Design Philosophy
Design Philosophy. Design from the inside out Element of Surprise in everything Empathy. Intimate connection with
the feeling of the customer. Truly understand their needs and their frustrations. Don’t compromise. Make obscenely great product. Make them care!
What makes each style different Look at each model and define what
makes it different than any other model out there. Why is it better than our competitors. Why is it better than our last version of it. Then tell the customers why it is better (website, pocket cards, ect.)
Element of Surprise In ALL aspects of the business -product design, hang tags, hidden pockets, hidden messages. -Marketing‌ Give them the unexpected. -Unexpected Giveaways for online customers -Unexpected Giveaways to retail customers
ANTI CONFORMIST Law of Averages -The law of averages. Figure what everyone else is doing and then do the opposite. -Using this, we have a better chance of success. Most brands look at what other brands are doing and copy them. This creates a closed circle with everyone doing the same thing. -Draw outside the lines.
What makes us so f%$#!ng Special? 1. Designed from the inside out. Our design process starts from the inside. Most ignore the interior and focus on façade. Clothes are like a house, passer byes see the outside of it but you live on the inside. Our design philosophy allows for the following: Forces us to pay relentless attention to every millimeter of the product. Not only do we overobsess on fit but also on the highly functional engineered details (w/ some patent pending). The architecture of your home has to functionally work... Ex: A facet with no plumbing is like the sleeve button hole of a jacket that doesn’t work. (I’ll pause for those of you wearing jackets to check your plumbing) It allows for our Quiet details, which are more conspicuous and often found on the inside including Blazing yellow finished seams, concealed pockets and hidden messaging. They are designed to
VISIT http://descendantofthieves.com/