DEONNA MILLER
DESIGN & ILLUSTRATION
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I’M DEONNA. My top design skills include layout, web design, and illustration. More than a designer, I consider myself to be an artist, and I hope to show you that through various illustration based projects, interesting layout choices and bold color. Everyone says that design is their passion, but I hope to prove it to you within these pages.
IT’S A PLEASURE TO MEET YOU.
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TABLE OF CONTENTS
PALATKA CINEMA
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CO:MA
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TOMORROW’S OASIS
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FRUZ
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PRIM & PRESTON
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UJIMA
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FOSTER CLOSET
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GREASEMONKEY
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Palatka Cinema is a local movie theater catering to families and friends who want a memory more than a movie. It is a local movie theater trying to regain the public’s attention after years of slow business and disinterest. It offers parents, teens, young adults, children and families a small, local place to watch movies with all the fun amenities of a big city theater. Palatka Cinema is a cinema for small groups to enjoy each other’s company and watch good movies all through the week. BRANDING + IDENTITY
WEB DESIGN
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The website was designed to be simple, yet have everything needed to plan a night to remember. Users can book their room, check food, movie and room prices, see upcoming films, view sensory conscious showings, and more.
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HOME SCREEN
SHOWINGS
CONCESSIONS
THEATER ROOMS
The Snack Tab is a tablet intended to sit in each theater room to make snack ordering easier for every guest.
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CO:MA is an alt-fashion lingerie and sleepwear company aiming to give women an outlet to express themselves and feel their most confident. Using tattooed models and grunge imagery, CO:MA’s goal is to provide girls interested in the alt movement with a lingerie and sleepwear brand to match their unique vibe. The design is also intended to attract the attention of girls who don’t know much about the alt-fashion movement and give them something new to explore their fashion identity through. BRANDING + IDENTITY
PACKAGING
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A temporary clothing tag designed to be removed before wearing. Depicted on the smaller, round tag is sizing information, both letter sizing and measurement sizing for universal understanding. The larger tag includes the brand story, lingerie material blend and the name of the specific item style.
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Packaging for the lingerie items, lined with black velvet and wrapped with a satin bow made to exude luxury and premium quality. An entirely black box for descreet purchasing and shiny lacquer on a matte box for added contrast.
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Tomorrow’s Oasis is a hotel and resort specializing in experiences, catering to adults born when space age was all the rage. Modeled after the past’s idea of the future, Tomorrow’s Oasis offers a hotel stay like no other. The hotel includes an arcade, lounge, and cafe - all decked out in chrome and shiny domes. The intention behind the Tomorrow’s Oasis hotel, resort and cafe is to provide nostalgic adults and their families a way to re-live the best thing that never quite happened. BRANDING + IDENTITY
ENVIRONMENTAL DESIGN
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The home page to the website, outfitted with features to book your stay, view the amenities, and contact the Nevada location, as well as links on the tab bar to view the hotel and resort, see events happening on site or locally, make detailed reservations and see your account and booking information.
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ROCKET INSERT
BROCHURE (FRONT)
BROCHURE (
(OPENED)
BROCHURE (OPENED)
FULL STAND
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The inside of the building will feature the brand colors, along with many screens depicting various rotating images and electronic voice lines playing through speakers throughout the lobby and reception area. The areas are clean, and are made to remind guests of shiny metal fixtures.
The inside of the rooms are fixed to resemble pods, comfortable and a shining white, outfitted with the same screens seen in the lobby and reception area of the hotel.
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The restaurant counterpart to Tomorrow’s Oasis, specializing in eating experiences and family fun. The cafe is accessible from the hotel, but also works as a stand alone restaurant with the theme of Tomorrow’s Oasis within it.
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Fruz bath bombs are made from fruits to give each bomb a natural explosion of color. Many alternatives rely on dyes and artificial means to get their bath bombs to erupt with vibrant color, but Fruz lets the fruit do the talking. Fruz was designed with sensitive skin in mind, and as its made from fruit, these fizzy fun times are Ideal for sensitive noses and delicate skin. BRANDING + IDENTITY
PACKAGING
WEB
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The Fruz website features new sales, promo codes and fun colors in the header to draw customer attention, and as the user scrolls, they begin to see the brand’s unique selling point - bath bombs made from real fruit. The website follows a traditional shopping layout, but keeps it fun with color and imagery.
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VISIT THE BRAND MANUAL HERE https://issuu.com/deonnajoy/docs/fruz_manual
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Prim & Preston is an educational gaming experience designed to teach children their parts of speech in a creative and challenging way. Prim & Preston is a tablet app for children designed to teach them how to correctly apply parts of speech in a side scrolling adventure game. It allows children to think up answers on their own, and apply them based on what they’ve learned previously. Each section allows for a different part of speech to be highlighted and learned through new obstacles. BRANDING + IDENTITY
APP DESIGN
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These are some of the additional illustrations for the app, including details for the desk scene, level selection and the three main characters.
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BACKGROUND ILLUSTRATIONS
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LOADING SCREEN
MENU
STORY
STORY (PART 2)
NEXT MISSION
LEVEL SELECT
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OBJECTIVE (SELECT)
HINT (SELECT)
Various screens from the tablet app demonstrating the menu selections, level selections and possible text prompts, and examples of what the hints, objective text and tutorial prompting that may be used.
CLICKABLE APP PROTOTYPE https://projects.invisionapp.com/prototype/final-app-ck8yxkrll001eyi01pf5t2ppk/play/60293d0d
TUTORIAL (SELECT)
The concept of the activity book is to be a low-tech alternative to the app. The activity book functions the same way as the app and follows the same plot. Children choose their action words from a wordbank and follow directions on the page in a choose-your-own-adventure format.
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X Ujima is a community striving to bring awareness to, and subsequently end, domestic abuse and violence against black women and children. The organization strives to bring awareness to the numbers and offer resources for the women who feel like they won’t be heard if they speak out. Ujima focuses on the domestic abuse and violence against black women, rather than all women, and by focusing on black women in the black community, ujima provides specialized care to a struggling demographic. AD CAMPAIGN
SOCIAL MEDIA AWARENESS
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Each design features a woman staring at the viewer with a sad expression, one side of her fine while the other is battered and bruised. The headline speaks to the imagery depicted, commenting on both the “beautiful” half and the “blue” half, which is much less desirable. Each ad features the woman staring at the viewer to give them the sense that they are here, that they cannot just turn away.
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A set of two subway ads to be pictured side by side at all times. Subways are cheaper compared to other public means of transport, and so this felt appropriate to reach the target audience, which is mainly lower to middle class African American individuals. The ad could also serve in the form of a bus ad to reach the same audience.
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A Facebook post designed to bring awareness to more than just the physical abuse of domestic violence to also show the sexual abuse as well. The image is powerful and stands alone without the context of the Facebook post if taken from it. The caption also features a fact to be taken with the imagery.
A card that features a QR code on the back. The card would be handed out on the street by a black woman, and the card would seem unassuming until the person receiving it would flip it over. Scanning the QR code would lead you directly to a landing page, explained next. It is important everyone involved in the marketing is black.
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A webpage listing the facts about domestic violence within the black community. Scanning the QR code would lead you directly to this landing page, where after beginning to scroll the facts appear, along with imagery of a beautiful woman with signs of domestic abuse. After scrolling through all the facts the user would reach the bottom of the page, which would depict the contact information for Ujima and how they can help end domestic abuse in black communities.
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DONATE A SMILE Foster Closet is a non-profit organization helping to provide foster care children with necessities throughout their time in the system. They accept donations such as clothing, toys and support. The organization also tries to maintain this close relation with the children even when they have aged out of the system or have been adopted. BRANDING + IDENTITY
AD CAMPAIGN
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A full spread magazine ad, intended to be shown in magazines with high traffic of viewers between the ages of 30 and 40. Ideally, the magazines will be placed in areas where people are more likely to view them; i.e. doctor’s offices, waiting rooms, and other transitionary areas. Depicted in the ad is a happy child with hand drawn elements. The goal of the ads are to convince people to donate clothing, toys and shoes to Foster Closet and in turn to foster children who have less items to call their own. Donating all of these things essentially is donating a smile.
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A pin set for donation incentive, designed with Foster Closet branding and the campaign tagline “I donated a smile�. The concept behind the pins is that the pins be given as a gift when a small donation is given (three or fewer items of clothing or toys).
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A t-shirt design as donation incentive, also featuring the campaign tagline, this t-shirt would be given after reaching a higher individual donation goal (10 or more items of clothing or toys). The shirt is available in feminine cuts, and child sizes.
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GreaseMonkey is a smartphone app for car enthusiasts who want to make their maintenance a little easier. The app is designed to be a companion for people who want to learn more about their car or learn something entirely new. The app includes a timeline for pleasure browsing or a video tab to learn. BRANDING + IDENTITY
APP DESIGN
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USER PROFILE: WILLIE The user is a 56-year-old male who works in maintenance, and enjoys spending time outside doing things like fishing, working on cars, attending car shows and mainly just being in his yard.
56 YEARS OLD
His job isn’t something he defines himself with, and he doesn’t have strong feelings either for or against his job. When he’s using his preferred device, he enjoys using YouTube and Facebook, but doesn’t personally post to either. He likes to play games and tends to spend the most time on games where he can continuously try to beat his and others’ scores, as he is very competitive. His favorite thing to do is watch car races at the Daytona Speedway whenever possible. This user would use an app like this to help him perform maintenance on his vehicle and view tips from others that might clarify concepts he doesn’t understand.
HANDS-ON
FATHER
THE CHALLENGE In working with my user to find what would be the best app that he would not only use, but feel comfortable navigating and understanding, it was initially very difficult to nail down the concept. He didn’t really know what to tell me that he enjoyed because it was all things he thought would be obvious, so my questions had to be asked very carefully to encourage him to answer thoroughly. Of the things he enjoyed he wasn’t really sure what made him enjoy them, so that too was a speed bump in the decision process. Comparing the process of figuring out something to base the app on vs. creating the app for the purpose, I would say finding the purpose was much more difficult, because of the necessity of narrowing many broad (seemingly insignificant) ideas down to one, fully functioning result. I found myself calling my user to get more details on the things he had talked about in our interview, just to make sure I was understanding enough to make something well.
He was asked to draw the space he was most comfortable in, and to include the things that he remembers most about this space when he is in it. As he was drawing, he described the space as “My own circle,” and drew many details of the space. As I am familiar with the area, I know this is the view of the living room from his usual spot on the couch, but he never vocally stated this. In his drawing, as he drew each piece he labeled them for me, and so I know in his circle is his view from the couch, while outside of the circle is what he can see from the window outside, which includes his tractor, and the cats.
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SUBTITLE Auto Tips and Tricks
KEYWORDS DIY, Auto Maintenance, car parts, mechanic, car videos, car help, owners manual, auto shop
FULL DESCRIPTION DIY vehicle upkeep just got a little bit easier! GreaseMonkey is your one stop shop for maintenance and upkeep, without ever having to leave your yard. Scroll through helpful tips from users like you, view user uploaded how-to videos, and even exchange messages with an expert mechanic when things just aren’t going to plan. Features: - Scrollable dual-feed showing photos and tips uploaded by users, for users - Wide range of how to videos, each outfitted with a downloadable transcript for offline viewing - Marketplace for buying and selling parts - Live messaging with expert mechanics to clear up any questions you have about your vehicle - Easy access to owner’s manual - Locator function for finding shops, detailers and scrap yards near you
SCREENS: FEED
The feed page features a dual-feed the user can choose whether they want to scroll through the image based “look” feed or the text and learning based “learn” feed.
Tips are user posted and move up or down the timeline depending on the number of upvotes vs downvotes; also decided by community members.
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SCREENS: PROFILE The profile page also features the same dual look as the feed, allowing users to choose whether they see tips or photos they have posted in the past.
The drop down menu on the left allows users to view their manuals they have added, marketplace listings, their saved videos and the textbased guides they have saved for offline viewing.
The gear icon on the right functions as the account settings section, where users can decide their notification settings.
SCREEN: VIDEO SELECTED
The buttons featured on the video allow the user to fullscreen the video, as well as toggle between subtitle options. The step by step button alllows users to open up a complimentary guide for the video in app and download it if they wish to later view the guide offline. Guides can be easily accessed from the profile page of the user.
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INVISION LINK
https://invis.io/YCW4R72EUXR
tips and tricks for the car enthusiast
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THANK YOU FOR VIEWING.