Branding Guide
Prepared by Limitless Design 2015
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Brand Story Derma Art is a company streamlines the process of creating stencils for the tattoo industry. The goal of the logo was to blend the electronic modern ideas of the tech industry with humanistic handmade forms found in the tattoo industry
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Logo Variations
Logotype The Mark, “Derma”, and “Art” are all equidistant from each other. The D in “Derma” rests slightly below the A point in the Mark. The A in “Art” lies slightly above the right leg of the A in the Mark
Logo Mark The isolated DA of the mark will be used on small elements where the logotype becomes hard to read. It will also be used on vertical items that are too skinny for the logo to work as a horizontal mark, but the Derma Art text should exist on the package in some capacity.
Derma ART
LogoTYPE ALT Horizontal In certain designs the Derma Art logo needs to be skinnier to accomodate certain spaces. This alternate horizontal version can be used for those instances (ie Website navigation).
Logo MARK Circle In some instances the logo mark needs to be highlighted in an alternative way - the solution is placing it inside of a dark circle. This is used on the top surface of the stencil printer.
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Derma Art Colors
PRIMARY BRAND COLORS
SUBSIDIARY BRAND COLORS
focused color space for brand to exist in
accent colors to work in complement to the primary brand colors
Derma Art Purple
Derma Art Light Purple
PANTONE 2623 C
PANTONE 9341 C
CMYK 80/100/29/19
CMYK 8/17/0/0
RGB 80/36/99
RGB 229/212/232
HEX #502463
HEX #E5D4E8
Derma Art Dark Purple
Derma Art Mid Purple
PANTONE 532 C
PANTONE 272 C
CMYK 79/79/58/78
CMYK 62/62/0/0
RGB 21/13/28
RGB 115/109/178
HEX #150D1C
HEX #736DB2
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Typography NOVECENTO WIDE BOLD
NOVECENTO WIDE BOOK
GIL SANS REGULAR
HEADLINES ONLY
SUB HEADLINES ONLY
Body Only*
ABCDEFGHI JKLMNOPQR S T U V W X Y Z, { 1, 2, 3, 4 } ? ! “ø” Ô fb ¥ ł
ABCDEFGHI JKLMNOPQR S T U V W X Y Z, 123456
Aa Bb Cc Dd Ee Ff GgHh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss TtUu Vv Ww Xx Yy Zz, 123456
Header Example
Header Example
Body Gil Sans. et landucilique porios non por a velias ma sectum volorepro ommolori ommoluptae culluptatem harum, utatus, andit volorectatem quae nobitis totatempel ipsa con rehentesti arunt quiassi
Body Gil Sans. et landucilique porios non por a velias ma sectum volorepro ommolori ommoluptae culluptatem harum, utatus, andit volorectatem quae nobitis totatempel ipsa con rehentesti arunt quiassi mendest dolorporrum quibearum
Another Header Body Gil Sans. mendest dolorporrum quibearum aut laces inis pre, conetus. Arcius et, qui qui dolectiates ma nest, am net oditat harum debitae net volut vendae min porecat emporrum lam.
et landucilique porios non por a velias ma sectum volorepro ommolori ommoluptae culluptatem harum, utatus, andit volorectatem quae nobitis totatempel ipsa con rehentesti arunt quiassi mendest dolorporrum quibearum aut laces
aut laces inis pre,
inis pre,
Another Header
Andit volorectatem quae nobitis totatempel ipsa con rehentesti arunt quiassi mendest dolorporrum quibearum aut laces inis pre.
Body Gil Sans. Andit volorectatem quae nobitis totatempel ipsa con rehentesti arunt quiassi mendest dolorporrum quibearum aut laces inis pre.
*A web alternative is Lato Prepared by Limitless Design 2015
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Brand Assets how-to icons
Fingerprint textures
Circles & Lines
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Communication Voice & Style
Dos & Don’ts
• “Streamlined Stencil Technology” • Keep things concise • Focus on streamlined workflows and effortless use • Promote as a modern tattoo tool • Promote as the affordable technological advancement of tattooing
DO: Use draw | print | tattoo icons DON’T: feature this tag line without the appropriate icons
Social Media Derma Art has Twitter, Facebook, Instagram, and Youtube accounts. The focus of these platforms will be to promote the Stencil Printer, show how-to videos, and show examples of finished stencils on actual body parts. Each image or video will feature the Derma Art “DA”.
DO: Only use the Derma Art purple color scheme and textures DON’T: stray from the Derma Art color scheme and textures DO: use stencil images that feature a variety of tattoo styles DON’T: show finished tattoos or limited styles of stencils DO: show clean skin, work areas, and stencil lines DON’T: use unprepared skin, dirty work stations, or subpar drawings DO: use words like “affordable”, “streamline”, “modern”, “revolutionary”, “effortless”, “straightforward”, “professional”, “quality” DON’T: use words like “cheap”,”economic”, “inexpensive”, “quick”, “easy”, “fast”, “simple”
Advertising The goal of the Derma Art advertising is to depict the Derma Art Stencil Printer as part of a tattoo artists work station.
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Identity
Mission
Guardrails
Derma Art’s mission is to provide a modern tool for both new and experienced tattoo professionals. The Stencil Printer and its subsidiary products will streamline the tattoo industry’s workflow and provide an effortless and affordable machine to create quality stencils.
• Strive to make each product and package as genuine as possible. (following the consistent colors, fonts, icons, and textures) • keep things concise • provide information and resources for consumer • focus on professionals and enhancing the industry
Character Key characteristics of Derma Art include...
Audience • Tattoo professionals • Tattoo Shops
• new technology • professional • streamlined • versatile
Prepared by Limitless Design 2015
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Products
STENCIL PRINTER Derma Art’s primary product is the Stencil Printer.
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Promotional
Web Ads & Banners
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Internal info Website: http://dermaart.ink
Social Media: a https://twitter.com/DermaArt_Ink b https://facebook.com/DermaArtTattoo x https://instagram.com/dermaart c https://plus.google.com/u/0/b/107438578265034345810/107438578265034345810/about r https://www.youtube.com/channel/UC4HlO4gpME_juB-ySYH5cBA
Contact / Email: support@dermaart.ink - for Customer Support
Prepared by Limitless Design 2015
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