changing your business with
what’s inside? products
3
education
11
core concepts and treatments
15
business
21
consumer outreach
27
concept spaces
29
contact us
33
1 | changing your business with dermalogica | what’s inside?
Dear Fellow Skin Therapy Professional, Are you looking to shake things up, learn a new approach for skin-savvy clients, and build your business success with amazing products and treatments that get results? Look no further than Dermalogica – we’re ready to help change your business forever. Dermalogica is more than a great product. It’s your ultimate tool for success no matter the state of business. We know that the greatest support we can give is the tools and knowledge to stay competitive. In this industry of products that are here today, gone tomorrow, we’ve been in this industry for over 20 years, researching and developing products that challenge industry standards, and never wavering in our support of the skin therapy professional. It’s proven through our award-winning education, marketing and business support that, in the skin care industry, is unparalleled. Moreover, I take great pride in stating that many of our accounts, in addition to members of the Dermalogica corporate family, have been with us for 5 years, 10 years, 15 years – some since our inception! While some brands end their support once their products hit the shelves or come and go with changing trends, be assured Dermalogica will always answer your call, and is already planning your most successful future.
Jane Wurwand Dermalogica Founder and Professional Skin Therapist
Jane Wurwand giving the Core Treatment.
from jane | changing your business with dermalogica | 2
products Dermalogica believes skin care is not about beauty; nor is it about pampering, luxury, indulgence or glamour. Like taking care of your teeth, it’s a health necessity. For over 20 years, our products have been on a mission of skin health, standing tall as “beauty-focused” brands have flooded the market, then failed to deliver what today’s consumer really wants – straight talk and serious results. Dermalogica products are researched and developed by The International Dermal Institute, the premier provider of postgraduate education in skin and body therapy. From day one, Dermalogica products raised eyebrows in the industry. We were the new kid on the block, touting skin health and fitness over beauty, free of fillers such as Mineral Oil, Lanolin, S.D. Alcohol, and artificial fragrances and colors and instead using cutting-edge ingredients that deliver real results. Our first products are still some of the most prescribed, most coveted, and most beloved by magazine editors, skin therapy professionals, and clients alike.
the legacy continues Dermalogica continues to challenge industry standards for product formulation and skin health results through the research and development of treatment-specific lines. Since bursting onto the scene, these treatment-specific systems have once again raised eyebrows in the industry and in the press, garnering praise for being revolutionary, forward-thinking, setting the bar for product performance, and even winning such awards as “Best New Product Launch.”
3 | changing your business with dermalogica
| products
gray line a daily regimen for ultimate skin health In 1986, a classic group of best-selling, award-winning products including Dermal Clay Cleanser, Active Moist, Skin Smoothing Cream, Special Cleansing Gel, and Multi-Active Toner formed the foundation of what we today refer to as the “gray stuff.” They were the first to prove a product could be formulated without a swathe of “accepted” staple ingredients known to cause skin irritation. They set the standard for the brand, which continues to lead the industry. Today, the gray stuff is still free of the common irritants which ultimately lead to skin sensitization, and is selected and recommended by professional skin therapists with the same care that doctors use in prescribing medication. This complete system is prescribed to achieve and maintain every client’s healthiest skin every day. the press agrees
real results speak for themselves “Dermalogica is my year-round product system of choice. No matter how my skin changes from day to day, I know their products will give me results.” – Allison, Manhattan Beach, CA
gray line | products | 4
mediBac clearing™ it’s the end of the line for adult acne Adult acne is on the rise and won’t settle for treatments created for teenage skin. MediBac Clearing™ takes on the growing phenomenon of adult acne with a complete retail and professional system to help treat, clear, and prevent this growing phenomenon. Powerful anti-acne ingredients combine with customized soothing, hydrating, and antioxidant blends to create the most sophisticated formulas on the market for adult acne. Why is MediBac Clearing™ more effective at treating adult acne? Because most products and treatments for acne aren’t designed for adult skin which has a greater need for antioxidants and ingredients that enhance skin texture and tone. Aggressive acne treatments created for teenage skin (which is more resilient) can cause adverse reactions on older skin, including flaking, peeling, excessive dryness and even additional breakouts. MediBac Clearing™ delivers maximum control of the main factors that contribute to adult acne without compromising skin’s integrity. the press agrees
real results speak for themselves “MediBac Clearing™ has corrected my acne without stripping or drying out my skin – something I never thought possible.” – Brenda, Tempe, AZ
5 | products | treatment-specific concerns | mediBac clearing™
AGE smart™ the intelligent investment in your future skin As the demand for “ageless” skin grows across demographics, does your business meet the demand for real, visible results? Research at The International Dermal Institute has resulted in the development of AGE Smart™, a system of retail and professional products to help control the biochemical reactions that lead to the signs of skin aging. AGE Smart™ works through a unique combination of ingredients including peptides and the highest concentration of Magnesium Ascorbyl Phospate (MAP) on the market to impact the main biochemical reactions that fuel the signs of skin aging: the formation of Reactive Oxygen Species (ROS – also known as free radicals), the generation of Matrix Metalloproteinases (MMPs) and the development of Advanced Glycation End-products (AGEs). Give your clients more than products that minimize the signs of visible aging – help them control skin aging triggers before they start with AGE Smart™. the press agrees
real results speak for themselves “The entire AGE Smart™ regimen trumps every “anti-aging” product line I’ve ever used, or recommended to my clients.” – Emilia, Professional Skin Therapist, Dayton, OH
AGE smart™ | treatment-specific concerns | products | 6
ChromaWhite TRx™ a new era in brightening from the skin health experts Research indicates that an uneven skin tone contributes to the appearance of skin aging as much as a wrinkle. But treating hyperpigmentation without regard for skin health can lead to sensitivity, irritation, photodamage, exposure to potentially dangerous agents and premature aging. ChromaWhite TRx™ ensures you can treat hyperpigmentation safely while still being powerful enough to yield results. Our research uncovered ingredients including state-of-the-art peptide Ogliopeptide-34, shown to help inhibit melanin formation and brighten skin in half the time when compared to other complexes. All products work synergistically by preparing skin to optimize reception of brightening actives, preventing formation of pigmentation on a cellular level and protecting against further development of hyperpigmentation. ChromaWhite TRx™ answers the demand for brighter, more luminous skin without sacrificing skin health. the press agrees
real results speak for themselves “This is what I’ve been looking for! A treatment for my brown spots that works without putting the health of my skin in jeopardy.” – Lynne, Professional Skin Therapist, Indianapolis, IN
7 | products | treatment-specific concerns | ChromaWhite TRx™
daylight defense UV protection with skin health benefits The most common complaint about sun protection is the way it feels – greasy. To give clients the coverage they need, Dermalogica created Daylight Defense, combining the latest in sunscreen technology with sophisticated ingredients to provide maximum UV protection while treating each skin’s specific condition. Antioxidant vitamins are as important as sunscreens when defending skin from the aging and burning effects of damaging ultraviolet (UV) light and free radicals. For this reason, Dermalogica Daylight Defense products contain advanced UV Smart Booster Technology, a customized microcapsule that releases an active ingredient complex of antioxidants upon contact with UV rays for maximum free radical protection when skin needs it most. For maximum daylight exposure without compromising skin condition, Dermalogica Daylight Defense is the year-round choice for UV protection critical to skin health. the press agrees
real results speak for themselves “My professional treatment finished with Oil Free Matte Block SPF20. I was matte the rest of the day. I couldn’t believe it – someone finally created a sunscreen that didn’t amplify my skin’s oiliness.” – Renee, San Diego, CA
daylight defense | targeted needs | products | 8
body therapy skin health beyond the neckline Correct care of the skin on your body is vital to proper health maintenance. Each Dermalogica Body Therapy product is formulated to the exact standards as our skin health products; from our soap-free, naturally-foaming Conditioning Body Wash to multi-functional Stress Relief Treatment Oil, Body Therapy is free of the common skin irritants, artificial fragrances and colors frequently found in body products. Instead, we use essential oils and extracts that are beneficial to the health of skin while delivering the aromatherapeutic benefits clients enjoy from body care. Designed with the same philosophy that looking good is a result of skin health from head to toe, Body Therapy delivers a different level of skin health for the body therapy experience at home. the press agrees
real results speak for themselves “So many clients don’t realize the artificial fragrances in body products could be drying out skin. I point them all towards Dermalogica Body Therapy, and they’re instantly hooked.” – Rosalynn, Professional Skin Therapist, Dallas, TX
9 | products | targeted needs | body therapy
shave great shave. healthy skin. Because the daily act of shaving impacts skin health, Dermalogica researched and developed Shave – a three-part pre-shave, shave, and post-shave system customized to meet both skin care and beard growth needs, all to deliver the greatest shave and healthiest skin ever. Dual-action key ingredients cushion skin from razor burn, cool, exfoliate, cleanse, protect, and can be customized to meet individual grooming needs. We know shaving impacts skin health: ingrown hairs, irritation and redness are just some of the visible signs of trauma skin undergoes when it meets a razor. Simply put, shaving is a form of mechanical exfoliation, triggering various shaving concerns, including Pseudofolliculitis barbae (ingrown hairs and razor bumps), razor burn and sensitivity. With Shave, your clients will experience what the world’s first fully customizable shaving routine can do for skin. the press agrees
real results speak for themselves “That shaving system is incredible! No nicks, no bumps, no irritation, and my skin felt smooth, healthy, and non-shiny. I love it.” – Jason, Glen Ellyn, IL
shave | targeted needs | products | 10
education education for a lifetime of success From training centers to International Congress, Dermalogica professionals never stop learning and growing While the Dermalogica story began in 1986, the force of change in the skin care industry started in 1983. Jane Wurwand, United Kingdom-trained skin therapist and new to the American “esthetician” industry, quickly recognized continuing skin and body therapy education was lumped together with cosmetic services as part of the “beauty” industry; and realized there was a need for advanced education in skin care. In response to all of this, she founded The International Dermal Institute in Los Angeles in 1983, “…to bridge the gap between the standard length of training in the U.S. and the more comprehensive curriculum internationally available,” she says. In developing the curriculum, teaching classes, speaking and conducting trainings, Jane carried an urgent message to skin therapists: education is the key to improving every aspect of your business, from understanding galvanic current to creating a seamless booking system! Today, the industry is just as competitive, and The International Dermal Institute maintains the international gold standard for postgraduate skin and body therapy training with over 40 locations worldwide. It offers students a winning edge in the form of two prestigious Certificates of Achievement which are recognized around the world. IDI is responsible for researching and developing Dermalogica products and for developing the education programs responsible for training the best hands in the business. Leran more about our education at dermalogica.com and dermalinstitute.com.
11 | changing your business with dermalogica | education
The International Dermal Institute As the premier provider of postgraduate education in skin and body therapy, The International Dermal Institute (IDI) has pushed the skin care industry envelope to its limits. We do it by offering the most challenging and rewarding postgraduate skin care curriculum available anywhere today, with over 36 postgraduate Training Centers in the USA and worldwide. Our curriculum addresses every aspect of the skill-set needed to succeed in our industry, from performing painless extractions and waxing to writing a business plan and executing a local PR campaign. Classes are available in multi-media formats and available for purchase on DVD to help keep hands-on skills fresh. We offer our two prestigious diplomas: the Postgraduate Certificate of Achievement, awarded for 100 hours of postgraduate study, and the Honors Certificate of Achievement, awarded for 300 hours of postgraduate study. For class information, call (888) 29-CLASS (25277) or visit dermalinstitute.com.
Presorted standard U.s. Postage Paid Permit no. 1603 Long beach, ca
dermalogica tribal education corporate office 1535 Beachey Place, Carson, CA 90746 USA
dermalogica education december 2008 – april 2009
boost Dermalogica education, just like Dermalogica products, is researched and developed by The International Dermal Institute. Only Dermalogica accounts have access to this exclusive education, offered free of charge at any of our 19 locations across the U.S. and in all 50 countries we are found in around the world. As an added bonus, we extend aupdated 25% savings exclusively to class: communicate with confidence! Dermalogica accounts on classes at The International Dermal Institute. the 2009 dermalogica success plan
We’ve all experienced bad communication skills as a client, but could you be just as guilty of treating customers the same way? Communicate with Confidence: You Walk the Walk, Now Talk the Talk is Dermalogica’s answer to nipping bad communication skills in the bud.
3
Sign up for Communicate with Confidence, and take verbal communication cues from the experts at Dermalogica!
your business!
Reclaim sales for record growth with our 2009 business and retail classes.
december 2008 – april 2009
inside the educator’s studio: skin treatment secrets from the pros!
With the Dermalogica Education Roadmap, you can transition seamlessly through classes for your entire staff. You’ll find continued, around-the-clock learning support in The Book, with online Business Center Dermcasts, launch webinars, online step-by-step treatment demonstrations, and more.
It’s an insider’s opportunity from the skin health experts: for the first time ever, Dermalogica’s new class, Dermalogica Skills Workshop: The Core Treatment divulges the secrets behind delivering the ultimate Dermalogica skin treatment.
This class covers everything from professional meeting and greeting to the proper way to take an appointment. Most of all, this class covers confidence and self-marketing skills, which is core to presenting your best self every day.
“You could have the best products in the world on your side,” says Troy Fairchild, Curriculum Developer at Dermalogica Corporate Headquarters in Los Angeles. “If you’re not smiling over the phone, or are just ‘hearing’ a client instead of really listening, you won’t sell a single thing – including your position as a skin health expert.”
we’ll see you at the long beach trade show! The Long Beach Trade Show is on Jan. 31 - Feb. 2! Be sure to visit the Dermalogica booth for exclusive savings on our newest products, free gifts, and to experience what’s new in skin health from the skin health experts.
What is it: An exclusive one-on-one class between you and a tenured Dermalogica educator, where you’ll give and then receive the legendary Dermalogica skin treatment. What’s it for: Dermalogica educators work every day with the latest in skin science: meaning they’ve tested every theory in the lab to create the best treatment in the business! Get true insider’s tips from those with years of study and experience in delivering and teaching the Dermalogica skin treatment. Who is it for: Professional skin therapists working with Dermalogica for 6 months or longer. Polish techniques and skills, recharge confidence, and know the true feeling of delivering an insanely great treatment as only a highly-trained Dermalogica skin therapist can. (Owners – this class is a must for all your therapists!) Go inside the educator’s studio to learn the secrets behind Dermalogica’s insanely great skin treatment. This class is only available in New York and Los Angeles – watch for more locations to be added soon!
dermalogica.com
4
order dermalogica products online! Starting December 18, authorized Dermalogica accounts can place orders online! Log on to the Business Center for more information, to sign up, and place your orders! Why place orders online? • Place orders on your schedule 24 hours a day, 7 days a week. • Submit orders in real-time: instantly scheduled for faster delivery. • Receive instant order confirmation. • Track your order at every stage. • Save your order history for efficient re-ordering. Before you can order online, you must have a Business Center account set up. Haven’t set yours up yet? Go to dermalogica.com, click on professionals only link, click on Business Center, and view the step-by-step tutorial to enroll. Be sure to have your account number handy when signing up.
For class information, call (888) 29-CLASS (25277) or visit dermalogica.com.
education | the international dermal institute and dermalogica tribal education | 12
n
education on demand While we encourage all of our professionals to learn about products, treatments, and techniques first-hand at one of our Training Centers, we understand that sometimes, you need education at your fingertips. We’ve made education and training a convenience through online Dermcasts, launch learning events, and training DVDs you can add to your education library. It’s education on demand, and on your schedule!
on-tours Education comes to you! Dermalogica is dedicated to providing education to our accounts, even if you’re far from a Training Center! Our best educators pack their bags – and their endless Dermalogica knowledge – to bring the best of our classroom education on-tour to you, all for free. Get up-to-speed with products, treatments, and business techniques with advanced learning On-Tours.
13 | education | education on demand and on-tours
international congress International Congress is a tribal meeting of the minds, where skin therapists from over 50 different countries come together to share experiences, network, learn from each other – and have a phenomenal time in an amazing setting! Maybe you’ve seen our International Congresses covered by the national and international press, or perhaps you’ve had the opportunity to experience one for yourself – either way, International Congress is sure to be the experience of a lifetime, and is a must-attend event for anyone serious about professional skin care.
“Just a big thank you for all the education you provide that differentiates us from the others in our industry. I am very proud to be a part of the tribe.” – Maria, Professional Skin Therapist, England “I know this is going to be a journey of a lifetime.” – Daniela, Professional Skin Therapist, South Africa “A completely first-class event from start to finish.” – Kelly, Professional Skin Therapist, USA “Your positive energy and ongoing support is my drive and motivation, and you make me love my job more and more each day.” – Joanne, Professional Skin Therapist, Malta “Congress is motivating, uplifting, and inspiring.” – Angela, Professional Skin Therapist, Australia
international congress | education | 14
core concepts and treatments shape your unique brand image for a client experience that’s unique to your business! Dermalogica’s concepts help break the ice with skin-savvy consumers and bring our products to life! Inspired by our educational roots, we’ve created interactive, hands-on experiences that hook new clients, inspire your staff, and pull in clients who keep coming back for more. From treatment room to take-home, Face Mapping® skin analysis is a professional’s greatest weapon for results. Combine with Skin BarSM, the interactive product playground featuring your professional skin health advice, and you’ll boost retail sales far above current revenues. Even non-licensed sales staff can get in on the action with Speed MappingSM, the simple question and answer session that recommends 5 Dermalogica must-have products in just 5 minutes. These concepts act as a channel leading towards professional services and treatments – all to help retain clients and cover the core four areas of a successful skin therapy business. From skin health solutions on-the-spot through targeted 20-minute MicroZone® Treatments to our 60-minute Core Treatment for total skin health, you’ll adapt the treatment every step of the way. All of our concepts make each experience unique to the client. That means no stale treatments, no mere “steaming and creaming,” and no business as usual. Stand on the shoulders of Dermalogica’s concepts, proven to build your business and create a unique experience that always delivers results.
15 | changing your business with dermalogica
| core concepts and treatments
skin bar
SM
When clients try, they buy! Skin BarSM is the interactive therapist/client zone where clients can receive their free Face Mapping® skin analysis, perform their own mini-treatment under the guidance of a professional, feel free to ask questions about their skin, and are more likely to purchase products and book treatments! You can incorporate Skin BarSM easily into your retail area, at an open hair station, or next to your Dermalogica tester unit. It’s also great for events! Clients love Skin BarSM because it’s fun, informative, and sales-pressure free. You’ll love Skin BarSM because it increases your bottom line.
“I sampled Special Cleansing Gel, Active Moist, and Skin Hydrating Booster at Skin BarSM and immediately purchased them all! Getting hands-on with the products right there in the salon helped me see results – and that’s what I want from products.” – Michelle, New York City, NY “What sold my skin on Dermalogica? Sampling my prescribed products at Skin BarSM. My therapist encouraged me to tie back my hair, put on a headband and start cleansing, toning, exfoliating…it was incredible.” – Jennifer, Andover, CT
17 | services | skin barSM
skin barSM | core concepts and treatments | 16
speed mapping
SM
Speed MappingSM is retailing made easy, and helps turn down-time into sales time! Through a brief question and answer session with clients, this quick analysis reviews 5 areas of the face to recommend 5 products in just 5 minutes. A convenient prescription sheet coaches team members through the question and answer process, helping with product recommendations. Speed MappingSM equips everyone in your business – including non-licensed retail staff, managers, owners, even stylists! – with the ability to retail products.
face mapping® Dramatically increase retail sales through the concept of prescriptive retailing! Face Mapping® is the revolutionary approach to skin analysis developed by The International Dermal Institute exclusively for Dermalogica. Rather than analyzing the skin in general terms, Face Mapping® divides the face into 14 distinct zones, each with its own set of potential problems and unique needs. Combine training from our exclusive Face Mapping® skin analysis class with the Dermalogica Prescription Sheet as a guide, and the professional skin therapist is able to conduct an inch-by-inch, methodical analysis of the facial landscape. This dramatically enhances the effectiveness of every treatment, and creates the prescription of a home care regimen focused on the client’s actual needs: leading to a satisfied client for life.
17 | core concepts and treatments | speed mappingSM and face mapping®
microZone treatments ®
Target time-compressed clients with on-the-spot skin solutions through MicroZone® Treatments! Deliver zone-specific treatments designed to solve your client’s skin problem in about 20 minutes. MicroZone® Treatments are just the quick fix for troubled skin, and they’re the ideal maintenance service between Dermalogica Skin Treatments. MicroZone® Treatments are ideal for: • Targeting zone-specific skin care concerns ranging from breakouts to dehydration. • Solving skin concerns between professional treatments. • Clients new to professional treatments, such as hair and nail clients, male clients, and teens and tweens experiencing professional skin therapy for the first time. MicroZone® Treatments provide a true skin health solution in a short period of time and create a platform for prescribing a home care regimen of products to maintain results.
“I recently had an event that I had to look perfect for. The stress of it all must have caused my skin to rebel…two breakouts surfaced on my face two days before the event. I ran to my skin therapist who immediately sat me down for a MicroZone® Treatment. Not only did she take care of both breakouts, but she sent me home with products to be sure they didn’t come back!” – Renea, Tallahassee, FL
microzone® treatments | core concepts and treatments | 18
dermalogica skin treatment Say good-bye to mere steaming, creaming, and cookie-cutter treatments! Dermalogica’s Skin Treatment is 100% customized to each individual’s skin health needs, making it one results-driven treatment…that’s different every time! Dermalogica takes the skin treatment concept to its purest form through use of the Dermalogica Consultation Card, Face Mapping® skin analysis, and hands-on, step-by-step training in our Dermalogica Skin Treatment class (free to Dermalogica accounts). Deliver a treatment that not only feels amazing but delivers incredible results. Dermalogica’s Skin Treatment sets the stage for all treatments you will offer in your skin treatment center by pairing our professional products with your expertise for incredible results.
touch therapies Take customization to a completely different level when you invite clients to select their very own Touch Therapy! Designed to be an add-on service to the Dermalogica’s Skin Treatment, Touch Therapies are an extra 15-minutes of attention where your client needs it most – perform during the masque phase of a treatment or whenever your customized treatment has down time.
19 | core concepts and treatments | dermalogica skin treatment and touch therapies
thermal body therapy We believe today’s body therapy experience should be a collective homage to ancient traditions and modern technology, designed to benefit both the emotional state and the health of the body. For this reason, Dermalogica and The International Dermal Institute created Thermal Body Therapy professional products and treatments, designed to help maintain the body at the thermoneutral state or above. We call this concept Thermalism, and it provides a result that’s more pleasurable for the client at a temperature more conducive to penetration of essential product ingredients including Wasabi Root, Ginger Root, intense hydrators and powerful antioxidants. Give today’s clients a body therapy experience that’s built on ancient traditions and expanded through modern ingredient technology.
thermal body therapy | core concepts and treatments | 20
business beyond the product Fundamentals Grow Business, Help you Reap the Rewards Dermalogica is, hands down, the best product for your skin treatments. But, Dermalogica is more than a great product. We’re a complete concept for success, and that success is why more industry professionals choose Dermalogica for their shelves and their back bar. Dermalogica accounts sustain growth no matter the market. Product results are a driving force of that success, but so are the techniques you’re trained in as a Dermalogica account. Where others only talk the talk with support of your business, Dermalogica walks the walk. From our Business Consultants who become a familiar face and an unlimited resource in your business, to free online merchandising materials and benefit programs that reward you for each new level of success, Dermalogica is ready to help you unleash your greatest potential. It’s how we’ve partnered with our accounts for more than 20 years. “My Business Consultant made my first 90 days as a Dermalogica account incredible. She immersed me in the culture, trained me on the ins and outs of using all the amazing merchandising and marketing tools they have available, helped me with shelf set up, scanned my business for the best place to set up a tester unit, signed up my therapists for the Core classes...her attention to me didn’t stop for one second. They ensured my business hit the ground running – and my revenues are already showing a positive impact. I can only imagine what my long-term experience with my Business Consultant will be!” – Natalie, Natick, MA
21 | changing your business with dermalogica
| business
business center The ultimate marketing resource that’s just a click away! The Dermalogica Business Center is your free online business building headquarters where you have password-protected access to the tools that grow business. The Business Center covers the four core elements of business success: gaining clients, retaining clients, increasing retail sales, and increasing services. • Free customizable client marketing tools, including display sheets, e-mail templates, advertising slicks, radio scripts, and a menu of services • Step-by-step help with hosting events • Dermcasts with critical business-building techniques, featuring our founder, Jane Wurwand • Online ordering • Up-to-date order forms • Information on your account, including your Derm Dollars balance and your business record card • Instruction, training and education videos and downloads • Treatment step-by-steps, webinars, and classes • Training Manuals • Article library To get to the Dermalogica Business Center, go to dermalogica.com, click on “For Professionals,” and click on “Dermalogica Business Center” to follow the step-by-step directions to create your account.
business center | business | 22
customer referrals Our online and customer service account referral program drives Dermalogica clients into your business. When consumers want to find Dermalogica, they need to look no further than our website, or merely place a call to 1-800-831-5150 to find the Dermalogica skin treatment center, salon, or spa nearest to their location. We refer clients directly into your business to ensure clients get the professional interaction they need for skin health, and your business gains new clients.
customer service
Dermalogica’s AGE Smart™ system contains scientifically advanced ingredients proven to impact the major biochemical reactions that contribute to skin aging before they start, so your skin is smoother, firmer and healthier. AGE Smart™ is the intelligent investment in your future skin. Available at:
Only Dermalogica could unite skin health with the latest technology in skin brightening. ChromaWhite TRx is the synergistic system that rapidly delivers brighter skin and improved tone while enhancing skin health. Prepare, prevent and protect against hyperpigmentation with ChromaWhite TRx. It’s a new era in brightening from the skin health experts.
As a Dermalogica account, you’ll have access to your own personal Business Consultant, in-person or on the phone. Curious about ongoing product savings, need help logging on to the Business Center, placing your first online product order, or help hosting an event? Call on your Business Consultant for support that’s never far away: 1-800-831-5150.
Available at:
23
| business | customer referrals and customer services
Available at:
Get your hands on Shave today.
co-op advertising
From Dermalogica, the skin health experts, comes our new Shave system that will revolutionize men’s skin care as you know it. Our exclusive three-step regimen is the first in the industry to take into account beard type, hair growth pattern and skin condition for a shave that delivers the healthiest skin possible. What else would you expect from the world’s leader in skin health?
Get your hands on Shave today.
great shave. healthy skin.
Available at:
Co-op Advertising is a program that helps cover the costs of advertising your business to promote this worthwhile investment in your business.
Sh
We recommend usi shown below) for an
ABCDEFGHIJK 0
Co-op advertising is a way of building your individual skin treatment center, salon or spa awareness while backing your business with the Dermalogica brand! We’ll match your investment in advertising expenses with contributions from your Derm Dollar account. Simply use an approved Dermalogica ad slick (found on the Business Center) or use an approved promotional medium (direct mail) to promote your business, and you’ll be eligible for a reimbursement against a portion of your costs, provided you have the appropriate funds in your Derm Dollar marketing fund. All of Dermalogica’s approved advertising and promotional materials can be found online at the Business Center. Pre-approval, reimbursement claims, and details on the Dermalogica Co-op advertising program can be found online at the Dermalogica Business Center.
Insert your logo, addre indicated space. See additional information.
Produced at 85 line
great shave. healthy skin. From Dermalogica, the skin health experts, comes our new Shave system that will revolutionize men’s skin care as you know it. Our exclusive three-step regimen is the first in the industry to take into account beard type, hair growth pattern and skin condition for a shave that delivers the healthiest skin possible. What else would you expect from the world’s leader in skin health?
Available at:
Get your hands on Shave today.
From Dermalogica, the skin health experts, comes our new Shave system that will revolutionize men’s skin care as you know it. Our exclusive three-step regimen is the first in the industry to take into account beard type, hair growth pattern and skin condition for a shave that delivers the healthiest skin possible. What else would you expect from the world’s leader in skin health?
Get your hands on Shave today.
great shave. healthy sk
Available at:
co-op advertising | business | 24
derm dollars With every dollar you spend on Dermalogica product, we’ll reward you with Derm Dollars you can apply towards: • education • Dermalogica’s International Congress • support materials • product samples • tester units and tester products • promotional items • professional apparel And more! You can view your Derm Dollars account balance on the Business Center anytime, and can call Customer Service when you’re ready to redeem your Derm Dollars.
25 | business | derm dollars
dermalogica circle Unleash your greatest potential, and get rewarded for it! The Dermalogica Circle program is designed to reward accounts who strive for the highest level of achievement. Accounts are rewarded based on three separate tiers of achievement: the Dermalogica Circle, the VIP Dermalogica Circle, and the Ambassador Dermalogica Circle. The reward program helps inspire you and your team to aim high, reach new goals, and maximize your potential as a Dermalogica account. Take the best of our marketing concepts and business building tools and use them to create a new found level of success in your business. As a Dermalogica Circle member, you’ll be part of an exclusive group that makes Dermalogica their brand for success, and you’ll enjoy the rewards and benefits of your achievement! Ask your Business Consultant for more information, or look on the Dermalogica Business Center for more information.
dermalogica circle | business | 26
consumer outreach cover to cover Dermalogica in the news means demand for your business Styles come and go. Scandals of the rich and famous fade. But Dermalogica remains a popular find on the pages of consumer magazines worldwide. Our products are the number one choice of beauty editors because they’re respected for the results they deliver time and time again. There’s no doubt the press loves Dermalogica! From the first products we launched to our newest treatment systems, Dermalogica earns global respect for its results and innovative ingredients. More than one billion consumers saw Dermalogica featured by consumer and trade media in articles, best-of features, reader polls and year-round editorial columns worldwide in addition to TV news, TV shows and film. In fact, Dermalogica is used by the world’s most important make-up artists, and in the make-up trailers of the most popular TV shows and film including HBO’s Entourage, Sex and the City (the movie), Iron Man, The Office, Lost and more. For the 4th year in a row, Dermalogica has been selected as one of the U.K.’s CoolBrands for its style, innovation, originality, authenticity, desirability, and uniqueness. Dermalogica’s trophy cabinet includes InStyle’s Best Beauty Buys, Natural Health Beauty Awards, Instinct Grooming Awards, Women’s Health Best Beauty Products, Shecky’s Beauty at its Best, CosmoGirl! Kiss of Approval Award, Teen Vogue’s Haute List and hundreds more! It’s this type of recognition that proves Dermalogica’s results mean business— for you and your salon, spa or skin treatment center—by driving clients to your door.
27 | changing your business with dermalogica
| consumer outreach
consumer outreach | changing your business with dermalogica | 28
concept spaces spacing out with dermalogica Concept spaces showcase who we are, what we do, and why we do it This is your opportunity to get inspired by the latest Dermalogica concepts, treatments, and retailing techniques! Walk into any of our concept spaces to experience a truly consumer-centric experience: see our founding principles of education, innovation, and information in action, and how they spark the critical interaction between client and skin therapy professional. Central to the concept space experience is you – the skin therapy professional. At every moment, clients are engaged; learning skin health is attainable only through the hands of a Dermalogica professional and Dermalogica products. Upon returning to their hometown skin treatment center, salon, or spa, clients will know healthy skin starts with you. Our business model is authentic: we’d never tell you to launch products, programs, or promotions in your business without first proving their success in our concept spaces. These locations communicate the brand experience, help launch core Dermalogica concepts such as Face Mapping® and Skin BarSM, and are an opportunity for accounts like yours to see the brand story in action, and apply it towards your own business model.
29 | changing your business with dermalogica
| concept spaces
concept spcaes | changing your business with dermalogica | 30
on montana Dermalogica on Montana Santa Monica, CA As the brand’s original concept space, Dermalogica on Montana pays tribute to Founder Jane Wurwand’s innovative vision where the company first established roots. This interactive space brings the brand’s vision to life, as well as the unique concepts of Face Mapping® skin analysis, Skin BarSM, MicroZone® Treatments and professional treatments inside the SkinPods – a pre-red carpet favorite for celebrities from coast to coast. The store’s sleek, clean design welcomes your interaction for an experience that’s serious about skin health, but isn’t too serious to have a little fun. For services, online bookings and more information, visit dermalogicaonmontana.com.
31 | concept spcaes | dermalogica on montana
in soho Dermalogica in SoHo New York, NY DermalogicaŽ in SoHo is the consumer-centric space reflecting our principles of education, innovation, and information. Since our opening, beauty editors, consumers, and celebrities alike have flocked to this epicenter where skin health is redefined. This means more interest, and more demand for your business, when you choose to partner with the Dermalogica tribe. As the latest hot spot to demonstrate the core concepts and style that positions the brand as the industry leader, we invite you to visit our newest space today to learn, experience, and understand your skin – and business success – like never before! For services, online bookings and more information, visit dermalogicainsoho.com.
international concept spaces Dermalogica Auckland Auckland, New Zealand Dermalogica Berlin Berlin, Germany Dermalogica Dubai Dubai, UAE Dermalogica Kensington London, UK Dermalogica Mumbai Mumbai, India For more information, visit dermalogica.com.
dermalogica in soho and international concept spaces | concept spcaes | 32
contact us for the latest updates: • visit professional.dermalogica.com • call (800) 345-2761 or fax (888) 738-7546 for dermalogica customer service hotline corporate locations: • united states 1-800-611-SKIN (7546) sales@dermalogica.com
• germany 0-211-550-4650 info@dermalogica.de
• australia 1-800-659-118 enquiry@dermalogica.com.au
• canada 1-866-618-1116 info@dermalogica.ca
• united kingdom 0-800-591-818 enquiry@dermalogica.co.uk
all other international inquiries: +1-310-900-4000 sales@dermalogica.com
• ireland 1-800-556-785 enquiry@dermalogica.ie
33 | changing your business with dermalogica
| contact us