The Louis Times Edition february 2009 Number 2 INVITATIONS AND EXHIBITIONS
DOMOTEX 2009 INTIRIO 2009 LAS VEGAS 2009 LDP has great success at Domotex (Hanover), Interio (Gent) and Surfaces (Las Vegas) p. 2 PRODUCTS & CONCEPTS
New products and developments for 2009 Louis de Poortere introduces some exciting new ranges and concepts p. 3
CUSTOM INSTALLATIONS
An stunning result Louis de Poortere weaves a beautiful carpet for a luxury hotel in Slovenia. p. 3
PROMOTIONAL ACTIVITY
Credit crunch bursting promotions LDP lifts the lid on some special promotions designed to beat the credit crunch p. 4
POINT OF SALE & SAMPLES
New promotional tools. Full details of brand new folders and sampling format p. 4
WELCOME
INVITATIONS AND EXHIBITIONS
COMPANY ALLIANCES
Domotex 2009: A great success for LDP
A promising joint venture for the LDP Group
The Louis Times Edition february 2009 Number 2
Louis de Poortere is now a business partner of the Acvila Group in Moldavia for the production of woven face-to-face wool products.
PHOTO GALLERY
Some memories from DOMOTEX
At the international floorcovering exhibition in Hannover, Louis de Poortere launched its very first 100% ecologically friendly carpet. This brand new product called Eco Dream, is exclusively composed of natural materials making it not only recyclable but most importantly, it is completely biodegradable. With this new development LDP passionately wants to play its part in helping to preserve and protect our environment.
Acvila is an important player in Eastern Europe with ultra modern manufacturing technology. The Group has expanded its turnover in the last few years and exceeded 50 million Euros in 2008.
The design teams of both Groups have been working closely together to create some attractive new developments for the market. We will shortly be launchThe introduction of our new rug range ing a new collection of DECROMATIC caused a real sensation at runners for halls and stairs the show. A textured rug in a palette of 20 called Renaissance. stunning colours, Decromatic brings a new This range will comprise dimension in colour choice to the rug market. Woven in a combination of cotton and polyes- and eclectic mix of design styles and colour themes. ter chenille, these rugs have a real lustre and outstanding appearance retention. Our team have also developed a unique anti-slip backing for this range which is completely invisible but which performs brilliantly and makes DECROMATIC unique in the market.
NEW PRODUCTS AND CONCEPTS
CUSTOM PROJECTS
Summary of the main product developments for 2009
Louis de Poortere produces an exclusive carpet
ECO DREAM: “THE” ecological carpet created by Louis de Poortere. Eco Dream is woven using 100% natural components and is available in a choice of 3 textures – Soft, Comfort & Life. Woven in a choice of colourways Eco Dream delivers a stylish and positive message in the preservation and protection of our planet. Color Loop
COLOR HOUSE: an ingenious concept for the ambitious interior. Color House comprises a choice of striped and plain textured carpets in four different colour ambiances – beige, red, green & black.
POLARIS: a brand new range woven in a blend of wool and viscose giving a sophisticated ‘silk’ look. Polaris is woven in a beautiful cut and loop texture and is available in 3 colourways. DECROMATIC: an unrivalled choice of plain coloured textured rugs is now available thanks to the Decromatic programme. This range, which is an addition to the Caprice Collection, will be available in a choice of 22 colours and 6 standard sizes (custom sizes also possible on request). The rug is available with a unique anti slip backing and is an and is an essential introduction to the rug market.
Color Touch
(42) Color House “concept”
Color Full
Polaris
The designers at Louis de Poortere have created all the carpets for the exclusive luxury Hotel Kempinski, in Porto Roz, Slovenia on the Adriatic coast. This was the climax to a renovation of the property by French architect, Jean-Claude Laville of Studio Desseins, who used a modern vision while keeping an eye on tradition. In his interior schemes he used modern techniques and the finest interior fixtures. In collaboration with the team at Louis de Poortere, he produced stunning carpets to match with the different styles of each room. These beautiful carpets, woven on jacquard Wilton looms, have made his creation the epitome of excellence.
PROMOTIONAL TOOLS – POINT OF SALE & SAMPLING
Louis de Poortere tailors sampling options to meet market needs.
The Louis Times Edition february 2009 Number 2
INCENTIVES AND PROMOTIONS
Credit Crunch Bursting Promotions! From 8 March 2009: Louis de Poortere would like to help you beat the gloom of the credit crunch with the following special prices on selected ranges:
All orders from our Tailor Made programme at ‘cut price’ for 30 days (offer ends 7 April 2009) Cordal, Color.net & Dune – an additional 15% discount for 30 days (offer ends 7 April 2009) Kiss, Ibis & Duo Line – an additional 20% discount until 15 June 2009
For further information, please contact your Sales Agent or the Sales Office
to receive our newsletter regularly and get the latest information on products and promotions, please ensure our Sales Office has your correct email adress To contact us T. +32 56 393 393 F. +32 56 393 306. info@depoorterelouis.com
LDP has decided to standardise the majority of its sampling offer to speed up service and ensure delivery times are much more acceptable. Sampling of the new ranges will be available from the end of March and the following options are available: A) Deluxe Swatches – these swatches are 30cm x 30cm with backboard, roomset photography and leather strap: Colour House Concept: £50.00 (60€) Eco Dream: £25.00 (30€) Polaris: £25.00 (30€) All three ranges are available together for £85.00 (100€) Deluxe Swatches are available in any of our ranges at £25 (30€) per quality B) Standard samples – individual samples 10cm x 20cm are available for any range free of charge. C) Architect Folders – five new architect folders are available in a presentation box at a cost of £50.00 (60€). The box contains the following folders: PANORAMA – gives an overview of all LDP products with one sample and one brochure per quality. COLOR HOUSE – sample options and photography for each colour Ambience ECO DREAM – samples of all three quality options POLARIS RICHELIEU A combination of architect folders and deluxe swatch sets of the new qualities is available at £135.00 (160€). LDP believe that it is important to ask for a contribution and commitment to sampling but each investment can be rebated back after a level of turnover has been achieved. Please ask you Agent for further details.