
For me the admiration didn’t stop when the leadership changed in 2015, I am extremely proud of the current leadership with Valeria as she continues to lift Lu’s legacy higher and higher. I am also thankful that my role continues as part of this great organization. Keep on keeping on BPIR. I am always with you.
The rodeo has given me an opportunity to really enjoy life; and I can’t imagine my life without it. I thank the BPIR every day for the opportunity; and Lu Vason for never giving up on me.
~ Jeff Douvall – Oakland Co-Coordinator
Archie Wyckoff
Ari Taylor
Art Stoner
Bernice Champman
Bob Pratt
Calvin (Pop) Greeley, Jr.
Cash Joubert
Charles M. Berry, Sr.
Chuck Lewis
Denard West
Dennis Barefield
Donald Goodman
Ed White
Elton LaDay Sr.
Ester Rolle
Ethel Thompson
FJ Jones
Frank Phillips
Herb Jeffries
Howard Rollins
Jae R. Mason
Jermaine Bradley
John Wilson
Justin Richards
Kelle W. Heath
Linda Motley-Lucente
Lisa Lofthouse
Lu Vason
Mr. Maurice Queen
aka Pony Man
Ouncie Mitchell
Charles Parnell
Ragel Dan
Randy Jackson
Richard "Smitty" Smith
Robert Dugas
Rooster Wyatt
Rose Logan
Roy LeBlanc
Rufus Green
Rufus Haynes
Sedgwick Haynes
Steve Wycoff
Thomas Hebert
Verna Douche
Will Dawson
Woody Strode
Thank you for the opportunity to share how important it is for me to be a part of the BPIR family. The experience has changed my life and prospective on Black people and our contribution in the development of the West. When I started, I did not know very much about the rodeo process, only that there were horses and bulls involved. I have learned so much about the business aspect as well as how Black Cowboys and Black Cowgirls are an important and often overlooked part of American history.
Since part of my role in addition to Coordinator, is community outreach liaison, I am excited that BPIR has a non-profit arm, Bill Pickett Invitational Rodeo Foundation (BPIRF) that allows me to go into the community and introduce services and opportunities to help and provide support to our community. Being part of an organization that cares about the community is a must for me and BPIR does all of that. They provide college scholarship opportunities to, educate young adults about agriculture, and provide information and resources to help resolve serious life issues like homelessness and domestic violence.
BPIR and BPIRF is not only a community organization but a family support organization as well. Watching our young cowboys and cowgirls who are as young as four years old develop their unique talents and pave the way for a sustainable future is exciting, rewarding and sometimes emotional for me as I am so proud of all that we do.
I have only been with the organization for a few years, but being a part of such an important aspect of Black American history is an honor and a privilege.
I hope to be here for the next 40 years.
Happy 40th anniversary to the Greatest Show on Dirt!
~ Darlene Greene – Fort Worth Coordinator
As I reflect on the past 31 years, I have been a part of The Bill Pickett Rodeo. I am proud of so many things.
The Bill Pickett Invitational Rodeo (BPIR) holds a special place in the world of rodeo and beyond, not only as the only Black-owned, nationally touring rodeo but also as a testament to the enduring legacy of Black cowboys and cowgirls. Celebrating its 40-year milestone, this phenomenal achievement is spearheaded by my mother-in-law, Valeria Cunningham, who has continued the legacy of the late Lu Vason.
For me, reflecting on the past 31 years brings a sense of pride and fulfillment. I’ve had the privilege of working alongside incredible people who share my passion for entertaining and educating audiences across the United States. Together, we have brought awareness to the existence and contributions of Black cowboys and cowgirls, a mission that remains close to my heart.
My journey with the BPIR began through building a relationship with my father-in-law, Lu Vason, the founder, owner, producer, and visionary behind the rodeo. I became part of this incredible family when I married Lu’s son, Corey. Lu and I formed a special bond, and he imparted invaluable wisdom to me from both business and personal perspectives. Our numerous conversations, strategy meetings, and late-night phone calls focused on the importance of building relationships and the significance of preserving this legacy.
Lu's creative spirit and his insistence on thinking “outside the box” left a lasting impression on me. He often reminded us, “someone has to tell the story.” I am proud to be part of this story and to witness its continued growth. BPIR is an integral part of my life and means the world to me.
The BPIR legacy is something I hold dear. It defines not only our family’s heritage but also the broader legacy of Black cowboys and cowgirls. As we celebrate BPIR’s Ruby Anniversary, I am extremely proud and grateful that my family has been able to share in this amazing journey and legacy. I eagerly anticipate what the future holds for us and the rodeo.
~ Sherri Vason – Oakland Co-Coordinator
Wow, how do I sum up my feelings about the Bill Pickett Invitational Rodeo, its rich history and important legacy that I have had the privilege to work for, with and beside. As I approach my 29th Year and reflect on the many hats that I have worn, it is hard to believe as the time has just gone by like a flash of light.
Reflecting and remembering the first time I went to the BPIR was as a volunteer in 1995 and walking out to the arena and seeing real Black Cowboys, Cowgirls, for the first time and finding out about the history of what they did to settle the west and most importantly the history of the Badest Black Cowboy ever “William Bill Pickett” and others that I knew nothing about. Little did I know that Lynn Dillard who was the coordinator at the time was pitching the Founder, Lu Vason to take a chance on myself and my friend June Mouer to take over her duties as the LA Coordinators because she was taking a new job and could not do it anymore. We did not know anything about the rodeos, how they operated, the business side or anything, but we accepted the challenge, and the journey began.
Every Coordinator in every market can attest to the many hats, jobs, and duties we have all done including, working the gates, parking cars in the rain, setting up, serving food, planning events, executing events, dumping trash, moving tables, making deliveries, selling tickets, working on sponsors, and much more. We did it, because we are family and we believed that the world needed to know our rich history and if we did not do all that we could to keep it going, it would not continue.
When our founder, Lu passed away and there was uncertainty as to what the future would be for BPIR as the rodeo passed to Valeria and there had never been a female, ever to run a rodeo organization period. We had a meeting, and she took a chance on me to help her take this rodeo to the next level, keeping the integrity of the organization but also to have a new vision of what we could be and do. With several goals in mind, developing partnerships for sustainability, becoming the first rodeo to air on national TV, securing our legacy as a part of history, building a major platform and worldclass Black Rodeo for the contestants to compete and making the Bill Pickett Invitational Rodeo a household name not only in the Black Rodeo World, but the entire Rodeo world and to always maintain excellence.
It has not been easy, but truly worth it as I am so proud to say that we have accomplished our goals and surpassed even our own vision of what the BPIR could be. We are setting higher standards, new goals, and securing a future for the cowboys, cowgirls, and their families as they have sacrificed a lot to fight for their rightful place in rodeos, western culture, and history.
I want to thank my husband Lawrence for his steadfast love and support throughout the years and for accompanying me on this incredible journey and to also send much love and respect to my team, the many volunteers and my BPIR Family,
We Made It and will never forget that. We Are and Always will be “The Greatest Show on Dirt.”
~ Margo Wade LaDrew –Coordinator, National Development & Partnership Director
When it comes to the importance of rider and horse working as a team, there is nothing like barrel racing, which is one of three events open to cowgirls only. Three barrels are set up in a cloverleaf pattern. The horse and rider race around the barrels completing the pattern. A good barrel horse requires the spirit and speed of a quarter horse and the agility of a polo pony. The best overall time wins. A five-second penalty is assessed for each barrel knocked down and the rider is disqualified if the pattern is run incorrectly.
