How we do
The logo The logo is an ink DOT and is the acronym for, Descendant of Thieves. Not by chance, the logo is also in the shape of a genealogy [family] tree. This illustrates how the name Ladro inspired the name Descendant of Thieves.
How We Cheat Designer product at a sharp price. We invent design
details they’ve never seen before. We use fabrics with better hand than our competitors at the same price point. Giving sense of feeling unique with limited editions We build an amazing Slim fit that is consistently the same.
What is Descendant of Thieves? Descendant of Thieves offers innovative, unexpected, yet functional designed clothing. Items are tailored in slim fits for fashion conscious men, who want to look good and subtly differentiate themselves... Be the needle, not the haystack. Unlike others, it is designed with love from the inside out with limited editions that list # made per style If Ralph Lauren had an illegitimate son it would be us… preppy blood with a nonconformist attitude… Or if Brooks brothers went bad… Crooks Brothers
DOT = (Traditional clothes – DAD) X eccentric young artist
Who is the Customer? He is the professional, the entrepreneur, and the creative that works in a less formal setting. It’s not about age, it’s about attitude. He is fashion savvy, early adopter that places a high importance on being individual. He stands apart from the crowd without looking forced. He is effortlessly stylish rather someone who is desperately seeking attention. He likes the details in his clothing to be thoughtfully functional and utilitarian rather than frivolous and ostentatious. He pays attention to design not just in clothing but also architecture, interior and industrial design. He cares about his appearance in terms of fashion as well as his personal physical upkeep. There is no "costume change”... He goes directly from work to drinks while looking perfectly stylish and fitting in each setting. He'll wear it washed and wrinkled for an naturally cool style or pressed for a sophisticated flawless look. He is not dumb enough He is not dumb enough to be fooled by the marketing ploys of other brands using sex, celebrity, and false aspiration. He simply wants a nice f&%ing shirt. But just in case…
Values
Mission: We are not here because of gravity, we are here to give us and others a distinct sense of uniqueness and individuality through all aspects or our brand and product.... Being different and feeling different in everything we do. Values: Be different, Be unexpected, Be better, and Be happy 1. Everything to be a unique contribution to the market -Zig when they zag yet still be relevant. Be different but yet understandable. 2. All aspects of brand and it’s deliverables to have an element of surprise and discovery. This includes “Quiet details� that are more conspicuous. 3. Continuous improvement of product, processes, & reporting. 4. When you are happy, we are happy. Promise: Delivery unique limited edition product with consistent fit and delivered to the customer in a timely manner (even before they expect it).
VISIT http://descendantofthieves.com/