COMPANY PRESENTATION
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ABOUT GLOSSYBOX
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INTRODUCING GLOSSYBOX INTERNATIONAL
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ounded in Berlin in 2011, GLOSSYBOX is the leading luxury beauty subscription service. The company works with over 400 high-end brands offering members access to beauty discoveries from around the globe.
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GLOSSYBOX is the perfect beauty surprise for women of all walks of life—for $21, subscribers receive five deluxesized beauty products curated by our experts, delivered to their doorstep each month.
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INTRODUCING GLOSSYBOX INTERNATIONAL
6 MILLION 10 COUNTRIES BOXES SHIPPED IN
SINCE 2011
250,000 BOXES 1 MILLION 700,000 PER MONTH
NEWSLETTER SUBSCRIBERS
TEAMED UP WITH
FACEBOOK FANS
400
HIGH-END BRAND PARTNERS
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OUR CUSTOMER
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INTRODUCING THE US GLOSSYBOX SUBSCRIBER Our target subscriber is an early adopter, internet savvy and actively engaged in social media. She is a true influencer and tastemaker within her social environment.
110
$
50
%
36
AVERAGE AGE
AVERAGE MONTHLY SPENDING ON COSMETICS
PURCHASE COSMETICS ONLINE
86%
MORE THAN
150k+
$
HAVE ALREADY TALKED ABOUT GLOSSYBOX WITH FRIENDS
HOUSEHOLD INCOME
83
%
GET INFORMATION ON BEAUTY TRENDS ONLINE
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OUR SERVICES
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MULTICHANNEL REACH Well-established online and offline touchpoints are creating a cohesive and responsive community. ONLINE WEBSITE Show current and past GLOSSYBOX‘s, promote and expose products with customer reviews and shopping links. Give product insights on individual page.
OFFLINE I N - B OX P R O M OT I O N Product description. Beauty-related coupons with regionalized in-store offers and online redemption.
CRM Promote the GLOSSYBOX, highlight products, excite customers, drive traffic to social media activities, and giveaway product promotions.
B OX Iconic packaging for the most luxurious, bona fide international beauty box in the market. Limited edition and branded boxes create excitement and provide unique narratives.
SOCIAL MEDIA & BLOGS Create a fast growing community of beauty experts. Highly content driven. Get authentic feedback on products. Collaborate with influential bloggers to create awareness on products and brands.
P R & E V E N TS International press coverage about the leading luxury beauty box. Team up brands with bloggers, editors, influencers on curated events and workshops.
CUSTOMER FEEDBACK Subscribers provide ratings and feedback for each box and product.
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MULTICHANNEL TOUCHPOINTS Multiplatform interaction with customers allows for consistent education and engagement with brands. I N FO R M AT I V E
FEEDBACK 21 % response o n sur v eys
EMOTIONAL
NEWSLETTER 400K su bs c r i be r s PR & EVENTS c o vera g e i n Pr i nt , T V, Blogs
T H E B OX WEBSITE 1 Mil l i on u n i qu e visitor s m on th l y
SALES DRIVEN
SOCIAL MEDIA 1.5 Mi l l i o n i m p r es s i o ns / m o nt h
ENGAGED
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CUSTOMER ENGAGEMENT Through building a strong long-lasting customer relationship and creating surprise moments to promote re-engagement, GLOSSYBOX ensures its subscribers are part of an active and loyal community.
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STEP DISCOVER Self-gifting and discovery of beauty products over days in the comfort of own home.
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STEP IDENTIFY Consistent experiential interactions with customers fosters brand loyalty.
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STEP INFLUENCE As a trendsetter, the customer shares her opinion in her social environment.
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STEP ENGAGE Through multiple social channels, the customer re-engages with the brand and is further educated about the product.
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CUSTOMER TARGETING Since beauty is a question of individuality, GLOSSYBOX is fully aligned with its customers’ preferences to deliver the best experience.
SKIN TYPE
SKIN TONE
HAIR TYPE / COLOR
INTERESTS / FASHION STYLE
CUSTOMER PROFILE
AGE GROUP
AVERAGE INCOME
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BRAND PARTNERSHIP A brand collaboration is more than just sampling products to a very precise target group, it’s about gaining valuable insight on products and customer behavior.
DEFINE OBJECTIVES Outline strategic goals to craft a great campaign.
CHOOSE SERVICE PACKAGE Align desired communication channels and services to execute campaign concept.
REACH TARGET AUDIENCE Run campaign on a precisely defined target group.
RECEIVE CUSTOMER INSIGHTS Comprehensive evaluation and analysis of the campaign.
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WHY GLOSSYBOX
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GLOSSYBOX IN THE BEAUTY BOX LANDSCAPE
GLOSSYBOX‘S USP ONLY TRUE GLOBAL BEAUTY BOX ICONIC BOX WITH AT LEAST FIVE FULL & LUXURY TRAVEL SIZED PRODUCTS
AVERAGE PRODUCT VALUE
The most luxurious beauty box in the market with the best value in products for its customers.
$80
$40
GLOBAL DISTRIBUTION NETWORK
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21 MONTHLY PRICE
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SUCCESSFUL PARTNERSHIPS AROUND THE GLOBE The special edition GLOSSYBOX is unique and garners tremendous excitement. Selling out within a few hours is common.
THE MAN REPELLER USA
NET-A-PORTER USA
BERGDORF GOODMAN USA
LA PRAIRIE USA
CLARINS FRANCE
OPRAH USA
HARRODS UNITED KINGDOM
HARPERS BAZAAR USA
AND MANY MORE
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CAMPAIGN EXECUTION
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EXAMPLE OF CAMPAIGN EXECUTION 10/2013 Social Media: FACEBOOK TEASER
BRAND POST Feature the brand’s product while actively engaging the customer. Example: Cross-channel promotion of Twitterchat with brand’s founder, combined with a sweepstakes as reward for participation.
PARTICIPATION
PRODUCT POST Give preliminary details about the product that will be in the box to increase awareness. Example: Feature a sneak peek post on our Facebook page to garner interest and boost sales.
RE-ENGAGEMENT
PRODUCT POST Serve as a reminder of the product and the brand. Example: Asking the community for feedback on their experiences with the product/brand.
BRAND SWEEPSTAKES Serve as a reminder of the product and the brand. Example: Sweepstakes with lead-generating call to action.
243,000 IMPRESSIONS* *based on actual past lifetime impressions
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EXAMPLE OF CAMPAIGN EXECUTION 10/2013 Social Media: TWITTER TEASER
PARTICIPATION
RE-ENGAGEMENT
PRODUCT POST Give preliminary details about the product that will be in the box to increase awareness. Example: Feature a sneak peek tweet to garner interest and boost sales.
PRODUCT POST Serve as a reminder of the product and the brand. Example: Sweepstakes with leadgenerating call to action.
BRAND POST Feature the brand’s product while actively engaging the customer. Example: Hold a Twitterchat with brand’s founder, combined with a sweepstakes as reward for participation.
PRODUCT POST Give details about the products that will be in the box to increase awareness. Example: Feature a sneak peek tweet to garner interest and boost sales.
408,000 IMPRESSIONS *based on impressions via tweetreach.com
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EXAMPLE OF CAMPAIGN EXECUTION 10/2013 Social Media: INSTAGRAM TEASER
PARTICIPATION
RE-ENGAGEMENT
BRAND POST Feature the brand’s product while actively engaging the customer. Example: Cross-channel promotion of Twitterchat with brand’s founder, combined with a sweepstakes as reward for participation. Drive traffic to twitter.
PRODUCT POST Give preliminary details about the product that will be in the box to increase awareness. Example: Feature a sneak peek to garner interest and boost sales.
PRODUCT POST Serve as a reminder of the product and the brand. Example: Asking the community for feedback on their experiences with the product/brand.
65,000 IMPRESSIONS *based on impressions via piqora.com
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EXAMPLE OF CAMPAIGN EXECUTION 10/2013 Social Media: PINTEREST TEASER
BRAND POST Feature a brand’s product by actively engaging the customer. Example: Simple product recommendation with brand’s preferred e-commerce link.
PARTICIPATION
PRODUCT POST Give preliminary details about the product that will be in the box to increase awareness. Example above: Feature a sneak peek to garner interest and boost sales.
RE-ENGAGEMENT
PRODUCT POST Serve as a reminder of the product and the brand. Example: Show participating products with quotes from customers that received the product and reviewed it on glossybox.com
35,000 IMPRESSIONS *based on impressions via piqora.com
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EXAMPLE OF CAMPAIGN EXECUTION 10/2013 CRM: NEWSLETTER TEASER
PARTICIPATION
SALES NEWSLETTER Give preliminary details about the product that will be in the box to increase awareness. Example: A sneak peek of the product creates buzz, garners interest, and boost sales.
RE-ENGAGEMENT
BRAND FEATURE Dedicated brand newsletter to generate brand awareness. Example: Newsletter sent out to customers with incentive to purchase. Customers get a gift with purchase at the brand’s own e-commerce site.
PRODUCT BANNER Serve as a teaser of the product and the brand. Example: Newsletter sent to drive traffic to the sweepstakes promotion/generate leads.
275,000 IMPRESSIONS* *based on actual impressions, average opening rate: 47%
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EXAMPLE OF CAMPAIGN EXECUTION 10/2013 Website: GLOSSYBOX.COM TEASER
PARTICIPATION
RE-ENGAGEMENT
BOX PAGE Box product feature with a description of the monthly theme, as well as a direct link to the product page. The box with included product will be prominent on our box page for one month after the participation. The box page is one of the most frequented tabs on GLOSSYBOX.com, as it has the most prominent spot on the main navigational bar (“THE BOX”).
PRODUCT PAGE Individual product feature with full description. Direct link to the brand partner’s preferred education page and e-commerce page. Ongoing SEO boost for the brand and the product.
425,000 IMPRESSIONS* *based on impressions on glossybox.com during 2.5 month of active partnership promotion
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EXAMPLE OF CAMPAIGN EXECUTION 10/2013 Cross-Channel Promotion TEASER
PARTICIPATION
RE-ENGAGEMENT
1,619,000 IMPRESSIONS WITHIN 72 DAYS *excluding impressions generated through external channels (i.e. bloggers and press)
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RELATED CASE STUDIES
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CARLOS SOARES MOREIRA HEAD OF BUSINESS DEVELOPMENT 646 420 8584 ∙ carlos.moreira@glossybox.com
ALLA CHULAK JUNIOR BUSINESS DEVELOPMENT MANAGER 917 403 4525 ∙ alla.chulak@glossybox.com
GLOSSYBOX USA
Beauty Trend USA, Inc. 401 Greenwich St. 3rd Floor ∙ New York ∙ NY 10013
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